TriMedia
TriMedia Design is a founder-owned, full-service marketing agency based in Marshfield, Wisconsin, serving small and mid-market businesses across nine Central Wisconsin cities. It differentiates via an owned media distribution network (OnFocus News, Explore, Sports OnFocus) that no regional competitor matches, combined with AI-search-ready website builds.
- Company typePrivate
- Founded2010
- HeadquartersMarshfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TriMedia does
TriMedia Design LLC is a privately-held, founder-owned full-service marketing agency headquartered in Marshfield, Wisconsin. Founded in 2010, the company serves small and mid-market businesses across nine Central Wisconsin cities within a 100-mile radius of its headquarters, including Marshfield, Wausau, Stevens Point, Wisconsin Rapids, and Eau Claire. The agency's primary differentiator is an owned media distribution network—OnFocus News (described as Central Wisconsin's largest online news platform), Explore (a lifestyle and community discovery platform), Sports OnFocus (live sports broadcasting), influencer partnerships, and a press wire—which no other regional agency can match. TriMedia places client content as editorial coverage through these channels rather than relying on third-party pickup.
The company operates across six service pillars: Media Production (commercial photography, video, drone, audio, and copywriting produced by specialists with ESPN/Disney experience), Search Visibility (SEO, AEO, and GEO built for both traditional and AI search engines), Marketing & Brand (brand identity, social media, graphic design, and paid advertising), Distribution (the owned media network), Consulting (fractional CMO, rebrand strategy, and marketing audits), and Websites (WordPress builds using Astra, Elementor, Rank Math Pro, and WP Rocket). AI search readiness—llms.txt files, entity canonicalization, and comprehensive schema markup—is standardized across every website build. Revenue is generated primarily through monthly marketing services retainers, project-based fees for website builds and consulting engagements, and sports media sponsorship revenue priced against committed impression numbers. Customers span restaurants, automotive dealerships, financial services, and construction SMBs, with sales driven by 30-minute consultative discovery calls rather than pitch decks and supported by community-led content marketing through the OnFocus News network.
TriMedia firmographics
Firmographics- Name
- TriMedia
- Legal name
- TriMedia Design LLC
- Website
- https://trimediadesign.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TriMedia Design is a founder-owned, full-service marketing agency based in Marshfield, Wisconsin, serving small and mid-market businesses across nine Central Wisconsin cities. It differentiates via an owned media distribution network (OnFocus News, Explore, Sports OnFocus) that no regional competitor matches, combined with AI-search-ready website builds.
- Ownership category
- akta.pro rank
TriMedia industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)
- akta.pro secondary industry
- Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)
Keywords
Where TriMedia is headquartered
LocationHeadquarters
- HQ city
- Marshfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TriMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Services Retainers: Ongoing marketing services delivered under retainer arrangements with monthly scope of work covering various service pillars based on client needs.
- Consulting Engagements: Fractional CMO, rebrand projects, campaign planning, and marketing audits billed as project engagements or monthly advisory retainers.
- Website Design & Development: Custom WordPress website builds with local SEO architecture and AI search readiness, quoted per project based on scope.
- Sports Media Sponsorships: Broadcast sponsorship, photo gallery sponsorship, and season packages for sports coverage across Wood, Clark, Marathon, Portage, and Taylor Counties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fractional CMO engagements scale to actual need |
| Other | Pay-as-you-go | Sports coverage sponsorships from single-game to full season |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
TriMedia product offering
Product offeringCore offering
TriMedia is a Central Wisconsin-based full-service marketing agency that bundles media production, search visibility (SEO, AEO, GEO), brand strategy, custom website design, and consulting under one roof. Its differentiator is an owned media distribution network—including OnFocus News, Sports OnFocus, Explore, and Sidelines Capture Co—that the agency uses both to publish its own local content and to amplify content for paying clients. The firm sells sports-event sponsorship impressions and influencer-style creator packages alongside traditional agency retainers and project-based engagements.
Product overview
TriMedia is a full-service marketing agency offering five core service pillars—Media Production, Search Visibility, Marketing & Brand, Distribution, Consulting, and Websites—plus a Sports Media module. The key differentiator is the owned distribution network comprising OnFocus News, Explore, Sports OnFocus, and press wire channels, which no other Central Wisconsin agency can match. Media Production includes photography, video, drone, audio, and copywriting. Search Visibility covers SEO, AEO, and GEO for both traditional and AI search. Sports Media (offered through partner brand Sidelines Capture Co) provides photography and live streaming for high school sports with business sponsorship opportunities. All services are delivered by specialists under one roof, with distribution built into every engagement.
Differentiator
Problem solved
Functional benefit
Brands
- OnFocus News: Central Wisconsin's largest online news platform, reaching hundreds of thousands of visitors monthly. The owned media network used to place client stories as editorial coverage.
- Explore
- Sports OnFocus
- Sidelines Capture Co
Products and services
- Media Production Full-service video, photography, and multimedia production for businesses needing campaign assets, branded content, and event coverage. For business clients seeking integrated marketing support.
- Search Visibility (SEO, AEO, GEO) Search-engine optimization and AI-search readiness services, including answer-engine optimization (AEO) and generative-engine optimization (GEO), designed to improve client visibility in both traditional and AI-driven search results. For businesses seeking organic discovery.
- Marketing & Brand Strategy Brand development, positioning, and marketing strategy consulting for businesses seeking to define or refresh their market identity. For owners and marketing leaders.
- Website Design Custom website design and development on WordPress, including structured data and schema markup for search and AI-engine readiness. For businesses needing a web presence or site rebuild.
- Distribution Content amplification through TriMedia's owned local media network and through influencer partnerships and press-wire distribution. For clients seeking to extend the reach of their content beyond owned channels.
- Consulting Business and marketing consulting services delivered as part of the agency's broader integrated offering. For executives and marketing leaders seeking strategic advice.
- OnFocus News TriMedia-owned local news platform publishing Central Wisconsin news and serving as both a standalone media property and a distribution channel for client content. For advertisers and readers.
- Sports OnFocus TriMedia-owned sports media platform publishing local sports coverage and selling impression-based sponsorship packages. For regional sports audiences and advertisers seeking sports association.
- Explore TriMedia-owned lifestyle and local content publication extending the agency's owned-media footprint beyond news and sports. For readers and advertisers.
- Sidelines Capture Co On-site photography and video capture at sporting events that produces content for the Sports OnFocus platform and offers event-coverage content for schools, teams, and sponsors. For athletic programs, teams, and event sponsors.
- Sports Sponsorships Sponsorship packages priced on an impression-based model, sold against Sports OnFocus content and Sidelines Capture Co event coverage to reach Wisconsin sports audiences. For regional brands and advertisers.
Quantifiable outcome
- Credit union bad-credit auto loan page generated hundreds of applications over one year, directly attributable to organic search with zero paid budget
- +1 more outcomes
Companies that use TriMedia
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
TriMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
TriMedia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Sidelines Capture CocorePhotography partner for sports coverage. Handles sideline stills, galleries, and athlete features — the images that get shared, printed, and hung on walls. Works alongside TriMedia and Sports OnFocus at the same games.
- Sports OnFocuscoreBroadcast partner for live streams, play-by-play, and replays. The channel families tune into when they cannot make the drive. Sports OnFocus streams games live and leaves replays available.
- WiscoLensminorRegional feature and photo work partner within the OnFocus media network. Carries regional feature and photo content alongside OnFocus News written coverage.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
TriMedia competitors and assessment
Company assessmentOthers
- Outbrain: Outbrain is a content discovery and native advertising platform that distributes branded content across publisher networks. Comparable to TriMedia's owned distribution philosophy (placing client content through channels rather than just posting), though Outbrain operates as a paid amplification platform rather than a local agency with owned channels.
- Idea Buyer (now BEN Group): Local and influencer marketing agency ecosystem focused on connecting SMBs and brands with creators and earned media. Tangentially comparable to TriMedia's influencer partnerships and press wire distribution pillar, though operating at much larger scale across influencer marketing.
Broad incumbents
- Thryv: Thryv is an established SaaS-and-services platform providing marketing, websites, SEO, and business management tools to SMBs across the U.S. Comparable to TriMedia in targeting small local businesses with bundled digital marketing services, though operating at a much larger national scale and via software rather than agency delivery.
- Hibu: Hibu is a long-standing national marketing agency serving local SMBs with websites, SEO, social media, and paid advertising. Directly comparable to TriMedia's full-service local-marketing offering, but operating at much broader geographic scale and without an owned media distribution network.
- Web.com: Web.com provides website building, hosting, SEO, and digital marketing services aimed primarily at SMBs and solopreneurs. Comparable to TriMedia's WordPress website design and local SEO service pillar, but at a much larger, more templated scale rather than bespoke agency delivery.
Emerging players
- Leadpages: Leadpages is a landing-page and website builder with conversion tools marketed to SMBs and solopreneurs. Tangentially comparable to TriMedia's website and conversion-focused build work (e.g., the dealership and credit-union case studies), though Leadpages is primarily a software product rather than a service agency.
Direct peers
- Funnel Boost Media: Funnel Boost Media is a local-marketing agency offering SEO, web design, paid advertising, and content marketing to small and mid-sized businesses. Comparable to TriMedia's full-service local marketing positioning and SMB target segment, including emphasis on measurable ROI and AI-era search visibility.
- Results Driven Marketing: Results Driven Marketing is a regional full-service digital marketing agency focused on SMBs with services spanning SEO, web design, paid media, and content production. Directly comparable to TriMedia in service mix and SMB target, though typically serving different regional geographies.
- Surefire Local: Surefire Local is a marketing platform and agency focused on local search, listings management, and online visibility for small businesses. Comparable to TriMedia's local-SEO architecture across multiple cities and emphasis on citation and listings consistency, though delivered more as a SaaS platform than as a full-service agency.
- Scorpion: Scorpion is a marketing and technology company that builds websites, manages SEO/AEO, runs paid media, and creates content for SMBs and local service businesses. Closely comparable to TriMedia in service mix (websites, SEO, content, ads) and SMB target market, with a particular emphasis on AI-powered search visibility similar to TriMedia's GEO/AEO positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TriMedia social profiles
Digital presenceTriMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
TriMedia leadership team
Management profileNumber of profiles
Profiles1 record
TriMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TriMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TriMedia
What does TriMedia do?
TriMedia is a Central Wisconsin-based full-service marketing agency that bundles media production, search visibility (SEO, AEO, GEO), brand strategy, custom website design, and consulting under one roof. Its differentiator is an owned media distribution network—including OnFocus News, Sports OnFocus, Explore, and Sidelines Capture Co—that the agency uses both to publish its own local content and to amplify content for paying clients. The firm sells sports-event sponsorship impressions and influencer-style creator packages alongside traditional agency retainers and project-based engagements.
Is TriMedia a public or private company?
TriMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TriMedia founded?
TriMedia was founded in 2010. It employs 11 to 50 people.
Where is TriMedia based?
TriMedia is headquartered in Marshfield, United States, in the North America region.
How does TriMedia make money?
Four revenue lines are on record. Marketing Services Retainers are the primary driver. The others are consulting Engagements, website Design & Development and sports Media Sponsorships.
Who are TriMedia's main competitors?
Others on record are Outbrain and Idea Buyer (now BEN Group). Broad incumbents are Thryv, Hibu and Web.com. Leadpages is listed as an emerging player. Direct peers are Funnel Boost Media, Results Driven Marketing, Surefire Local and Scorpion.
Does TriMedia have an API?
No public API is recorded for TriMedia.
What industry is TriMedia in?
TriMedia's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAHAC, Influencer Sourcing & Casting (Discovery/Shortlisting), with a secondary code of MPAAAOAC, Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings). Its NAICS code is 54183 and its SIC code is 7311.