by coastal

What by coastal does

by coastal is a Toronto-based, founder-led content production company established in 2017 by Sylvia Beirnes. The firm produces branded content, commercials, TV and digital series, podcasts, and live events for brands and organizations, with stated expertise in "authentic brand integration" that funds creative projects through sponsorship economics. The company operates as a professional services studio on a quote-based, project-by-project pricing model, generating revenue from branded content production fees and podcast co-production arrangements (such as executive production on Madison Tevlin's '21 Questions' alongside 11:11 Media and Project 10 Productions). Its customer base spans a wide roster of enterprise brands and institutions across retail (Charm Diamond Centres, Nordstrom, Roots), hospitality (Fairmont), publishing (Kobo), telecommunications and broadcasting (Bell, CBC), government (Nova Scotia Government, Pan Am Games), platforms (TikTok, Amazon), and financial services (Credit Unions), reflecting a strategy of multi-vertical diversification rather than concentration in a single category.

The company's go-to-market is sales-led and relationship-driven, leaning heavily on founder Sylvia Beirnes' network built through prior marketing roles at Mercedes-Benz, Cineplex, and UP Express. Distribution of finished content runs through broadcast partners (CBC, Bell), social platforms (TikTok, YouTube), and podcast directories. The most recent and highest-visibility engagement is the '21 Questions' podcast, which accumulated more than 23 million views and listens between its September 2025 debut and February 2026, and is co-produced with Paris Hilton's 11:11 Media. There are no disclosed revenue figures, no external funding rounds, and no evidence of AI/ML capabilities in the input data; the company operates as a lean, bootstrapped creative studio with 1–10 employees.

Name

by coastal

Legal name

by coastal

Website

https://bycoastal.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

by coastal is a Toronto-based boutique production company founded by Sylvia Beirnes that produces branded content, commercials, TV and digital series, podcasts, and live events for enterprise brands, broadcasters, platforms, and government organizations across multiple verticals.

Ownership category

akta.pro rank

Product category

Media Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Podcast Networks & Multi-Show Publishers (MPACADAB), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Branded content production
• Commercial production services
• Podcast production
• Digital series production
• Live event production

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branded Content Production: Production of branded digital content, commercials, and branded entertainment for partners seeking authentic brand integration and marketing activations.
2. Podcast Production: Co-production and production of podcasts, including serving as executive producer for talent-led podcast ventures. Revenue comes from production fees and partnership arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

by coastal is a Canadian media production company that produces branded content, commercials, TV shows, digital series, podcasts, and live events for organizations and brands. Founded by Sylvia Beirnes in 2017, the company merges marketing, branding, and sponsorship expertise with full-service content creation across platforms, partnering with brands such as Charm Diamond Centres, Fairmont, CBC, Bell, Nordstrom, and Roots. The company also produces its own podcast properties including '21 Questions' (co-produced with Project 10 Productions and 11:11 Media) and 'Your Two Cents'.

Product overview

by coastal is a media production company offering integrated content creation services across multiple platforms. The company operates as a single unified offering combining marketing expertise, branding strategy, and versatile content production capabilities. Core services span TV shows, digital series, commercials, podcasts, and live events, supported by founder Sylvia Beirnes' background in digital marketing and brand partnerships. The company also produces branded content for clients and partners with organizations like Project 10 Productions and 11:11 Media for podcast and entertainment projects.

Differentiator

Problem solved

Functional benefit

Products and services

• 21 Questions Podcast An interview podcast co-produced by by coastal with Project 10 Productions and 11:11 Media, featuring Madison Tevlin and aimed at mentoring young, female-led creative talent. Distribution via podcast platforms and YouTube.
• Your Two Cents Podcast
• Branded Content and Commercial Production Full-service branded digital content and commercial production services combining marketing strategy with creative production to deliver measurable ROI for brand partners.
• TV Show and Digital Series Production Production of TV shows and digital series distributed through broadcast partners (CBC, Bell) and YouTube, produced for brand partners and as branded entertainment.
• Live Event Production Production of live events including sports-event partner activations (e.g., Pan Am Games) and brand partner live experiences.
• Marketing, Branding and Partnership Strategy Digital, brand marketing, and partnership strategy services including authentic brand integration that funds projects and delivers content audiences want to see and hear.

Quantifiable outcome

• 23 million+ views and listens for co-produced '21 Questions' podcast

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Project 10 ProductionscoreStrategic or Co-development Partner · 1 September 2025Co-production partner for Madison Tevlin's '21 Questions' podcast. Project 10 Productions collaborates with by coastal and 11:11 Media to produce the interview podcast featuring young, female-led creative talent.
• 11:11 MediacoreStrategic or Co-development Partner · 1 September 2025Paris Hilton's media company; co-production partner for '21 Questions' podcast. Provides executive production (Hilton as EP), marketing, and audience development support. Partnership aligned around mentoring young, female-led creative talent.
• Charm Diamond CentresmajorGTM or Marketing PartnerBrand partner for branded digital content creation including award-winning campaigns like 'Do you know the 4 C's?' fall 2021 campaign.
• TikTokmajorGTM or Marketing PartnerSocial platform partner for content creation and distribution.
• AmazonmajorGTM or Marketing PartnerE-commerce and platform partner for content creation.
• CBCmajorChannel Partner/ Reseller/ DistributorBroadcast partner for content distribution in Canada.
• BellmajorChannel Partner/ Reseller/ DistributorBroadcast and media partner for content distribution.
• The Nova Scotia GovernmentmajorGTM or Marketing PartnerGovernment partner for content creation initiatives.
• NordstrommajorGTM or Marketing PartnerRetail brand partner for content creation.
• FairmontmajorGTM or Marketing PartnerHospitality brand partner for content creation.
• KobomajorGTM or Marketing PartnerPublishing brand partner for content creation.
• RootsminorGTM or Marketing PartnerFashion brand partner for content creation.
• Pan Am GamesminorGTM or Marketing PartnerSports event partner for content creation during games.
• The Canadian AcademyminorGTM or Marketing PartnerIndustry academy partner for content and events.
• Credit UnionsminorGTM or Marketing PartnerFinancial institution partners for content creation.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/by-coastal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about by coastal