by coastal
by coastal is a Toronto-based boutique production company founded by Sylvia Beirnes that produces branded content, commercials, TV and digital series, podcasts, and live events for enterprise brands, broadcasters, platforms, and government organizations across multiple verticals.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What by coastal does
by coastal is a Toronto-based, founder-led content production company established in 2017 by Sylvia Beirnes. The firm produces branded content, commercials, TV and digital series, podcasts, and live events for brands and organizations, with stated expertise in "authentic brand integration" that funds creative projects through sponsorship economics. The company operates as a professional services studio on a quote-based, project-by-project pricing model, generating revenue from branded content production fees and podcast co-production arrangements (such as executive production on Madison Tevlin's '21 Questions' alongside 11:11 Media and Project 10 Productions). Its customer base spans a wide roster of enterprise brands and institutions across retail (Charm Diamond Centres, Nordstrom, Roots), hospitality (Fairmont), publishing (Kobo), telecommunications and broadcasting (Bell, CBC), government (Nova Scotia Government, Pan Am Games), platforms (TikTok, Amazon), and financial services (Credit Unions), reflecting a strategy of multi-vertical diversification rather than concentration in a single category.
The company's go-to-market is sales-led and relationship-driven, leaning heavily on founder Sylvia Beirnes' network built through prior marketing roles at Mercedes-Benz, Cineplex, and UP Express. Distribution of finished content runs through broadcast partners (CBC, Bell), social platforms (TikTok, YouTube), and podcast directories. The most recent and highest-visibility engagement is the '21 Questions' podcast, which accumulated more than 23 million views and listens between its September 2025 debut and February 2026, and is co-produced with Paris Hilton's 11:11 Media. There are no disclosed revenue figures, no external funding rounds, and no evidence of AI/ML capabilities in the input data; the company operates as a lean, bootstrapped creative studio with 1–10 employees.
by coastal firmographics
Firmographics- Name
- by coastal
- Legal name
- by coastal
- Website
- https://bycoastal.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- by coastal is a Toronto-based boutique production company founded by Sylvia Beirnes that produces branded content, commercials, TV and digital series, podcasts, and live events for enterprise brands, broadcasters, platforms, and government organizations across multiple verticals.
- Ownership category
- akta.pro rank
by coastal industry classification
Industry- Product category
- Media Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Podcast Networks & Multi-Show Publishers (MPACADAB), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
Keywords
Where by coastal is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
by coastal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branded Content Production: Production of branded digital content, commercials, and branded entertainment for partners seeking authentic brand integration and marketing activations.
- Podcast Production: Co-production and production of podcasts, including serving as executive producer for talent-led podcast ventures. Revenue comes from production fees and partnership arrangements.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
by coastal product offering
Product offeringCore offering
by coastal is a Canadian media production company that produces branded content, commercials, TV shows, digital series, podcasts, and live events for organizations and brands. Founded by Sylvia Beirnes in 2017, the company merges marketing, branding, and sponsorship expertise with full-service content creation across platforms, partnering with brands such as Charm Diamond Centres, Fairmont, CBC, Bell, Nordstrom, and Roots. The company also produces its own podcast properties including '21 Questions' (co-produced with Project 10 Productions and 11:11 Media) and 'Your Two Cents'.
Product overview
by coastal is a media production company offering integrated content creation services across multiple platforms. The company operates as a single unified offering combining marketing expertise, branding strategy, and versatile content production capabilities. Core services span TV shows, digital series, commercials, podcasts, and live events, supported by founder Sylvia Beirnes' background in digital marketing and brand partnerships. The company also produces branded content for clients and partners with organizations like Project 10 Productions and 11:11 Media for podcast and entertainment projects.
Differentiator
Problem solved
Functional benefit
Products and services
- 21 Questions Podcast An interview podcast co-produced by by coastal with Project 10 Productions and 11:11 Media, featuring Madison Tevlin and aimed at mentoring young, female-led creative talent. Distribution via podcast platforms and YouTube.
- Your Two Cents Podcast
- Branded Content and Commercial Production Full-service branded digital content and commercial production services combining marketing strategy with creative production to deliver measurable ROI for brand partners.
- TV Show and Digital Series Production Production of TV shows and digital series distributed through broadcast partners (CBC, Bell) and YouTube, produced for brand partners and as branded entertainment.
- Live Event Production Production of live events including sports-event partner activations (e.g., Pan Am Games) and brand partner live experiences.
- Marketing, Branding and Partnership Strategy Digital, brand marketing, and partnership strategy services including authentic brand integration that funds projects and delivers content audiences want to see and hear.
Quantifiable outcome
- 23 million+ views and listens for co-produced '21 Questions' podcast
Companies that use by coastal
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
by coastal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
by coastal partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Project 10 ProductionscoreCo-production partner for Madison Tevlin's '21 Questions' podcast. Project 10 Productions collaborates with by coastal and 11:11 Media to produce the interview podcast featuring young, female-led creative talent.
- 11:11 MediacoreParis Hilton's media company; co-production partner for '21 Questions' podcast. Provides executive production (Hilton as EP), marketing, and audience development support. Partnership aligned around mentoring young, female-led creative talent.
- Charm Diamond CentresmajorBrand partner for branded digital content creation including award-winning campaigns like 'Do you know the 4 C's?' fall 2021 campaign.
- TikTokmajorSocial platform partner for content creation and distribution.
- AmazonmajorE-commerce and platform partner for content creation.
- CBCmajorBroadcast partner for content distribution in Canada.
- BellmajorBroadcast and media partner for content distribution.
- The Nova Scotia GovernmentmajorGovernment partner for content creation initiatives.
- NordstrommajorRetail brand partner for content creation.
- FairmontmajorHospitality brand partner for content creation.
- KobomajorPublishing brand partner for content creation.
- RootsminorFashion brand partner for content creation.
- Pan Am GamesminorSports event partner for content creation during games.
- The Canadian AcademyminorIndustry academy partner for content and events.
- Credit UnionsminorFinancial institution partners for content creation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
by coastal competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
by coastal social profiles
Digital presenceby coastal financial estimates
Financial estimateRevenue estimate
Valuation estimate
by coastal leadership team
Management profileNumber of profiles
Profiles1 record
by coastal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
by coastal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about by coastal
What does by coastal do?
by coastal is a Canadian media production company that produces branded content, commercials, TV shows, digital series, podcasts, and live events for organizations and brands. Founded by Sylvia Beirnes in 2017, the company merges marketing, branding, and sponsorship expertise with full-service content creation across platforms, partnering with brands such as Charm Diamond Centres, Fairmont, CBC, Bell, Nordstrom, and Roots. The company also produces its own podcast properties including '21 Questions' (co-produced with Project 10 Productions and 11:11 Media) and 'Your Two Cents'.
Is by coastal a public or private company?
by coastal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was by coastal founded?
by coastal was founded in 2017. It employs 1 to 10 people.
Where is by coastal based?
by coastal is headquartered in Toronto, Canada, in the North America region.
How does by coastal make money?
Two revenue lines are on record. Branded Content Production is the primary driver. The others are podcast Production.
Does by coastal have an API?
No public API is recorded for by coastal.
What industry is by coastal in?
by coastal's product category is Media Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAB, Podcast Networks & Multi-Show Publishers. Its NAICS code is 512 and its SIC code is 7812.