USBG National Charity Foundation

What USBG National Charity Foundation does

USBG National Charity Foundation is a 501(c)(3) nonprofit foundation (EIN 46-1309986) founded in 2014 and headquartered in Henderson, Nevada. Its stated mission is to advance the lifelong stability and wellbeing of service-industry professionals, with a primary beneficiary base of bartenders and bar workers across the United States. The foundation organizes its work around three pillars — Social Responsibility, Community Service, and Philanthropy — and operates a portfolio of relief and education programs, including the Bartender Emergency Assistance Program (BEAP), the Helen David Relief Fund (HDRF), the Wellspring Program, Team Happiness, and the annual Campari Day of Service. Through BEAP alone, it has awarded approximately $10.5 million in grants (averaging roughly $1,200 each) to about 33,000 service-industry workers over a decade, and HDRF extends larger grants averaging approximately $7,500 for hardship cases.

The foundation's underlying operating stack is intentionally lightweight: there is no proprietary technology platform, with donation processing handled through Network for Good. Its business model is fundraising-led rather than revenue-led, combining individual donations with corporate sponsorships from beverage alcohol majors (Campari, Tequila Don Julio), venue operators (Landry's, Del Frisco's, Saint Luis Resort), and service brands (Nestle Waters, ABM). Geographic reach extends to all 50 U.S. states and territories. Administrative overhead is reported at approximately 10% of funds raised, and the organization is led by Executive Director Robert "Bo" Shuff. Growth and visibility are anchored in event-driven activity, most visibly the recurring Campari Day of Service (with the 9th annual edition scheduled for September 15, 2026).

Name

USBG National Charity Foundation

Legal name

USBG National Charity Foundation

Website

https://usbgfoundation.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

USBG National Charity Foundation is a 501(c)(3) nonprofit founded in 2014 that funds emergency relief, education, and community programs for U.S. bartenders and service-industry workers via individual donations and beverage and hospitality corporate sponsorships.

Ownership category

akta.pro rank

Product category

Charitable Foundation / Nonprofit Services

NAICS

Grantmaking Foundations (813211), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Nonprofit charitable foundation
• Emergency hardship grants
• Service industry assistance
• Hospitality workforce support
• Community philanthropy programs

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations from Individuals: Individual donors contribute to support educational and charitable programs. Donations are processed through Network for Good platform.
2. Corporate Sponsorships and Partnerships: Brand partners such as Campari and Tequila Don Julio sponsor specific programs (Day of Service, Wellspring), providing funding in exchange for association with the foundation's charitable initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The USBG National Charity Foundation is a 501(c)(3) nonprofit foundation that provides emergency financial assistance grants, cancer support grants, educational travel programs, and community service initiatives to bartenders, barbacks, bar servers, and other service industry professionals. Its core offerings include the BEAP grant program (~$1,200 average) for catastrophic life-event hardship and the HDRF grant program (~$7,500 average) for hospitality workers undergoing cancer treatment, supplemented by the Wellspring educational travel program, Team Happiness cycling fundraiser, and Campari Day of Service volunteer initiative.

Product overview

The USBG National Charity Foundation operates as a unified charitable platform offering multiple interconnected programs to support service industry professionals. The core offerings consist of two grant programs (BEAP for emergency financial hardship and HDRF for cancer assistance), the Wellspring educational travel program, Team Happiness cycling fundraiser, and the Campari Day of Service volunteer initiative. Social Responsibility education and Community Service coordination complement the grant and programmatic offerings. The Foundation leverages Network for Good for donation processing and maintains a Resource Library connecting members to additional partner organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Helen David Relief Fund (HDRF): Grant program honoring the memory of Port Huron, MI bar owner Helen David who passed from breast cancer. Assists hospitality industry workers undergoing cancer treatment.
• Bartender Emergency Assistance Program (BEAP)
• Team Happiness
• Campari Day of Service
• Wellspring Program

Products and services

• BEAP (Bartender Emergency Assistance Program)

Quantifiable outcome

• $10.5M in grants awarded to 33,000 bar workers over a decade

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and support.

• CamparicoreGTM or Marketing PartnerPrimary partner for the annual National Day of Service program. Campari sponsors volunteer activities across the country, with the Day of Service coinciding with Negroni Week. The partnership includes funding for swag, volunteer coordination, and local happy hour events.
• Tequila Don JuliocoreGTM or Marketing PartnerSponsor of the Wellspring Program, an educational travel experience for hospitality professionals. The program takes participants to Atotonilco, Mexico to learn about tequila production at the La Primavera distillery. Brand provides destination experience and educational content.
• Network for GoodsupportTechnology or IntegrationThird-party donation processing platform used for online charitable contributions. Provides secure payment processing for donor transactions.
• Landry's Inc.supportGTM or Marketing PartnerCorporate supporter of Team Happiness cycling events. Provides venue hosting and event sponsorship for Galveston ride activities.
• Nestle WaterssupportGTM or Marketing PartnerCorporate supporter providing hydration products for Team Happiness cycling events.
• ABMsupportGTM or Marketing PartnerCorporate supporter of Team Happiness Galveston event and cycling program.
• Del Frisco's Double Eagle SteakhousesupportGTM or Marketing PartnerHouston venue host for Tony Abou-Ganim Seminar and Cocktail Competition event on April 19th.
• Saint Luis ResortsupportGTM or Marketing PartnerGalveston resort hosting Team Happiness bike ride and pool party after-event activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United States Bartenders' Guild (USBG): The national membership association for bartenders that the foundation is directly tied to. While not a grantmaker itself, USBG is the community anchor USBG Foundation leverages — closely related entity operating in the same bartender ecosystem.
• National Restaurant Association Educational Foundation: Larger, established industry-aligned foundation focused on workforce development, scholarships, and education for restaurant workers. Peer: operates philanthropy and education programs for the broader hospitality workforce that USBG Foundation's bartenders-specific programs overlap with.

Direct peers

• The Giving Kitchen: Atlanta-based 501(c)(3) providing emergency financial assistance to food service workers in crisis. Direct peer: same mission archetype (emergency grants for hospitality/service workers), same funding model (corporate sponsors + individual donations), same beneficiary profile (restaurant/bar staff).
• CORE: Children of Restaurant Employees: National nonprofit providing financial relief to families with children when a parent faces illness, injury, or death in the restaurant industry. Direct peer: grants-based support for food/beverage workers in catastrophic life events — structurally similar to BEAP.
• Southern Smoke Foundation: National nonprofit that provides emergency relief funds to food and beverage industry workers. Direct peer: nearly identical program structure (emergency hardship grants), overlapping beneficiary base (bar/restaurant staff), and comparable revenue model (event-driven fundraising + corporate sponsorship).
• Women of the Vine & Spirits Foundation: Philanthropic arm of the spirits industry providing scholarships and emergency grants to beverage industry professionals. Peer: overlapping sponsor ecosystem (major spirits brands), similar grantmaking platform, and shared target beneficiaries within the on-trade workforce.
• Restaurant Workers Community Foundation: 501(c)(3) advocating for and providing relief to restaurant workers, including a worker relief fund. Direct peer: serves a closely overlapping service-industry population with grantmaking and crisis relief programming, comparable donor base and sponsor set.

Emerging players

• Another Round Another Rally: Beverage-industry-focused nonprofit providing mental health and addiction support grants to hospitality workers. Peer: serves the same bartender/bar professional audience with crisis grants, complementing USBG Foundation's emergency and cancer-support focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usbgncf
• Facebookfacebook.com/USBGNCF
• LinkedInlinkedin.com/company/usbgncf
• Instagraminstagram.com/usbgncf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USBG National Charity Foundation