What Another Round Another Rally does

Another Round Another Rally is a Phoenix, Arizona-based 501(c)(3) nonprofit organization (EIN 83-1378343) founded in 2018 by Amanda Gunderson and Travis Nass to provide emergency financial aid, reimbursement grants, scholarships, mentorship, and mental health resources to hospitality industry workers in the United States. The organization operates two distinct program categories: emergency assistance (Disaster Relief Aid, Chris Patino Cancer Grants, Bevolution Brave Voices Fund, Latino Restaurant Workers Mental Health, LGBTQ+ Relief) and professional development and education (Mix & Melody competition, Tales of the Cocktail scholarships, Behind the Barrel, French Connection, Art of Italicus, Pave the Way, Dr. Joy Spence Fellowship, Bar Convent Brooklyn scholarships, Rally for Tomorrow sustainability initiative, Skylight mentorship). Program delivery runs on a Smapply-powered online application portal with self-serve intake for individual beneficiaries.

Revenue and impact are funded through individual and corporate donations, partnership sponsorships with major spirits brands (Beam Suntory, Pernod Ricard brands including Grand Marnier, Courvoisier, Italicus, Hennessy, Appleton Estate, Wild Turkey, Jim Beam), cause-marketing collaborations, and event fundraising such as Mix & Melody and Patino Fest. Since 2018 the organization has distributed over $3 million in cumulative aid and reports serving tens of thousands of hospitality professionals and their families. Operating geographies are concentrated in the United States with explicit naming of Phoenix, Arizona as headquarters. The organization maintains a Charity Navigator Four-Star Rating and a Candid Platinum Transparency Seal, and holds industry recognition including the 2022 Tales of the Cocktail Pioneer Award and Dame Hall of Fame induction for CEO Amanda Gunderson.

Name

Another Round Another Rally

Legal name

Another Round Another Rally

Website

https://anotherroundanotherrally.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Another Round Another Rally is a Phoenix-based 501(c)(3) nonprofit founded in 2018 that provides emergency financial aid, scholarships, and professional development programming to hospitality industry workers across the United States, funded by individual donations and cause-marketing partnerships with major spirits brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations from supporters who contribute to emergency aid, scholarships, and professional development programs for hospitality workers. The organization is a 501(c)(3) tax-exempt organization with EIN 83-1378343.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ARAR is a 501(c)(3) nonprofit that provides bar and restaurant workers with emergency financial assistance (disaster relief, cancer-related grants, discrimination and mental-health aid) and a portfolio of educational scholarships and professional development programs (TOTC scholarships, Behind the Barrel, French Connection, Art of Italicus, Pave the Way, Dr. Joy Spence Fellowship, Bar Convent Brooklyn, Mix & Melody, Rally for Tomorrow, Skylight mentorship). Programs are funded through individual and corporate donations and are delivered free of charge to eligible hospitality workers.

Product overview

Another Round Another Rally is a nonprofit 501(c)(3) organization serving as a financial and educational resource for the hospitality industry. The organization operates a portfolio of emergency assistance programs (including Disaster Relief Aid, Chris Patino Grants, Mental Health Care for Latino Restaurant Workers, Bevolution Brave Voices Fund, and LGBTQ+ Mental Health Relief) combined with professional development and educational scholarship initiatives (including 2026 TOTC Scholarship, Behind the Barrel, French Connection, Art of Italicus, Pave the Way, Dr. Joy Spence Fellowship, Bar Convent Brooklyn Scholarships, Mix & Melody competition, Rally for Tomorrow sustainability program, and Skylight NOLA Mentorship). Together, these offerings provide emergency financial support, mental health resources, and career advancement opportunities to hospitality workers facing hardship or seeking professional growth.

Differentiator

Problem solved

Functional benefit

Brands

• Another Round Disaster Relief Fund: Disaster relief program providing real-time financial support to hospitality workers impacted by natural disasters including California's wildfires and other major disasters throughout the country.
• Mix & Melody
• Skylight Hospitality Mentorship Series
• Rally for Tomorrow
• Behind the Barrel
• French Connection
• Dr. Joy Spence Fellowship Program
• Pave the Way
• Art of Italicus

Products and services

• Disaster Relief Aid Program Emergency financial assistance for hospitality workers impacted by natural disasters, providing grocery store vouchers, direct financial aid, and relief resources.
• Chris Patino Grant Program Financial assistance program providing $2,500 grants to hospitality workers facing a cancer diagnosis to help supplement unexpected expenses and loss of income.
• Mental Health Care for Latino Restaurant Workers Mental health support program providing six confidential counseling sessions in Spanish through provider Mejor Hablamos for Latino hospitality professionals facing workplace challenges, substance abuse, or migration-related issues.
• Bevolution Brave Voices Fund Partnership with Women of the Bevolution providing legal aid, mental health support, job search assistance, and financial assistance to women, femme, and non-binary hospitality workers who have been victims of gender or racial discrimination, harassment, or abuse.
• Hospitality Workers LGBTQ+ Mental Health Relief Mental health program providing 12 counseling sessions through Khesed Wellness for LGBTQ hospitality workers employed at Club Q who were affected by the November 2022 shooting.
• 2026 TOTC Scholarship Program Partnership with Focus on Health providing travel and lodging scholarships to Tales of the Cocktail, including professional development programming with press, marketing, and media training, headshots, and resume review.
• Behind the Barrel Educational Experience Educational bourbon program presented in partnership with Wild Turkey and Wilderness Trail Distillery featuring immersive training and a trip to Kentucky for top-scoring students.
• Art of Italicus (Aperitivo Challenge) Presenting partner for the global bar competition reimagining the classic spritz with Italicus Rosolio di Bergamotto, with the winner receiving mentorship at Moebius Bar in Milan.
• Pave the Way Educational initiative and cocktail competition created with Hennessy featuring virtual seminars, live regional competitions, and an immersive scholarship opportunity to New Orleans and France.
• Bar Convent Brooklyn Scholarships One-day scholarships to Bar Convent Brooklyn for networking, learning about industry trends, and attending demonstrations and panel discussions.
• Mix & Melody Bartending karaoke competition sponsored by Jim Beam where bartenders create cocktails while performing karaoke.
• Rally for Tomorrow Sustainability initiative featuring monthly mixers, Q&A sessions, grant opportunities, and a sustainability summit in partnership with BarSmarts and Bar World of Tomorrow.
• Skylight NOLA Hospitality Mentorship Program Six-week mentorship program for women, femme, and non-binary bartending talent featuring guidance from industry leaders and culminating in a finale cocktail showcase.

Quantifiable outcome

• $3 million+ in aid distributed since 2018
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Jim BeamcoreGTM or Marketing PartnerJim Beam sponsors the Mix & Melody cocktail and karaoke competition, a bartending competition that raises funds for Another Round Another Rally while showcasing bartender talent.
• Focus on HealthcoreStrategic or Co-development PartnerPartner with Focus on Health for the Tales of the Cocktail Professional Development Scholarship Program, providing travel and lodging coverage plus professional development programming.
• Wild Turkey and Wilderness Trail DistilleryminorStrategic or Co-development PartnerPresent Behind the Barrel educational experience, offering immersive Bourbon education and trips to Kentucky for top-scoring students.
• Grand Marnier and CourvoisiercoreStrategic or Co-development PartnerPartners for French Connection program offering extraordinary opportunity to elevate craft and deepen knowledge of Cognac and luxury hospitality. Top participants earn trip to Courvoisier and Grand Marnier brand homes in Cognac, France.
• Italicus (Art of Italicus)coreStrategic or Co-development PartnerPresenting partner for Art of Italicus aperitivo challenge, a global cocktail competition with mentorship opportunity at Moebius Bar in Milan.
• HennessycoreStrategic or Co-development PartnerSupported Pave the Way educational initiative and cocktail competition featuring Cognac education, sustainability, and regional competitions culminating in Tales of the Cocktail national showcase and immersive experience in Cognac, France.
• Appleton Estate Jamaica RumcoreStrategic or Co-development PartnerPartner for Dr. Joy Spence Fellowship Program honoring the first and longest-tenured female master blender. Virtual series explores Jamaican culture, cuisine, and rum craftsmanship.
• Women of the BevolutioncoreStrategic or Co-development PartnerPartnership to provide help to women, femme and non-binary hospitality workers who have been victims of gender or racial discrimination, harassment or abuse through the Brave Voices Fund.
• Khesed WellnessminorStrategic or Co-development PartnerPartner providing 12 sessions of mental healthcare to LGBTQ applicants who were employed at Club Q at the time of the November 2022 shooting.
• Mejor HablamosminorStrategic or Co-development PartnerMental health provider for Latino Restaurant Workers mental health program, providing six confidential counseling sessions in Spanish.
• Bar Convent BrooklyncoreStrategic or Co-development PartnerFifth year providing one-day scholarships to Bar Convent Brooklyn 2026, allowing bar and beverage professionals to network, learn about trends, and attend demonstrations.
• Tales of the CocktailcoreStrategic or Co-development PartnerMajor industry partnership for professional development scholarships and events including Patino Fest celebration and education programming.
• BarSmarts and Bar World of TomorrowcoreStrategic or Co-development PartnerPartners for Rally for Tomorrow sustainability initiative including monthly mixers, Q&A sessions, and grant opportunities for sustainability in hospitality.
• Campari AcademyminorStrategic or Co-development PartnerPartnership for Campari Academy Book Club putting top industry titles in the hands of hospitality professionals.
• United States Bartenders' Guild - Phoenix ChapterminorStrategic or Co-development PartnerTravis Nass is former President of Phoenix Chapter; organization advocates for equal treatment and opportunities for bartenders.
• Turning TablesminorOthersGreater New Orleans nonprofit received $25,000 Rally for Tomorrow sustainability grant. Helps Black and Brown beverage professionals break down industry barriers.
• SAFE Bar NetworkminorOthersReceived $15,000 Rally for Tomorrow sustainability grant. Transforms bars into safer spaces through in-person training and advocacy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SAFE Bar Network: Transforms bars and restaurants into safer spaces through in-person training and advocacy, with a focus on preventing sexual violence and harassment in hospitality. Overlapping DEI mission and beneficiary base; ARAR is an active grant partner via Rally for Tomorrow.
• Turning Tables: Greater New Orleans nonprofit creating pathways for Black and Brown beverage professionals to break down industry barriers. Strongly comparable focus on marginalized hospitality communities and is also a Rally for Tomorrow grantee partner.

Direct peers

• Restaurant Workers' Community Foundation: RWCF mobilizes the restaurant industry to support workers, with focus on crisis relief, equity, and policy advocacy for restaurant workers. Overlapping mission in emergency aid and professional support for the same beneficiary base, with a more explicit policy-advocacy lens.
• Southern Smoke Foundation: Founded by chef David Chang, Southern Smoke Foundation is one of the most prominent US nonprofits providing emergency relief and mental health support to food and beverage industry workers. Directly comparable mission, beneficiary base (restaurant/hospitality workers), and grant-based aid model.
• United States Bartenders' Guild Foundation: Charitable arm of the USBG supporting bartender education, scholarships, and crisis relief. Comparable beneficiary base (bartenders specifically), scholarship/education programming, and reliance on spirits industry sponsorship.
• The LEE Initiative: Founded by chef Edward Lee, the LEE Initiative focuses on equity, inclusion, and resilience in the restaurant industry, including grants and crisis response for hospitality workers. Strongly comparable mission around marginalized hospitality communities and emergency support.
• CORE: Children of Restaurant Employees: National nonprofit granting financial relief to children of food and beverage service employees facing life-altering circumstances. Directly comparable emergency-aid model for the same hospitality industry beneficiary base.
• The Giving Kitchen: Atlanta-based nonprofit providing emergency grants to restaurant workers facing crisis (illness, injury, housing, natural disaster). Comparable crisis-relief model for hospitality workers, though with a tighter regional geographic focus than ARAR.

Broad incumbents

• Tales of the Cocktail Foundation: The nonprofit arm of the Tales of the Cocktail platform that produces the industry's premier cocktail conference and education programming. While more event- and education-focused than ARAR, it operates in the same spirits industry ecosystem, overlapping on professional development and serves the same bartender/hospitality audience.

Others

• BarSmarts / Bar World of Tomorrow: Spirits-industry-funded bartender education and sustainability initiative. Functions as a co-marketing partner on ARAR's Rally for Tomorrow sustainability programming rather than a direct aid competitor, but operates in the same bartender-education ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/anotherroundanotherrally
• LinkedInlinkedin.com/company/anotherroundanotherrally
• Instagraminstagram.com/anotherroundanotherrally

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Another Round Another Rally