The Alston Realty Group

What The Alston Realty Group does

The Alston Realty Group, Inc. is a privately held, family-owned real estate firm headquartered at 1610 East Market Street, Greensboro, NC, founded in 1982 by Melvin "Skip" Alston with a $100 seed loan from the late Reverend Prince Edward Graves. The company operates a horizontal real estate model spanning residential property sales, residential and commercial leasing, and full-service property management within the Greensboro Triad market. Its owned multi-family portfolio comprises three named communities — Asberry Courts (launched pre-leasing January 2017), Cumberland Courts, and Prince Edward Graves Homes — collectively offering 1, 2, and 3 bedroom units at affordable price points. Its commercial footprint centers on East Market Square, a mixed-tenant property housing small businesses including Shipman Family Home Care, China Grill, Gate City Barbershop, Billiards, and PCS Insight. The firm also brokers one-time residential sales transactions and earns recurring property management fees from third-party owners.

The company's revenue architecture is anchored on three streams: (1) one-time commissions from residential property sales, (2) recurring rental income from the owned multi-family portfolio and managed lease-up activity on residential and commercial units, and (3) managed services revenue from full-service property management (maintenance, tenant relations, and administrative services) for both owned and third-party properties. Pricing is entirely contact-based, with no publicly disclosed rates or structured fee schedules. The technology stack is intentionally lean: the AppFolio SaaS platform powers real-time rental listings, the Resident Portal for rent payment and work orders, and the Owner's Portal for property management oversight. Distribution is direct — phone (336.272.5779), email, and the alstonrealtygroup.com website — targeting individual renters, multi-family households, residential home buyers, and small-to-medium commercial tenants in Greensboro.

Go-to-market is sales-led and relationship-driven within a single metropolitan geography, with no disclosed plans for geographic expansion beyond the Triad region. Marketing relies on the company website (with an unresolved "Under Construction" page), AppFolio-powered portals, and direct contact channels. The execution team is small, with five disclosed officers across President, Vice President, Office Manager, Website Manager, and Property Manager/Broker roles, all held by family members. The firm maintains Equal Housing Opportunity and accessible facility compliance designations, and presents itself as a 35-year community-rooted operation rather than a scaled or technology-led real estate enterprise.

Name

The Alston Realty Group

Legal name

The Alston Realty Group, Inc.

Website

https://alstonrealtygroup.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alston Realty Group is a family-owned, Greensboro-based real estate firm operating residential property sales, multi-family apartment communities (Asberry Courts, Cumberland Courts, Prince Edward Graves Homes), and commercial leasing (East Market Square) with full-service property management since 1982.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate
• Commercial property leasing
• Multi-family housing
• Property management services
• Affordable housing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Sales: Residential property sales with full-service agent guidance through the home-buying process
2. Rental Income: Multi-family property rentals including Asberry Courts, Cumberland Courts, and Prince Edward Graves Homes. Residential and commercial leasing services.
3. Property Management Services: Full-service property management for owned portfolio including maintenance, tenant relations, and administrative services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Alston Realty Group is a full-service Greensboro, NC real estate firm offering residential property sales and rentals, commercial property sales and leasing (including East Market Square), multi-family apartment rentals across named communities (Asberry Courts, Cumberland Courts, Prince Edward Graves Homes), and full-service property management for residential, commercial, and multi-family property owners. Operations are supported by AppFolio-powered online portals for tenants and owners, with the firm serving as broker, landlord, and property manager across its portfolio.

Product overview

The Alston Realty Group is a full-service real estate management firm operating as a single unified offering rather than a modular platform. The company manages a portfolio of residential, commercial, and multi-family properties across Greensboro, NC, with nearly 35 years of industry experience. The core product encompasses property sales, rentals, and leasing services. Property management is supported through AppFolio-powered Resident and Owner Portals. The multi-family portfolio includes named communities (Asberry Courts, Cumberland Courts, Prince Edward Graves Homes), while commercial holdings include East Market Square. All services are delivered under the unified Alston Realty Group brand.

Differentiator

Problem solved

Functional benefit

Brands

• Asberry Courts: Multi-family apartment community featuring 1, 2, and 3 bedroom units including garden-style and townhouse-style apartments with amenities such as hardwood floors, washer/dryer connections, gas heat, and central HVAC.
• Cumberland Courts
• Prince Edward Graves Homes
• East Market Square

Products and services

• Residential Properties Residential properties available for purchase and rent in Greensboro, NC. The company guides clients through the home-buying process with full-service agent guidance and in-depth market expertise, serving prospective homeowners and residential renters.
• Commercial Properties Commercial properties for sale and lease in Greensboro, NC, including the East Market Square location. Serving businesses seeking retail, restaurant, service, and professional office space, with in-house Property Manager and Broker (Gwen Alston) managing leasing, availability, and showings.
• Asberry Courts Multi-family apartment community featuring 1, 2, and 3 bedroom units including garden-style and townhouse-style apartments, with select units offering hardwood floors, washer/dryer connections, gas heat, gas range, central HVAC, refrigerators, and mini blinds. Located in Greensboro, NC, managed by The Alston Realty Group.
• Cumberland Courts Multi-family apartment community located at 610 Bluford Street, Greensboro NC 27401, offering 1 and 2 bedroom garden-style apartments with central HVAC, tile floors, onsite laundry facilities, community space/building, and outdoor activity areas. Qualifying restrictions apply; close to Lowes and Walmart.
• Prince Edward Graves Homes Multi-family apartment community located at 2504 16th Street, Greensboro, NC 27405, offering affordable housing options with qualifying restrictions. Inquiries handled by the company's dedicated contact line and email.
• East Market Square Commercial property in the heart of Greensboro featuring a vibrant mix of businesses including Shipman Family Home Care, China Grill, Gate City Barbershop, Billiards, and PCS Insight. Both for-sale and for-lease listings are available, managed in-house by Property Manager and Broker Gwen Alston.
• Property Management Services

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationAppFolio provides the property management technology platform powering The Alston Realty Group's online presence. This includes the Resident Portal for rent payments and work order submissions, the Owner's Portal for property management, and real-time rental listing synchronization.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Compass: Tech-forward national real estate brokerage with expanding presence in major N.C. markets. Comparable on residential sales and leasing services, with a meaningfully different technology-led operating model.

Broad incumbents

• Coldwell Banker: National residential and commercial real estate brokerage with significant Greensboro/Triad presence. Directly comparable on residential sales, leasing, and property management services, but at vastly larger scale.
• RE/MAX: Global real estate franchise with strong presence across North Carolina. Overlaps with The Alston Realty Group on residential brokerage and property management of small multifamily and investment properties.
• Century 21: Global real estate franchise with North Carolina brokerages. Comparable on residential sales, leasing, and management of small multifamily investment properties.
• Keller Williams Realty: Global residential brokerage franchising operating in Greensboro. Comparable on residential sales and property management service offerings, with a much larger agent network and tech stack.
• Better Homes and Gardens Real Estate: National brokerage network with affiliated Greensboro-area agents. Comparable on residential sales and marketing services targeting similar home buyers and sellers.
• Berkshire Hathaway HomeServices: Large national brokerage network with Triad-area offices. Direct overlap in residential sales, leasing, and commercial brokerage services aimed at similar Greensboro-area buyers and sellers.

Regional players

• Bell Partners: Greensboro-headquartered multi-family property manager and investor with a sizable apartment portfolio. Directly comparable on multi-family property operations and Greensboro multifamily market positioning.
• The Carroll Companies: North Carolina-based real estate developer and property manager covering residential, multi-family, and commercial assets. Comparable as a Triad-region owner-operator with vertically integrated real estate services.
• Weaver Cooke Construction / Realty: Greensboro-based firm active in commercial real estate in the Triad. Comparable on commercial property brokerage and management in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-alston-realty-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alston Realty Group