Wicc

What Wicc does

WICC (Wallonie info centre de la construction) is a privately held, Belgium-based information and networking center for the construction industry, founded in 2019 and headquartered at Riemsterweg 300/1 in Bilzen. Its stated mission is to inform construction specifiers — architects, engineers, contractors, and entrepreneurs in Wallonia — about existing and newly available products in the sector. WICC does not develop proprietary technology; its core offering is a recurring bi-monthly evening event format (Soirées WiCC) at which two manufacturer representatives deliver 20–30 minute technical presentations followed by Q&A and a walking dinner. Attendance is free but registration is mandatory, so the organization is monetized, if at all, through manufacturer partnerships rather than attendee fees.

The supporting product surface is an online platform at wicc.be comprising a curated manufacturer directory (~20+ partners including ACO, Daikin, Saint-Gobain/ISOVER and Gyproc, Holcim/Cantillana, Velux, Etex, Xella, Hörmann, Mapei, Unilin, Vandersanden, Buzon, Creaton Terreal, Deceuninck, Fingo, Polyglass), industry news (Nouvelles), multimedia and downloadable resources, case studies (Références), and a job board for the construction sector. Marketing reach is via email newsletter, blog, social channels (Facebook, LinkedIn, YouTube), and the events themselves. Daily management is a small team led by Coordinator Sabine De Moor with manufacturer representatives Frank Lenaerts (ACO) and Dorian Avci (Vandersanden), and the organization operates with 11–50 employees, a single Belgian office, and no disclosed revenue, funding, or international footprint.

Name

Wicc

Legal name

WICC

Website

https://wicc.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WICC (Wallonie info centre de la construction) is a Belgian information and networking center that runs free bi-monthly technical evenings connecting Wallonia construction specifiers with about 20 leading material manufacturers, supported by an online directory, news, and multimedia resources.

Ownership category

akta.pro rank

Product category

Construction Industry Information & Networking Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG), Professional & Association Conferences (MPAGAGAB)

Keywords

• Construction networking events
• Building product technical presentations
• Manufacturer information services
• Construction industry education
• Professional prescriber briefings

Headquarters

HQ city

Bilzen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

WICC organizes bimonthly "Soirées WiCC" networking evenings for construction specifiers (architects, engineers, contractors) in Wallonia, each featuring two 20-30 minute technical presentations by building-product manufacturers, followed by Q&A and a walking dinner. The events are supported by an online information platform that curates a directory of approximately 20+ construction material manufacturers (ACO, Buzon, Daikin, Holcim, Isover, Velux, Xella, etc.), industry news, multimedia resources, and project references. Participation in the events is free, with mandatory registration.

Product overview

Wicc (Wallonie Info Centre de la Construction) is a construction industry information and networking organization, not a software product company. The organization offers a portfolio of services centered around professional networking events (bimonthly Soirées WiCC), an online directory of construction material manufacturers, industry news dissemination, multimedia resources, case studies, and direct coordination services. The core offering is the networking evening format combining technical presentations with walking dinner networking, supported by an online information platform covering manufacturers, news, and industry resources.

Differentiator

Problem solved

Functional benefit

Products and services

• WiCC Networking Events (Soirées WiCC) Bimonthly evening events in Bilzen, Belgium, featuring two 20-30 minute technical presentations from construction material manufacturers followed by Q&A and a walking-dinner networking session. Designed for construction professionals (architects, engineers, contractors) in Wallonia. Participation is free with mandatory registration.
• Manufacturer Directory An online curated directory of approximately 20+ construction material manufacturers — including ACO, Buzon, Cantillana/Holcim, Creaton Terreal, Daikin, Deceuninck, Etex, Fingo, Gyproc, Hörmann, Isover, Mapei, Polyglass, Unilin, Vandersanden, Velux, and Xella — with contact information and company profiles for construction specifiers.
• Industry News & Updates (Nouvelles) An online news section sharing important construction-industry news, manufacturer innovations, and event announcements, including articles on insulation solutions (ISOVER), adjustable terrace supports (Buzon), and updates from member manufacturers. Aimed at construction specifiers seeking current industry information.
• Multimedia Resources Access to photos, videos, and downloadable resources from WICC events and manufacturer presentations, hosted on the WICC website with linked YouTube and Google Drive resources. Includes technical documentation and event recordings for construction professionals.
• Case Studies (Références) A showcase of construction projects and applications built using member-manufacturer products — for example, Cedral fiber-cement vertical cladding installations — providing specifiers with real-world reference projects for material specification.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• ACOcoreOthersACO is a manufacturer partner specializing in water management solutions, protecting people from water for over 75 years. They participate in WICC networking events.
• BuzoncoreOthersBuzon is a global leader in adjustable terrace supports/pads, participating in WICC events and presentations.
• Cantillana (Holcim)coreOthersCantillana is a Belgian company with European dimension, member of Holcim group, participating in WICC manufacturer network.
• Creaton TerrealcoreOthersCreaton Terreal Benelux offers tailored, innovative and sustainable roofing solutions, partner in WICC network.
• DaikincoreOthersDaikin Belux is the specialist for optimal comfort in heating and cooling, from residential to commercial and industrial applications.
• DeceuninckcoreOthersDeceuninck is the first choice for innovative window and door solutions, partnering with WICC for industry outreach.
• EtexcoreOthersEternit SA: specialist in roofing and facade materials, manufacturing and commercializing exclusively fiber cement slates.
• FingocoreOthersFingo is a specialist in traditional, reinforced and pre-stressed hollow-core slabs with over 70 years of experience, family business since 1946.
• HolcimcoreOthersHolcim Belgium offers a complete range of solutions for housing construction, other buildings, civil engineering works and road construction.
• Saint-Gobain GyproccoreOthersGyproc Belgium, founded in 1957, is the market leader in plaster solutions for interior finishes and construction.
• HörmanncoreOthersThe Hörmann group is the European leader in doors for housing and industry, having created over 20 million doors since 1935.
• ISOVER (Saint-Gobain)coreOthersISOVER, founded in 1937, is the world leader in mineral wool insulation. ISOVER belongs to the French group Saint-Gobain.
• MAPEIcoreOthersM.A.P.E.I. (Materials Auxiliary for Construction and Industry) was founded in 1937, partner in WICC network.
• PolyglasscoreOthersPolyglass is an internationally leading company in sealing technology with 100% Italian roots, offering high quality standards and sustainable solutions.
• Unilin InsulationcoreOthersUnilin Insulation is a key player in construction offering numerous products and custom solutions, partner in WICC.
• VandersandencoreOthersVandersanden has over 90 years of experience as a family business, focused on innovation, sustainability and expertise.
• VELUXcoreOthersThe VELUX brand belonging to the VELUX Group has been present on the Belgian market since 1957.
• XellacoreOthersWith its renowned brands Ytong, Silka and Hebel, Xella provides cellular concrete and sand-lime brick construction solutions for new construction and renovation.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Holcim Belgium: A WICC manufacturer partner and Belgian building materials provider running its own specifier and contractor engagement programs. Comparable as a building materials supplier investing in direct customer/specifier education channels that overlap with WICC's purpose.
• Wienerberger: One of WICC's manufacturer partners and Europe's largest brick producer, running its own specifier engagement programs (architectural awards, technical seminars, BIM libraries). Comparable as a building materials player investing in direct specifier education and networking channels that overlap with WICC's mission.
• Saint-Gobain (Belgium): Parent of WICC partners Gyproc and ISOVER, Saint-Gobain runs its own Multi Comfort House program, Habito academy and extensive specifier training in Belgium. Comparable as a building materials manufacturer running parallel education/networking initiatives that could substitute for WICC's intermediary role.

Direct peers

• Constructiv: Belgian joint social fund for the construction sector providing training, events and information services to construction professionals. Comparable as an industry-funded organization delivering information, training and networking programs to construction workers and specifiers in Belgium.
• Embuild: Belgian construction federation representing contractors and construction companies, organizing events, training and industry information for construction professionals. Comparable as a membership-based organization serving Belgian construction specifiers and connecting them with industry players.
• Buildwise: Belgian construction research and information center (formerly BBRI/CSTC) that serves the same Belgian construction specifier community with technical information, publications, training and events. Highly comparable as a national construction info hub organizing knowledge transfer between manufacturers and prescribers.

Broad incumbents

• Batimat: Major French international trade fair for the building industry organized by RX France. Comparable as a large-scale construction industry event organizer connecting manufacturers with specifiers, though operating at much greater scale and breadth than WICC's regional evening format.
• BAU Munich: World's leading trade fair for architecture, materials and systems held in Munich. Comparable as a construction industry exhibition connecting manufacturers with architects and specifiers, representing a much larger but less regionally focused alternative to WICC's intimate networking model.

Regional players

• Bouwunie: Flemish construction federation serving the Flanders region with similar membership services, training and information events for construction professionals. Directly comparable in function but operates in the Flemish (Dutch-speaking) region rather than WICC's Wallonia focus.

Emerging players

• Architecture & Construction Magazine (datanews/archi): Belgian construction and architecture media publishing product news, project references and manufacturer information for specifiers. Comparable as a content-driven channel serving the same Belgian construction specifier audience with manufacturer information and case studies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmClSnWRxzN8sHJsha9GQIA
• Facebookfacebook.com/wiccbelgium
• LinkedInlinkedin.com/company/wicc-belgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicc