Upsonic Power
Upsonic Power is a privately held Australian manufacturer and distributor of UPS and power protection systems, serving residential, SMB, commercial, industrial, and government customers across Australia and New Zealand through a national distributor and direct-project network.
- Company typePrivate
- Founded1982
- HeadquartersClayton, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Upsonic Power does
Upsonic Power Pty Ltd is an Australian manufacturer and distributor of Uninterruptible Power Supply (UPS) systems and complementary power protection equipment, headquartered in Clayton, Victoria. The company was founded in 1982, became wholly Australian-owned in 1997, and operates from a main office/distribution warehouse in Dandenong South with additional offices in Queensland, New South Wales, Western Australia, and South Australia, supported by an authorised service-agent network in every Australian state. Its product portfolio spans three tiers — Domestic (ORION-850, GD Series, DSV Series), Commercial (ESART Rack/Tower Pure Sine Wave), and Industrial (CSCT Tower, CSCRT Rack/Tower True On-Line Double Conversion from 1kVA to 10kVA) — built around Line Interactive with AVR and True On-Line Double Conversion architectures, with complementary V-ATS automatic transfer switches, PDU bypass switches, network management cards (CS-NMC), environmental sensors (CS-EMP), dry-contact cards, and Winpower/UPSILON monitoring software plus an ION UPS IoT mobile application.
The company's go-to-market combines a national distributor and authorised-reseller network with direct enterprise sales through an in-house project team handling larger UPS sales, installation, commissioning, and service. Revenue is generated primarily through hardware sales across UPS units, accessories, and external battery modules, supplemented by extended warranty/maintenance agreements and bundled monitoring software. Upsonic serves four primary segments — Domestic/Residential, SMB, Commercial/Industrial, and Government/Enterprise Projects — with a horizontal segmentation approach. Customer logos span government (Australian Defence Force, CFA, Ambulance Victoria), education (University of Tasmania), healthcare (QMI Care), agriculture (GrainCorp), industrial (Austral Monsoon), and technology (AVEM), with management referencing "thousands of customers" across Australia and New Zealand. The company holds Australian Government Endorsed Supplier status (Certificate No. 4141) and is the only Australian-owned business dedicated to the mini-UPS market (300–15,000VA), a positioning reinforced by 38+ years of continuous operation and 3-year product warranties with local service support.
Upsonic Power firmographics
Firmographics- Name
- Upsonic Power
- Legal name
- UPSONIC POWER PTY LTD
- Website
- https://upsonic.com.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upsonic Power is a privately held Australian manufacturer and distributor of UPS and power protection systems, serving residential, SMB, commercial, industrial, and government customers across Australia and New Zealand through a national distributor and direct-project network.
- Ownership category
- akta.pro rank
Upsonic Power industry classification
Industry- Product category
- Uninterruptible Power Supplies
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Uninterruptible Power Supplies (UPS) (HDACAJAA)
- akta.pro secondary industries
- UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD), UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH), UPS Batteries & Energy Storage Modules (HDACAJAE)
Keywords
Where Upsonic Power is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Upsonic Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- UPS Hardware Sales: Sale of UPS systems across domestic, commercial and industrial ranges including Orion, DSV, ESART, CSCT, and CSCRT series from 650VA to 10kVA capacities.
- Power Accessories and Components: Sale of PDU Bypass switches, Automatic Transfer Switches (ATS), communication cards (CS-NMC, CS-EMP, CS-CMC, ESA-A400, CSC-A400), and external battery modules.
- UPS Software: Winpower shutdown and monitoring software for domestic UPS models. UPSILON software for commercial and industrial series.
- Service and Maintenance: Extended warranty and maintenance agreements available. Authorised repair agents in every state of Australia. Installation and commissioning services for larger UPS systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard 3-year warranty included with all single phase plug and play UPS (two years on batteries) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Upsonic Power product offering
Product offeringCore offering
Upsonic Power designs, manufactures, and supplies uninterruptible power supply (UPS) systems and related power protection equipment for Australian residential, commercial, and industrial customers. The portfolio spans Line Interactive and True On-Line Double Conversion UPS families, supported by automatic transfer switches, PDU bypass units, monitoring accessories, and dedicated management software, all backed by installation, commissioning, and on-site maintenance services.
Product overview
Upsonic Power is an Australian manufacturer of UPS (Uninterruptible Power Supply) and power protection solutions. The product portfolio is organized into three tiers: Domestic Series (entry-level line interactive UPS including ORION-850, GD Series, and DSV Series for home/office/POS applications), Commercial Series (ESART Rack/Tower UPS for business environments), and Industrial Series (CSCT Tower and CSCRT Rack/Tower True On-Line Double Conversion UPS for mission-critical applications). The offering also includes complementary accessories: V-ATS Automatic Transfer Switches and PDU Bypass switches for power redundancy, Network Management Cards (CS-NMC), Central Monitor Cards (CS-CMC), Environmental Sensors (CS-EMP), and Dry Contact Cards (ESA-A400, CSC-A400). Monitoring is enabled through Winpower and UPSILON software platforms. All single-phase UPS products carry a 3-year warranty. The company operates from Dandenong South, Victoria with offices across Australia and serves domestic, commercial, and industrial customers across multiple sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- ORION-850 Line Interactive UPS
Quantifiable outcome
- 38+ years of continuous operation in Australian power protection market
- +2 more outcomes
Companies that use Upsonic Power
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Upsonic Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Upsonic Power partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Australian Defence Force (Government Endorsed Supplier)coreUpsonic Power holds Australian Government Endorsed Supplier status (Certificate No. 4141), enabling the company to supply power protection products and services to government agencies including the Australian Defence Force.
- Authorised Service AgentscoreNetwork of authorised repair agents in every state of Australia providing after-sales service and maintenance from major centres throughout the country.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Upsonic Power competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric (APC): Global UPS leader through the APC brand, offering a full range from consumer to multi-MVA three-phase UPS. Competes with Upsonic in commercial and industrial UPS while operating far broader power management and data centre infrastructure portfolios.
- Vertiv: Critical digital infrastructure provider with a strong UPS portfolio and direct relevance to data centre and industrial customers. Competes with Upsonic's CSCT/CSCRT industrial series in higher-end UPS and integrated power/cooling solutions.
- ABB: Industrial power and automation major with UPS and power protection offerings for data centres, industry, and infrastructure. Competes with Upsonic in larger UPS deployments and integrated power quality solutions.
- Delta Electronics: Global power and thermal management company with UPS products spanning consumer to data centre applications. Larger incumbent competing with Upsonic across multiple kVA tiers in the Australian market.
- Eaton: Global power management major with extensive UPS offerings and channel partners across Australia. Overlaps with Upsonic in commercial/industrial UPS while serving much larger end-markets and verticals.
Emerging players
- Borri: Italian industrial UPS specialist serving critical loads in oil & gas, power, and data centres. Comparable product focus on industrial-grade on-line double conversion UPS similar to Upsonic's CSCT/CSCRT range.
- Riello UPS: Italian UPS manufacturer with a growing presence in Australia, focusing on industrial and commercial UPS. Comparable in product positioning and target use cases to Upsonic's industrial UPS lines.
Direct peers
- CyberPower: Specialist UPS vendor competing in the same mini-UPS and SMB segments that Upsonic addresses (ORION, DSV, GD tiers), with strong online and channel distribution in Australia and globally.
- Socomec: European critical-power specialist with industrial UPS and power switching products directly comparable to Upsonic's CSCT/CSCRT range, ATS, and PDU bypass offerings.
- PowerShield: New Zealand-headquartered UPS manufacturer serving Australia/NZ with a comparable mini-UPS product line and SMB-to-industrial focus. Most direct regional competitor in the same geography and product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Upsonic Power social profiles
Digital presenceUpsonic Power compliance and trust
Trust signalCompliance1 record
Upsonic Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upsonic Power leadership team
Management profileNumber of profiles
Upsonic Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upsonic Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upsonic Power
What does Upsonic Power do?
Upsonic Power designs, manufactures, and supplies uninterruptible power supply (UPS) systems and related power protection equipment for Australian residential, commercial, and industrial customers. The portfolio spans Line Interactive and True On-Line Double Conversion UPS families, supported by automatic transfer switches, PDU bypass units, monitoring accessories, and dedicated management software, all backed by installation, commissioning, and on-site maintenance services.
Is Upsonic Power a public or private company?
Upsonic Power is a private company. It is classified as family owned and is currently operating.
When was Upsonic Power founded?
Upsonic Power was founded in 1982. It employs 11 to 50 people.
Where is Upsonic Power based?
Upsonic Power is headquartered in Clayton, Australia, in the Oceania region.
How does Upsonic Power make money?
Four revenue lines are on record. UPS Hardware Sales are the primary driver. The others are power Accessories and Components, UPS Software and service and Maintenance.
Who are Upsonic Power's main competitors?
Broad incumbents on record are Schneider Electric (APC), Vertiv, ABB, Delta Electronics and Eaton. Emerging players are Borri and Riello UPS. Direct peers are CyberPower, Socomec and PowerShield.
Does Upsonic Power have an API?
No public API is recorded for Upsonic Power.
What industry is Upsonic Power in?
Upsonic Power's product category is Uninterruptible Power Supplies. Its primary akta.pro industry code is HDACAJAA, Uninterruptible Power Supplies (UPS), with a secondary code of IMAGADAD, UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup). Its NAICS code is 335313 and its SIC code is 3600.