Khadi India

What Khadi India does

Khadi India is the direct-to-consumer e-commerce sales outlet of the Khadi & Village Industries Commission (KVIC), a statutory body under India's Ministry of Micro, Small and Medium Enterprises. It operates a government-run online storefront at khadiindia.gov.in that sells authentic handcrafted Khadi and village-industry products directly to individual consumers across India, with free shipping on orders above ₹2,499. The catalog spans more than 30 product categories, including Ayurvedic medicines and juices, herbal cosmetics (face washes, scrubs, soaps, body washes, toothpastes, sanitizers), hair care (shampoos, oils, conditioners), textiles (cotton and silk fabrics, kurtas, sarees, shawls, angvastra), woolen products, food staples (honey, ghee, pickles, spices, ready-to-eat), essential oils and attars, religious articles, readymade garments, and BIS-certified National Flags. Underlying technology is a basic transactional e-commerce platform with product catalog browsing, shopping cart, order placement, order tracking, and online payment — with no mobile app, no AI features, and no disclosed API or integration ecosystem.

The business model is straightforward retail: unit-priced one-time purchase transactions in Indian Rupees (₹35 to ₹15,000+ per item), with revenue flowing entirely through the single government-operated web channel. Pricing is publicly disclosed, with a flat ₹118 shipping charge below ₹2,500. The customer base is primarily long-tail individual consumers seeking authentic natural/herbal products, ethnic clothing, and traditional Indian goods, with a secondary institutional/government procurement segment for National Flags, gift packs, and ceremonial items such as the G-20 Angvastra. As a fully government-owned entity under KVIC, Khadi India has no private equity backing, no external funding rounds, no disclosed headcount, and no M&A history; its competitive position rests on regulatory patronage, the historical cultural weight of the Khadi brand, and access to KVIC's rural artisan supply network. Geographic footprint is restricted to India, with no international sales channel or global fulfillment capability.

Name

Khadi India

Legal name

Khadi & Village Industries Commission

Website

https://khadiindia.gov.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Khadi India is the government-operated D2C e-commerce outlet of KVIC, selling authentic Khadi textiles, Ayurvedic personal care, herbal cosmetics, and traditional Indian products directly to consumers across India via khadiindia.gov.in.

Ownership category

akta.pro rank

Product category

Traditional Apparel and Herbal Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Clothing and Clothing Accessories Retailers (45811)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industry

Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)

Keywords

• Handcrafted textiles
• Herbal cosmetics
• Ayurvedic medicines
• Village industries
• Traditional apparel

Headquarters

HQ city

Connaught Place

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct retail sales of Khadi and village industry products through the official e-commerce platform. Customers purchase individual products at listed prices with shipping charges. Supports online ordering and order tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Khadi India operates an e-commerce platform selling handcrafted traditional Indian products including Khadi textiles (cotton and silk fabrics, sarees, kurtas, shawls, angvastra), herbal cosmetics (soaps, face wash, shampoos, hair oils), Ayurvedic medicines and juices, food products (honey, pickles, spices, ghee), and home textiles. The outlet operates under the Khadi & Village Industries Commission (KVIC), Government of India.

Product overview

Khadi India operates an e-commerce platform selling handcrafted, traditional Indian products under the Khadi & Village Industries Commission (KVIC), Government of India. The portfolio is diverse, spanning Ayurvedic medicines and juices, herbal cosmetics (face wash, scrubs, face packs, soaps, body washes), hair care (shampoos, hair oils, conditioners), personal care (toothpaste, hand wash, sanitizers), textiles (cotton and silk fabrics, kurtas, sarees, shawls, angvastra), woolen products, honey and food products (pickles, vinegars, spices, instant foods), essential oils and perfumes/attars, religious items (pooja articles, incense), and readymade garments. Products are sold under the Khadi India brand through their online store at khadiindia.gov.in, with items ranging from National Flags (BIS certified) to herbal cosmetics and traditional Indian food products.

Differentiator

Problem solved

Functional benefit

Products and services

• Khadi Ayurvedic Medicines and Juices

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Neemans: D2C brand for natural, plant-based and herbal footwear and personal care products. Partially comparable to Khadi India on the herbal/natural personal care positioning and direct-to-consumer e-commerce model.
• Amala Earth: Curated multi-brand marketplace for sustainable, natural and Indian-made products across beauty, wellness, home and apparel. Comparable to Khadi India on the 'Made in India / natural' curation thesis and pan-India online delivery model.

Broad incumbents

• Patanjali: Large Indian FMCG conglomerate selling Ayurvedic food products, personal care, cosmetics and grocery items across India. Highly comparable to Khadi India's herbal/Ayurvedic product range and pan-India distribution ambition, though far broader in scale.
• Nykaa: India's leading online beauty and personal care marketplace. Comparable to Khadi India on online retail of cosmetics, perfumes, hair care and skincare, though at much larger scale and with marketplace breadth rather than single-brand focus.

Direct peers

• Mamaearth: Leading Indian D2C brand for natural/toxin-free personal care including face wash, shampoo, hair oil and body care. Competes head-on with Khadi India's herbal personal care portfolio through aggressive digital marketing and marketplace presence.
• Just Herbs: Ayurvedic beauty and wellness brand selling skincare, hair care and wellness products online. Overlaps with Khadi India's herbal cosmetics, hair oils, face packs and Ayurvedic personal care offerings.
• iTokri: Online marketplace for handcrafted Indian textiles, sarees, fabrics and artisan products sourced directly from weavers. Comparable to Khadi India on handwoven fabrics, traditional apparel and rural artisan supply, but with a sharper textiles focus.
• Fabindia: India's most recognized private retail brand for handcrafted textiles, ethnic apparel, home furnishings and natural personal care. Highly comparable to Khadi India on heritage positioning, rural artisan sourcing, and a multi-category DTC + store retail model.
• Forest Essentials: Luxury Ayurvedic personal care brand selling face washes, hair oils, soaps and beauty products online and via its own stores. Directly competes with Khadi India's herbal cosmetics and Ayurvedic personal care lines on the same 'natural/Ayurvedic' positioning.
• Kama Ayurveda: Premium Ayurveda-based beauty and wellness brand retailing oils, soaps, shampoos and skincare. Closely comparable to Khadi India's Ayurvedic personal care and wellness products, including hair oils, face packs and herbal cosmetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ekhadiindia
• LinkedInlinkedin.com/company/khadiindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khadi India