What Amala Earth does

Amala Earth is a privately held, New Delhi-based curated e-commerce marketplace for earth-friendly and sustainable products, founded in 2021 and operating with 51-100 employees. The platform aggregates 400+ brands and 45,000+ products across seven verticals — Food (organic, Ayurvedic, superfoods), Beauty (natural, cruelty-free, Ayurvedic skincare), Home & Kitchen (eco cookware, home furnishings, pooja essentials), Fashion & Apparel (responsible fashion for women, men, and kids), Baby & Kids, Holistic Wellness, and Gifting — with attribute-level tagging for organic, ethically sourced, locally sourced, and community-driven products. Underlying technology is a Shopify-based e-commerce storefront with dedicated iOS and Android applications and a physical concept store in Vasant Vihar, New Delhi.

The business operates on a transaction-based revenue model: it earns through marketplace sales (including a B2B bulk/corporate gifting channel for weddings, festivals, and corporate buyers) with promotional mechanics such as a ₹500 first-app-order discount and flash sales offering up to 80% off across categories. Its go-to-market is direct-to-consumer and mobile-first, supported by organic social (Facebook, Instagram, YouTube), email, and SEO/content marketing. Primary customer segments are health-conscious consumers and conscious beauty seekers, with secondary segments including families with children, eco-conscious home managers, and corporate buyers.

The company is led by CEO Nitin Sawhney and is privately held with no disclosed funding rounds, revenue figures, parent company, or institutional investor information. Its operations are concentrated entirely within India, and it has not disclosed any patents, regulatory actions, awards, or material M&A activity. The competitive positioning centers on curation and trust in a fragmented sustainable-products category rather than on proprietary technology or unique supply-chain ownership.

Name

Amala Earth

Legal name

Amala Earth

Website

https://amala.earth

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Amala Earth is a New Delhi-based curated e-commerce marketplace aggregating 400+ earth-friendly brands across Food, Beauty, Home, Fashion, Baby & Kids, Wellness, and Gifting, serving conscious consumers in India via a Shopify storefront, iOS and Android apps, a New Delhi concept store, and a B2B bulk gifting channel.

Ownership category

akta.pro rank

Product category

Sustainable Lifestyle E-commerce Marketplace

NAICS

Health and Personal Care Retailers (456), Clothing and Clothing Accessories Retailers (458110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Sustainable ecommerce marketplace
• Eco-friendly products
• Organic food marketplace
• Natural beauty products
• Conscious living retail

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Marketplace revenue from sales of curated eco-friendly products across Food, Beauty, Home, Fashion, Baby & Kids, and Wellness categories. Transaction-based model with one-time purchases.
2. Bulk/Corporate Orders: B2B bulk orders for corporate gifting, wedding gifts, and return favours. Offers dedicated bulk ordering section with customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Amala Earth operates a curated online marketplace aggregating 400+ earth-friendly brands and 45,000+ consciously made products across seven lifestyle categories: Food (organic teas, superfoods, Ayurvedic foods), Beauty & Personal Care (natural skincare, haircare, Ayurvedic beauty), Home & Kitchen (eco-friendly cookware, home decor), Fashion & Apparel, Baby & Kids, Holistic Wellness, and Gifting. The platform enables conscious consumers to discover and purchase verified sustainable products with attribute-level tagging (Organic, Eco-friendly, Cruelty-free, Locally Sourced, Ethically Sourced), supplemented by bulk/corporate gifting services and a physical concept store in New Delhi.

Product overview

Amala Earth is a curated multi-category e-commerce marketplace for earth-friendly living, operating as a unified platform with multiple product verticals. The core offering comprises Food Marketplace (organic foods, teas, coffees, superfoods), Beauty & Personal Care (natural skincare, haircare, makeup), Home & Kitchen (eco cookware, furnishings, décor), Fashion & Apparel (responsible clothing), Baby & Kids (conscious family products), Holistic Wellness (ayurvedic supplements, yoga), and Gifting (curated gift collections). Supporting modules include Bulk/Corporate Gifting for B2B orders, Flash Sale for time-limited promotions, and a physical Concept Store in New Delhi. The platform is built on Shopify infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Marketplace A curated marketplace vertical for mindful eating featuring organic and natural food products including teas, coffees, superfoods, grains, rice, pulses, oils, ghee, honey, Ayurvedic foods, healthy snacks, natural supplements, baby food, and festive food hampers. Targeted at Indian consumers seeking authentic organic products and dietary-specific options.
• Beauty & Personal Care A curated collection of ethical and natural beauty products including natural skincare, haircare, makeup, fragrances, essential oils, Ayurvedic skincare, oral care, men's grooming, beauty gifts, and baby skin care. Designed for Indian consumers seeking chemical-free, cruelty-free, and ethically sourced personal care products.
• Home & Kitchen Eco-friendly home products spanning non-toxic cookware (cast iron, brass, copper utensils), kitchen storage and tools, serveware, dinner sets, bedding, home furnishing, home decor, planters, lamps, candles, aromatherapy, bath essentials, and household cleaning supplies. Targeted at Indian consumers furnishing or managing sustainable homes.
• Fashion & Apparel Responsible fashion offerings for women, men, and kids including ethnic wear (sarees, kurtas), loungewear, activewear, dresses, tops, t-shirts, jewellery, handcrafted bags and accessories, maternity wear, and winter wear. Targeted at Indian consumers seeking sustainable and ethically made apparel.
• Baby & Kids Conscious family products including baby clothing, bedding, toys, feeding essentials, skincare, and healthy food options for children. Targeted at Indian parents seeking organic, safe, and chemical-free products for babies and children.
• Holistic Wellness Wellness products focusing on stress relief, sleep, immunity, ayurvedic supplements (chyawanprash, moringa, ashwagandha), yoga essentials, candles, aromatherapy, and journals for holistic well-being. Targeted at Indian consumers pursuing holistic health practices.
• Gifting Curated gift collections for various occasions including weddings, festivals, birthdays, anniversaries, and eco-friendly gift options. Targeted at Indian consumers and gift-givers seeking sustainable present options.
• Bulk/Corporate Gifting B2B bulk ordering service for corporate gifts, wedding favors, and large-scale gifting needs with customization options and luxury corporate gift sets. Targeted at companies and event organizers in India seeking sustainable bulk gifting solutions.
• Flash Sale Time-limited promotional sales across categories including home, fashion, baby & kids, food, and beauty with discounts up to 80%. Targeted at deal-seeking conscious consumers in India; flash sale section shows 2,680+ product results.
• Concept Store Physical retail showroom at 60, Community Center, Basant Lok, Vasant Vihar, New Delhi, where customers can experience Amala Earth's curated sustainable products in person. Targeted at walk-in customers in the Delhi NCR region.

Quantifiable outcome

• 2,680+ products across sustainable living categories

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• One LivingminorOthersFeatured brand partner offering health and wellness products including triphala powder, moringa powder, chana sattu, and copper bottles on the Amala Earth platform
• Earth ChakraminorOthersFeatured brand partner specializing in handcrafted metal cookware including Kansa Thali sets, cast iron grill pans, and brass home decor items
• Indian BartanminorOthersBrand partner offering handcrafted brass and copper kitchen utensils, cookware, and traditional Indian kitchen products
• The Whole TruthminorOthersBrand partner offering protein powders and supplements including whey protein isolate and concentrate products
• NestrootsminorOthersFeatured brand partner for home decor and furnishing products available in the Top Favourites section
• trueBrownsminorOthersFeatured brand partner included in Top Favourites section for home and lifestyle products
• Sadora BabyminorOthersFeatured brand partner for baby care products in the Top Favourites curated collection
• AnuvasminorOthersFeatured brand partner listed in the Top Favourites section
• GotitliminorOthersFeatured brand partner listed in the Top Favourites section
• AplitominorOthersFeatured brand partner listed in the Top Favourites section
• Baby JalebiminorOthersFeatured brand partner for baby products included in Top Favourites

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Souled Store: India-based D2C lifestyle brand spanning apparel, home, and accessories sold primarily online. Comparable as a digitally native Indian lifestyle brand operating across multiple lifestyle categories similar to Amala Earth's Fashion and Home verticals.
• Smytten: Indian D2C product discovery and trial platform partnering with premium beauty, wellness, and lifestyle brands. Comparable as an India-focused online platform aggregating multiple conscious-lifestyle brands similar to Amala Earth's marketplace model.

Direct peers

• Plum (Plum Cosmetics): India-based vegan, cruelty-free beauty and personal care brand sold through its own D2C site and marketplaces. Competes with Amala Earth for the same conscious-beauty consumer in skincare, haircare, and makeup categories.
• Mamaearth (Honasa Consumer): Indian D2C brand marketplace operator spanning baby care, beauty, and wellness with a natural/safe positioning. Directly comparable to Amala Earth's Baby & Kids, Beauty, and Wellness verticals and serves the same conscious-consumer segment in India.
• Earth Rhythm: India-based clean beauty and sustainable personal care D2C brand with plastic-positive positioning. Comparable to Amala Earth's Beauty vertical and overall sustainable/earth-friendly value proposition.
• Wellbeing Nutrition: India-based D2C nutrition and wellness brand offering supplements and holistic wellness products online. Directly comparable to Amala Earth's Holistic Wellness category with shared natural/Ayurvedic positioning.
• Juicy Chemistry: India-based certified organic and clean-beauty brand sold via its own D2C storefront. Comparable to Amala Earth's curated Beauty and Wellness categories with a shared organic/chemical-free positioning.
• mCaffeine: India-based caffeinated personal care D2C brand spanning skincare, haircare, and body care with a strong clean-beauty positioning. Comparable as a digitally native conscious-beauty brand competing for the same Indian online shopper.

Broad incumbents

• Nykaa (FSN E-Commerce Ventures): India's leading beauty and personal care marketplace with expanding private-label and curated assortments including natural/clean beauty. Comparable as a multi-brand beauty destination overlapping heavily with Amala Earth's Beauty vertical, though much larger and broader in scope.
• Forest Essentials: Established Indian luxury Ayurvedic beauty brand with its own retail stores and online presence. Comparable as a premium Ayurvedic/clean-beauty brand overlapping Amala Earth's Ayurvedic skincare and wellness assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCsOUCPJYqGa4-lfPwOq8gEA
• Facebookfacebook.com/Amala.Earth
• Instagraminstagram.com/amala.earth/?hl=en
• LinkedInlinkedin.com/company/amalaearth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amala Earth