Active Distribution

What Active Distribution does

Active Distribution Ltd. (恆盛集團股份有限公司) is a Hong Kong-incorporated wholesale distributor founded in 2005, headquartered at Unit A, 19/F, Roxy Industrial Centre, 41-49 Kwai Cheong Road, Kwai Chung. The company distributes printers, printing supplies, data media, office machines, and IT equipment, and has over time broadened its portfolio to include mobile accessories, GaN chargers, audio products, gaming controllers, smart-home devices, and STEM education kits. Its go-to-market is a B2B wholesale channel serving a stated network of more than 1,000 resellers, retailers, system integrators, and value-added resellers across Hong Kong, with most of the partner-facing website content kept behind password protection to preserve a true B2B environment.

The current brand portfolio spans Anker (chargers, power banks, Soundcore audio), EGO (GaN chargers, wireless chargers, power banks), Verbatim (chargers, travel adapters, storage), Power A (licensed gaming controllers for Nintendo Switch and Xbox), Jabra (professional headsets and speakerphones), Lexar (memory cards, SSDs, card readers), Eufy by Anker and EZVIZ (security cameras and smart-home devices), Pro'skit (STEM education kits), and Infinity. Distribution operates alongside a direct-to-consumer e-commerce storefront at adltd.com.hk offering individual unit pricing with no subscription or tiered models, and a free WEEE Removal Service supporting Hong Kong Producer Eco-Responsibility Ordinance compliance.

Revenue is generated primarily through hardware resale to the channel on a unit-pricing basis (observed SKUs range from roughly HKD 68 to HKD 4,799), with no disclosed revenue, headcount, funding, or ownership figures. The company is privately held, has no public ticker or parent company identified in the available data, and does not disclose a management team. Its competitive position rests on the established Hong Kong reseller network and long-tenured vendor relationships with brands including HP, Canon, Samsung, EPSON, Fuji Xerox, Lexmark, and Brother.

Name

Active Distribution

Legal name

Active Distribution Ltd. (恆盛集團股份有限公司)

Website

https://adltd.com.hk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Distribution Ltd. is a Hong Kong-based B2B wholesale distributor founded in 2005, serving over 1,000 resellers, retailers, system integrators, and value-added resellers with IT equipment, mobile accessories, gaming, audio, smart-home, and STEM products.

Ownership category

akta.pro rank

Product category

IT and Consumer Electronics Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Office Equipment Merchant Wholesalers (42342), Other Electronic Parts and Equipment Merchant Wholesalers (423690)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

akta.pro secondary industries

Wearables & Personal Electronics Distribution (CRAOACAI), Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• IT product distribution
• Consumer electronics wholesale
• Printer supplies distribution
• Mobile accessories distribution
• Value-added distribution

Headquarters

HQ city

Kwai Tsing

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Resale: Revenue generated through distribution and resale of technology products including printers, printing supplies, data media, office machines, IT equipment, and consumer electronics to a network of resellers, retailers, and system integrators.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Active Distribution Ltd. is a Hong Kong-based wholesale distributor, founded in 2005, that supplies printers, printing supplies, data media, office machines, IT equipment, mobile accessories, audio products, gaming accessories, and STEM education products from brands such as Anker, EGO, Verbatim, Power A, Jabra, Lexar, Eufy, and Pro'skit to a network of over 1,000 resellers, retailers, system integrators, and value-added resellers. The company also operates a B2B password-protected portal and a direct e-commerce storefront (adltd.com.hk) and offers a free WEEE Removal Service for compliant disposal of regulated electrical equipment.

Product overview

Active Distribution Ltd. is a B2B wholesale distributor and reseller based in Hong Kong, founded in 2005, serving over 1,000 resellers, retailers, system integrators, and value-added resellers. The company operates as a broad technology product distributor rather than a unified software platform. Their product portfolio is organized across multiple product brands including Anker (chargers, power banks, audio via Soundcore), EGO (GaN chargers, wireless chargers, power banks), Verbatim (chargers, travel adapters, storage), Power A (gaming controllers for Nintendo Switch and Xbox), Jabra (professional audio headsets and speakerphones), Lexar (memory cards, SSDs, card readers), Eufy by Anker (security cameras, smart home devices), and Pro'skit (STEM education kits). They also distribute products across categories including mobile accessories (cables, chargers, power banks), data storage, audio equipment, home appliances, and gaming accessories. In addition to product distribution, they offer a WEEE Removal Service for compliant disposal of old electrical equipment in Hong Kong. The company provides warranty services and technical support for all distributed products.

Differentiator

Problem solved

Functional benefit

Products and services

• Anker Charging and Audio Products
• EGO Chargers and Power Banks
• Verbatim Chargers, Travel Adapters and Accessories
• Power A Gaming Controllers and Accessories
• Jabra Professional Audio Equipment Distribution and resale of Jabra professional audio equipment including wireless headsets, speakerphones, and earbuds designed for business communications and hybrid working. Targeted at B2B resellers and enterprise buyers.
• Lexar Data Storage Solutions Distribution and resale of Lexar data storage products including memory cards (microSD, CFexpress), USB flash drives, SSDs, and card readers for professional and consumer storage needs. Targeted at resellers and professional/consumer end users.
• Security Cameras and Smart Home Devices Distribution and resale of home security cameras, indoor cams, outdoor cams, baby monitors, smart scales, and vacuum cleaners from Eufy (by Anker), EZVIZ, and related brands with AI detection and 4K resolution. Targeted at resellers and smart-home consumers.
• Pro'skit STEM Education Products Distribution and resale of Pro'skit educational science kits teaching AI technology, hydraulic power, mechanical technology, solar power, salt water electricity, and magnetic concepts. Targeted at schools, parents, and education resellers.
• WEEE Removal Service Free removal service for old regulated electrical appliances offered to customers purchasing new products, provided in compliance with Hong Kong's Producer Eco-Responsibility Ordinance. Targeted at Hong Kong consumers and businesses replacing regulated electrical equipment.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: Global IT and consumer electronics distributor with broad vendor relationships and channel reach. Directly comparable on a business-model basis (B2B distribution of peripherals, accessories, and IT equipment), but with vastly greater geographic and category breadth than Active Distribution's Hong Kong-focused operation.
• Arrow Electronics: Global broadline electronic components and enterprise computing distributor. Comparable on the wholesale distribution of IT/CE products to channel partners, but skews more toward enterprise components than Active Distribution's consumer/retail mix.
• ScanSource: Hybrid technology distributor covering specialty categories including mobility, POS, and modern communications. Comparable as a value-added distributor to resellers and integrators; broader and more US-centric than Active Distribution.
• TD SYNNEX: One of the largest global IT distributors following the Tech Data merger. Comparable as a multi-vendor distributor of computing peripherals, accessories, and consumer electronics, with scale and vendor negotiating power that frames Active Distribution's competitive position.

Direct peers

• Esprinet: European broadline B2B distributor of IT and consumer electronics to resellers, retailers, and system integrators. Highly comparable on revenue model (hardware resale through a B2B portal), customer segments (resellers/VARs), and multi-vendor portfolio, differing mainly in geography.
• Westcoast: UK-based broadline IT and mobile distributor serving retailers, resellers, and channel partners. Comparable business model (multi-vendor wholesale with portal-based reseller ordering), consumer-electronics and accessory mix, and tier-1 brand distribution role.
• ALSO Group: Pan-European wholesale distributor of IT and consumer electronics serving resellers and retailers. Comparable go-to-market (B2B portal, vendor-aligned distribution agreements, logistics and value-added services) and product mix (peripherals, accessories, networking, CE).

Emerging players

• Anker Innovations: Direct manufacturer of chargers, audio, and smart-home devices that Active Distribution distributes in Hong Kong. Comparable because Anker is increasingly building its own direct-to-consumer and regional distribution networks, which represents both the largest single brand exposure and a structural channel-disintermediation risk for Active Distribution.
• PowerA: Gaming accessories OEM/brand (PowerA) currently distributed by Active Distribution in Hong Kong. Comparable as a peer in that PowerA itself runs alternative distribution channels elsewhere, illustrating how brand principals Active Distribution partners with can become competing channel operators in select markets.

Regional players

• SiS Distribution (SiS International Holdings): Hong Kong-listed regional IT distribution group covering IT products, mobility, and components across Asia-Pacific. Closest regional peer to Active Distribution given overlapping Hong Kong roots, broadline IT/CE distribution model, and multi-vendor approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/activeadltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Distribution