Pépin

What Pépin does

Pépin is a French natural wine producer and trader founded in 2021 and headquartered in Scherwiller, Alsace. The company operates a curated network of certified organic winemakers who adhere to strict zero-additive specifications — no synthetic pesticides, sulfur, industrial yeasts, filtration, or corrective inputs — and produce wines with hand-harvested grapes using indigenous-yeast fermentation. Its permanent core range consists of five wines (Blanc, Rouge, Orange, Pink, Pétillant Naturel) augmented by AOC Alsace wines, the La Petite Odyssée collaboration cuvées, Tufenkian Armenian specialty imports, and a low-alcohol wine-kombucha blend called PEP GlouGlou. The portfolio is sold in bottles as well as 3L bag-in-box and 20L keg formats for foodservice.

The business combines direct-to-consumer sales through its pepin.vin e-commerce site with B2B distribution to restaurants, wine bars, retailers, and event venues. Sub-brands include Le Petit Négoce and Coucou! for trade distribution, and the Club of 5 plus Collab Cuvées for differentiated consumer SKUs. Pricing is set in euros per bottle, with core wines at approximately €13-€16, premium cuvées up to €30, and bulk formats at €38-€300. GTM combines community-driven content marketing, social media (LinkedIn, Facebook), wine salon participation in France and internationally, and ongoing export expansion activities for 2025.

Pépin is privately held with no external institutional funding disclosed, share capital of €37,500, and 11-50 employees per LinkedIn. The founding team combines winemaking expertise (Achillée estate founders Pierre and Jean), oenological consulting depth (Xavier and Pierre advising 200+ winemakers), and operational leadership (Arnaud and Raphaël). The company competes in the natural wine category on transparency, certified organic sourcing, distinct label branding, and accessible pricing rather than on technology, scale, or distribution exclusivity.

Name

Pépin

Legal name

Pépin SAS

Website

https://pepin.vin

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pépin is a French natural wine producer and trader founded in 2021, operating a network of certified organic winemakers producing zero-additive wines sold direct-to-consumer via pepin.vin and to foodservice and retail across metropolitan France, with active export expansion underway.

Ownership category

akta.pro rank

Product category

Natural Wine

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Natural wine
• Organic winemaking
• Bottle-in-box wine
• Wine keg distribution
• Low-intervention viticulture

Headquarters

HQ city

Scherwiller

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Wine Sales - Bottles: Direct-to-consumer and B2B sales of bottled natural wines. Core products include 5 permanent wines (Blanc, Rouge, Orange, Rosé, Pétillant Naturel) plus limited edition cuvées. Sold in cartons of 6 bottles or 3 magnums.
2. Wine Sales - Bulk Formats: Sales of wines in Bag-in-Box (BIB, 3L) and Keg (20L) formats for foodservice and events.
3. Merchandise (Goodies): Sale of branded merchandise including T-shirts, tote bags, and posters featuring Pépin's artistic label designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pépin produces and sells natural wines (whites, reds, rosés, orange wines, natural sparkling) made by a certified organic network of partner winemakers adhering to a zero-additive specification. The portfolio includes a permanent range of 5 wines plus limited-edition collaboration cuvées, specialty imports, and bulk formats (3L bag-in-box and 20L kegs) for foodservice. Branded merchandise and a low-alcohol wine-kombucha beverage extend the line.

Product overview

Pépin is a natural wine company offering a portfolio of organically and naturally produced wines. The core permanent collection consists of 5 wines: Pépin Blanc (white), Pépin Orange (skin-contact white), Pépin Rouge (red), Pépin Pink (rosé), and Pépin Pétillant Naturel (natural sparkling). Products are available in multiple formats including bottles, 3L bag-in-box (BIB), and 20L kegs. The portfolio extends to specialty wines including Tufenkian Armenian wines (Khachik Areni and Red Blend), La Petite Odyssée collaboration cuvées (Rouge Saillant, Rouge Furie, Nèbla Rossa, Petit nuage magique, Blanc Panorama), and AOC Alsace wines (Crémant, Pinot Noir, Riesling, Muscat, Serial Quilleur, Orange Pinot Gris de macération). A low-alcohol beverage called PEP GlouGlou (wine-kombucha blend) and discovery mix bundles are also offered. Branded merchandise includes T-shirts, tote bags, and posters featuring the label's distinctive character illustrations.

Differentiator

Problem solved

Functional benefit

Brands

• The Club of 5: A permanent selection of 5 wines (orange, red, white, rosé, and natural sparkling) with unique character labels
• Collab Cuvées

Products and services

• Pépin Blanc (Core White Wine) Core permanent white natural wine made from Riesling, Auxerrois, Gewurztraminer, Sylvaner, and Pinot Gris, with citrus and exotic fruit notes, balanced salinity, and lively attack. Available in bottles, BIB 3L, and Keg 20L formats for consumers and foodservice.
• Pépin Orange (Core Orange Wine) Core orange natural wine featuring majority Gewurztraminer macerated one week, assembled with direct-press Alsatian white grapes (Sylvaner, Auxerrois, Pinot Gris). Ample texture, peach and apricot flavors, vibrant and nearly saline finish.
• Pépin Rouge (Core Red Wine) Core fruity, easy-drinking, light red natural wine from Languedoc-Roussillon, assemblage of Syrah, Grenache, and Carignan, often blended with Muscat d'Alexandrie for freshness.
• Pépin Pink (Core Rosé Wine) Fresh, easy rosé from Roussillon made from 100% Merlot on sandy Camargue soils, featuring red fruit notes, light tannins, and slight bitterness for structure.
• Pépin Pétillant Naturel (Natural Sparkling Wine) Natural sparkling wine with fine bubbles, refreshing, dry, and full of life, completing the permanent selection of 5 core wines.
• PEP GlouGlou (Low-Alcohol Wine-Kombucha Blend) Low-alcohol beverage at 6.2% vol made from organic wine and kombucha (water, grape juice, wine, scoby), with confectionery, ripe grape, candied orange, and white flower notes.
• Mix découverte (Discovery Bundle) Sampler pack containing the Club des 5 (Pépin Blanc, Orange, Rouge, PetNat, Pink) plus one mystery bottle, designed for undecided customers.
• Pépin Poiscaille (Alsatian White Blend) White blend of Edelzwicker, Pinot blanc/gris/noir, Sylvaner, Riesling, Gewurztraminer, and Muscat at 11% alcohol, with citrus notes and floral aromatics.
• Pépin Crémant (AOC Crémant d'Alsace) AOC Crémant d'Alsace sparkling wine, typically a blend of Pinot Blanc, Auxerrois, and Chardonnay, aged one year on laths with fine bubbles.
• Pépin Pinot Noir (AOC Alsace) AOC Alsace Pinot Noir, 100% Pinot Noir, intense red with tuiled nuances, fresh red fruits on the nose and a peppery finish.
• Pépin Riesling (AOC Alsace) AOC Alsace Riesling, 100% Riesling, light turbidity, eucalyptus, menthol, and lemon notes, crisp and crunchy with subtle bitterness.
• Pépin Muscat (AOC Alsace) AOC Alsace dry Muscat at 11.5% vol, fruity and crunchy, balanced and saline with a bitter finish, ideal with asparagus or goat cheese.
• Pépin Serial Quilleur (AOC Alsace Blend) AOC Alsace white blend of Pinot Noir, Pinot Gris, Gewurztraminer, and Riesling on granitic soil at 14% vol, purple-copper color with kirsch and pepper notes.
• Pépin Orange Pinot Gris de macération (AOC Alsace) AOC Alsace white from 100% Pinot Gris with one-week skin maceration for complex aromas and distinctive color, light turbidity with ruby hints.
• Tufenkian Khachik Areni 2022 (Armenian Red Specialty) Armenian red wine from 100% Areni grapes grown at 1600m altitude from 100-year-old vines on limestone-clay soils; hand-harvested, whole-cluster fermented with indigenous yeasts, aged minimum 4–5 years.
• Tufenkian Red Blend 2022 (Armenian Red Specialty) Armenian red blend of Areni and Tozot grapes from vineyards at 1200–1300m altitude, combining sandy-argillaceous and volcanic granite soils; hand-harvested, foot-trodden, minimal intervention winemaking.
• La Petite Odyssée – Rouge Saillant 2022 Collaboration cuvée: 2022 red blend of Syrah, Merlot, and Cabernet Sauvignon from Garonne gravel soils, vinified with carbonic maceration and partial aging in oak and stainless steel.
• La Petite Odyssée – Rouge Furie 2021 Collaboration cuvée: 2021 red blend of Abouriou, Merlot, and Cabernet Sauvignon from iron-rich red Garonne terrace soils; destemmed, foot-trodden, with semi-carbonic maceration for Abouriou.
• La Petite Odyssée – Nèbla Rossa 2024 Collaboration cuvée: 2024 Nebbiolo monocépage from clay-limestone slopes, foot-trodden in whole clusters with 7 days maceration, aged one year in 500L barrels.
• La Petite Odyssée – Petit nuage magique 2022 Collaboration cuvée: 2022 rosé blend of Merlot, Abouriou, and Cabernet Sauvignon from Garonne gravels with added late-harvest Merlot must for secondary fermentation producing natural effervescence.
• La Petite Odyssée – Blanc Panorama 2024 Collaboration cuvée: 2024 white blend of Chardonnay, Bouysselet, and Petit Manseng from Graves terroir with rolled pebbles, direct pressing and aging one year in barrel, gastronomic style.
• Keg Pépin Blanc – 20L Pépin Blanc white wine in 20L keg format for on-tap service at foodservice venues, blend of Alsatian grape varieties.
• Keg Pépin Rouge – 20L Pépin Rouge red wine in 20L keg format for on-tap service, from Languedoc-Roussillon with 12.5% alcohol.
• Keg Pépin Orange – 20L Pépin Orange in 20L keg format, blend of Alsatian white grapes with Gewurztraminer dominant, 13% vol, for on-tap service.
• Keg Pépin Pink – 20L Pépin Pink rosé in 20L keg format for on-tap service at restaurants and events.
• BIB Pépin Blanc – 3L Pépin Blanc white wine in 3L bag-in-box format, blend of Pinot Gris, Sylvaner, Pinot Blanc, Auxerrois, and Riesling.
• BIB Pépin Rouge – 3L Pépin Rouge red wine in 3L bag-in-box format from granite soil, 13.5% vol.
• BIB Pépin Orange 46 – 3L Pépin Orange in 3L bag-in-box format with dominant Gewurztraminer from Alsace.
• BIB Pépin Pink – 3L Pépin Pink rosé in 3L bag-in-box format, 100% Grenache noir from clay-limestone soil, 12.5% vol.
• T-shirt Pépin (Branded Merchandise) Branded T-shirts featuring Pépin label characters (Compères, Accordéoniste, Équilibriste, Violoniste) in sizes S to XXL.
• Tote bag Pépin (Branded Merchandise) Branded tote bags featuring Pépin label characters (Danseuse, Homme slip) for carrying wine and accessories.
• Poster Pépin (Branded Merchandise) Posters featuring Pépin label characters (Sauteur, Danseurs, Femmes parapluie, Homme barrique, Haltérophile, Saltoteuse).

Quantifiable outcome

• Every year more than 50,000 metric tons of pesticides sprayed on French vineyards; more than 4.2 metric tons of sulfur added to wine bottles

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Achillée EstatecoreStrategic or Co-development Partner · 1 January 2021Founders Pierre and Jean are also founders of Achillée estate in Alsace. Achillée is a core founding partner contributing organic winemaking expertise and production capabilities to the Pépin network.
• Network of Certified Organic WinemakerscoreStrategic or Co-development PartnerPépin creates a network of committed winemakers, all certified organic, adhering to strict specifications. They select, unite, and support multiple producers gathered under the same banner, with Pépin team providing expertise in natural winemaking.
• Consulting Oenologists (Xavier and Pierre)coreStrategic or Co-development PartnerTwo founders serve as consulting oenologists for over 200 winemakers, bringing decades of expertise in natural winemaking to support the partner producer network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wine.com: Large US online wine retailer offering thousands of wines across conventional and natural categories. Comparable as a broad wine DTC incumbent whose portfolio increasingly includes natural wines, providing scale competition to specialty players like Pépin on consumer mindshare and discovery.

Direct peers

• Kermit Lynch Wine Merchant: Long-standing Berkeley-based importer specializing in natural and traditional French wines from small producers. Comparable to Pépin in its commitment to grower-producer relationships, French natural-wine curation, and emphasis on terroir-driven minimal-intervention winemaking.
• Scout & Cellar: DTC clean-wine company selling wines made without added sugar, synthetic pesticides, or chemical additives. Comparable to Pépin's value proposition around transparency and clean inputs, with a similar multi-producer sourcing approach and direct-to-consumer distribution.
• Dry Farm Wines: US-based DTC natural wine company curating low-intervention, organic, additive-free wines from small producers — directly comparable to Pépin's model of aggregating natural winemakers and selling direct to consumers with a clean-input value proposition.
• Polaner Selections: US importer focused on organic, biodynamic, and natural wines from family-owned European estates. Comparable to Pépin's emphasis on producer partnerships, French-origin sourcing, and natural winemaking philosophy.
• Jenny & François Selections: US-based importer and distributor specializing in natural wines from small French and European producers. Comparable to Pépin's négociant-like model of curating natural wines from certified-organic growers across multiple regions.
• Skurnik Wines: New York-based importer focused on natural and classically-made wines from family-owned European estates. Comparable to Pépin in emphasizing grower-producer relationships, organic certification, and a natural-winemaking philosophy across a multi-producer portfolio.
• Les Caves de Pyrène: French importer and distributor specializing in natural, biodynamic, and organic wines from small producers. Operates a négociant-like model aggregating natural wine across regions, closely comparable to Pépin's producer-network approach and French market presence.
• Avaline: Celebrity-backed DTC brand selling clean, organic, additive-free wines directly to consumers. Comparable to Pépin's D2C-first model and positioning around transparency, absence of additives, and curated sourcing from partner producers.

Others

• Vivino: Global wine discovery and marketplace app that aggregates millions of wines with crowd-sourced ratings. Adjacent ecosystem participant that influences how consumers discover natural wines, including Pépin, rather than directly competing as a producer or specialist retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pepinvin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pépin