What Allview does

Allview, operating under the legal entity S.C. Visual Fan S.A., is a Romanian consumer electronics and green energy company headquartered in Brasov, Romania, founded in 2002 and employing 51-100 staff. The company manufactures and distributes a diversified product portfolio including smartphones across Soul, Viper, P, and Young series; tablets and notebooks; smart TVs in QLED, LED, and Mini LED variants (8000 Mini Led, ePlay, iPlay, WiPlay series); SENSY inverter air conditioners and AI-equipped washing machines; and smart home devices such as cameras, VR glasses, smart watches, and portable speakers. Through the Visual EV sub-brand, Allview also markets three electric vehicles (4City, CityZEN, CityARGO), and through the ERA ecosystem it offers a connected health, nutrition, and smart appliance platform (ERA Food, ERA Health, ERA Horeca, ERA smart refrigerator, ERA smart scale).

The company's technology stack includes AVI GPT, a Romanian-language AI voice assistant integrated into flagship devices, Wi-Fi smart control across SENSY appliances with HEPA, anti-mites, and photocatalyst filters, and an ERA ecosystem that links nutrition data with connected appliances. For enterprise clients, Allview Energy provides engineering, procurement, and construction (EPC) services for utility-scale solar parks and battery energy storage systems, with active projects including a 51-MWp solar park in Turda and a 65 MWh BESS in Toplița, and a planned 90-MWp co-located follow-on in Brasov County.

Allview's business model is primarily direct-to-consumer via its own e-commerce platform (allview.ro), with nationwide delivery within Romania through Urgent Cargus courier, supported by a 14-day return policy, extended warranty products, and a service network including authorized installation partners such as Depanero SRL. Revenue streams consist of one-time consumer hardware sales at fixed retail prices, paid warranty subscriptions (Extrawarranty and Complete All Inclusive), project-based EPC contracts for solar parks and BESS, and professional services for system integration including AC-scope power conversion systems and medium voltage infrastructure. Distribution is predominantly single-country (Romania), with limited international reach via English and Polish storefronts at allviewmobile.com and allview.pl.

Name

Allview

Legal name

S.C. Visual Fan S.A.

Website

https://allview.ro

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Allview (S.C. Visual Fan S.A.) is a Romanian consumer electronics and green energy company selling smartphones, smart TVs, home appliances, electric vehicles, and solar EPC services to consumers and enterprise clients primarily in Romania.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Solar Electric Power Generation (221114), Small Electrical Appliance Manufacturing (335210), Major Household Appliance Manufacturing (33522), Computer and Peripheral Equipment Manufacturing (33411), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Housewares & Fans (3634), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Household Audio & Video Equipment (3651), Household Appliances (3630)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG), Utility-Scale PV EPC (Engineering, Procurement & Construction) (EUACAGAB), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)

Keywords

• Consumer electronics manufacturing
• Smartphone and tablet retail
• Smart home appliances
• Solar EPC services
• Electric vehicle sales

Headquarters

HQ city

Brasov

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Electronics Hardware Sales: One-time hardware sales of smartphones, tablets, TVs, air conditioners, smart home devices through e-commerce and retail channels. Products are sold at fixed retail prices with occasional promotional pricing.
2. Solar Energy EPC Contracts: Engineering, Procurement, and Construction contracts for utility-scale solar parks and battery energy storage systems. Revenue recognized through project-based EPC engagements with commercial and institutional clients.
3. Battery Storage System Integration: System integration services for battery energy storage projects, including AC scope with power conversion systems and medium voltage infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Allview designs, manufactures, and sells consumer electronics (smartphones, tablets, smart TVs), home appliances (SENSY air conditioners, washing machines, ERA smart refrigerators), smart home devices, electric vehicles (Visual EV 4City, CityZEN, CityARGO), and solar energy systems through its own e-commerce platform in Romania. The company also provides EPC services for utility-scale solar parks and battery energy storage system integration for commercial and institutional clients, serving as system integrator for projects including a 51-MWp solar park and a 65 MWh battery storage project.

Product overview

Allview is a Romanian consumer electronics and green energy company operating under S.C. Visual Fan S.A. The company offers a diversified portfolio of IT&C products (smartphones under Soul, Viper, P, and Young series; tablets and notebooks; smart TVs in QLED and LED series including 8000 Mini Led, ePlay, iPlay, and WiPlay lines), smart home devices (cameras, VR glasses, smart watches, portable speakers), and home appliances (SENSY air conditioners with Wi-Fi smart control and AI-adjustable washing machines). The portfolio extends into green technology through the 'Green by Allview' initiative encompassing Solar Energy photovoltaic systems, the ERA health and nutrition ecosystem (ERA Food, ERA Health, ERA Horeca, connected scales and smart refrigerators), and Visual EV electric vehicles (4City, CityZEN, CityARGO). For enterprise clients, Allview Energy provides EPC services for solar parks and battery storage projects. The company sells primarily through its own e-commerce platform with delivery within Romania.

Differentiator

Problem solved

Functional benefit

Brands

• ERA: Health and nutrition ecosystem including ERA Food, ERA Health, ERA Horeca, and ERA smart refrigerator products
• Visual EV
• SENSY
• Green by Allview
• AVI

Products and services

• Soul X20 Smartphone Flagship smartphone featuring AVI GPT, Allview's proprietary Romanian-language AI voice assistant enabling hands-free voice control and natural language interaction in Romanian.
• A30 Plus Smartphone Smartphone model offered as a new Allview product line entry, targeting mid-range consumer segments.
• Soul Series Smartphones Premium smartphone line featuring AI integration and advanced voice assistant capabilities including AVI GPT Romanian-language support.
• Viper Series Smartphones Mid-range smartphone series within the Allview phone product lineup, targeting value-conscious consumers in Romania.
• P Series Smartphones Smartphone series within the Allview phone product lineup, offering mid-tier Android devices to Romanian consumers.
• Young Series Smartphones Entry-level smartphone series targeting younger or budget-conscious consumers in Romania.
• Feature Phones Non-smart mobile phones within the Allview phone product lineup for basic communication needs.
• QLED ePlay7100 Series Smart TVs High-end QLED Smart TV series featuring 100% color volume, 4K resolution, and Hands Free Voice Control with built-in microphone.
• WiPlay6301 Series Smart TVs Smart TV series available in 40", 50", and 65" screen sizes, featuring VIDAA or smart TV platform with QLED options.
• iPlay6300 Series Smart TVs VIDAA-based Smart TV series in 43", 55", and 65" screen sizes.
• iPlay6200 QLED Series Smart TVs QLED Smart TV series featuring VIDAA platform with quantum dot technology for enhanced color reproduction.
• 8000 Mini LED Series Smart TVs Premium Smart TV series featuring Mini LED backlight technology for superior contrast and brightness control.
• Allview Tablets Tablets available in 4G LTE, 3G, and Wi-Fi connectivity variants for portable computing and entertainment.
• Allview Notebooks Laptop computers within the Allview tablet and notebook product category for portable productivity.
• SENSY Air Conditioner Series Split wall-mounted air conditioners with inverter technology, Wi-Fi smart control, and multiple capacity options (9K, 12K, 18K, 24K BTU). Features include cooling, heating, dehumidification, ECO mode, sleep mode, and smart home integration.
• SENSY Washing Machines Washing machines featuring AI that automatically adjusts programs, protects clothes, reduces noise, and optimizes energy consumption.
• ERA Smart Refrigerator Side-by-side smart refrigerator from the ERA ecosystem designed to promote healthy eating and reduce food waste, integrated with the ERA nutrition platform.
• Smart Home Devices Smart home devices including cameras, smart plugs, and sensors for home automation and remote monitoring.
• VR Glasses Virtual reality glasses for immersive content experiences.
• Smart Cameras Smart cameras for home security and monitoring applications.
• Smart Watches Smartwatch wearables compatible with Allview smartphones.
• Portable Smart Speakers Portable Bluetooth smart speakers for on-the-go audio playback.
• ERA Health & Nutrition Ecosystem Comprehensive health and nutrition ecosystem comprising ERA Food (personalized meal plans), ERA Health (nutrition assistant), ERA Horeca (restaurant menu compliance with ANPC), and connected devices including smart scales and smart refrigerators.
• Solar Energy Solutions Photovoltaic systems for both residential and commercial/industrial applications, including solar panels and complete solar energy installations under the Green by Allview initiative.
• Allview 4City Electric Vehicle Electric vehicle designed for urban mobility, marketed as delivering freedom with energy.
• Allview CityZEN Electric Vehicle 100% electric vehicle drivable from age 16, targeting younger generations for urban mobility.
• Allview CityARGO Electric Vehicle 100% electric commercial vehicle designed for business and commercial delivery needs.
• Allview Energy EPC Services Engineering, Procurement, and Construction services for solar parks and battery energy storage systems, including design, procurement, installation, testing, commissioning, and operations and maintenance for utility-scale projects.
• Extended Warranty Programs Paid warranty extensions for Allview products including Extrawarranty (2+1 years additional coverage after standard warranty) and Complete All Inclusive Warranty (2 years free repair plus bonus third year if no fault claims).

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Waldevar EnergycoreStrategic or Co-development Partner · 20 July 2026Allview Energy developed the 51-MWp solar park in Turda, Cluj County, Romania in partnership with Waldevar Energy. The project includes design, procurement, installation, testing, commissioning, and two years of O&M. This is PRESEE's first renewable project in Romania to enter construction, with a follow-up 90-MWp solar project with co-located battery storage planned in Brasov County.
• Res Invest South East Europe (PRESEE)coreChannel Partner/ Reseller/ Distributor · 20 July 2026PRESEE awarded the EPC contract for a 51-MWp solar park in Turda, Cluj County to Allview Energy. This is PRESEE's first renewable project in Romania to enter construction phase. A follow-up 90-MWp solar project with co-located battery storage is planned in Brasov County.
• Trina StoragecoreTechnology or Integration · 6 August 2025Trina Storage, the energy storage subsidiary of Trinasolar, signed a contract with Allview (as EPC contractor) to supply battery energy storage equipment for the 65 MWh Toplița BESS project in central Romania. Trina Storage provides 16 next-generation Elementa 2 battery cabinets for the DC-side solution, while Allview serves as system integrator for the full AC scope including PCS and MV infrastructure. This marks Trina Storage's first entry into the Romanian market as part of strategic expansion across Eastern Europe under a broader collaboration with Renovatio.
• RenovatiominorStrategic or Co-development Partner · 6 August 2025Trina Storage's collaboration with Allview for the Toplița BESS project is part of a broader strategic collaboration with Renovatio for expansion across Eastern Europe.
• Depanero SRLminorImplementation/ SI/ Consulting PartnerAuthorized service partner for air conditioning installation in Romania. Installation services can be scheduled by phone (*4114 or 0742.726.843) or online. Recommended for quality service and warranty repairs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TCL Electronics: TCL is a major Chinese TV brand (QLED, Mini LED series) and smartphone manufacturer with global emerging-market presence. Comparable to Allview in TV/smartphone portfolio breadth and the strategy of competing on price-value in regional markets outside the US.
• Hisense Group: Hisense is a Chinese consumer electronics manufacturer producing TVs (including QLED), smartphones in select markets, and home appliances such as air conditioners. Directly comparable to Allview across the same core product categories (smart TVs, ACs, smartphones) targeting price-conscious consumers.
• Xiaomi Corporation: Xiaomi builds an integrated ecosystem of smartphones, smart home (Mi Home), and EVs (SU7) targeting connected lifestyles. Closely parallels Allview's strategy of bundling phones, smart home, EVs, and lifestyle services under one brand at accessible price points.
• Gree Electric Appliances: Gree is the world's largest air conditioning manufacturer. Comparable to Allview's SENSY inverter AC line in residential climate-control technology and the integrated Wi-Fi smart control feature set.
• Sharp Corporation: Sharp is a Japanese consumer electronics manufacturer with TV, smartphone, and solar panel businesses. The combination of consumer electronics plus solar energy under one corporate brand parallels Allview's diversified strategy, though Sharp operates at far greater scale.

Broad incumbents

• LG Electronics: LG produces TVs, smartphones (legacy), home appliances, and air conditioners with ThinQ smart home integration. Operates in overlapping consumer categories as Allview but as a globally diversified incumbent with much larger product and R&D budgets.
• Samsung Electronics: Samsung is a global incumbent producing smartphones, TVs, home appliances, and semiconductors. Overlaps broadly with Allview's consumer electronics portfolio but at vastly greater scale and with deep R&D that Allview cannot match.
• Haier Smart Home: Haier is a major home appliance manufacturer (refrigerators, washing machines, air conditioners) and the parent of Candy and GE Appliances. Comparable to Allview's SENSY home appliance line and ERA Smart Refrigerator positioning.

Others

• Trina Solar (Trina Storage): Trina Solar's storage subsidiary is Allview's BESS technology partner on the 65 MWh Toplița project. Trina also sells solar PV modules globally. Not a direct competitor but a strategic ecosystem partner and benchmark for the scale of solar EPC opportunities Allview is pursuing.
• Renovatio Group: Renovatio is a Romanian renewable energy developer and EPC contractor mentioned as a broader collaboration partner alongside Trina Storage for Eastern European expansion. A natural regional reference point for Romanian solar/BESS execution capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@allviewmobile
• Facebookfacebook.com/allview
• Instagraminstagram.com/allview_romania
• Xx.com/allviewmobile
• LinkedInlinkedin.com/company/allviewromania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allview