What Depanero does

Depanero (legally SC Depanero SRL) is a Romanian consumer-services company headquartered in Bucharest that provides diagnostic, repair, and installation services for consumer electronics and household appliances nationwide. Founded in 2011 and registered in 2012, the company operates its own field technician teams across major Romanian cities (Bucharest, Cluj-Napoca, Constanta, Timisoara, Iasi, Craiova) and complements them with a network of authorized partner installers to extend coverage across all major regions. It is an authorized service provider for over 35 brands including Apple, Samsung, LG, Bosch, Ariston, and Vaillant, and holds ANRE authorization for photovoltaic and gas installations (IUGN) as well as ISCIR authorization for thermal central heating commissioning, which together create regulatory barriers in regulated installation categories.

The company monetizes through four primary streams: (1) one-time repair and diagnostic services with a published diagnostic fee of 50-150 lei and quote-based parts and labor billing for out-of-warranty work; (2) fixed-price installation packages for air conditioning (699.9-949.9 lei), central heating (1,099 lei), large appliances (237-320 lei), fitness equipment, TVs, and plumbing fixtures; (3) subscription-style extended warranty contracts covering CE, IT, SDA, and MDA product categories, with active promotional partnerships offering free warranty extensions up to 5-10 years for Heinner and Fram appliances (2026-2027); and (4) turnkey photovoltaic system installation under the government Casa Verde AFM program and private pay. The go-to-market combines a self-serve website (depanero.ro), a *4114 call center, courier pick-up-and-return for small devices, home-visit repairs for large appliances, and a recently launched Depanero Marketplace platform with a customer account portal for warranty and repair-status management. Corporate services (facility management, HVAC, commercial photovoltaic) constitute a secondary B2B segment. No proprietary technology platform is disclosed, and AI/ML capabilities are not evidenced.

Name

Depanero

Legal name

SC DEPANERO SRL

Website

https://depanero.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Depanero is a Romanian consumer-services company providing diagnostic, repair, installation, and extended-warranty services for electronics and home appliances nationwide, serving individual consumers and corporate clients through certified technicians, partner installers, and an online marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Repair and Diagnostic Services: Depanero charges customers a diagnostic fee (50–150 lei) for out-of-warranty repairs. If the customer approves the repair quote, they pay for parts and labor. Warranty repairs are free for the customer; costs are borne through manufacturer warranty agreements.
2. Installation Services: Depanero sells installation service packages (e.g., AC installation 699.9–949.9 lei, boiler installation 555 lei, central heating installation 1,099 lei) as one-time transactions, both through its own teams and authorized partners.
3. Extended Warranty: Depanero sells extended warranty service contracts for consumer electronics and appliances, categorized into CE (audio/video, phones), IT (laptops, printers), SDA (small kitchen/home care), and MDA (large appliances, climate control). Warranty extension promotions are offered for Heinner and Fram branded appliances.
4. Photovoltaic System Installation: Depanero installs turnkey photovoltaic (solar panel) systems for residential customers, both through the government-funded Casa Verde AFM program and private pay. ANRE-authorized engineers and technicians perform installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Depanero is a Romanian service company that provides diagnostic, repair, installation, and extended warranty services for consumer electronics, home appliances, and HVAC systems. The company operates a national service platform with certified technicians, manufacturer authorized service status for brands including Apple, Samsung, LG, and Bosch, and ANRE-authorized engineering for photovoltaic systems and gas installations. Services are delivered through in-home visits for large appliances and a nationwide courier pick-up and return service for smaller devices.

Product overview

Depanero is a Romanian service company operating as a multi-service platform offering repair, warranty extension, and installation services for electronics and household appliances. The core offerings include: Servicii de diagnosticare și reparație (diagnostic and repair services), Garanție extinsă (extended warranty), Servicii de instalare pentru casa ta (home installation services), Servicii corporate (corporate services), and Sisteme fotovoltaice (photovoltaic systems). These services are complemented by Depanero Marketplace for online service purchases and a customer account portal for warranty and repair management. The company covers over 35 major brands including Apple, Samsung, LG, Bosch, Heinner, and Fram, and offers installation services for air conditioning, boilers, central heating, kitchen/bathroom fixtures, fitness equipment, TVs, and electric vehicle charging stations.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic and Repair Services (Servicii de diagnosticare și reparație) Professional diagnostic and repair services for consumer electronics (phones, laptops, tablets) and household appliances (large and small) across 35+ brands. Includes a 50–150 lei diagnostic fee with subsequent quote-based repair pricing. Large appliances are repaired at the customer's home while smaller devices are collected via courier.
• Extended Warranty (Garanție extinsă) Multi-year extended warranty service contracts that prolong the standard manufacturer warranty by 1–2 additional years, covering consumer electronics and home appliances across four product categories. Active promotions extend warranty up to 5 years free for Heinner and Fram branded appliances.
• Home Installation Services (Servicii de instalare pentru casa ta) Professional installation services for residential customers covering air conditioning (699.9–949.9 lei with kit), boilers (555 lei), central heating with PIF/AF commissioning (1,099 lei), fitness equipment (320–473 lei), TVs/audio-video (230–306 lei), large appliances (237–320 lei), and kitchen/bathroom fixtures. Services delivered by own technician teams and authorized partners.
• Corporate Services (Servicii corporate) B2B service offerings including corporate equipment maintenance, HVAC installation and servicing, gas inspection, facility management, and photovoltaic installation for commercial buildings. Targets Romanian businesses requiring professional installation, maintenance, and repair services for commercial equipment and facilities.
• Photovoltaic System Installation (Sisteme fotovoltaice) Turnkey photovoltaic system installation services for residential and commercial customers, delivered by ANRE-authorized engineers and technicians. Includes both subsidized installations under the Casa Verde AFM government program and direct private-pay installations for customers outside the program.
• EV Charging Station Installation (Montare stații de încărcare) Electric vehicle charging station installation services for residential and commercial properties, expanding Depanero's energy and building systems offerings beyond photovoltaics.
• Gas Installation Inspection (Verificare și revizie instalații gaze naturale - IUGN) ANRE-mandated periodic technical inspection and certification of natural gas installations for residential customers, including 2-year verification (319 lei) and 10-year revision (549 lei). Combined services available with central heating inspection.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ApplecoreStrategic or Co-development PartnerDepanero is an authorized Apple service provider. The company uses only original Apple products for any type of repair on MacBook, iPhone, and iPad. Apple-branded repair services are highlighted as a key offering, with a dedicated page on depanero.ro/apple.
• HeinnercoreStrategic or Co-development PartnerDepanero partners with Heinner (a major Romanian appliance brand) for extended warranty promotions, offering free warranty extensions up to 5 years for Heinner refrigerators, washing machines, dryers, dishwashers, ovens, cooktops, hoods, and stoves. Active promotion period: 01.04.2026–31.03.2027.
• FramcoreStrategic or Co-development PartnerDepanero partners with Fram (major Romanian appliance brand) for extended warranty promotions, offering free warranty extensions up to 5 years for Fram large appliances. Active promotion period: 01.04.2026–31.03.2027.
• Casa Verde AFM (ANAFM)coreChannel Partner/ Reseller/ DistributorDepanero is an authorized installer under the Romanian government's Casa Verde Fotovoltaice program administered by AFM (Administrația Fondului pentru Mediu). The company installs photovoltaic systems both through the government subsidy program and for private customers not in the program.
• ANRE (Autoritatea Națională de Reglementare în Domeniul Energiei)coreOthersDepanero holds ANRE authorization for installing photovoltaic systems, gas installations, and related technical work in Romania. This authorization is required for legally compliant installation and commissioning of these systems.
• SamsungminorStrategic or Co-development PartnerDepanero is an authorized service provider for Samsung products. The company handles warranty and out-of-warranty repairs for Samsung consumer electronics and home appliances.
• LGminorStrategic or Co-development PartnerDepanero is an authorized service provider for LG products including TVs, monitors, and home appliances.
• BoschminorStrategic or Co-development PartnerDepanero is an authorized service provider for Bosch large appliances.
• AristonminorStrategic or Co-development PartnerDepanero installs Ariston central heating systems and handles related service and maintenance.
• VaillantminorStrategic or Co-development PartnerDepanero installs Vaillant central heating systems.
• Various local authorized installation partnersminorChannel Partner/ Reseller/ DistributorDepanero works with a network of local authorized installation firms across Romania to extend coverage for air conditioning, central heating, plumbing, electrical, and photovoltaic installations in cities beyond Bucharest.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domestic & General: Domestic & General is Europe's leading specialist extended-warranty provider for home appliances and electronics, operating a managed repair network across the UK, Europe, and Australia. It is the closest European analogue to Depanero's extended-warranty + repair-services combination, especially across appliance categories.
• uBreakiFix: uBreakiFix is the largest specialty consumer-electronics and small-appliance repair chain in North America, operating company-owned stores and offering warranty work for major OEMs including Samsung and Google. It is closely comparable to Depanero on core offering, OEM-authorized repair model, and multi-brand warranty coverage.
• SquareTrade: SquareTrade (Allstate-owned) is one of the largest extended warranty and device protection providers for consumer electronics and appliances, with an in-house repair logistics network. Like Depanero, it monetizes the post-purchase ownership lifecycle through warranty subscriptions and repair services, and is expanding into adjacent home categories.
• Romstal: Romstal is a major Romanian HVAC, plumbing, and home-installations retailer with its own in-house installation and after-sales service network. It is a directly comparable Romanian peer that competes in boiler, central heating, and home-equipment installation — directly overlapping with several core Depanero installation services.

Broad incumbents

• Geek Squad (Best Buy): Geek Squad is Best Buy's in-store and in-home consumer-electronics support and repair arm, offering installation, repair, and protection plans across TVs, computers, and appliances. Comparable to Depanero in its omnichannel service delivery (online, call center, in-home, depot) and OEM-backed warranty work.
• Asurion: Asurion is the world's largest device-protection, tech-support, and in-home repair provider, offering extended warranties and same-day service via Soluto, Geek Squad-like in-home tech help, and a B2B contract base. It validates the scale potential of Depanero's warranty-plus-repair model and represents a large incumbent in adjacent geographies.

Emerging players

• Puls: Puls is a tech-enabled home-services platform that dispatches vetted technicians for appliance repair, smart-home installation, and HVAC services across multiple geographies. Comparable to Depanero in operating model (centralized call center, dispatched technicians, in-home servicing) and target customer (residential homeowners).
• iFixit: iFixit is the leading global DIY-repair ecosystem — parts, tools, and free repair manuals. Although Depanero is a professional repair provider, iFixit represents the self-repair alternative that constrains part of Depanero's addressable demand and is shaping right-to-repair regulatory dynamics affecting OEMs and authorized service networks.

Regional players

• eMAG: eMAG is the largest online retailer in Romania and broader CEE region, with value-added services including product installation, warranty extension, and customer service portals. Comparable to Depanero as a leading Romanian consumer-tech services platform serving overlapping customer bases, although Depanero's service model is more vertically integrated and specialized.
• Hornbach: Hornbach is Europe's largest DIY home-improvement chain with a fully integrated home-installation service offering (HVAC, electrical, appliance mounting). Comparable to Depanero in providing certified installation across home-equipment categories, though it does so as part of a much broader retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Depanero
• Instagraminstagram.com/depanero_romania
• LinkedInlinkedin.com/company/depanero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depanero