Purpl Discounts

What Purpl Discounts does

Purpl Discounts (legally The Purpl Co Limited, registered in England and Wales, company number 14553148) is a UK-only digital membership platform serving disabled people and those with long-term health conditions. Founded by Georgina Colman, who lives with MS and ADHD, the company verifies eligibility through disability documentation (Blue Badges, PIP letters, Access cards, NHS diagnosis letters) and grants members access to exclusive discounts at 350+ brand partners including Morrisons, Tesco, TUI, Nike, Currys, Holland & Barrett, HelloFresh, and LOOKFANTASTIC. The product comprises a web platform (purpldiscounts.com), native iOS and Android applications, a private members-only Facebook community, and the Purpl Community Grant Fund which awards up to £2,000 quarterly to members for mobility equipment, therapy, and accessibility adaptations.

The platform is built on a conventional web stack with HTML/CSS/JavaScript and AWS hosting, payment processing via Stripe, email marketing through Klaviyo, and customer support through Zoho Desk. Accessibility is a core architectural commitment, with WCAG 2.2 AA conformance and Recite Me integration. Purpl has assembled a multi-channel marketing approach combining PR and earned media (Daily Express, The Mirror, The Telegraph, BBC Panorama, HuffPost), organic social on Facebook, Instagram, TikTok, and YouTube (1M+ TikTok views on awareness campaigns), a content blog (Purpl Life), and SEO. Trustpilot reviews (4.3 score referenced) provide social proof for member acquisition.

The business model is consumer-facing with two revenue streams: recurring membership subscriptions (£1/month billed annually at £12/year or £2/month billed monthly with flexible cancellation) and affiliate/commission revenue earned when members transact with brand partners via tracked discount codes. Membership has grown to 100,000+ users with member-cited average savings of over £700 per year (based on 4 codes/month at £15 average saving). The company is privately held, founder-owned, and bootstrapped with no disclosed institutional funding or parent entity; it is headquartered at 100 Church Street, Brighton, with remote operations implied.

Name

Purpl Discounts

Legal name

The Purpl Co Limited

Website

https://purpldiscounts.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Purpl Discounts is a UK membership platform offering verified disabled people and those with long-term health conditions exclusive discounts at 350+ brand partners, including Morrisons, Tesco, TUI, and Nike, for £1/month (annual) or £2/month.

Ownership category

akta.pro rank

Product category

Discount Membership Platform

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Discount Warehouse Grocers (Limited-Assortment Warehouse Format) (CRAHACAI)

Keywords

• Disability discounts
• Membership platform
• Affiliate discounts
• Community grants
• Accessibility services

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership Subscriptions: Primary revenue stream from monthly membership fees. Two tiers: £1/month billed annually (£12/year) or £2/month billed monthly with flexible cancellation. The subscription grants access to exclusive discount codes and the Purpl Community Grant Fund.
2. Affiliate/Commission Revenue: Revenue generated when members use Purpl discount codes to make purchases with brand partners. The company earns commissions on tracked transactions through cookie-based tracking and similar technologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Purpl Discounts is a UK-only membership platform that verifies eligibility for people with disabilities or long-term health conditions under the Equality Act 2010 and grants them access to exclusive discount codes from 350+ brand partners across groceries, travel, tech, fashion, and everyday essentials. Members pay £1/month billed annually (£12/year) or £2/month billed monthly, and receive additional benefits including the quarterly Purpl Community Grant Fund (up to £2,000), monthly prize draws, member competitions, and a private Facebook community. The service is delivered via a WCAG 2.2 AA-compliant website and iOS/Android apps, with affiliate commissions supplementing subscription revenue when members redeem brand partner codes.

Product overview

Purpl Discounts is a disability discount membership platform that aggregates exclusive savings from 350+ brand partners for people with disabilities and long-term health conditions. The core offering is the Purpl Membership Platform (£1/month annual or £2/month monthly), which provides verified members access to discount codes and exclusive offers across supermarkets (Morrisons, Tesco), travel (TUI, Jet2holidays, Holiday Extras), fashion (adidas, Nike), tech (Sony, Currys, Ninja UK), and everyday essentials. The platform includes the Purpl Community Grant Fund (quarterly £2,000 grants), a mobile app (iOS/Android), the Purpl Life blog, and built-in accessibility tools supporting WCAG 2.2 AA conformance via Recite Me integration. The platform targets UK residents with disabilities under the Equality Act 2010, including PIP/DLA claimants and those with NHS diagnosis letters.

Differentiator

Problem solved

Functional benefit

Products and services

• Purpl Membership Platform Verified disability discount membership platform offering UK residents with disabilities or long-term health conditions exclusive savings on groceries, utilities, travel, tech, and everyday essentials from 350+ brand partners; £1/month billed annually or £2/month billed monthly after digital verification of disability or long-term health condition.
• Purpl Mobile App (iOS and Android)

Quantifiable outcome

• Members save over £700 per year by using 4 codes per month with an average saving of £15 per code
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• TescocoreGTM or Marketing Partner · 21 May 2026Tesco inked a deal with Purpl in May 2026 to test out disability discount service for online grocery deliveries. This represents Purpl's expansion to a second major UK supermarket chain, following the success of the Morrisons partnership.
• Broadband GenieminorGTM or Marketing Partner · 1 November 2025Partnership to unlock exclusive broadband savings for disabled people in the UK. Addresses the connectivity needs of disabled community, with potential for cost savings on essential services.
• Mobility in MotioncoreStrategic or Co-development Partner · 1 July 2025Strategic partnership to champion accessible driving for the disabled community. Focuses on supporting disabled drivers with tailored solutions and potentially exclusive offers for mobility equipment and adaptations.
• CarwowminorGTM or Marketing Partner · 26 June 2025Partnership to offer exclusive discounts to disabled drivers when selling their cars. Includes rewards and special offers for disabled drivers through Carwow's platform, addressing accessible transportation needs.
• Snappy ShopperminorGTM or Marketing Partner · 12 June 2025Partnership to deliver exclusive grocery discount for disabled households across the UK. Snappy Shopper enables local convenience store deliveries with disability-specific discounts.
• MorrisonscoreGTM or Marketing Partner · 26 February 2025Exclusive partnership providing Purpl members with 10% off online grocery orders over £25. This is one of Purpl's flagship partnerships, addressing the significant grocery spending needs of disabled households. The partnership was launched as a trial in February 2025 and has become a core benefit of membership.
• TUIcoreGTM or Marketing PartnerExclusive partnership providing up to £500 off selected holidays. TUI is one of the UK's largest travel companies and offers extensive assisted travel support including airport assistance, accessible transfers, and AccessAble-verified hotel accessibility information. Purpl members have saved over £50,000 through this partnership.
• NikecoreGTM or Marketing PartnerExclusive partnership providing 20% off Nike products. Nike is a flagship brand partner offering significant discounts on sportswear and footwear for the disabled community.
• LOOKFANTASTICcoreGTM or Marketing PartnerExclusive partnership providing 22% off selected products at LOOKFANTASTIC, a major online beauty retailer. Supports the wellness and self-care needs of disabled community members.
• Holiday ExtrascoreGTM or Marketing PartnerExclusive partnership providing up to 30% off airport parking. Addresses the travel needs of disabled community with accessible parking solutions at airports.
• CurryscoreGTM or Marketing PartnerPartnership providing £15 off large kitchen appliances over £299. Addresses technology and home upgrade needs of disabled households.
• Eden MobilityminorGTM or Marketing PartnerPartnership providing 20% off mobility equipment. Supports disabled community access to essential mobility aids including autofold scooters.
• Holland & BarrettcoreGTM or Marketing PartnerExclusive partnership providing 10% off Holland & Barrett products. Supports wellness and health supplement needs of disabled community.
• HelloFreshcoreGTM or Marketing PartnerPartnership providing 55% off first box, 20% off next 7 boxes, and free dessert for life. Addresses meal delivery needs and grocery savings for disabled households.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honey (PayPal): Browser-based coupon and cashback platform that earns affiliate commission on tracked purchases. A global direct peer to Purpl's discount-commerce mechanics; could trivially add a disability-vertical category and compete for brand budgets.
• Blue Badge Style: UK-based disability lifestyle community and directory covering accessible brands, products and experiences. Closest peer in the disability-affinity consumer space: shares Purpl's target audience and mission, validating the niche's commercial viability.
• VoucherCodes.co.uk: UK's largest discount code and voucher marketplace. Operates a similar affiliate/commission model aggregating brand codes for consumers, and would be Purpl's nearest direct competitor should it ever launch a disability-vertical category.
• MyVoucherCodes: Major UK voucher and discount code aggregator monetised via affiliate commission on tracked transactions. Directly analogous business model to Purpl's partner-side revenue stream, but without the membership/verification layer.

Broad incumbents

• Scope (UK disability charity): UK's leading disability charity whose research underpins Purpl's value proposition (the £1,000/month extra cost of disability) and which campaigns on the cost-of-living crisis for disabled people. Comparable in mission and audience but operates as a non-profit rather than commercial platform.
• Disability Rights UK: National disability organisation providing benefits guidance, products and services to disabled people in the UK. Comparable audience and trust-based relationship model, but overlapping only loosely with Purpl's discount-commerce activity.
• Cashback & coupon affiliate networks (e.g., TopCashback, Quidco): UK cashback platforms that share Purpl's affiliate economics and brand-partner acquisition model. Comparable at the partnership and monetisation layer, though they target general consumers rather than a verified affinity segment.

Regional players

• Motability Operations: UK scheme that helps disabled people exchange mobility allowances for cars, scooters and powered wheelchairs. Comparable in the disability-affinity services space that Purpl is beginning to enter via grants for mobility equipment and the Eden Mobility partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Purpldiscounts
• Facebookfacebook.com/purpldiscounts
• Instagraminstagram.com/purpldiscounts
• TikToktiktok.com/@purpldiscounts?lang=en
• Xx.com/purpldiscounts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpl Discounts