Called

What Called does

Called is a ministry-focused community platform operated by Newman Ministry LLC and headquartered in Dallas, Texas. The company provides a unified mobile and web application that consolidates communication, small groups, events, prayer requests, news, and member engagement tracking into a single system designed for Christian communities. Its target segments include churches, high school youth ministries, college and university campus ministries, and small groups, with built-in safe-environment controls (leader oversight, no unsafe direct messaging for minors, privacy-first design with no ads or data selling) that specifically address youth-protection requirements. The platform supports both real-time chat and asynchronous community workflows, surfaces engagement signals to help leaders identify drifting members, and integrates volunteer sign-ups and event RSVPs directly into the event module.

Called generates revenue primarily through a unified subscription model priced by community size, following a 30-day free trial; all features are included in a single plan, with the former tiered Standard option discontinued in November 2025. Distribution is hybrid: a product-led growth funnel (self-serve web signup, iOS and Android app store presence) is paired with a sales-assisted 'Book a Demo' motion for larger organizations, and a channel/reseller relationship through Newman Connection's Campus Ministry Partner Program provides free access to participating campus ministries under the Faith Forward movement. The company has 11-50 employees, reports 500+ churches and 50,000+ members connected, and operates exclusively in the United States. There is no disclosed external funding, no public API, and no disclosed revenue figure; the company appears bootstrapped within the broader Newman Ministry parent ecosystem.

Name

Called

Legal name

Newman Ministry LLC

Website

https://called.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Called is a Dallas-based ministry platform, operated by Newman Ministry LLC, that provides a unified mobile and web app for churches, campus ministries, high schools, and small groups to manage communication, events, groups, prayer, and member engagement tracking on a community-size-based subscription.

Ownership category

akta.pro rank

Product category

Ministry Communication Software

NAICS

Religious Organizations (81311), Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Community/Group Chat Platforms (BPAMACAH)

akta.pro secondary industries

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Ministry communication software
• Church community platform
• Engagement tracking software
• Campus ministry tools
• Small group management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Called generates revenue through a subscription model based on community size. After a 30-day free trial, ministries pay a monthly subscription calculated based on the number of members in their community. All features are included in the unified plan with no tiered limitations. Campus Ministry Partners through Newman Connection receive free access.
2. Campus Ministry Partnership: Campus ministry institutions participating in the Campus Ministry Partner Program through Newman Connection receive free access to Called, funded through the partnership arrangement with Newman Connection.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Called is a cloud-based ministry community platform delivered via iOS, Android, and web that consolidates group communication, event management, member profiles, prayer requests, news, and engagement tracking into a single dashboard for churches, high schools, colleges, and small groups. It enables ministry leaders to organize communities, identify members who are drifting or disengaging, and coordinate pastoral care with built-in safe-environment controls for youth communications.

Product overview

Called is a unified ministry community platform that consolidates communication, groups, events, member management, and engagement tracking into a single system. The core Called product serves as the primary platform, with integrated feature modules including Community Hub (central dashboard), Groups, Events & RSVPs, Chat, Prayer Requests, News & Announcements, Member Profiles/Notes/Tags, Insights & Engagement Tracking, and Safe Environment tools. The platform also includes a Support Center knowledge base and a Resource Hub with educational content. Called is purpose-built for churches, high schools, colleges, and small groups, with tiered plans (free trial, Standard discontinued, unified subscription with all features included) and a special free tier for Campus Ministry Partner Program members through Newman Connection.

Differentiator

Problem solved

Functional benefit

Brands

• Called: Primary ministry community platform for churches, high schools, colleges, and small groups - providing communication, groups, events, prayer, and engagement tracking tools.

Products and services

• Called Ministry Community Platform Cloud-based, cross-platform (iOS, Android, web) ministry community platform that combines groups, real-time chat, events with RSVPs, prayer requests, news, member profiles with notes and tags, and engagement tracking into one system. Designed for churches, high schools, colleges and universities, and small groups to enable ministry leaders to organize communities, identify drifting members, and coordinate pastoral care.

Quantifiable outcome

• Setup time: under 2 minutes for first group
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Newman ConnectioncoreStrategic or Co-development PartnerCalled is a product of Newman Ministry LLC, which also operates Newman Connection. Campus ministry institutions participating in the Campus Ministry Partner Program through Newman Connection receive free access to Called, made possible through funding and support provided through the partnership. The relationship enables student ministry to thrive through the Faith Forward movement.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Slack: Slack is a general-purpose workplace messaging platform sometimes adopted by church staff teams. While not ministry-specific, it is the broader category reference for chat/community platforms that Called competes against for staff and volunteer coordination use cases.

Direct peers

• Planning Center: Planning Center is a leading church management system covering services, groups, people, check-ins, and giving. It is the most prominent incumbent in Called's named competitive set and overlaps heavily on groups, events, and member management functionality.
• Flocknote: Flocknote is a church communication and member engagement platform offering email, text, and group messaging to parishes and ministries. Like Called, it targets the same church/ministry buyer with subscription-based communication tools and is explicitly named as a Called competitor on comparison pages.
• Pushpay: Pushpay is a church engagement and giving platform serving medium-to-large churches with mobile apps, communication, and donor tools. It competes with Called in the engagement and community communication layer, particularly for larger churches.
• Subsplash: Subsplash provides a unified church engagement platform spanning mobile apps, giving, media, and communication. It directly overlaps Called's community/communication value prop and is named as a Called comparison competitor.
• Church Community Builder (CCB): CCB (now part of Pushpay) is a church management system focused on groups, people, and engagement tracking. It overlaps Called's small groups and member management modules and is explicitly listed as a Called comparison target.

Emerging players

• TextInChurch: TextInChurch is a church texting and follow-up platform helping small churches automate outreach via SMS. It targets the same SMB church buyer as Called but focuses narrowly on text-based communication and follow-up.
• Tithe.ly: Tithe.ly is a church giving, engagement, and mobile app platform used by thousands of churches. It competes with Called in the engagement and communication layer, particularly via its church app offering.
• GroupMe: GroupMe is a consumer group messaging app widely used by small groups and ministries. Called explicitly positions against GroupMe as a ministry-purpose-built alternative rather than a general chat tool.

Broad incumbents

• Realm (by ACS Technologies): Realm is a church management and member engagement platform from ACS Technologies, serving mid-to-large churches with profiles, groups, events, and giving. It is a broader incumbent competing for the same church admin buyer Called targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/called-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Called