22zero Follow Me
22ZERO Follow Me, Inc. is a 501(c)(3) nonprofit that provides free, peer-delivered trauma healing via secure telehealth to U.S. veterans, first responders, and their families using its proprietary Trauma Healing Process and Emotional Healing Process methodologies.
- Company typePrivate
- Founded2021
- HeadquartersPulaski, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 22zero Follow Me does
22ZERO Follow Me, Inc. is a 501(c)(3) nonprofit organization founded in 2021 (with prior organizing activity dating to 2018) and headquartered in Florida, delivering peer-to-peer trauma healing services to U.S. veterans, first responders, and their families at no cost. The organization was brought into its current form by Dr. Pamela Arnell, a first responder and widow of a veteran who serves as President and Executive Director, and operates under the mission of preventing the 22 veteran and first responder suicides per day in the United States — the statistic that gives the organization its name.
The core product consists of two non-invasive, non-clinical protocols: the Trauma Healing Process (THP), also referred to as the Trauma Resiliency Protocol (TRP), which uses visualization to enable the brain to release traumatic memories stored in the amygdala without requiring clients to relive their trauma; and the Emotional Healing Process (EHP) / Emotional Management Process (EMP), which targets residual negative emotions such as fear, guilt, shame, and anger. These are delivered remotely via a secure telehealth platform by a national network of 350+ trained peer coaches drawn from the target population, including veterans, Border Patrol agents, law enforcement, firefighters, National Guard members, and an Active Duty Special Forces Chaplain. The methodology is undergoing independent validation through an Arizona State University research collaboration, with the first study published in 2024 and additional studies in peer review.
The revenue model is entirely donation-based: 22ZERO relies on charitable contributions, a recurring monthly giving program called Opportunity 922 ($9.22/month), and merchandise sales through a True Victory storefront. Services are provided free of charge to veterans, first responders, spouses, minor children in the home, and Gold Star and Green Star Families, with confidentiality guaranteed and no reporting to the VA or employers. Distribution combines organic channels (podcast, blog, speaking engagements, veteran-court partnerships) with institutional referral pipelines through state-government engagement (Tennessee), the AMAC Foundation Veteran Outreach Program (FVOP), and the Brothers Keeper Veterans Foundation (BKVF).
22zero Follow Me firmographics
Firmographics- Name
- 22zero Follow Me
- Legal name
- 22ZERO Follow Me, Inc.
- Website
- https://22zero.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 22ZERO Follow Me, Inc. is a 501(c)(3) nonprofit that provides free, peer-delivered trauma healing via secure telehealth to U.S. veterans, first responders, and their families using its proprietary Trauma Healing Process and Emotional Healing Process methodologies.
- Ownership category
- akta.pro rank
22zero Follow Me industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)
- akta.pro secondary industries
- Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Crisis Intervention & Suicide Prevention Services (EDALAFAD)
Keywords
Where 22zero Follow Me is headquartered
LocationHeadquarters
- HQ city
- Pulaski
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
22zero Follow Me business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: 22ZERO operates as a 501(c)(3) nonprofit that relies entirely on donations and fundraising efforts. Services are provided completely free to veterans, first responders, Gold Star families, and their immediate family members. Tax-deductible donations support the mission.
- Merchandise Sales: Online shop selling 22ZERO merchandise through True Victory platform to support the mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trauma healing services for eligible populations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
22zero Follow Me product offering
Product offeringCore offering
22ZERO provides free, non-invasive, non-clinical, peer-to-peer trauma healing services to U.S. veterans, first responders (law enforcement, firefighters, 9-1-1 dispatchers, corrections, EMT/Paramedics), Gold Star and Green Star Families, spouses, and minor children living in the home. The core offering is delivered through the Trauma Healing Process (THP) and Emotional Healing Process (EHP), which use the proprietary Trauma Resiliency Protocol (TRP) and Emotional Management Process (EMP) to release traumatic memories from the amygdala without requiring clients to relive their trauma. Sessions are delivered remotely by 350+ trained peer coaches via a secure telehealth platform, with complete confidentiality and no reporting to the VA or employers.
Product overview
22zero Follow Me is a 501(c)(3) nonprofit organization offering a peer-to-peer trauma healing program for veterans, first responders, and their families at no cost. The core offering consists of the Trauma Healing Process (THP) and Emotional Healing Process (EHP), which include the Trauma Resiliency Protocol (TRP) and Emotional Management Process (EMP). These non-invasive, non-clinical interventions use visualization and emotional management techniques to help clients heal from PTSD/PTSI without requiring them to relive traumatic experiences. Services are delivered remotely via peer coaches who are themselves veterans and first responders, and are completely confidential with no reporting to the VA or employers. The organization also provides Tactical Resiliency Training for peer coaches across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Trauma Healing Process (THP) A peer-to-peer, non-invasive, non-clinical trauma healing intervention that targets Traumatic Stress using visualization processes to help the brain release traumatic memories stored in the amygdala. Delivered to veterans, first responders, and their families at no cost.
- Emotional Healing Process (EHP) An intervention targeting extreme negative emotions such as anxiousness, grief, anger, and guilt. Helps clients develop resiliency skills and release residual negative emotions, many of which have been present since childhood.
- Tactical Resiliency Training Training program for peer coaches and support services targeting veterans, first responders, and their families to build resiliency and heal from trauma. Underpins the 350+ peer coach network.
- Peer-to-Peer Coaching Program Remote, confidential peer coaching services delivered by trained coaches drawn from veteran, law enforcement, firefighter, and first responder backgrounds. Provided to mission clients at no cost via a secure telehealth platform with 100% confidentiality.
- 22ZERO Branded Merchandise Branded apparel and merchandise sold through the True Victory online shop (www.truevictory.com/collections/22zero) to supporters and the mission. Revenue directly funds free trauma healing services.
Quantifiable outcome
- Arizona State University published the first independent research on 22ZERO's approach in 2024, with two additional studies in peer review phase
- +1 more outcomes
Companies that use 22zero Follow Me
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
22zero Follow Me technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
22zero Follow Me partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and moderate.
- AMAC Foundation - Foundation Veteran Outreach Program (FVOP)coreCollaboration with FVOP, a unique set of like-minded Veteran support organizations. Joint podcast episodes and community outreach efforts including Dr. Pamela Arnell's appearance on the FVOP podcast discussing the importance of collaboration for the benefit of Veterans and their families.
- Arizona State University (ASU)coreResearch collaboration with ASU where a research team is studying first responder data collected from 22ZERO. ASU published the first independent research on 22ZERO's approach in 2024, with two additional studies currently in peer review phase. Additional studies expected in 2025.
- State of Tennessee GovernmentcoreDr. Arnell was invited to meet with two Tennessee Commissioners at the State Capitol, including Commissioner Major General Baker (Tennessee Department of Veterans Services) and Commissioner Marie Williams (Tennessee Department of Mental Health and Substance Abuse Services). Dr. Arnell was also invited to participate in the Governor's Challenge for Suicide Prevention Task Force.
- Brothers Keeper Veterans Foundation (BKVF)moderateDr. Arnell was invited to attend the Cultivating Courage BKVF Gala at The City Winery in Nashville to advocate for veteran mental health. Over 225 veterans, wounded warriors and purple heart recipients were present. Ongoing discussions about serving veterans across the U.S. together.
- Calhoun County Veterans Court (Alabama)moderateDr. Arnell was invited to speak about 22ZERO's mission at the Calhoun County Veterans Court graduation ceremony where six veterans successfully completed the program. The court links veterans with services, benefits, and program providers including veteran mentors.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
22zero Follow Me competitors and assessment
Company assessmentDirect peers
- Marcus Institute for Brain Health: Clinical treatment center at Colorado State University specializing in TBI and PTSD care for veterans and first responders. Comparable on TBI/PTSI treatment focus for the same client base, though operating as a clinical provider.
- Headstrong Project: Provides confidential, free-of-cost mental health treatment for military veterans and their families through a national telehealth and in-person clinician network. Most directly comparable to 22ZERO in mission, target population, no-cost model, and trauma-focus.
- Give an Hour: Nonprofit providing free mental health services to veterans, active duty, and first responders through a volunteer provider network. Closely comparable peer-coaching/peer-support delivery model and no-cost mission for the same populations.
- Stop Soldier Suicide: Veteran peer-support nonprofit focused on preventing military and veteran suicide through one-on-one peer outreach. Highly comparable peer-to-peer support model targeting the same suicide-premission outcome.
- Cohen Veterans Network: Operates a network of outpatient mental health clinics for veterans, active-duty military, and family members at no cost, including via telehealth. Directly comparable in serving post-9/11 veterans and families with confidential, free mental health care.
- 22Kill: Veteran suicide-prevention nonprofit with a mission focused on bridging the ~22 veteran suicides per day statistic through veteran-to-veteran programs. Direct comparable on name, mission, and peer-driven veteran engagement.
- Boulder Crest Retreat: Provides no-cost, long-term programming for veterans, first responders, and their families dealing with PTSI. Comparable in trauma-healing mission for the same client segments, though delivery is retreat-based rather than telehealth.
Broad incumbents
- Wounded Warrior Project: Large, established veteran-services nonprofit offering physical and mental health programs including a Warrior Care Network. Comparable on veteran mental health and suicide-prevention focus, with broader programming and substantially more funding.
- Veterans Crisis Line (VA / 988): Federal crisis intervention service staffed by qualified responders serving veterans, service members, and their families, including via phone, chat, and text 24/7. Comparable crisis-intervention role but operates at vastly greater scale as a federally funded incumbent.
Others
- Team Red, White & Blue: Veteran-support nonprofit focused on veteran community reintegration and wellness through physical and social connection programs. Compares on veteran mental-health/mission-oriented nonprofit positioning, though emphasis is on community rather than clinical trauma treatment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
22zero Follow Me social profiles
Digital presence22zero Follow Me compliance and trust
Trust signalCompliance2 records
22zero Follow Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
22zero Follow Me leadership team
Management profileNumber of profiles
Profiles4 records
22zero Follow Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
22zero Follow Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 22zero Follow Me
What does 22zero Follow Me do?
22ZERO provides free, non-invasive, non-clinical, peer-to-peer trauma healing services to U.S. veterans, first responders (law enforcement, firefighters, 9-1-1 dispatchers, corrections, EMT/Paramedics), Gold Star and Green Star Families, spouses, and minor children living in the home. The core offering is delivered through the Trauma Healing Process (THP) and Emotional Healing Process (EHP), which use the proprietary Trauma Resiliency Protocol (TRP) and Emotional Management Process (EMP) to release traumatic memories from the amygdala without requiring clients to relive their trauma. Sessions are delivered remotely by 350+ trained peer coaches via a secure telehealth platform, with complete confidentiality and no reporting to the VA or employers.
Is 22zero Follow Me a public or private company?
22zero Follow Me is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 22zero Follow Me founded?
22zero Follow Me was founded in 2021. It employs 51 to 100 people.
Where is 22zero Follow Me based?
22zero Follow Me is headquartered in Pulaski, United States, in the North America region.
How does 22zero Follow Me make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales.
Who are 22zero Follow Me's main competitors?
Direct peers on record are Marcus Institute for Brain Health, Headstrong Project, Give an Hour, Stop Soldier Suicide, Cohen Veterans Network, 22Kill and Boulder Crest Retreat. Broad incumbents are Wounded Warrior Project and Veterans Crisis Line (VA / 988). Team Red, White & Blue is listed as an others.
Does 22zero Follow Me have an API?
No public API is recorded for 22zero Follow Me.
What industry is 22zero Follow Me in?
22zero Follow Me's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAI, Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms, with a secondary code of HLALAEAL, Grief, Trauma & PTSD-Focused Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8000.