What Win Logistics Group does

Win Logistics Group is a UK-based professional services firm founded in 2018 by Nick Winder, providing consultancy, brokerage, recruitment, and finance & funding services to logistics businesses. The company operates through four service pillars: WIN Consultancy Services (transport modelling, tender management, logistics strategy, operational efficiency), WIN Brokerage Services (a nationwide network for matching clients to transport and warehousing capacity), WIN People Services (executive and driver recruitment for the logistics sector), and WIN Financial Services (asset, working capital, equity, and acquisition finance brokerage via access to over 200 funders).

The group is structured around two wholly-owned operating subsidiaries: WIN Funding Services Limited, which is FCA Authorised and Regulated as a commercial finance broker (FRN 625035), and WIN People Services Limited, which handles recruitment. The firm employs 1–10 people, is headquartered in Cannock, West Midlands, and operates exclusively within the United Kingdom. Customers are primarily enterprise logistics buyers such as William Jackson Food Group, with named relationships also including Linkline Logistics and Summit Logistics.

WIN Logistics also developed Talent Xchange, a digital marketplace app conceived in late 2021 through the SuperTech WM Seeds Initiative, designed to connect new talent with logistics professionals as a response to the UK HGV driver shortage. The firm's go-to-market is consultative and relationship-driven, leveraging the founder's 24+ years of industry experience at blue-chip organisations including DHL, ASDA, Eddie Stobart, and NFT, supported by membership in the Birmingham Chamber of Commerce and the Chartered Institute of Logistics & Transport. Revenue is generated across professional services fees, recruitment placement fees, brokerage transaction fees, and finance brokerage commissions, with pricing disclosed on a bespoke, quote-based basis rather than published rates.

Name

Win Logistics Group

Legal name

WIN Logistics Group Limited

Website

https://winlogistics.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Win Logistics Group is a UK-based consultancy, brokerage, recruitment, and finance firm founded in 2018 that provides end-to-end support services for logistics businesses, including transport modelling, talent placement, capacity matching, and FCA-regulated funding brokerage.

Ownership category

akta.pro rank

Product category

Logistics Consulting Services

NAICS

Freight Transportation Arrangement (4885), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-Management Services (8741)

akta.pro primary industry

Logistics & Freight Procurement Support (BPAAAJAN)

akta.pro secondary industries

Managed Transportation Procurement Services (Sourcing-as-a-Service, BPO) (TLAEAIAK), Supplier/Inbound Logistics Management (Vendor Management, In-Plant Logistics) (TLAIABAK)

Keywords

• Logistics consulting
• Freight brokerage
• Logistics recruitment
• Commercial finance brokerage
• Transport advisory

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consultancy Services: Professional consultancy services for logistics businesses including transport modelling, tender management, logistics strategy, and operational efficiency improvements. Delivered by industry professionals with hands-on experience.
2. Recruitment Services: Executive and driver recruitment solutions for logistics companies. WIN People Services provides assessment, sourcing, and screening to deliver vetted candidates. Also partnered with Employ for expanded driver and permanent recruitment.
3. Brokerage Services: Connecting clients to a nationwide network of logistics professionals to find specialist transport solutions, source truck and driver availability, fill empty legs, and secure peak transport and warehousing support.
4. Finance & Funding Services: WIN Financial Services assists logistics businesses with financing (asset, working capital, tax, short-term, property, equity, supply chain), access to over 200 funders, acquisitions, and business exit planning. WFS is FCA regulated (FRN 625035).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WIN Logistics Group provides consultancy, finance brokerage, recruitment and transport advisory services to UK logistics businesses. Its offering comprises four pillars: WIN Consultancy Services (transport modelling, tender management, logistics strategy, operational efficiency), WIN Brokerage Services (connecting clients to a nationwide network of logistics professionals), WIN People Services (executive and driver recruitment), and WIN Financial Services (asset/working capital/tax/equity funding brokerage via FCA-regulated WIN Funding Services Limited, FRN 625035, with access to 200+ funders).

Product overview

WIN Logistics Group offers a comprehensive suite of logistics business support services under four core pillars: WIN Consultancy Services (transport modelling, tender management, logistics strategy), WIN Brokerage Services (nationwide logistics network for transport solutions), WIN People Services (executive and driver recruitment), and WIN Financial Services (funding and corporate finance). The company also developed Talent Xchange, a digital marketplace app connecting talent with logistics industry professionals. The offering functions as a full-service support ecosystem where consultancy feeds into brokerage opportunities, recruitment supports talent needs across all services, and financial services enable business growth and transactions.

Differentiator

Problem solved

Functional benefit

Brands

• WIN Consultancy Services: Logistics consultancy services including transport modelling, tender management, logistics strategy, and operational efficiency improvement.
• WIN Brokerage Services
• WIN People Services
• WIN Financial Services

Products and services

• WIN Consultancy Services Logistics consulting services providing transport modelling, tender management, logistics strategy, and operational efficiency improvements for transport and warehouse operations of UK logistics businesses.
• WIN Brokerage Services Connects businesses to a nationwide network of logistics professionals to find specialist transport solutions, source truck and driver availability, fill empty legs, and secure peak transport and warehousing support.
• WIN People Services Executive and driver recruitment solutions across the logistics industry, helping build management, executive and leadership teams with assessment, sourcing and screening. Delivered in partnership with logistics recruiter Employ.
• WIN Financial Services Financial advice and funding services for logistics businesses including asset, working capital, tax, short-term, property, equity, and supply chain finance; access to over 200 funders; acquisitions advice; and business sale/exit support. Delivered through WIN Funding Services Limited, FCA authorised and regulated (FRN 625035).
• Talent Xchange Digital marketplace app designed to connect new talent with logistics industry professionals and provide career information to students and educators about logistics and supply chain opportunities.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SuperTech WM Seeds InitiativecoreStrategic or Co-development Partner · 1 November 2021SuperTech is a business group that launched the WM Seeds Initiative in partnership with technology partner Million Labs. The initiative brings together professional services firms with digital companies across Birmingham and the West Midlands to integrate technology into everyday business activities. Nick Winder was selected as a winner for the Talent Xchange digital marketplace app concept.
• Million LabscoreTechnology or Integration · 1 November 2021Technology partner for SuperTech WM Seeds Initiative, providing startup support and funding to help bring digital ideas to life, including WIN's Talent Xchange recruitment platform.
• EmploycoreChannel Partner/ Reseller/ DistributorWIN works with Employ, one of the UK's leading logistics recruiters, to assist clients with driver, permanent and executive recruitment. Employ helps clients successfully recruit and retain quality candidates through commitment to communication, safety, compliance and driver well-being. With over 18 years of experience in logistics and transport, Employ provides high calibre individuals to close skills gaps.
• Birmingham Chamber of CommerceminorOthersWIN Logistics Group Ltd is a proud member of the Birmingham Chamber of Commerce, providing access to regional business network and credibility within the West Midlands business community.
• Chartered Institute of Logistics & TransportminorOthersWIN Logistics Group Ltd is a member of the Chartered Institute of Logistics & Transport (CILT), providing industry credibility, professional standards alignment, and networking opportunities within the logistics sector.
• Credit SafeminorOthersCredit reference agency used by WIN Financial Services for ascertaining financial status of clients as part of their funding and credit check processes.
• ExperianminorOthersCredit reference agency used by WIN Financial Services for credit checks and affordability assessments when finding suitable finance products for clients.
• Companies HouseminorOthersUK Companies House data used by WIN Financial Services for business information and regulatory compliance purposes.
• Summit LogisticsminorChannel Partner/ Reseller/ DistributorSummit Logistics introduced WIN Logistics to William Jackson Food Group for a transport network and procurement review project, demonstrating referral relationship within the industry network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Salveson Gwilliam & Partners: Salveson Gwilliam is a specialist M&A and corporate finance advisor to the logistics, transport, and supply chain sectors. It is comparable to WIN Financial Services' M&A, exit planning, and acquisition finance advisory work for logistics business owners.
• Strive Group: Strive Group is a UK logistics-specific recruitment firm placing drivers, warehouse, and supply chain professionals. It directly competes with WIN People Services / WIN Brokerage in the recruitment and driver/driving-resourcing segments.
• Efficio: Efficio is a global procurement and supply chain consultancy that delivers cost reduction, sourcing, and tender management programs — directly overlapping with WIN Consultancy's transport modelling, tender management, and logistics strategy work.
• Bis Henderson Group: Bis Henderson is a UK-based specialist consultancy and recruitment business serving the logistics, supply chain, and warehousing sectors. It is the closest direct analogue to WIN, offering a similar multi-pillar professional services model (consultancy + talent + advisory) to UK logistics operators.
• Proxima (Alvarez & Marsal): Proxima is a procurement and supply chain consultancy providing strategic sourcing, operating model, and procurement transformation services. It is a strong analogue for the WIN consultancy pillars and target buyer (enterprise logistics/shipper).
• Coyote Logistics: Coyote (a UPS subsidiary) is a global freight brokerage and managed transportation services firm that, like WIN Brokerage, connects shippers with carrier capacity and runs sourcing/procurement work. It is comparable in the brokerage and procurement service line rather than the recruitment/finance pillars.

Broad incumbents

• XPO Logistics: XPO is a major global 3PL providing contract logistics, freight brokerage, and transportation services. It competes with WIN only in the brokerage/procurement layer and is a useful broad incumbent comparable for evaluating the addressable market WIN targets.
• C.H. Robinson: C.H. Robinson is the largest global freight broker and 3PL, offering managed transportation, supply chain consulting, and procurement services. It is a broad incumbent comparison to WIN's brokerage and consultancy offerings, with much heavier scale and a different product mix.

Regional players

• Gist (Culina Group): Gist is a UK-headquartered temperature-controlled logistics and supply chain solutions provider — a regional incumbent with overlapping capabilities in logistics operations consulting, recruitment, and funding-adjacent supply chain finance. Comparable as a UK-centric scale player WIN may consult to or partner with.

Emerging players

• Keelvar: Keelvar is an AI-powered sourcing optimization platform specializing in transport and indirect spend procurement. It is an emerging competitor to WIN's consultancy/tender management service line, representing the digital-native risk to the human-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/win_logistics
• Facebookfacebook.com/Winlogistics1
• LinkedInlinkedin.com/company/win-logistics-services-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Win Logistics Group