Million Labs
Million Labs is a Birmingham-based no-code development agency founded in 2018 that builds MVPs, SaaS products, and mobile applications for startups and SMEs using Bubble.io and AI integration tools. It operates across the UK and internationally with project-based pricing.
- Company typePrivate
- Founded2018
- HeadquartersBirmingham, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Million Labs does
Million Labs is a Birmingham, UK-based no-code development agency founded in 2018 by serial entrepreneurs Jof and Simon Jenner. The company builds Minimum Viable Products, SaaS applications, web apps, mobile apps, and marketplaces for startups and SMEs using visual programming platforms — primarily Bubble.io — combined with AI integration, Xano for backend services, and supporting tools such as Make.com, Zapier, Adalo, and Webflow. Its service catalog spans core MVP and SaaS development alongside modular add-ons: Design Boosts, Smart Landing Page packages, Bubble App Optimization and Monitoring, Heap Analytics integration, Bubble SEO, AI Chatbot Development, App Scoping, Idea Validation, GRIT Score assessment, and Startup Advisory. The company also runs the StartupLab AI-enabled pre-accelerator and a Bubble.io Certification programme.
Million Labs is an original Bubble Pioneers partner and a Gold-Tier Bubble.io agency (2022), and holds technology partnerships with OpenAI, Xano, Make.com, Webflow, Amazon (AWS), Airtable, Adalo, Framer, Wappler, Pinecone, Botpress, and Axiom. It has trained 200+ bootcampers through Bubble Bootcamps and 500+ marketing professionals via MarTech Alliance, and its SuperTech pre-accelerator programme has funded 25 startups. The company is registered as Million Labs Limited (Companies House #11522442) at Izabella House, 24-26 Regent Place, Birmingham.
The revenue model is project-based professional services combined with fixed-price packages and usage-based hourly support. Standardized offerings are sold via the website (Landing Pages Nano $475, Advanced $960, Pro $1,299; Design Boosts $610-$1,865; Pay-As-You-Go hours $192-$907). Larger MVP and SaaS builds are quote-based and delivered via a pay-as-you-go model without long-term contracts. A referral programme pays 10% of first project revenue and 5% ongoing for 12 months, and distribution combines a blog, free resource library (e-books, wireframes, GTM checklists), ZeroCode Mondays meetups, Bubble Bootcamps, paid search, and free discovery calls. The company claims to have served 2,000+ businesses since 2018, with no external institutional investment disclosed.
Million Labs firmographics
Firmographics- Name
- Million Labs
- Legal name
- Million Labs Ltd
- Website
- https://millionlabs.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Million Labs is a Birmingham-based no-code development agency founded in 2018 that builds MVPs, SaaS products, and mobile applications for startups and SMEs using Bubble.io and AI integration tools. It operates across the UK and internationally with project-based pricing.
- Ownership category
- akta.pro rank
Million Labs industry classification
Industry- Product category
- No-Code Software Development Services
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Learning Management (LMS) & Talent Development (BPACAPAG)
- akta.pro secondary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
Keywords
Where Million Labs is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Million Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Project-Based Development Services: Custom no-code development services for MVPs, web apps, mobile apps, marketplaces, and SaaS products. Pay-as-you-go model gives customers full control of budget with flexibility without long-term contracts.
- Design Services: UI/UX design boosts including low-fidelity screens, basic app design, complete app design, and branding/logo design services. Sold as one-time purchases or hourly packages.
- Landing Page Packages: Three-tier landing page development (Nano, Advanced, Pro) ranging from template-based to bespoke design, with optional marketing campaign setup. One-time purchases.
- Hourly Consulting/Support: Pay-as-you-go design and development hours in 2, 4, 8, or 10 hour packages for ongoing support, design tweaks, and flexible assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nano Landing Page - Basic template-based landing page |
| One time/ perpetual license | Pay-as-you-go | Advanced Landing Page - Template + Marketing campaign |
| One time/ perpetual license | Pay-as-you-go | Pro Landing Page - Bespoke design |
| One time/ perpetual license | Pay-as-you-go | Low-Fidelity Screens Design Package |
| One time/ perpetual license | Pay-as-you-go | Basic App Design Package |
| One time/ perpetual license | Pay-as-you-go | Complete App Design Package |
| Usage-based | Pay-as-you-go | 2 Hours Pay-As-You-Go |
| Usage-based | Pay-as-you-go | 4 Hours Pay-As-You-Go |
| Usage-based | Pay-as-you-go | 8 Hours Pay-As-You-Go |
| Usage-based | Pay-as-you-go | 10 Hours Pay-As-You-Go |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Million Labs product offering
Product offeringCore offering
Million Labs is a no-code software development agency that helps startups and SMEs build custom web apps, mobile apps, MVPs, SaaS products, marketplaces and landing pages primarily using the Bubble.io visual programming platform, supplemented with AI features and integrations. The agency bundles discovery, design, build, launch and post-launch support into fixed-scope projects or pay-as-you-go engagements.
Product overview
Million Labs is a no-code startup development agency offering a comprehensive suite of services built around visual programming platforms. The core offering centers on No-Code MVP Development and SaaS Development using platforms like Bubble.io, supplemented by a portfolio of add-on modules including Design Boosts (UI/UX services), Smart Landing Page (validation tool), Heap Analytics Integration, Bubble SEO Services, Bubble Bootcamp (education), AI Chatbot Development, and various advisory services (App Scoping, Idea Validation, GRIT Score, Startup Advisory). Their StartupLab platform serves as an AI-enabled pre-accelerator for launching startups. The company also provides free educational resources including e-books, wireframe templates, and Go-To-Market checklists. Revenue comes from project-based development fees and hourly support packages, with a partnership program offering referral commissions. They claim to have launched 1,800-2,000+ startups since 2018 with a track record dating back to 2018.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2,000+ businesses empowered since 2018
- +4 more outcomes
Companies that use Million Labs
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Million Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature3 records
Million Labs partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- Bubble.iocorePrimary development platform partner. Million Labs is a Gold-Tier agency and original Bubble Pioneers partner. Platform expertise enables no-code web and mobile application development. Deep integration with Bubble's visual programming environment for MVP and SaaS development.
- OpenAIcoreAI integration partner for generative AI, image processing, and predictive analytics capabilities within applications built for clients.
- XanocoreBackend-as-a-Service partner providing scalable backend infrastructure for no-code applications.
- Make.comsupportingWorkflow automation integration partner for connecting applications and automating processes.
- WebflowsupportingVisual web development platform for creating websites and landing pages alongside Bubble.io applications.
- AmazonsupportingAWS cloud infrastructure integration for scalable application deployment.
- SuperTechcoreUK-based tech cluster partnership for pre-accelerator and bootcamp delivery. SuperTech programme has funded 25 startups. Joint programme delivers no-code skills training and startup incubation services.
- MarTech AlliancecoreTraining partnership providing no-code education to 500+ marketing professionals. Million Labs delivers curriculum on creating applications using Bubble and Zapier.
- TidesupportingFintech partner relationship for serving shared startup and SME customer base.
- EnvestnetsupportingPartnership bringing no-code and open banking together, enabling fintech application development with banking infrastructure.
- AirtablesupportingNo-code database platform integration for flexible data management in applications.
- AdalosupportingNo-code mobile app development platform partner for cross-platform mobile applications.
- FramersupportingWeb design platform for creating high-fidelity prototypes and websites.
- WapplersupportingVisual web development IDE bridging code and no-code approaches for enterprise solutions.
- PineconesupportingVector database partner for AI/ML capabilities including embeddings and semantic search in applications.
- BotpresssupportingAI chatbot development platform for conversational AI integration in applications.
- AxiomsupportingLog management and analytics platform for application monitoring.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Million Labs competitors and assessment
Company assessmentDirect peers
- Zeroqode: Another leading Bubble.io Gold-Tier agency that delivers no-code MVPs, SaaS products, and templates to startup and SME clients — overlapping service catalog (MVP builds, design, plugins) and target customer (non-technical founders) with Million Labs.
- Cognisent Group: A boutique digital product development agency that combines no-code, AI, and custom software to build MVPs and SaaS for startups — closely aligned with Million Labs' AI-enabled, no-code-first delivery model and startup target customer.
Others
- Bubble.io: The no-code visual programming platform that is the foundation of Million Labs' delivery stack and Gold-Tier agency status. Comparable as the enabling infrastructure provider rather than a direct competitor.
Emerging players
- Adalo: No-code platform for building and publishing native mobile and web apps. Million Labs is a partner of Adalo for mobile app work, serving the same non-technical founder segment with overlapping project use cases.
- Glide: No-code platform for transforming spreadsheets into apps. Targets the same non-technical builder / SMB segment as Million Labs, with a DIY-style approach that competes for some of the same MVP and internal-tool project budgets.
- FlutterFlow: Visual development platform for building native mobile and web apps via drag-and-drop on top of Flutter. Competes with Million Labs' Bubble/Adalo-based mobile and web app development services for the same startup and SMB customer base.
- Softr: No-code platform for building web apps, portals, and marketplaces from Airtable/Google Sheets data. Targets non-technical founders and SMBs — overlapping customer profile with Million Labs' marketplace and SaaS development offerings.
Broad incumbents
- BuildFire: Mobile app development platform offering app builder software plus in-house development services for SMBs and enterprises. Overlaps with Million Labs' mobile app development service line at a broader, more enterprise-tilted scale.
- Lollypop Design Studio: Full-service design and product engineering studio offering UI/UX, web, and mobile development for startups and enterprises. Provides comparable end-to-end product build services with a stronger design-led positioning.
- Quickbase: Established low-code application platform serving operations teams and SMBs to build internal tools and workflows. Competes with Million Labs for the same 'build apps without coding' use cases at a more enterprise, platform-led scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Million Labs social profiles
Digital presenceMillion Labs compliance and trust
Trust signalCompliance1 record
Million Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Million Labs leadership team
Management profileNumber of profiles
Profiles2 records
Million Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Million Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Million Labs
What does Million Labs do?
Million Labs is a no-code software development agency that helps startups and SMEs build custom web apps, mobile apps, MVPs, SaaS products, marketplaces and landing pages primarily using the Bubble.io visual programming platform, supplemented with AI features and integrations. The agency bundles discovery, design, build, launch and post-launch support into fixed-scope projects or pay-as-you-go engagements.
Is Million Labs a public or private company?
Million Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Million Labs founded?
Million Labs was founded in 2018.
Where is Million Labs based?
Million Labs is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Million Labs make money?
Four revenue lines are on record. Project-Based Development Services are the primary driver. The others are design Services, landing Page Packages and hourly Consulting/Support.
Who are Million Labs's main competitors?
Direct peers on record are Zeroqode and Cognisent Group. Bubble.io is listed as an others. Emerging players are Adalo, Glide, FlutterFlow and Softr. Broad incumbents are BuildFire, Lollypop Design Studio and Quickbase.
Does Million Labs have an API?
No public API is recorded for Million Labs.
What industry is Million Labs in?
Million Labs's product category is No-Code Software Development Services. Its primary akta.pro industry code is BPACAPAG, Learning Management (LMS) & Talent Development, with a secondary code of EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its SIC code is 7371.