AjaBajaCancer
AjaBajaCancer is a Stockholm-based Swedish non-profit association founded in 2018 that supports families affected by childhood cancer through daily-life assistance — including food gift cards, hospital hygiene bags, digital counseling, home repair, and youth activities — delivered across all six Swedish pediatric cancer centers.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AjaBajaCancer does
AjaBajaCancer is a Swedish non-profit association (ideell förening) founded in 2018 by Ellinor Stattin and Tove Malm after their own children were diagnosed with cancer. Headquartered in Stockholm at Hårdvallsgatan 19 (organization number 802515-8802), the organization is purpose-built to ease daily life for families affected by childhood cancer — a deliberate complement to Barncancerfonden's research focus. Its service portfolio includes the ICAre AjaBajaCancer program (food gift cards from ~600 local ICA stores, hygiene bags at all six Swedish pediatric cancer centers, digital cooking activities), Digitalt samtalsstöd (digital counseling in partnership with Resilia Psykoterapi), an INSTALCO home-repair pilot, the Extra vän peer mentorship program, Ungdomsträffar youth gatherings in Stockholm/Gothenburg/Malmö, and an online gåvoshop selling gift certificates and branded merchandise. The 90-konto certification from Svensk Insamlingskontroll (granted May 11, 2021) provides externally audited fundraising legitimacy.
The underlying technology stack is intentionally lightweight and operational rather than proprietary: a WordPress website with WooCommerce-powered gåvoshop and Stripe payment processing, the Adoveo platform for personal fundraising pages and recurring giving, Microsoft Teams for internal coordination, and a secure video platform for counseling. Notable proprietary content assets include AjaBaja TV (a video series launched May 5, 2022) and the ICAre AjaBajaCancer coordination layer that integrates gift-card distribution across ~600 ICA stores. The organization holds 1–10 employees (approximately 9, with active recruitment underway) and is led by a board chaired by Christer Johansson; founder Ellinor Stattin served as Generalsekreterare until a planned 2026 leave, with Charlotte Järeby Hellman appointed as acting Secretary General effective August 10, 2026.
Revenue is sourced from a diversified mix: individual donations via Swish (900 75 92), Bankgiro (900-7592), Adoveo personal fundraisers, and one-time gift certificates; merchandise sales (plasters at 35 kr, bracelets at 100 kr); corporate partnerships including product-tied donations (Royal Foods contributes 1 SEK per seafood product sold in ICA stores) and the Företagskompis program; foundation grants such as 200,000 SEK from Japandi Foundation (2026) and 659,600 SEK from Kavlifonden (2025); and a 100 SEK annual membership fee. No VAT is applied as a registered non-profit. Marketing combines hospital referrals, six-center distribution, grassroots events (Plåstra för barncancer, AjaBaja Golfen, Bestig Kebnekaise, MoDo Hockey match), social media, and the first TV4 commercial 'Stark och Sårbar' launched January 2024.
AjaBajaCancer firmographics
Firmographics- Name
- AjaBajaCancer
- Legal name
- AjaBajaCancer
- Website
- https://ajabajacancer.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AjaBajaCancer is a Stockholm-based Swedish non-profit association founded in 2018 that supports families affected by childhood cancer through daily-life assistance — including food gift cards, hospital hygiene bags, digital counseling, home repair, and youth activities — delivered across all six Swedish pediatric cancer centers.
- Ownership category
- akta.pro rank
AjaBajaCancer industry classification
Industry- Product category
- Nonprofit Family Support Services
- NAICS
- Individual and Family Services (6241), Social Assistance (624), Community Food and Housing, and Emergency and Other Relief Services (6242)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)
- akta.pro primary industry
- Parenting Education for Special Needs & Developmental Differences (EDACALAK)
- akta.pro secondary industries
- Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)
Keywords
Where AjaBajaCancer is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
AjaBajaCancer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: One-time and monthly donations via Swish (900 75 92), bank transfers (Bankgiro 900-7592), and one-time gift certificates purchased through the gift shop.
- Gift Shop Sales: Sale of gift certificates (100-1000 SEK), branded plasters (35 kr), bracelets (100 kr), and books. Revenue supports family assistance programs.
- Corporate Partnerships: Corporate sponsors (Företagskompis program), product partnerships where companies donate per sale (e.g., Royal Foods donates 1 SEK per seafood product sold in ICA stores).
- Memorial and Personal Fundraising: Personal fundraising campaigns created through Adoveo platform for birthdays, weddings, memorials, and other occasions.
- Membership Fees: Annual membership fee of 100 SEK per person over 18 years, decided at annual meeting.
- Foundation and Grant Funding: Direct grants from foundations such as Japandi Foundation (200,000 SEK in 2026) and Kavlifonden (659,600 SEK in 2025).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift certificates in denominations from 100 kr to 1,000 kr |
| Unit Pricing | Pay-as-you-go | Merchandise: plasters and bracelets |
| Subscription | Annual | Annual membership |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
AjaBajaCancer product offering
Product offeringCore offering
AjaBajaCancer is a non-profit association that provides practical daily-life support to families with children undergoing cancer treatment in Sweden. Core offerings include food gift cards distributed through ~600 ICA stores, digital parental counseling, peer mentorship, home repair assistance, youth gatherings, and a gift shop, all delivered free of charge to affected families and funded through donations, corporate partnerships, and grants.
Product overview
AjaBajaCancer is a nonprofit organization that operates as a unified support platform rather than a modular software product. The organization offers a portfolio of direct support services for families affected by childhood cancer, centered around practical assistance and emotional support. The core offerings include the ICAre AjaBajaCancer program (gift cards, hygiene support, food activities), digital counseling support, home assistance through INSTALCO, a gift shop selling merchandise and gift certificates, peer mentorship (Extra vän), youth gatherings, and digital cooking activities. The organization also provides an online fundraising tool enabling supporters to create personal fundraising pages. All services are provided free of charge to eligible families and are funded through donations, corporate partnerships, and the organization's gift shop.
Differentiator
Problem solved
Functional benefit
Brands
- ICAre AjaBajaCancer: A collaborative project between AjaBajaCancer and ICA Stiftelsen that provides gift cards, food activities, and support for families with children undergoing cancer treatment.
- AjaBaja TV
- Digitalt samtalsstöd
Products and services
- ICAre AjaBajaCancer Comprehensive support program in partnership with ICA Stiftelsen providing food gift cards, hygiene bags at pediatric cancer centers, digital food activities, and family experiences to families with children undergoing cancer treatment across Sweden.
- Digitalt samtalsstöd (Digital Support Conversations) Digital conversational support service for parents of children with cancer, offered in collaboration with Resilia Psykoterapi, providing approximately 6 online counseling sessions via a secure video platform.
- INSTALCO Home Assistance Pilot project providing families with home repair and installation assistance including electrical work, ventilation, and plumbing services when household issues arise and the family lacks the time and energy to handle them.
- Gåvoshop (Gift Shop) Online gift shop selling gift certificates in denominations of 100-1,000 SEK, AjaBajaCancer branded plasters at 35 SEK, and bracelets at 100 SEK, with revenue supporting the organization's family assistance programs.
- AjaBaja TV Video content series featuring families affected by childhood cancer, ambassadors, and partners, used as a storytelling and awareness channel.
- Digital mataktivitet (Digital Cooking Activity) Digital cooking activity where families prepare meals together via video call, receiving ingredient kits by mail, conducted with partners such as Santa Maria within the ICAre AjaBajaCancer project.
- Mönstrade plåster för sond (Patterned Feeding Tube Patches) Decorative adhesive patches for feeding tubes designed to make medical equipment feel more like an accessory for children undergoing cancer treatment.
- Egen insamling (Personal Fundraising) Online fundraising platform via Adoveo enabling individuals and companies to create custom fundraising campaigns for birthdays, weddings, memorials, and special occasions to support AjaBajaCancer.
Quantifiable outcome
- Supported over 540 families in 2023 alone
- +3 more outcomes
Companies that use AjaBajaCancer
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
AjaBajaCancer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AjaBajaCancer partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- INSTALCOminorPilot project offering home repair assistance (electrical, ventilation, plumbing) to families when things break or cause concern. Families can receive help with one type of repair. Instalco uses its local subsidiaries across Sweden to provide practical household support.
- Bauer HockeyminorLong-term engagement supporting families affected by childhood cancer through hockey-related activities and experiences.
- Royal FoodsminorRoyal Foods donates 1 SEK to AjaBajaCancer for every seafood product sold in ICA stores. Family-owned company since 1997 producing frozen foods. Partnership enables consumers to support affected families through their regular purchases.
- ICA MalmborgsgruppenminorSeven ICA stores in Malmö region united in 2025 to support AjaBajaCancer, raising awareness and funds for local families affected by childhood cancer.
- ShiplinkminorFreight company that created children's book 'Chippen och mamma - Paketet som försvann' to benefit AjaBajaCancer, raising awareness and funds.
- PooliaminorRecruitment agency assisting with hiring process for Economist & Operations Coordinator position, providing services at no cost to support organizational development.
- Resilia PsykoterapiminorPartnership providing approximately 6 digital counseling sessions for parents of children with cancer. Resilia has extensive experience supporting families affected by childhood cancer. Sessions conducted via secure video platform.
- Santa MariaminorFourth year of partnership (2026) conducting digital cooking activities with families. Santa Maria provides ingredients and recipes for families to cook together via video call, promoting food joy during cancer treatment when children's interest in food often varies.
- Bastard BurgersminorParticipated in digital cooking activities and provided experiences for families. Luleå-based burger restaurant chain engaging in charity support.
- ICA StiftelsencoreThree-year partnership starting 2021, renewed in 2026 through 2028. Enables ICAre AjaBajaCancer project including food gift cards from ~600 local ICA stores, hygiene bags at six pediatric cancer centers, digital cooking activities, and family experiences (Melodifestivalen 2022-2025). New for 2026: pilot internship/job program in ICA stores for youth from affected families.
- MindlerminorProvides 3 free psychology sessions as part of ICAre AjaBajaCancer project offerings for families needing mental health support during cancer treatment.
- StorytelminorProvides 12-month audiobook subscriptions as part of support offerings, helping families cope during hospital stays and treatment periods.
- ReadlyminorProvides 2-month magazine subscription as part of family support offerings, available at multiple occasions.
- KMJ SportsminorSince 2019, KMJ Sports has supported AjaBajaCancer by providing sports experiences and memorabilia for affected families. Facilitated connections between young cancer patients and professional athletes.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
AjaBajaCancer competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AjaBajaCancer social profiles
Digital presenceAjaBajaCancer financial estimates
Financial estimateRevenue estimate
Valuation estimate
AjaBajaCancer leadership team
Management profileNumber of profiles
Profiles11 records
AjaBajaCancer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AjaBajaCancer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AjaBajaCancer
What does AjaBajaCancer do?
AjaBajaCancer is a non-profit association that provides practical daily-life support to families with children undergoing cancer treatment in Sweden. Core offerings include food gift cards distributed through ~600 ICA stores, digital parental counseling, peer mentorship, home repair assistance, youth gatherings, and a gift shop, all delivered free of charge to affected families and funded through donations, corporate partnerships, and grants.
Is AjaBajaCancer a public or private company?
AjaBajaCancer is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AjaBajaCancer founded?
AjaBajaCancer was founded in 2018. It employs 1 to 10 people.
Where is AjaBajaCancer based?
AjaBajaCancer is headquartered in Stockholm, Sweden, in the Europe region.
How does AjaBajaCancer make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are gift Shop Sales, corporate Partnerships, memorial and Personal Fundraising, membership Fees and foundation and Grant Funding.
Does AjaBajaCancer have an API?
No public API is recorded for AjaBajaCancer.
What industry is AjaBajaCancer in?
AjaBajaCancer's product category is Nonprofit Family Support Services. Its primary akta.pro industry code is EDACALAK, Parenting Education for Special Needs & Developmental Differences, with a secondary code of EDACAMAN, Health Education & Parent Coaching (Sleep, Safety, Illness Management). Its NAICS code is 6241 and its SIC code is 8000.