Pure One
Pure One GmbH is a Berlin-based communications agency providing public relations, social media, influencer marketing, and digital advertising services for major film studios, distributors, and streaming platforms across the DACH region.
- Company typePrivate
- Founded2009
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pure One does
Pure One GmbH is a Berlin-based communications agency founded in 2009 that delivers public relations, social media management, influencer marketing, and digital advertising services for entertainment industry clients. The firm serves international film studios, German distributors, and streaming platforms, with a named client base that includes Universal Pictures Germany, Warner Bros., Netflix, Paramount, Sony Pictures Entertainment Deutschland, StudioCanal, Leonine Studios, Plaion Pictures, Telepool, and Universal Pictures Switzerland. Service delivery covers PR strategy and junket coordination, premiere organization, paid media execution across Meta, YouTube, TikTok, Google Display Network, and Amazon, creator partnerships, and the proprietary Social Movie Night influencer preview series, which has produced over 75 events over 10+ years.
The underlying technology is a conventional marketing-services stack rather than proprietary software: deep category knowledge of the German entertainment landscape, an established 10+ year influencer network, and operational know-how across major ad platforms. Campaign performance is reported in reach terms — e.g., 32+ million impressions for Elemental, 26+ million for Freelance, and 10+ million for A Haunting in Venice — suggesting impression-based KPIs rather than algorithmic optimization.
The business operates on a professional-services model with revenue generated through retainer contracts and per-campaign fees via quote-based B2B engagements. Go-to-market is sales-led and direct, targeting enterprise studios and streamers; the company uses premiere events, junkets, and preview screenings as key client touchpoints. Geographic focus is DACH — Germany, Austria, and Switzerland — with active Swiss operations. Pure One is led by Managing Partner Tom Thiemann and Managing Director Heinrich-Wilhelm Wudtke, operates from Oranienstraße 185 in Berlin-Kreuzberg, and employs 11-50 people.
Pure One firmographics
Firmographics- Name
- Pure One
- Legal name
- PURE ONE GmbH
- Website
- https://pure-one.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure One GmbH is a Berlin-based communications agency providing public relations, social media, influencer marketing, and digital advertising services for major film studios, distributors, and streaming platforms across the DACH region.
- Ownership category
- akta.pro rank
Pure One industry classification
Industry- Product category
- Entertainment Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Pure One is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pure One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Campaign Management: Project-based professional services for communication campaigns including PR, Social Media, Digital Advertising, and Influencer Marketing. Revenue generated through retainer contracts and per-campaign fees for entertainment industry clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Pure One product offering
Product offeringCore offering
Pure One GmbH provides integrated communication campaigns for entertainment industry clients, combining public relations, social media management, digital advertising, and influencer marketing. The agency delivers campaign strategy, media planning, content production, influencer outreach and negotiation, premiere and junket coordination, and performance reporting. It serves international film studios, distributors, and streaming platforms launching cinema, home entertainment, and TV titles in the DACH market.
Product overview
Pure One is a communication/marketing agency offering four integrated service offerings: Public Relations, Social Media, Digital Advertising, and Influencer Marketing. The agency provides comprehensive communication campaigns primarily for the entertainment industry (film, streaming, home entertainment), combining PR, influencer marketing, social media management, and paid digital advertising into a full-service offering. The services work together as a unified communication approach rather than standalone products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Elemental campaign: 32+ million impressions
- +3 more outcomes
Companies that use Pure One
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Pure One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pure One partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Pure One competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global PR firm with a dedicated entertainment practice and significant German operations. Offers the same PR-led, integrated campaign approach Pure One provides but as part of a much broader communications portfolio.
- Kolle Rebbe: Award-winning Hamburg creative agency (part of the Strichpunkt family). Competes with Pure One on integrated creative-led campaigns for major German and international brands, including entertainment-adjacent briefs.
- Jung von Matt: Leading German creative agency network headquartered in Hamburg. Frequently competes with Pure One on entertainment and consumer accounts and offers adjacent integrated campaign capabilities at larger scale.
- achtung!: Hamburg-based creative and digital agency with strong entertainment, automotive, and consumer portfolios. Comparable to Pure One in offering integrated, digitally-led campaigns in the German market.
- Serviceplan Group: Europe's largest independent, partner-managed agency group with deep German roots. Competes with Pure One for major advertiser and entertainment mandates through integrated House of Communication offerings spanning creative, media, PR, and digital.
- Scholz & Friends: Major German creative agency group. Overlaps with Pure One on integrated brand, digital, and entertainment campaign work for German-market clients.
Direct peers
- Allied Global Marketing: US-headquartered entertainment marketing agency specialized in film, streaming, and home entertainment campaigns. Operates a similar integrated service model across PR, social, digital, and influencer marketing for the same categories of studio clients Pure One serves.
Regional players
- Farner: Switzerland's leading PR and communications consultancy with DACH-wide reach. Comparable in offering integrated PR, content, and influencer services but anchored in the Swiss market rather than Germany proper.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure One social profiles
Digital presencePure One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure One leadership team
Management profileNumber of profiles
Profiles2 records
Pure One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure One
What does Pure One do?
Pure One GmbH provides integrated communication campaigns for entertainment industry clients, combining public relations, social media management, digital advertising, and influencer marketing. The agency delivers campaign strategy, media planning, content production, influencer outreach and negotiation, premiere and junket coordination, and performance reporting. It serves international film studios, distributors, and streaming platforms launching cinema, home entertainment, and TV titles in the DACH market.
Is Pure One a public or private company?
Pure One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure One founded?
Pure One was founded in 2009. It employs 11 to 50 people.
Where is Pure One based?
Pure One is headquartered in Berlin, Germany, in the Europe region.
How does Pure One make money?
One revenue line is on record: professional Services - Campaign Management.
Who are Pure One's main competitors?
Broad incumbents on record are Edelman, Kolle Rebbe, Jung von Matt, achtung!, Serviceplan Group and Scholz & Friends. Allied Global Marketing is listed as a direct peer. Farner is listed as a regional player.
Does Pure One have an API?
No public API is recorded for Pure One.
What industry is Pure One in?
Pure One's product category is Entertainment Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.