Calgary Wild FC

What Calgary Wild FC does

Calgary Wild FC is a privately held professional women's soccer franchise, unveiled in May 2024 to compete in the Northern Super League (NSL), Canada's first top-tier women's professional soccer league. The club plays home matches at McMahon Stadium in Calgary and serves as the only professional women's soccer team in Calgary and Alberta, addressing a market gap in a country that was previously the only top-ten FIFA-ranked nation without a women's professional league. Initial franchise rights were held via Calgary Foothills Soccer Club; the franchise was officially launched as Calgary Wild FC on May 30, 2024.

Name

Calgary Wild FC

Legal name

Calgary Wild FC

Website

https://calgarywildfc.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Calgary Wild FC is Calgary's first professional women's soccer club, competing in the Northern Super League at McMahon Stadium and selling tickets, merchandise, and sponsorships to local fans and corporate partners.

Ownership category

akta.pro rank

Product category

Professional Sports

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Professional soccer team
• Women's sports league
• Match ticketing services
• Sports merchandise sales
• Corporate sports sponsorships

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season ticket memberships, group tickets, flex packs, and premium suites sold through Ticketmaster and account manager platform.
2. Merchandise Sales: E-commerce sales of jerseys, hoodies, t-shirts, and other branded merchandise through the club's online shop.
3. Sponsorships: Partnership and sponsorship revenue from corporate partners including front-of-kit sponsors, presenting sponsors for matches, and various commercial partnerships.
4. 50/50 Raffle Program: Season-long 50/50 program presented by RE/MAX supporting the Alberta Women's Health Foundation, generating revenue from ticket sales during matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Calgary Wild FC is a professional women's soccer club competing in the Northern Super League (NSL), Canada's top-tier women's professional soccer league. The club sells single-game tickets, season ticket memberships, group tickets, premium suites, and flex packs through Ticketmaster, operates an official e-commerce merchandise store selling jerseys and apparel, and generates revenue through corporate sponsorships and a season-long 50/50 raffle program. Home matches are played at McMahon Stadium in Calgary, Alberta.

Product overview

Calgary Wild FC operates as a single unified product—the professional women's soccer team competing in the Northern Super League—supplemented by ticketing and merchandise modules. The core offering is live professional soccer matches at McMahon Stadium, supported by multiple ticket product tiers (single game, season memberships, group, suites, flex packs), a 50/50 raffle program, and an official merchandise store. Additional offerings include the Wild FC Academy for youth player development and The Wild Journey podcast for fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The Wild Journey: Official podcast of Calgary Wild FC hosted by midfielder Farkhunda Muhtaj, featuring stories of players and supporters.

Products and services

• Single Game Tickets Individual match tickets allowing fans to attend specific Calgary Wild FC home games at McMahon Stadium, sold via Ticketmaster.
• Season Ticket Memberships Full-season ticket packages providing access to all Calgary Wild FC home matches with benefits including priority seating and exclusive member perks.
• Group Tickets Discounted ticket packages for groups attending matches together, designed for community organizations, corporate outings, and fan groups.
• Premium Suites Luxury hospitality suites at McMahon Stadium offering premium seating, catering options, and exclusive amenities for corporate entertaining.
• Flex Packs Flexible ticket bundles allowing fans to select multiple matches of their choice, combining convenience with savings over single-game pricing.
• Official Merchandise Store Online shop at shop.calgarywildfc.com selling official Calgary Wild FC merchandise including jerseys, hoodies, t-shirts, and accessories.
• 50/50 Raffle Program Season-long 50/50 raffle program presented by RE/MAX supporting the Alberta Women's Health Foundation, with fans having a chance to win half of the pot.
• Wild FC Academy Youth development academy supporting a U23 APL (Reserve) team and a U18 Academy program, providing a development pathway from youth soccer to professional play within the club structure.
• The Wild Journey Podcast

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered performance partner, founding league partner, founding supporter, core, development partner, founding partner and league.

• Canadian Sport Institute Albertaperformance partnerStrategic or Co-development Partner · 3 February 2025Partnership to elevate athlete support, providing high-performance training and sports science resources for players.
• Project 8 Sports Inc.founding league partnerStrategic or Co-development Partner · 6 December 2024Project 8 Sports Inc., founded by Diana Matheson and Thomas Gilbert, is creating the Northern Super League. Calgary Wild FC is one of the founding franchises, originally through Calgary Foothills Soccer Club rights.
• Daughter Creativefounding supporterStrategic or Co-development Partner · 30 May 2024Founding supporter providing creative services to help make the club launch a reality.
• Arcadefounding supporterStrategic or Co-development Partner · 30 May 2024Founding supporter providing services and support for the club launch.
• Worthington PR & Storyfounding supporterStrategic or Co-development Partner · 30 May 2024Founding supporter providing public relations and communications support for the club launch.
• Blakesfounding supporterStrategic or Co-development Partner · 30 May 2024Founding supporter providing legal services to support the club launch.
• McMahon Stadium SocietycoreStrategic or Co-development PartnerCalgary Wild FC and McMahon Stadium Society are working together to make McMahon Stadium the home venue for the club. McMahon is the iconic stadium where the team plays its home matches.
• Alberta Soccer Associationdevelopment partnerStrategic or Co-development PartnerPartnership with Alberta Soccer Association to support the women's High Performance Program, a development pipeline for Alberta players endorsed by Canada Soccer.
• Calgary Foothills WFCfounding partnerStrategic or Co-development PartnerCalgary Foothills Soccer Club originally held the rights for the Calgary franchise and has been actively supporting women's soccer with a team in the United Women's Soccer league.
• Northern Super LeagueleagueStrategic or Co-development PartnerCalgary Wild FC competes in the Northern Super League (NSL), Canada's top tier of women's soccer. The league includes six clubs across key Canadian markets.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vancouver Rise FC: One of the six founding franchises in the Northern Super League and the club Calgary Wild FC played in the inaugural NSL opener. Operates the same women's pro soccer business model — ticketing, merchandise, sponsorships — in a comparable Canadian market.
• Halifax Tides FC: Founding NSL franchise in Atlantic Canada. Direct league peer with identical women's pro soccer business model — ticketing, merchandise, corporate partnerships — and overlapping match presenting sponsor partnerships (e.g., KPMG).
• AFC Toronto: Founding NSL franchise based in Toronto. Directly comparable as a women's professional soccer club operating under the same league economics, sponsorship framework, and ticketing/merchandise model as Calgary Wild FC.
• Montreal Roses FC: Founding NSL franchise and direct league opponent of Calgary Wild FC. Competes with the same women's professional soccer offering in a major Canadian metro, with overlapping match presenting sponsor profiles (e.g., Direct Energy).
• Ottawa Rapid FC: Another founding NSL club competing against Calgary Wild FC in league play. Operates the same women's professional soccer business model in an Eastern Canadian market, with comparable ticket, merchandise, and sponsorship revenue structures.

Emerging players

• Bay FC: Recent NWSL expansion franchise with a similar new-club trajectory to Calgary Wild FC — building fan base, sponsorship book, and academy/community programming from scratch in a major metro. Useful comparable for early-stage women's pro soccer scaling dynamics.
• Calgary Foothills WFC: Predecessor organization from which Calgary Wild FC's NSL franchise rights originated; operates a women's team in the semi-professional United Women's Soccer league in the same Calgary market. Closest historical and geographic comp for the women's soccer fan base in Calgary.

Broad incumbents

• Calgary Stampeders: Long-established CFL professional sports franchise in Calgary that competes for the same local sports entertainment and corporate sponsorship dollars as Calgary Wild FC. Comparable as a Calgary-based professional sports organization with diversified ticketing, suite, and sponsorship revenue.
• Portland Thorns FC: One of the most established women's professional soccer clubs in NWSL with deep fan support and strong sponsorship economics. Comparable business model (ticketing, merchandise, corporate partnerships) for a women's pro soccer team, though at much larger scale.
• Angel City FC: Established NWSL women's professional soccer club with a comparable community-led, mission-driven brand and diversified revenue model (ticketing, merchandise, sponsorship). Comparable as a women's professional soccer franchise but at a more mature stage in a larger U.S. media market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yycwildfc
• YouTubeyoutube.com/@CalgaryWildFC
• Facebookfacebook.com/61560056679211
• Instagraminstagram.com/calgarywildfc
• TikToktiktok.com/@calgarywildfc
• LinkedInlinkedin.com/company/calgarywildfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calgary Wild FC