What Will Rodgers Racing Llc does

Will Rodgers Racing LLC is a privately held, single-driver professional motorsports team led by driver Will Rodgers, a native of Maui, Hawaii and 2018 NASCAR Next class honoree. The team fields entries across multiple racing disciplines — NASCAR Xfinity Series, NASCAR K&N Pro Series, ARCA Menards Series, TransAm TA2 and XGT, and off-road UTV competition (BITD/Mint 400/UTV World Championship) — typically through operational partnerships with established teams such as Brandonbilt Motorsports, Ken Schrader Racing, Nitro Motorsports, and Levin Racing. The underlying technology is the team's multi-discipline racing platform: vehicles configured and crewed for each series, with documented proprietary elements such as the Hercules Terra Trac M/T tire setup used for off-road UTV competition. Operations are coordinated across U.S. hubs tied to these partnerships, including Fredericksburg, Virginia and Mooresville, North Carolina.

The business model is sponsorship-driven. Primary revenue streams are corporate sponsorship packages (vehicle branding, team partnership association, social media exposure, multi-series participation) and racing prize purses. Named sponsors include Kelly Benefits Strategies (primary across NASCAR Xfinity, ARCA, and TransAm), Hercules Tires (off-road/UTV program), Drydene Performance Lubricants (ARCA entry), and the American Liver Foundation (cause-marketing). Customer segments are corporate brands seeking motorsports marketing exposure and racing event organizers. Go-to-market is event-driven: visibility is generated by competing in sanctioned NASCAR, TransAm, and off-road events, amplified through an integrated digital presence (website, YouTube, Facebook, Twitter) that funnels sponsor interest to a single partnership inquiry channel ([email protected]). No product revenue, subscription, or licensing model is in place, and there is no disclosed headcount, revenue figure, or outside funding.

Name

Will Rodgers Racing Llc

Legal name

Will Rodgers Racing LLC

Website

https://willrodgersracing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Will Rodgers Racing LLC is a privately held, single-driver professional motorsports team that fields entries in NASCAR, ARCA, TransAm, and off-road UTV racing. The team generates revenue through corporate sponsorship and racing purses, serving brands seeking motorsports marketing exposure.

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Professional motorsports racing
• Motorsports sponsorship marketing
• Stock car racing
• Off-road UTV racing
• Brand activation motorsports

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Sponsorship Revenue: Primary revenue stream from corporate sponsors who pay for branding visibility on racing vehicles, team apparel, and event participation. Partners include Hercules Tires, Kelly Benefits Strategies, Drydene Performance Lubricants, and others.
2. Racing Prize Winnings: Revenue from race finishes, podium positions, and championships in various racing series including NASCAR K&N Pro Series, ARCA, and TransAm.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Will Rodgers Racing LLC operates a professional motorsports racing team providing racing participation and brand exposure across multiple U.S. racing series including NASCAR Xfinity, NASCAR K&N Pro Series, ARCA Menards Series, TransAm TA2, and off-road UTV events. The team monetizes racing participation through corporate sponsorship packages that deliver vehicle branding, apparel visibility, event appearances, and multi-platform marketing exposure for sponsors such as Kelly Benefits Strategies, Hercules Tires, Drydene Performance Lubricants, and the American Liver Foundation.

Product overview

Will Rodgers Racing LLC is a professional motorsports racing team and driver services organization. The company offers professional racing participation across multiple racing series including NASCAR Xfinity Series, NASCAR K&N Pro Series, ARCA Racing Series, TransAm TA2, and off-road UTV racing. The core service is driver Will Rodgers' racing services, representing sponsors in various racing competitions and providing partnership opportunities for brands seeking visibility in the motorsports industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Sponsorship Packages Sponsorship offerings for corporate brands seeking motorsports marketing exposure, providing on-car and apparel branding, event participation, and brand association with a professional multi-discipline driver.
• NASCAR National and Regional Series Racing Program Professional racing participation in NASCAR Xfinity Series, ARCA Menards Series, and NASCAR K&N Pro Series events across the United States, delivered through partnerships with teams such as Brandonbilt Motorsports, Ken Schrader Racing, and Levin Racing.
• TransAm TA2 Racing Program TransAm TA2 class racing participation fielded with Nitro Motorsports in the Kelly Benefits #90 Ford Mustang TA2, including events at Mid-Ohio and the Music City Grand Prix.
• Off-Road UTV Racing Program Best In The Desert (BITD) Series UTV Turbo-class off-road racing participation at events including the Mint 400 and UTV World Championship, partnered with Hercules Tires and equipped with Hercules Terra Trac M/T tires.

Quantifiable outcome

• 4 wins and 2 second-place finishes in 6 NASCAR road races
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Brandonbilt MotorsportscoreStrategic or Co-development Partner · 5 August 2019Partnership with Brandonbilt Motorsports for NASCAR Xfinity Series competition. Will Rodgers made his NXS debut with the team at Iowa Speedway and competed in additional races at Mid-Ohio and Charlotte Roval. The No. 86 BMS Chevrolet achieved an average finish of 19.4 in 2019.
• Hercules TirescoreGTM or Marketing Partner · 12 February 2019Hercules Tires, a subsidiary of American Tire Distributors, partnered with Will Rodgers as part of Team Hercules for UTV and off-road racing. Rodgers competed on Hercules Terra Trac M/T tires at the 2019 Mint 400 and UTV World Championship. The partnership builds on Rodgers' prior success racing on Hercules tires, including a podium finish at the 2017 UTV World Championship.
• Kelly Benefits StrategiescoreGTM or Marketing PartnerKelly Benefits Strategies (KBS), a division of Kelly & Associates Insurance Group, serves as a primary sponsor for Will Rodgers Racing. The partnership includes branding on NASCAR Xfinity Series entries and extends across multiple racing series including ARCA and TransAm. KBS President John Kelly has praised Rodgers as representing the brand 'with excellence'.
• Ken Schrader RacingminorStrategic or Co-development PartnerWill Rodgers raced for Ken Schrader Racing in ARCA Menards Series competition in 2018, running six races and scoring four top-10 finishes with the No. 52 Drydene Performance Lubricants Ford.
• American Liver FoundationcoreGTM or Marketing PartnerWill Rodgers partnered with the American Liver Foundation (ALF) to raise awareness for liver disease. Rodgers was diagnosed with Primary Sclerosing Cholangitis (PSC) at age three and serves as a liver ambassador. The partnership appears on racing entries including the No. 68 American Liver Foundation/Risk Management Advisors Chevrolet.
• Drydene Performance LubricantsminorGTM or Marketing PartnerDrydene Performance Lubricants sponsored Will Rodgers' ARCA Racing Series debut at Daytona in 2018 with Ken Schrader Racing. The partnership featured the official paint scheme of the No. 52 Drydene Ford.
• Nitro MotorsportscoreStrategic or Co-development PartnerWill Rodgers partnered with Nitro Motorsports to pilot the Kelly Benefits #90 Ford Mustang TA2 in TransAm TA2 class races at Mid-Ohio and Music City Grand Prix in 2023. This continues the winning relationship with Kelly Benefits in a new racing discipline.
• Levin RacingminorStrategic or Co-development PartnerWill Rodgers drove for Levin Racing in NASCAR K&N Pro Series competition, including a race at Sonoma Raceway where he finished sixth. The partnership included new sponsor Risk Management Advisors and non-profit partner American Liver Foundation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• B.J. McLeod Motorsports: Small, family-owned NASCAR Xfinity Series team that fields multiple part-time entries and competes with limited budgets. Highly comparable to WRR in scale, sponsorship-driven model, and reliance on third-party alliances for peak race weekends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/will-rodgers-racing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will Rodgers Racing Llc