Alegria Real Estate

What Alegria Real Estate does

Alegria Real Estate (legal entity Geptahor, S.L.) is a Spanish real estate agency and property developer headquartered in Torrevieja, Costa Blanca, founded in 2010. The company operates an integrated property transaction platform combining brokerage, in-house new-construction development, rental management, and ancillary services for foreign buyers. Its core offering is a multilingual property listing catalogue of 29,836 units priced €30,000 to €3,000,000+ across Spain, supplemented by 1,500+ new-build homes sourced directly from its own development arm (Alegria Construcciones e inversiones S.L.) on company-owned land in Torrevieja, Benidorm, Alicante, La Mata, and other Costa Blanca cities. The platform supports 11 languages and 120+ multilingual specialists covering Russian, Ukrainian, English, Spanish, German, French, Polish, and Swedish. Distribution runs through 15 physical sales offices along Spanish coastlines and major cities, plus a referral channel of 150 European partner agencies and independent agents.

The technology layer is a consumer-facing web portal with property search, filters, video viewings, online booking, and a five-step remote-purchase workflow (video preview, reservation with €3,000 deposit, power-of-attorney for lawyer, notary transaction, utility reissuance) that enables foreign buyers to transact without traveling to Spain. Revenue is generated through four streams: real estate sales commissions on transactions, professional services for rentals and concierge (including a €0.82/day property management club card), fixed-fee ancillary services (residence permits €990, mortgage planning €1,000, bank account opening from €300, NIE certificates, legal and transaction support €1,250), and developer margin from construction sales on own land developed without bank loans. Supporting sub-brands include Alegria Premium (premium new-builds), Alegria Service (100+ foreigner services), Alegria Rent (rental platform), and Alicante Smart Hotel.

The company targets foreign expats relocating to Spain, international real estate investors seeking portfolio diversification and rental yields, lifestyle buyers purchasing seasonal or retirement coastal property, and partner agencies seeking inventory and back-office support. It has served 2,200+ clients since 2011 and operates under a self-funded, owner-led model with no disclosed institutional investment, debt financing, or M&A activity. The current executive team is led by CEO Yan Vaynruch, with Kristina Luneva as Executive Director, an in-house immigration lawyer (Tatiana Lyubeznaya), and specialized consulting and educational-services staff.

Name

Alegria Real Estate

Legal name

Geptahor, S.L.

Website

https://alegria-realestate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Alegria Real Estate is a Torrevieja-based Spanish real estate agency and developer serving foreign buyers with property sales, in-house new construction, rental management, and ancillary immigration and concierge services across Spain, supported by 15 offices and 120+ multilingual specialists.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate sales
• Property rental services
• Real estate development
• Immigration support services
• Foreign property buyers

Headquarters

HQ city

Torrevieja

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: The company earns commission on property sales transactions. The catalogue covers 5,000+ listings across price tiers and 1,500+ new-build homes sourced directly from developers. Properties range from €30,000 to €3,000,000+.
2. Property Rental Services: The company offers long-term rentals, winter rentals, and seasonal rental management. The platform includes dedicated rental websites (alegria-rent.com) and hotel operations (alicante-smarthotel.com).
3. Concierge and Support Services: Over 100 services including immigration support, visa processing, property management, legal services, insurance, education support, diploma approval, and concierge services. Services are priced individually (e.g., residence permit €990, mortgage service €1000, bank account €300).
4. Construction and Development: The company develops construction projects on its own land without bank loans, building residential complexes in Torrevieja, Benidorm, Alicante, La Mata and other Costa Blanca cities. Properties are developed in economy, comfort and business classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alegria Real Estate is a real estate agency and developer operating in Spain, primarily along Costa Blanca, that sells, rents, and develops residential property for foreign buyers, expats, and investors. The company combines a 29,836-property listing catalogue with its own branded new-construction projects built on company-owned land and a broad suite of ancillary services including immigration and residence permits, remote purchase support, mortgage advisory, property management, and concierge offerings delivered through multilingual specialists.

Product overview

Alegria Real Estate operates as a real estate sales and rental agency in Spain combining construction expertise, off-plan projects, completed new builds, and resale properties with practical services that support life in Spain. The core offering is a property listing platform (29,836 properties) covering apartments, houses, villas, bungalows, penthouses, studios, and commercial properties across Costa Blanca, Costa del Sol, Asturias, Valencia, and Madrid. The company differentiates through its branded new construction developments (Alegria 24, 25, 26, XII) built on company-owned land, supported by integrated services including immigration/residence permits, property management, remote purchase support, mortgage services, construction services, and concierge offerings. Supporting sub-brands include alegria-premium.com (1,500+ developer properties), alegria-service.com (100+ foreign services), and Alicante Smart Hotel for investment properties.

Differentiator

Problem solved

Functional benefit

Brands

• Alegria Premium: New construction property sales directly from developers, with 1,500+ new-build homes in Spain.
• Alegria Service
• Alicante Smart Hotel
• Alegria Rent

Products and services

• Alegria Real Estate Property Listings Comprehensive property listing platform offering 29,836 properties for sale and rent across Spain, including apartments, houses, villas, bungalows, penthouses, studios, and commercial properties in Costa Blanca, Costa del Sol, Valencia, Madrid, and Asturias, with multilingual search filters and online reservation.
• New Construction Homes (Alegria Developer Projects) Branded new-construction residential complexes (Alegria 24, 25, 26, XII and others) developed on company-owned land without bank loans, offered in economy, comfort, and business classes in Torrevieja, Benidorm, Alicante, La Mata, and Costa Blanca areas.
• Construction Services Full-service construction offerings covering land acquisition, architectural design, license registration, construction management, renovation, turnkey builds, and utility installation for clients in Spain.
• Immigration and Residence Permit Services Visa and residency support service covering residence permits, Golden Visa for investors, student visas, and digital nomad visas, with documentation handling and timeline coordination, priced at €990 (free for children).
• Property Management Services

Quantifiable outcome

• 2,200+ clients have become happy property owners in Spain since 2011
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Partner Real Estate Agencies and Independent AgentscoreChannel Partner/ Reseller/ DistributorThe company has established 150 collaboration agreements with real estate agencies and independent agents from across Europe. Partners benefit from transparent work and timely payments, comprehensive support with information exchange, and full customer service where the partner transfers purchase requests while Alegria handles all paperwork and registration costs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Idealista: Spain's leading domestic property portal with the largest listing inventory in the country; competes for buyer attention and agent listings across the same Costa Blanca geography and is a default comparison for any Spanish agency.
• Sotheby's International Realty Spain: Luxury-affiliated global real estate brand with Spanish coastal offices; overlaps in premium foreign-buyer segment and Marbella/Costa del Sol markets but serves a higher price tier.
• RE/MAX España: Largest franchised real estate network in Spain with national coverage and international referral flow; competes broadly in residential brokerage and partner-agent model similar to Alegria's 150 collaboration agreements.

Direct peers

• Coldwell Banker Spain: Global real estate franchise operating in Spain's main coastal and urban markets with multilingual agent networks; similar buyer-facing brokerage model targeting international relocation and investment clients.
• Kyero: UK-headquartered Spanish property portal connecting international buyers with local agencies; directly comparable foreign-buyer funnel and overlapping agent/agency partner ecosystem in Spain.
• Lucas Fox International Properties: Barcelona-based luxury real estate agency focused on foreign and international buyers purchasing property in Spain, with multilingual teams and similar Costa Blanca / Costa del Sol coverage. Directly competes with Alegria in the foreign-buyer segment.
• Barnes Spain: International luxury real estate group with offices across Spain serving high-net-worth foreign buyers; comparable offering in premium coastal markets and similar reliance on cross-border investor demand.
• Engel & Völkers Spain: Global premium real estate franchise with a strong Spanish coastal presence (Costa Blanca, Marbella, Mallorca) targeting international buyers; competes head-to-head for the same expat and investor pool as Alegria.

Emerging players

• Taylor Wimpey España: British-listed homebuilder's Spanish arm developing new-build residential communities along the Costa Blanca and Costa del Sol; competes with Alegria's in-house Alegria 24/25/26 branded new-build projects for the same foreign buyer pool.
• Vivacamino: Spain-based relocation and property services firm assisting foreigners with property purchase, residency, and adaptation in Spain; comparable concierge-and-property bundle and target customer segment to Alegria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDPFM_hzkJqlmfW5E1lA_-g
• Xx.com/alegriarealesta
• Facebookfacebook.com/realestate.alegria
• LinkedInlinkedin.com/company/alegria-spain

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alegria Real Estate