R.s.r., L.l.c.

What R.s.r., L.l.c. does

R.S.R., L.L.C. operates Rowayton Seafood, a family-owned, multi-concept waterfront hospitality business established in 1978 when Kevin Conroy acquired an old lobster co-op on the Five Mile River in Norwalk, Connecticut. The company runs an integrated campus comprising a full-service seafood restaurant, a retail seafood market, Pearl (an oyster boat serving raw-bar fare), The Bait Shop, and RS Supply Co., an apparel and merchandise brand launched in Summer 2025. Revenue is generated through dine-in service with prix-fixe menus ($75 lunch, $100 dinner, $150 New Year's Eve), à la carte raw bar items priced $3–$72, cocktails at $16–$18, retail seafood sales, private events, and merchandise. The customer base is regional, drawn to the waterfront location, five-decade operating history, and seafood specialization.

The business is differentiated by a multi-concept operating model in which each component reinforces a single seafood-centric brand identity, and by a sustainability posture anchored in a partnership with the Monterey Bay Aquarium Seafood Watch program. Recognition includes Best Seafood awards spanning 2005–2012 and a 2025 Wine Spectator Award of Excellence. The technology footprint is consistent with a traditional independent restaurant group — standard POS and online ordering — with no proprietary platform, AI/ML capabilities, or disclosed data assets described in the available material. Operating economics rely on foot traffic at a single physical location, seasonality of the Pearl concept, and event-driven pricing tiers to drive average check.

Name

R.s.r., L.l.c.

Legal name

The Restaurant at Rowayton Seafood

Website

https://rowaytonseafood.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowayton Seafood is a family-owned multi-concept waterfront hospitality business in Norwalk, CT, operating since 1978 a restaurant, seafood market, oyster boat, bait shop, and apparel line serving regional diners and retail customers.

Ownership category

akta.pro rank

Product category

Seafood Restaurant and Market

NAICS

Fish and Seafood Retailers (445250)

SIC

Retail-Eating Places (5812), Retail-Grocery Stores (5411)

akta.pro primary industry

Seafood QSR (THAFAAAH)

akta.pro secondary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Seafood restaurant
• Fresh seafood market
• Oyster boat tours
• Catering services
• Marina boat slips

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Full-service dining at the Rowayton Seafood Restaurant offering lunch, dinner, and Sunday brunch menus. Lunch prix fixe at $75 per person, dinner prix fixe at $100 per person. Additional revenue from a la carte menu items, beverages, wine (awarded Two Glass Best of Award of Excellence by Wine Spectator), and cocktails.
2. Market Sales: Fresh seafood retail market operating from the original fishing shack/lobster co-op location. Provides sustainable, local, and fresh seafood directly to customers.
3. Takeout Orders: Takeout service with limited menu selection. Orders placed online through Toast Tab or in-person at the market. Restaurant full menu available only for dine-in at the bar.
4. Private Events: Private dining in the Crow's Nest (seating up to 20 guests) with prix fixe lunch ($75 per person) and dinner ($100 per person) menus. Also offers private events on Pearl the Oyster Boat.
5. Gift Cards: Digital gift cards sold through Toast Tab for use at the Restaurant, Market, and Oyster Boat.
6. RS Supply Co. Merchandise: Coastal lifestyle apparel and merchandise brand launched by Grace Conroy in summer 2025. Products available online and at The Bait Shop location.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

R.s.r., L.l.c. operates as a multi-concept seafood hospitality business combining a full-service restaurant, retail fish market, working oyster boat, catering service, and small-craft marina. Founded in 1978 in Norwalk, CT, the company sells freshly sourced seafood both through dine-in service and direct retail, while also offering off-premise catering, educational oyster-bed tours, seasonal boat-slip rentals, and branded merchandise.

Product overview

Rowayton Seafood is a family-run hospitality business operating multiple interconnected brands on the Five Mile River in Rowayton, CT. The portfolio centers on a full-service Restaurant and a historic Seafood Market (housed in the oldest lobster co-op on Long Island Sound), which form the core dining and retail operations. These are complemented by Pearl, The Oyster Boat — a vintage 1946 cocktail boat experience docked in front of the venue offering standing-room raw bar and drinks service — and The Bait Shop, a marine services and fishing supply retailer established in 1958 that also serves as the retail home for RS Supply Co. merchandise. Supporting offerings include Private Events in the Crow's Nest dining room, Takeout service, Gift Cards, and Boat Slips for water-accessible guests. The business traces its origins to 1978 when Kevin Conroy acquired an old lobster co-op, and celebrated its fifth decade in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• RS Supply Co. Coastal apparel brand launched by Grace Conroy in summer 2025, curating coastal essentials that capture the spirit of New England living.
• Pearl, The Oyster Boat

Products and services

• Rowayton Seafood Restaurant
• Rowayton Seafood Market
• Pearl Oyster Boat
• Rowayton Seafood Catering
• Boat Slip Rentals
• The Bait Shop
• RS Supply Co. Merchandise

Quantifiable outcome

• Voted 'Best Seafood' consecutively from 2005-2012 by Darien and New Canaan communities
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Monterey Bay AquariumcoreStrategic or Co-development PartnerRowayton Seafood has partnered with Monterey Bay Aquarium to support healthy oceans and promote species regeneration. This partnership aligns with the company's commitment to sustainable, local, and fresh seafood sourcing.
• Seafood Watch ProgramcoreStrategic or Co-development PartnerRowayton Seafood partners with the Seafood Watch Program as part of their sustainability efforts to support healthy oceans and promote species regeneration through responsible seafood sourcing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Russ & Daughters: Four-generation family-owned NYC appetizing/seafood shop and cafe. Closely parallels Rowayton's multi-generational family ownership, heritage seafood retail counter, and adjacent sit-down dining culture.
• Neptune Oyster: Boutique Boston North End seafood restaurant known for its raw bar, lobster rolls, and sustainably-sourced menu. Comparable upscale casual seafood tier and coastal New England positioning.
• Legal Sea Foods: Long-running East Coast seafood restaurant chain founded in 1952 with multiple full-service dining rooms, retail fish markets, and an emphasis on sustainable sourcing — directly comparable to Rowayton's heritage, sustainable positioning, and restaurant-plus-market footprint.
• Eventide Oyster Co. Coastal New England oyster bar and seafood concept known for its raw bar, fast-casual seafood, and brown-butter lobster roll. Matches Rowayton's premium pricing, oyster-led experience, and coastal Massachusetts/Maine culinary sensibility.
• Luke's Lobster: Multi-location seafood 'shack' concept focused on lobster rolls, oysters, and clams with strong sustainability credentials (partnered with the Lobster Promotion Council). Comparable heritage seafood positioning and casual-to-premium dining tier.
• Summer Shack: Jasper White's New England seafood concept with sit-down dining, raw bar, and a heritage reputation for fresh, seasonal seafood. Comparable multi-location full-service seafood restaurant identity.
• The Lobster Place: The Lobster Place in NYC combines a fresh seafood wholesale/retail market (Purveyors) with a sit-down seafood restaurant (Ocean Grill) and a sushi counter under one roof. It is the closest analog to Rowayton Seafood's market-plus-restaurant-plus-adjacent-experience model.
• Pike Place Fish Market: Iconic heritage fishmongers at Seattle's Pike Place offering fresh seafood retail alongside an adjacent restaurant/clamshell operation. Strong parallel to Rowayton's seafood market plus waterfront dining heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rowaytonseafood
• LinkedInlinkedin.com/company/the-restaurant-at-rowayton-seafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R.s.r., L.l.c.