2WEI
2WEI Music GmbH is a Hamburg-based composer-led music production company that creates and licenses epic trailer music, commercial music, and custom compositions for film studios, game publishers, and global brands across its Hamburg, Munich, and Venice Beach offices.
- Company typePrivate
- Founded2016
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2WEI does
2WEI Music GmbH is a German music production company headquartered in Hamburg, with additional offices in Munich and Venice Beach, California. Founded by award-winning composers Christian Vorländer and Simon Heeger, the company specializes in epic trailer music, commercial music, and custom composition for film, television, video game, and advertising clients. The company's core products include Epic Trailer Music (used in franchises such as Battlefield, League of Legends, Assassin's Creed, Tomb Raider, and Black Mirror), Music for Commercials (delivered to brands including Mercedes-Benz, Audi, Google, Guerlain, and Hornbach), and a searchable Music Library with AI-powered discovery features. The library supports text prompts, similarity search, audio file upload, video upload, and link-based discovery across major music platforms.
The business operates on a quote-based licensing model, with fees calculated per project based on track selection, project type (film, commercial, documentary), usage duration, territory (Europe, World), media type (online, cinema, TV, POS), and campaign budget. Customers negotiate directly via email ([email protected]) and only signed license agreements permit commercial use. The company has expanded its roster to 14+ named artist sub-brands covering cinematic, neo-classical, electronic, folk, R&B, and pop genres, giving it a broad catalog across stylistic categories. Revenue is generated through one-time sync licensing fees and custom composition contracts, with no public revenue or funding disclosures.
The firm's go-to-market is sales-led and enterprise-focused, with dedicated contacts for Hamburg, Munich, and Venice Beach offices and music supervisors listed for direct client engagement. The company has secured one Golden Lion at Cannes (2018) and reports 100 million cumulative streams across its catalog. 2WEI Music GmbH is a privately held GmbH under German law with no disclosed institutional investors, no parent company, and no public funding rounds.
2WEI firmographics
Firmographics- Name
- 2WEI
- Legal name
- 2WEI Music GmbH
- Website
- https://2wei.audio
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2WEI Music GmbH is a Hamburg-based composer-led music production company that creates and licenses epic trailer music, commercial music, and custom compositions for film studios, game publishers, and global brands across its Hamburg, Munich, and Venice Beach offices.
- Ownership category
- akta.pro rank
2WEI industry classification
Industry- Product category
- Music Production and Licensing
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Game Music Licensing & Interactive/Adaptive Music Providers (MPAIALAI)
Keywords
Where 2WEI is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
2WEI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Music Licensing: One-time licensing fees for music usage in commercial projects. License fees are calculated based on project type (film, commercial, documentary), duration of use, territory (Europe, World), media type (online, cinema, TV, POS), and campaign details. Only signed license agreements allow commercial use.
- Sync Licensing: Synchronization licensing fees for music placement in trailers, films, TV shows, and video games. The company produces custom music and remixes for major entertainment franchises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Quote-based licensing with customized pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
2WEI product offering
Product offeringCore offering
2WEI is a German music production company that composes, produces, and licenses original epic trailer music for film and game franchises and custom commercial music for advertising campaigns. The company operates an AI-powered online music library for licensing discovery and offers direct sync licensing of pre-cleared music for use in trailers, commercials, games, and films. Its work has been featured in major franchises including Battlefield, League of Legends, Assassin's Creed, Tomb Raider, and Civil War.
Product overview
2WEI is a music production company comprising a core team and multiple artist sub-brands. The company operates as a unified music production platform offering two primary service lines: Epic Trailer Music and Music for Commercials. These core offerings are supported by a searchable Music Library with AI-powered search capabilities and a music licensing service. The artist roster includes sub-brands Humanimals (groove/disco), hour to home (cinematic composition), Orang Utan (electro), Lena Sue (vocals/multi-genre), ABBOTT (neo-classical), Suprhot (cinematic/electronic), Søme (neoclassical/piano), Lucky Breaks (sample-based production), Marvin Brooks (R&B), Joznez (pop/hip-hop production), Baloux (folk), Floppy Disk (rock), and Schepetkov (classical fusion). The company is led by founding partners Christian Vorländer and Simon Heeger, with additional offices in Munich and Venice Beach.
Differentiator
Problem solved
Functional benefit
Products and services
- Epic Trailer Music Original and cover epic orchestral trailer music composed for movie trailers, game trailers, and cinematic content. The music has been featured in trailers for Wonder Woman, Tomb Raider, League of Legends, Assassin's Creed, Mortal Engines, Mad Max, Civil War, Battlefield, and other major franchises.
- Music for Commercials Custom and licensed commercial music for advertising campaigns, serving brands such as Mercedes-Benz, Audi, Google, Guerlain, Otto, Opel, Hornbach, DocMorris, Penny, and Bitpanda.
- Music Library Searchable music library platform with AI-powered search capabilities. The library includes tracks from multiple artists and can be browsed by genre, mood, length, tempo, and instruments. Users can filter by license terms and download tracks for licensing.
- Music Licensing Licensing service for commercial use of music tracks. License fees are calculated based on track selection, project type, duration of use, territory, and media channels. Customers must negotiate and pay for a license before using music in final materials.
Quantifiable outcome
- 100 Million streams achieved across music catalog
- +3 more outcomes
Companies that use 2WEI
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
2WEI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
2WEI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FutureWorld Consulting & PublishingminorCo-rights owner alongside 2WEI Music GmbH for musical works and sound recordings published on their website. All rights to musical works and recordings are owned by the respective writer/musician as well as 2WEI Music GmbH and FutureWorld Consulting & Publishing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
2WEI competitors and assessment
Company assessmentDirect peers
- Musicbed: Sync licensing platform offering curated music for filmmakers, brands, and content creators with a subscription and per-track licensing model. Direct competitor in trailer and brand music licensing, sharing the same target buyer (music supervisors and brand creative teams).
- Audiomachine: Boutique trailer and production music label whose cues have appeared on major Hollywood and AAA game campaigns. Most directly comparable peer in epic orchestral trailer music composition and licensing.
- Artlist: Subscription-based music and SFX licensing platform widely used by video creators, agencies, and brands for film, advertising, and game trailers. Direct competitor offering a self-serve alternative to 2WEI's quote-based model.
- Bleeding Fingers Music: Composer collective founded by Hans Zimmer's Remote Control Productions, focused on premium trailer, TV, and game scores. Comparable to 2WEI as a high-end trailer/game composer roster competing for the same franchise briefs.
- Position Music: Independent sync licensing publisher placing music in film trailers, TV promos, video games, and brand campaigns. Directly comparable boutique with a roster-driven licensing model targeting the same entertainment clients as 2WEI.
- Epidemic Sound: Subscription music licensing platform serving YouTubers, brands, agencies, and game studios with cleared background and production music. Comparable on the platform-side of sync licensing, though positioned for volume self-serve rather than bespoke trailer briefs.
- Two Steps from Hell: Independent trailer music composer collective specializing in epic orchestral cues used across film, game, and brand campaigns. Directly comparable in trailer music niche and composer-led delivery model.
- Really Slow Motion Music: Trailer and production music label producing epic, cinematic cues for film, game, and broadcast advertising. Direct peer in the trailer-music licensing niche serving the same Hollywood and game marketing buyers.
Broad incumbents
- Universal Production Music (APM Music): Major-label production music catalog owned by Universal Music, supplying pre-cleared cues for film, TV, advertising, and games globally. Broader incumbent alternative to boutique vendors like 2WEI for clients seeking scale and one-stop licensing.
- Extreme Music (Sony): Major-label production music library under Sony Music providing sync-cleared cues for film trailers, TV, games, and advertising. Comparable incumbent offering wider catalog depth and global licensing infrastructure versus 2WEI's boutique roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
2WEI social profiles
Digital presence2WEI financial estimates
Financial estimateRevenue estimate
Valuation estimate
2WEI leadership team
Management profileNumber of profiles
Profiles9 records
2WEI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2WEI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2WEI
What does 2WEI do?
2WEI is a German music production company that composes, produces, and licenses original epic trailer music for film and game franchises and custom commercial music for advertising campaigns. The company operates an AI-powered online music library for licensing discovery and offers direct sync licensing of pre-cleared music for use in trailers, commercials, games, and films. Its work has been featured in major franchises including Battlefield, League of Legends, Assassin's Creed, Tomb Raider, and Civil War.
Is 2WEI a public or private company?
2WEI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2WEI founded?
2WEI was founded in 2016. It employs 11 to 50 people.
Where is 2WEI based?
2WEI is headquartered in Hamburg, Germany, in the Europe region.
How does 2WEI make money?
Two revenue lines are on record. Music Licensing is the primary driver. The others are sync Licensing.
Who are 2WEI's main competitors?
Direct peers on record are Musicbed, Audiomachine, Artlist, Bleeding Fingers Music, Position Music, Epidemic Sound, Two Steps from Hell and Really Slow Motion Music. Broad incumbents are Universal Production Music (APM Music) and Extreme Music (Sony).
Does 2WEI have an API?
No public API is recorded for 2WEI.
What industry is 2WEI in?
2WEI's product category is Music Production and Licensing. Its primary akta.pro industry code is MPAIALAI, Game Music Licensing & Interactive/Adaptive Music Providers. Its NAICS code is 51225 and its SIC code is 7822.