What Anthom Design House does

Anthom Design House is a privately held, Brooklyn-headquartered furniture distributor founded by Thomas Vagner (Danish, ex-Carl Hansen & Son Sales Director) and Angela Patsiopoulos (American, ex-Carl Hansen & Son Director of Retail). Operating under the motto "European Brands. American Service," the company holds exclusive North American representation rights for four premium European manufacturers: Fredericia Furniture (Danish, founded 1911, B Corp certified), Benchmark Furniture (UK, two-time Queen's Award winner for sustainable development), Linie Design (Danish handwoven rugs), and GRID System (a modular architectural interior system of glass-fibre-reinforced Nylon cubes supporting up to 2,000 lbs). The product catalog spans 138+ SKUs across seating, tables, storage, rugs, and configurable modular systems, with prices ranging from approximately $510 for entry chairs to $49,285+ for large GRID configurations.

Anthom generates revenue primarily through one-time wholesale/retail furniture sales, with a mix of channel types including direct sales to contract dealers (manufacturer-level pricing with local freight), trade program sales to interior designers, e-commerce through its Shopify-based website, and project-based custom installations. Professional services — furniture specification, space planning, and CAD integration with AutoCAD — complement the product sales motion. Customer segments are horizontally diversified across corporate offices (Sanofi, Carlsberg, Puma HQ, KPMG), hospitality (The Prince Akatoki, Mercure, Thon Hotel), restaurants, retail (Cartier), and high-end residential, served through a 15+ independent rep field network covering all major US markets plus Canada and three physical showrooms including a Chicago loft activated during Design Days.

Operationally, Anthom runs on a lean team of 16 employees supplemented by independent sales reps across North America, with no external institutional investment disclosed. The business is capital-light distribution and services rather than manufacturing, relying on the brand equity, sustainability certifications (B Corp, FSC, Declare Red List Free, GREENGUARD, ISO 14001), and design heritage of its European principals as core differentiators. Lead times of 4-20 weeks depending on product and a Quickship program for in-stock items define the fulfillment economics.

Name

Anthom Design House

Legal name

Anthom Design House

Website

https://anthomdesignhouse.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Anthom Design House is a Brooklyn-based exclusive North American distributor of four premium European furniture brands (Fredericia, Benchmark, Linie Design, GRID System), serving contract dealers, interior designers, and hospitality/corporate/residential end customers through a 15+ rep field network, three showrooms, and project-based specification and installation services.

Ownership category

akta.pro rank

Product category

Contract & Residential Furniture Distribution

NAICS

Furniture and Home Furnishings Retailers (4491), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• European furniture distribution
• Contract furniture sales
• Scandinavian design furniture
• Modular interior systems
• Hospitality furniture supply

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Distribution & Resale: Resells premium European furniture brands (Fredericia, Benchmark, Linie Design, GRID System) to North American customers. Revenue generated through product sales with one-time purchase pricing. Acts as direct purchasing point for contract dealers with manufacturer-level pricing.
2. Professional Services: Furniture selection & specification, space planning, site visits & coordination services for business and interior design clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Anthom Design House serves as the exclusive North American representative and distributor for premium European furniture brands (Fredericia, Benchmark, Linie Design, GRID System), selling seating, tables, rugs, and modular architectural systems to contract dealers, hospitality projects, interior designers, and residential customers. The company also provides professional services including furniture selection, space planning, CAD integration, and project management from specification through installation.

Product overview

Anthom Design House is a multi-brand furniture distributor representing European design brands in North America. The portfolio comprises four core brands: Fredericia Furniture (Danish chairs, sofas, tables, and lounge seating with heritage designs from Børge Mogensen and modern pieces from Space Copenhagen and Hugo Passos), Benchmark Furniture (UK manufacturer offering sustainable furniture by David Rockwell, Space Copenhagen, and Norman Foster), Linie Design (Danish handwoven rugs made with natural materials), and GRID System (modular architectural interior system of interlocking cubes for hotels, offices, retail, and event spaces). Product categories span seating (chairs, lounge chairs, barstools, sofas, ottomans, benches), tables (desks, dining tables, meeting tables, coffee tables), storage solutions, and rugs. Services include space planning with CAD integration, specification support, and a Quickship program for faster delivery on select inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Fredericia Furniture Collection Danish high-end furniture brand offering chairs, sofas, tables, and lounge seating designed by international designers including Space Copenhagen, Hugo Passos, and Børge Mogensen. Serves contract, hospitality, and residential markets with emphasis on craftsmanship and sustainable design.
• Benchmark Furniture Collection UK-based furniture manufacturer offering British interpretation of high-end Danish design with products by David Rockwell, Space Copenhagen, and Norman Foster. Known for sustainable production, non-toxic natural materials (coir, latex, sheep's wool), and Declare certification.
• Linie Design Rugs Danish rug manufacturer producing handwoven rugs using natural materials (wool, linen, cotton) with traditional weaving techniques by Indian master weavers. Collaborates with Scandinavian designers including Kim Naver, Helene Blanche, and Urd Moll Gundermann.
• GRID Modular Architectural System Modular architectural interior system made from Nylon (PA6) reinforced with glass fiber. The 15.75" cube modules weigh 1.7lbs and support up to 2000lbs. Used for room dividers, seating, tables, stages, retail displays in hotels, offices, showrooms, restaurants, museums, and galleries. Reconfigurable with installation time of 0-8 hours.
• Seating Collection Comprehensive seating offering across Fredericia and Benchmark brands spanning chairs, lounge chairs, bar/counter stools, sofas, ottomans, and benches designed for residential, contract, and hospitality use. Pricing ranges from approximately $510 (Pato Chair) to $14,400+ (chairs) and $5,300-$39,890 for sofas.
• Tables & Desks Collection Tables and desks spanning residential and contract use including sit/stand desks, dining tables, conference/meeting tables, coffee and side tables, bar high tables, and cafe tables from Fredericia and Benchmark.
• Storage & Shelving Storage solutions including sideboards, shelving units, and storage systems from Fredericia and Benchmark.
• Linie Design Rugs Collection Handwoven rugs from Linie Design including hand-knotted, hand-tufted, hand-woven, handloom, and loom-knotted qualities in various sizes, made from natural materials like wool, linen, and cotton.
• Quickship Program Expedited shipping program offering faster delivery on select in-stock items from Fredericia, Linie Design, Design House Stockholm, and WeDoWood. Example items: Mogensen J39 Chair from $795, Pato Chair from $510, Linie Design rugs from $175.
• Space Planning & CAD Integration Services Professional design services including furniture selection, specification support, space planning with CAD integration in AutoCAD, electrical and core location plans, and site visits and coordination for business and interior design clients.

Quantifiable outcome

• GRID System installation time ranges from 0-8 hours depending on project size
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fredericia FurniturecoreChannel Partner/ Reseller/ DistributorAnthom serves as the exclusive North American representative for Fredericia Furniture, a Danish design house founded in 1911. Fredericia offers a collection of modern originals including seating, tables, storage, and modular systems designed for both contract and residential markets. Products are made in Denmark with strong sustainability credentials including B Corp certification.
• Benchmark FurniturecoreChannel Partner/ Reseller/ DistributorFounded by Sean Sutcliffe and inspired by travels to Denmark, Benchmark is a British furniture maker committed to producing furniture for a healthier world. They offer British interpretation of high-end Danish design and have received the Queen's Award for Enterprise in Sustainable Development twice. Products feature natural, sustainable materials and hold DECLARE certification.
• Linie DesigncoreChannel Partner/ Reseller/ DistributorLinie Design creates handwoven rugs with a contemporary Nordic expression, collaborating with talented weavers and designers. Founded in Copenhagen, the company uses both in-house and freelance designers to develop hundreds of rug designs yearly sold worldwide. Rugs are predominantly made from natural materials like wool, linen, and cotton.
• GRID SystemcoreChannel Partner/ Reseller/ DistributorGRID System is an adaptable, durable, and elegant architectural interior system. The modular system made from Nylon (PA6) reinforced with glass fibre can be configured as room dividers, seating, tables, stages, or retail displays. Anthom provides design support, 3D renderings, delivery, and installation services for GRID projects across North America.
• Naturalmat CompanyminorStrategic or Co-development PartnerBenchmark Furniture developed upholstery in collaboration with Naturalmat Company, using natural, sustainable and biodegradable materials – coir, latex and sheep's wool – instead of plastic foam.
• 3 Days of Design (Copenhagen)minorGTM or Marketing PartnerAnnual design event in Copenhagen where Anthom's brand partners (Fredericia, Linie Design, GRID System) showcase their latest collections and exhibitions.
• Design Days ChicagominorGTM or Marketing PartnerAnnual design event near THE MART in Chicago where Anthom hosts a showroom experience showcasing latest collections from Fredericia, Linie Design, Benchmark, and GRID.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Horne: US-based curated retailer and trade resource for high-end modern and Scandinavian furniture, overlapping with Anthom's residential/trade designer channel and product mix.
• Industry West: Online and trade-focused premium modern furniture retailer carrying many European designer brands, mirroring Anthom's contract + residential + trade professional business model.
• Design Within Reach: Now part of MillerKnoll, DWR is a US retailer and contract dealer of premium modern design furniture — the closest direct analog to Anthom's trade + retail distribution model for high-end European brands.
• Carl Hansen & Son: Anthom's co-founders previously led Carl Hansen & Son's North American business. Carl Hansen sells premium Danish furniture to the same contract, hospitality and residential trade customers Anthom serves, with its own NA showrooms.
• Fritz Hansen: Iconic Danish premium furniture maker (Ant, Series 7, Egg). Anthom's Director of Residential & Retail Sales came from Fritz Hansen, and the two compete directly for premium Scandinavian specification wins in North America.
• 2Modern: Online retailer of modern designer furniture with strong trade program for interior designers, comparable to Anthom's direct-to-designer channel and curated European brand mix.

Emerging players

• Roche Bobois: French luxury furniture brand with a franchise-based North American retail network; competes for the same luxury residential and design-led hospitality projects as Anthom's premium offerings.

Broad incumbents

• Vitra: European premium design furniture manufacturer with its own North American presence; competes for the same high-end contract and residential specifications and overlaps on designer relationships.
• Knoll (MillerKnoll): Largest US contract furniture incumbent (Herman Miller, Knoll, Maharam) serving the same enterprise, healthcare and higher-ed segments as Anthom's contract channel, though at vastly larger scale and with owned IP rather than distribution.

Others

• Bulthaup (kitchens): German premium kitchen brand where co-founder Angela Patsiopoulos previously worked. Not a direct furniture competitor, but illustrates the European-to-US premium-design distribution pattern Anthom operates in; included because it informs the founder's design-trade network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/anthomdesignhouse
• Pinterestpinterest.com/anthomdesignhouse
• Xx.com/anthomdesignho1

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthom Design House