VentureFruit
VentureFruit is a B2B plant variety management company and T&G Global subsidiary, headquartered in Auckland, New Zealand. It commercialises premium apple, berry, dragon fruit, and lychee varieties for breeders, growers, and marketers globally through licensing, royalties, and end-to-end variety management services.
- Company typePrivate
- Founded2021
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VentureFruit does
VentureFruit is a B2B plant variety management company and wholly-owned subsidiary of T&G Global, headquartered in Auckland, New Zealand, and established in 2021. The company specialises in the commercialisation and management of premium fruit varieties on behalf of plant breeders, variety owners, growers, and sales/marketing organisations. Its core technology centres on advanced non-GMO plant breeding techniques spanning temperate and sub-tropical fruits including apples, pears, blueberries, strawberries, raspberries, blackberries, dragon fruit, and lychee. The flagship research initiative is the Hot Climate Partnership — described as the only breeding programme in the world specifically selecting for performance under hot and warming climate conditions — operated in collaboration with IRTA, The New Zealand Institute for Plant and Food Research, and FruitFutur A.I.E.
The company's portfolio includes globally recognised consumer brands Jazz and Envy apples, alongside Pacific Rose and Pacific Queen, and newer proprietary varieties such as STELLAR (the world's first early-season apple bred for hot climates) and TUTTI. VentureFruit also manages a developing portfolio of berry varieties and three dragon fruit cultivars developed over nine years of research in Vietnam and New Zealand. End-to-end services include breeding and selection support, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, technical support, trademark and brand development, and sales and distribution.
VentureFruit monetises through two primary streams: licensing and royalty arrangements with growers and marketers (via both exclusive regional licenses and open tree release models), and commercialisation service fees charged to variety owners and breeders. Distribution is achieved through regional channel partners such as COPEFRUT SA (exclusive TUTTI licensee in Latin America), DALIVAL IFO (STELLAR open tree release), Mt Erin (MAC12 lychee), and Bay Blueberries, supported by T&G Global's international sales network across New Zealand, Korea, Chile, Spain, Vietnam, and the United States. Marketing is concentrated in LinkedIn and major industry events including Fruit Attraction and the IRTA-hosted Hot Climate Partnership annual tasting session.
VentureFruit firmographics
Firmographics- Name
- VentureFruit
- Legal name
- VentureFruit®
- Website
- https://venturefruit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VentureFruit is a B2B plant variety management company and T&G Global subsidiary, headquartered in Auckland, New Zealand. It commercialises premium apple, berry, dragon fruit, and lychee varieties for breeders, growers, and marketers globally through licensing, royalties, and end-to-end variety management services.
- Ownership category
- akta.pro rank
VentureFruit industry classification
Industry- Product category
- Plant Variety Management Services
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Patent Owners & Lessors (6794)
- akta.pro primary industry
- Seed Licensing & IP/Royalty Management (AFAGAIAL)
- akta.pro secondary industry
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF)
Keywords
Where VentureFruit is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
VentureFruit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Variety Licensing and Royalties: VentureFruit manages plant variety intellectual property and commercialisation on behalf of breeders and owners, earning licensing fees and royalties from growers and marketers who propagate and sell the varieties.
- Commercialisation Services: End-to-end variety management services including breeding and selection support, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, and technical support - charged as service fees to variety owners and breeders.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
VentureFruit product offering
Product offeringCore offering
VentureFruit provides plant variety commercialisation and management services for fresh produce growers and marketers on behalf of variety breeders and owners. The company manages intellectual property for premium fruit varieties (apples, pears, blueberries, strawberries, raspberries, blackberries, dragon fruit, lychee) and offers end-to-end services including breeding support, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, technical support, brand development, and licensing.
Product overview
VentureFruit is a premium variety management company offering end-to-end plant variety commercialisation and management services for fresh produce growers and marketers, on behalf of variety breeders and owners. The company operates as a T&G Global company established in 2021, with over 25 years of expertise. The product portfolio centers on temperate and sub-tropical fruits, featuring flagship apple brands Jazz™, Envy™, Pacific Rose™, and Pacific Queen™, as well as newer varieties like STELLAR™ and TUTTI™ developed through the Hot Climate Partnership. The company also manages berry varieties (blueberries, strawberries, raspberries, blackberries) and dragon fruit cultivars. Services include breeding program partnerships, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, commercialisation models, technical support, and brand development.
Differentiator
Problem solved
Functional benefit
Brands
- Jazz™: Premium apple variety globally commercialised by VentureFruit's team
- Envy™
- Pacific Rose™
- Pacific Queen™
- TUTTI™
- STELLAR™
- MAC12
- Hot Climate Partnership
Quantifiable outcome
- Dragon fruit industry is a USD$1.2 billion market with 4.5% CAGR - new varieties expected to address production challenges and grow both value and volume
Companies that use VentureFruit
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
VentureFruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
VentureFruit partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- COPEFRUT SAcoreAppointed as the exclusive licensee for TUTTI apples in Latin America. COPEFRUT SA will support growers in the region and market the variety which offers sweet, tropical taste and light, crisp texture.
- T&G GlobalcoreParent company of VentureFruit. T&G Global is a pioneering fresh produce company with over a century of knowledge. VentureFruit evolved from T&G Global and leverages its infrastructure, networks, and expertise in fresh produce commercialistion.
- IRTAflagshipInstitut de Recerca i Tecnologia Agroalimentàries (IRTA) is a key research partner in the Hot Climate Partnership breeding programme. IRTA hosts the annual HCP tasting session at IRTA Fruitcentre and provides research expertise for hot climate fruit breeding.
- The New Zealand Institute for Plant and Food Research LimitedflagshipPlant & Food Research is a key research partner in the Hot Climate Partnership and dragon fruit breeding programme. Nine years of work in Vietnam and Aotearoa on dragon fruit cultivars. Provides scientific research and breeding expertise for superior fruit varieties.
- FruitFutur A.I.E.flagshipStrategic partner in the Hot Climate Partnership breeding programme, contributing to the development of apple and pear varieties specifically bred for hot and warming climate conditions.
- ANA ChilecorePartner with COPEFRUT SA developing TUTTI apples to success in Latin American markets. Long-term partnership to grow the variety in the region.
- DALIVAL IFOcoreCommercial partner for STELLAR apples, offering the variety through an open tree release model that ensures more growers can benefit from the exceptional qualities of this early-season hot climate apple.
- Baywa Global ProduceminorBayWa Global Produce hosted VentureFruit at Fruit Attraction trade show, showcasing STELLAR apples at their stand during the event.
- Bay BlueberriesminorBay Blueberries hosted VentureFruit and South Korean delegation (H&B Asia and blueberry growers from Jeju Island) for a farm visit in Hawkes Bay.
- H&B AsiaminorSouth Korean food and beverage company visited VentureFruit in Hawkes Bay to learn about the Korean fresh fruit industry and share knowledge. South Korea's market is dynamic with increasing health consciousness and premium food products.
- Mt ErinminorMt Erin is bringing MAC12 lychee variety to market - a collaboration with VentureFruit. The variety has attractive appearance and delicious lychee flavour expected to be a market hit.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
VentureFruit competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
VentureFruit social profiles
Digital presenceVentureFruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
VentureFruit leadership team
Management profileNumber of profiles
Profiles13 records
VentureFruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VentureFruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VentureFruit
What does VentureFruit do?
VentureFruit provides plant variety commercialisation and management services for fresh produce growers and marketers on behalf of variety breeders and owners. The company manages intellectual property for premium fruit varieties (apples, pears, blueberries, strawberries, raspberries, blackberries, dragon fruit, lychee) and offers end-to-end services including breeding support, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, technical support, brand development, and licensing.
Is VentureFruit a public or private company?
VentureFruit is a private company. It is classified as corporate owned and is currently operating.
When was VentureFruit founded?
VentureFruit was founded in 2021. It employs 11 to 50 people.
Where is VentureFruit based?
VentureFruit is headquartered in Auckland, New Zealand, in the Oceania region.
How does VentureFruit make money?
Two revenue lines are on record. Variety Licensing and Royalties are the primary driver. The others are commercialisation Services.
Does VentureFruit have an API?
No public API is recorded for VentureFruit.
What industry is VentureFruit in?
VentureFruit's product category is Plant Variety Management Services. Its primary akta.pro industry code is AFAGAIAL, Seed Licensing & IP/Royalty Management, with a secondary code of AFAGAIAF, Plant Breeding & Variety Development (Conventional). Its NAICS code is 1114 and its SIC code is 6794.