SuperGamut

What SuperGamut does

SuperGamut (legal name: American Print and Supply; headquartered at 721 Sabrina, East Peoria, IL) is a US-based, privately held supplier of Direct-to-Film (DTF) printing systems and the surrounding production ecosystem. The company was founded in 2022 and rebranded from American Print and Supply to SuperGamut in March 2026, coinciding with its incorporation into the Super Print Collection holding company. It sells commercial DTF printers (including the 8-head Kraken, 9-color expanded-gamut Hydra, Artemis, UFO, and Hawk), UV DTF systems (Medusa, Pegasus), the vision-based Sentinel laser cutter, complementary heat presses (Hotronix, HIX), RIP software (Digital Factory v11/v12, NeoStampa Delta, Flexi 22, Fiery Color Profiler), and recurring consumables (V2 inks, Super Peel film, OEKO-Tex-certified adhesive powder) primarily to small and mid-sized apparel decorators, print shops, textile manufacturers, sign makers, and promotional-products companies in the United States.

The business runs a sales-led, direct-and-channel go-to-market: a 24/7 phone sales line and e-commerce storefront (supergamut.com) serve SMB buyers directly, while a network of five US dealers (RS Digital & Laser in TN, Advanced Marking Solutions in CA, Innovative Cutting Systems in AZ, Fairway Laser Systems in IN, AM Tech Distribution in FL) extends coverage for higher-touch equipment sales. Industrial equipment is bundled with mandatory on-site installation and multi-day operator training, and equipment owners receive wholesale pricing on consumables, creating a recurring-revenue tail on the installed base. Ecosystem services — Gangify (gang-sheet builder), Transfer Depot (outsourced transfer production), and Cut&Sew (print-on-demand fulfillment) — extend the model beyond hardware into software, services, and outsourced production.

Revenue is generated across five streams: DTF equipment sales, consumables, software licenses, replacement parts, and white-glove installation/training. Equipment pricing is quote-based; software licenses are listed publicly at $395-$1,100; consumables range from $18.99 to $729. The company cites over 160 years of combined team experience and reports production benchmarks of 650+ sq ft/hr (Kraken) and 750+ cuts/hr (Sentinel), positioning itself as a single-vendor, white-glove DTF workflow provider.

Name

SuperGamut

Legal name

American Print And Supply

Website

https://supergamut.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperGamut (formerly American Print and Supply), based in East Peoria, IL, sells Direct-to-Film printers, UV DTF systems, vision-based laser cutters, RIP software, and consumables to US apparel decorators, print shops, textile manufacturers, sign makers, and promotional-products firms via direct e-commerce and a five-dealer US network.

Ownership category

akta.pro rank

Product category

Digital Printing Equipment

NAICS

Printing and Related Support Activities (323), Printing and Related Support Activities (3231), Printing (32311), Support Activities for Printing (323120)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• DTF printing systems
• Digital printing equipment
• Apparel decoration supplies
• UV DTF printing
• Heat transfer consumables

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. DTF Equipment Sales: Sale of complete DTF printing systems including printers, dusters, heat presses, and automated cutting solutions. Includes turnkey packages with mandatory on-site installation and training.
2. DTF Supplies: Recurring sales of DTF consumables including ink (CMYK, white, expanded gamut, fluorescent), transfer film, adhesive powder, and cleaning solutions. Sold in various sizes from 1-liter bottles to 44lb bulk containers.
3. Software Licenses: Sale of RIP software including Digital Factory DTF Edition v11/v12, NeoStampa Delta, and Flexi 22 for color management and print workflow management.
4. Parts and Replacement Components: Sale of replacement parts, printheads, dampers, wiper blades, and other maintenance components for DTF equipment.
5. White-Glove Installation and Training Services: On-site installation, machine calibration, and multi-day operator training included with commercial equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SuperGamut sells an integrated ecosystem of commercial Direct-to-Film (DTF) printing equipment, UV DTF printers, automated laser cutting systems, heat presses, RIP color management software, and recurring consumables (DTF inks, transfer films, and OEKO-Tex certified adhesive powders). Offerings target apparel decorators, print shops, textile manufacturers, sign makers, and promotional product companies, with all commercial equipment bundled with mandatory on-site installation and multi-day operator training.

Product overview

SuperGamut (formerly American Print and Supply) offers a unified ecosystem of Direct-to-Film (DTF) printing solutions, serving the textile, promotional products, garment embellishment, and sign industries. The product portfolio centers on commercial-grade DTF printing systems including The Kraken (8-head, 650+ SF/hr), The Hydra (6-head, 9-color expanded gamut), and Artemis/UFO/Hawk entry-level commercial printers, complemented by UV DTF options like Medusa. Supporting the printers are automated finishing solutions (The Sentinel vision-based laser cutter), smart dusters, heat presses (Hotronix, HIX), and RIP software (Digital Factory V11/V12, NeoStampa, Flexi 22, Fiery). The ecosystem extends through Gangify gang sheet builder, Transfer Depot ordering service, and Cut&Sew print-on-demand fulfillment. All industrial equipment includes mandatory on-site installation and white-glove training. Consumables include premium DTF inks, Super Peel films, and OEKO-Tex certified adhesive powders.

Differentiator

Problem solved

Functional benefit

Products and services

• The Kraken 8-Head DTF Printer Industrial 8-head commercial DTF printer outputting over 650 square feet per hour for high-volume apparel decoration; sold with matching extended smart duster and bundled with on-site installation and training.
• The Hydra 9-Color Expanded Gamut DTF Printer Industry-first 9-color expanded gamut DTF printer using 6 Epson I3200 printheads for color-critical apparel decoration; delivers 50% more color gamut than standard CMYK.
• Artemis 2-Head DTF Printer Commercial-grade 2-head DTF printer for shops entering the DTF market with a compact footprint and Epson I3200 printheads.
• UFO Plug-n-Play 24" DTF Printer and Smart Duster 24-inch DTF printer bundled with matching smart duster for small to mid-volume print shops needing commercial-duty output.
• Hawk 2-Head DTF Printer and Matching Duster 2-head DTF printer with matching duster for commercial-duty workflows at scalable production levels.
• Medusa UV DTF Printer 24-inch UV DTF printer with Epson UV I3200 heads, built-in laminator, and water-chilled UV LED curing for printing on heat-sensitive hard substrates.
• Pegasus 17" A2 UV Printer 17-inch A2 UV printer for direct-to-film transfers and hard substrate printing.
• The Sentinel Automated Vision DTF Cutter Vision-based laser cutter for DTF transfers that scans printed rolls in real time with overhead cameras and maps cut paths automatically, eliminating manual cutting; processes over 750 cuts per hour.
• The Sentinel XL Automated Vision DTF Cutter Extended-bed version of the Sentinel vision-based laser cutter for high-volume DTF transfer cutting operations.
• Hotronix LowRider Heat Press Compact, portable heat press for collar labels, small patches, and small designs; available in Basic ($7,999) and Deluxe ($9,599) packages with multiple platens.
• Hotronix Fusion IQ Heat Press 16x20 swing/draw heat press with Threadability rotating feature, touchscreen settings, digital readouts, and Hotronix Online Portal for productivity tracking.
• HIX Semi Auto Open Evo Pro S Heat Press 16x20 clamshell heat press with mechanical auto-open lid release and digital time/temperature settings to reduce operator fatigue.
• Digital Factory Direct to Film Edition v12 RIP Software RIP software built for DTF workflows with advanced color management, automated nesting, white ink generation, and ink cost calculations; sold as a one-time $959.99 perpetual license.
• Digital Factory Direct to Film Edition v11 RIP Software RIP software for CMYK DTF roll-to-roll printers featuring advanced design tools, vectorization, color management, batch processing, and customizable print queues; $959.99 perpetual license.
• DTF Premium V2 Bulk Ink (White) Ultra-enhanced V2 white DTF ink formulated for maximum opacity with minimal usage; available in 1-liter bottles at $85.00.
• Super Peel Film Double-sided coated DTF transfer film with instant peel capability, anti-static properties, and availability in 24-inch and 32-inch widths at 656-foot lengths.
• DTF Premium Adhesive Powder OEKO-Tex certified adhesive powder manufactured in Germany with a blend of coarse and fine particles for stretchy results and good hand feel; available in 10lb ($229) and 44lb bulk ($729) sizes.
• Gangify Gang Sheet Builder Gang sheet builder software ecosystem tool that automatically generates visual marks to enable The Sentinel automated cutter to map cut paths, optimizing print layouts on DTF film rolls.
• Transfer Depot Custom DTF Transfer Service Online transfer ordering service producing press-ready custom DTF transfers for shops outsourcing production, managing peak season overflow, or fulfilling print-on-demand orders.
• Cut&Sew Print-on-Demand Fulfillment Print-on-demand fulfillment service branded Cut&Sew (American Print on Demand), part of the SuperGamut ecosystem.
• On-Site Installation and Training Service White-glove on-site installation, machine calibration, and multi-day operator training bundled with commercial DTF equipment purchases.

Quantifiable outcome

• The Kraken outputs over 650 square feet per hour
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• RS Digital & LasercoreChannel Partner/ Reseller/ DistributorTennessee-based dealer partner for SuperGamut equipment and supplies. Contact: (423) 847-9869. Provides local sales and support for DTF printing equipment in the southeastern United States.
• Advanced Marking SolutionscoreChannel Partner/ Reseller/ DistributorCalifornia-based dealer partner, authorized distributor for SuperGamut products. Contact: (800) 974-1797. Serves the western US market including California.
• Innovative Cutting SystemscoreChannel Partner/ Reseller/ DistributorArizona-based dealer partner. Contact: (480) 557-7999. Provides SuperGamut equipment distribution and support services in the southwestern United States.
• Fairway Laser SystemscoreChannel Partner/ Reseller/ DistributorIndiana-based dealer partner. Contact: (219) 462-6892. Regional distribution partner serving the midwestern market.
• AM Tech DistributioncoreChannel Partner/ Reseller/ DistributorFlorida-based dealer partner. Contact: (305) 305-7419. Provides SuperGamut product sales and support throughout Florida and the southeast.
• Super Print CollectioncoreStrategic or Co-development PartnerSuperGamut has joined the Super Print Collection holding company. The holding company expects to make additional announcements including strategic acquisitions and new company launches in coming months.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• DTFLand: DTF-focused equipment and supplies retailer selling printers, inks, film, and powder directly to apparel decorators and print shops — a near-head-to-head US competitor to SuperGamut's direct e-commerce channel.
• Vastex: Manufacturer of screen printing and DTF equipment, dryers, and consumables for apparel decorators. Direct competitor to SuperGamut's mid-range commercial DTF printers and heat press accessories.
• Heat Press Nation: Retailer and distributor of heat presses, DTF printers, sublimation equipment, and consumables. Competes directly with SuperGamut on equipment sales and supplies via e-commerce and dealer channels.
• HIX Corporation: Heat press manufacturer (sold by SuperGamut as an add-on) that also sells directly to apparel decorators. Direct overlap on heat press line and broader DTF workflow offerings.
• ColDesi / Colman & Company: Direct competitor offering DTG and DTF printing systems, consumables, and white-glove support to apparel decorators. Overlaps directly with SuperGamut across printers, inks, and heat presses.

Broad incumbents

• MIMAKI USA: Major manufacturer of wide-format inkjet, UV, and textile printers. MIMAKI's textile printers and UV flatbeds overlap with SuperGamut's Hydra/Kraken DTF and Medusa UV DTF product lines.
• Ryonet / Screen Printing Supplies: Leading screen printing equipment and supplies distributor now expanding into DTF. Targets the same apparel decorator and print shop customers as SuperGamut with a broader category portfolio.
• Epson SureColor (F2200 / G6070): Epson's own DTF and DTG printers (SureColor F2200 series) target the same apparel decoration market SuperGamut serves. Epson is also SuperGamut's printhead supplier, making it both a competitor and a critical supplier.
• Roland DGA: Established wide-format and UV printer manufacturer with apparel decoration and signage solutions. Competes with SuperGamut's UV DTF (Medusa) and broader printer portfolio at the higher end of the market.

Emerging players

• Anajet / Ricoh DTG: Direct-to-garment printer brand (Ricoh-based) that also offers DTF solutions. Competes with SuperGamut on garment decoration equipment, particularly for shops choosing between DTG and DTF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SuperGamut
• Facebookfacebook.com/SuperGamut
• Instagraminstagram.com/supergamut_
• LinkedInlinkedin.com/company/supergamut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperGamut