BloomingTables

What BloomingTables does

BloomingTables (legal name Blooming Tables) is a privately held US direct-to-consumer e-commerce company that manufactures and sells patent-pending terrarium tables — furniture pieces with built-in waterproof planters designed to integrate indoor gardening into living and workspaces. Its product line consists of four table models (Desk at $499, Coffee Table at $489, Entryway Table at $399, Side Table at $389) made from painted pine wood, each incorporating a waterproof acrylic tub, twist-to-open drain valve, and a removable tempered glass top secured by UV-resistant suction cups. The core technical differentiation is the integrated waterproof/drainage system, which supports soil-based or hydroponic growing of vining plants, succulents, cacti, herbs, and microgreens.

The company operates a Shopify storefront at bloomingtables.com as its primary sales channel, with free shipping within the US and paid international shipping. It pursues a direct-to-consumer go-to-market motion supplemented by social media marketing across Facebook, Pinterest, Instagram, and TikTok, an email newsletter, and a wholesale program for retailers and businesses. Klarna-powered interest-free installment financing is offered at checkout to reduce friction on the $389-$499 price points. Revenue derives primarily from one-time hardware sales, with supplementary plant-kit add-ons (launched 2023) and digital gift cards. Customers are predominantly individual home decor, urban apartment, and culinary enthusiasts, with a secondary office/commercial segment. The company donates 10% of proceeds to the Wyld Jungle Animal Sanctuary. No funding rounds, employee count, revenue figures, or founding date are disclosed in available data; the company appears to be independently operated and early-stage.

Name

BloomingTables

Legal name

Blooming Tables

Website

https://bloomingtables.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

BloomingTables is a privately held US DTC e-commerce company that designs and sells patent-pending terrarium tables combining waterproof planters with functional furniture (Desk, Coffee, Entryway, Side) for home decor enthusiasts, urban dwellers, and office spaces.

Ownership category

akta.pro rank

Product category

Indoor Plant Furniture

NAICS

Furniture Retailers (449110), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Indoor plant furniture
• Terrarium tables
• Planter furniture
• Space-saving furniture
• Biophilic home decor

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Furniture Sales: One-time purchase revenue from selling BloomingTables furniture products (Desk, Coffee Table, Entryway Table, Side Table). Each table is a one-time hardware sale with free shipping included. Multi-table discounts available to encourage larger purchases.
2. Plant Kits: Supplementary product line containing everything needed to create a BloomingTables landscape. Sold as add-on products to enhance the core table offering.
3. Gift Cards: Digital gift cards available in various denominations for gifting purposes.
4. Klarna Financing Partnership: Interest-free financing through Klarna allowing customers to break purchases into 3-4 monthly installments. The company pays the interest so customers do not have to, facilitating higher ticket purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BloomingTables designs and manufactures patent-pending terrarium tables that combine functional furniture with built-in indoor planter capabilities. The product line consists of four wooden table models (Desk, Coffee Table, Entryway Table, Side Table) featuring waterproof acrylic tubs, twist-to-open drain valves, and removable tempered glass tops, supported by supplementary plant kits and gift cards sold through direct-to-consumer e-commerce and wholesale channels.

Product overview

BloomingTables is a furniture company that manufactures patent-pending terrarium tables - the world's first indoor plant tables that are sleek, waterproof, and minimalist. The product portfolio consists of four table models (Desk at $499, Coffee Table at $489, Entryway Table at $399, and Side Table at $389) all featuring waterproof acrylic tubs and twist-to-open drain valves, with complimentary Plant Kits available for purchase. The tables are made from painted pine wood and support various plant species from vining house plants to herbs and microgreens, with some models also supporting hydroponic growing.

Differentiator

Problem solved

Functional benefit

Products and services

• BloomingTables Desk

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Wyld Jungle Animal SanctuaryminorOthersBloomingTables donates 10% of proceeds to support Wyld Jungle Animal Sanctuary, a charitable organization. This is a giving-back initiative rather than a commercial partnership, aligning the brand with animal welfare and environmental causes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Mass-market online home goods retailer offering tables, desks, and a broad plant-and-garden assortment. Comparable as a broad incumbent with distribution scale BloomingTables lacks, and a marketplace model that could host competing terrarium tables.
• IKEA: Global mass-market furniture retailer offering affordable tables, desks, and plant-related home accessories. Comparable as a broad incumbent selling similar table categories (desk, coffee, side) at much lower price points; if IKEA entered the terrarium-table space, BloomingTables would face direct competition from a far larger catalog.
• Article: DTC modern furniture retailer offering mid-priced sofas, dining, and accent tables. Comparable as a design-forward DTC furniture competitor that could quickly expand into adjacent categories like terrarium furniture given its existing scale.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer with strong plant-and-biophilic design aesthetic. Overlaps directly in style and customer demographic; West Elm could credibly launch a competing indoor-garden furniture line under its existing brand umbrella.
• Crate & Barrel: National home furnishings retailer with strong plant-decor merchandising and modern furniture catalog. Comparable on customer profile and could readily extend its assortment into plant-integrated tables.

Others

• Etsy (terrarium and plant-furniture makers): Marketplace hosting independent artisans selling handcrafted terrariums, planters, and small-batch plant furniture. Comparable product concept at smaller scale; represents both a competitive threat and a possible wholesale/channel partner for BloomingTables.

Emerging players

• The Sill: DTC indoor plant brand selling plants, planters, and plant-care subscriptions to the same urban plant-enthusiast audience. Comparable customer base and aesthetic; could expand from planters into integrated plant furniture.
• Bloomscape: DTC plant brand delivering potted plants and planters directly to consumers. Targets the same houseplant buyer persona and has the audience depth to launch complementary plant-furniture products.
• Léon & George: Premium indoor plant and planter brand serving design-conscious urban consumers. Overlaps on target customer and could credibly extend into furniture adjacent to planters.
• Terrain: Anthropologie-owned garden, plant, and home-decor concept retailer blending living plants with home furnishings. Highly comparable on the plant-furniture intersection, targeting design-conscious plant enthusiasts — BloomingTables' core customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BloomingTables
• Instagraminstagram.com/bloomingtablesinc
• Pinterestpinterest.com/BloomingTables
• TikToktiktok.com/@bloomingtables?lang=en
• LinkedInlinkedin.com/company/bloomingtables

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloomingTables