Southland Insurance Services
Southland Insurance Services is a Phoenix-based independent insurance agency founded in 2019 that sells personal, commercial, life, and financial-services insurance to Arizona families, small businesses, and union members through exclusive partnerships with UFCW99 and IBEW 640.
- Company typePrivate
- Founded2019
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Southland Insurance Services does
Southland Insurance Services is an independent insurance agency founded in 2019 and headquartered in Phoenix, Arizona, with two physical offices in the Phoenix metro (Indian School Rd and Central Ave). The firm provides personal lines (auto, home, motorcycle, recreational vehicles, life), commercial lines (business, commercial auto, contractor, general liability, professional liability/E&O, truckers, umbrella, workers' compensation), and financial services (annuities, revocable living trusts, group health insurance, payroll tax savings). It serves Arizona families, small businesses, and union members, with flagship exclusive partnerships with UFCW99 and IBEW Local 640 that provide fee-free coverage to those unions' members.
The business model is a traditional independent agency structure: Southland represents 15+ insurance carriers (Geico, Progressive, Travelers, National General/Allstate, Foremost, Bristol West, GUARD, Commonwealth, CoverTree, and others) and earns commissions on policies placed. Its distribution is sales-led, relying on licensed agents meeting customers at Phoenix offices, by phone, and through online quote requests, supplemented by union partnership channels and tax-professional referrals. Marketing uses the company website, Facebook, Instagram, LinkedIn, and bilingual English/Spanish content.
The operating model is asset-light and technology-thin: no proprietary platform, no API, no mobile app, and no disclosed AI capabilities are documented. The technology stack relies on standard industry carrier platforms for policy management and quoting. The firm is privately held with no institutional investors, no funding rounds, no M&A activity, and no publicly disclosed revenue figures. Customer concentration is concentrated in the Arizona market and weighted toward union-member and small-business segments, with competitive differentiation grounded in fee-free union pricing, bilingual service, and union-community credibility tied to the founder's background as a former labor organizer.
Southland Insurance Services firmographics
Firmographics- Name
- Southland Insurance Services
- Legal name
- Southland Insurance Services
- Website
- https://southlandinsurancesvcs.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Southland Insurance Services is a Phoenix-based independent insurance agency founded in 2019 that sells personal, commercial, life, and financial-services insurance to Arizona families, small businesses, and union members through exclusive partnerships with UFCW99 and IBEW 640.
- Ownership category
- akta.pro rank
Southland Insurance Services industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk AdvisoryMid-Market Commercial Package (Package Policies)Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)Professional Liability (E&O)Standalone Umbrella Liability
Keywords
Where Southland Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Southland Insurance Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Agency Commissions: As an independent insurance agency, Southland Insurance Services earns commissions from insurance carrier partners for policies placed. The agency represents multiple insurance companies and earns referral fees or commissions when customers purchase policies through their agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Union Member Benefits - Fee-Free Coverage |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Southland Insurance Services product offering
Product offeringCore offering
Southland Insurance Services is an independent insurance agency that sells personal lines (auto, home, life, motorcycle, recreational vehicles, umbrella), commercial lines (business, commercial auto, contractor, general liability, professional liability/E&O, truckers, workers' comp), and financial services (annuities, revocable living trusts, group health, payroll tax savings) on behalf of 15+ insurance carrier partners. The agency earns commissions by matching customers to carrier products through licensed agents in Phoenix and via online/phone channels.
Product overview
Southland Insurance Services is an independent insurance agency offering a comprehensive portfolio of insurance products and financial services. The company provides personal insurance (Auto, Home, Motorcycle, Life, and Recreational Vehicles), commercial insurance (Business, Commercial Auto, Contractor, General Liability, Professional Liability/E&O, Truckers, Umbrella, and Workers' Compensation), and financial planning services (Life Insurance, Annuities, Revocable Living Trusts, Group Health Insurance, and Payroll Tax Savings). The agency specializes in serving union members, particularly UFCW99 and IBEW Local 640, offering fee-free coverage with no hidden fees. Founded in 2019 and serving Arizona, the company positions itself as a family-owned agency with a client-first approach, combining multiple insurance carriers to deliver tailored coverage at competitive rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- 133 customer reviews with Excellent rating on Google
- +2 more outcomes
Companies that use Southland Insurance Services
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Southland Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southland Insurance Services partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- American AccesscoreInsurance carrier partner whose products are distributed through Southland Insurance agency. American Access provides auto and other personal lines coverage options available to Southland customers.
- Assurance AmericacoreInsurance carrier partner represented by Southland Insurance Services. Assurance America offers personal insurance products distributed through the agency.
- ISC (Insurance Specialist Company)coreInsurance carrier partner whose coverage options are available through Southland Insurance Services.
- Foremost InsurancecoreInsurance carrier partner specializing in specialty insurance products distributed through Southland's independent agency network.
- GeicocoreMajor insurance carrier partner whose auto and other insurance products are available through Southland Insurance Services.
- GUARD InsurancecoreInsurance carrier partner offering commercial and personal lines coverage distributed through Southland's agency platform.
- Bristol WestcoreInsurance carrier partner specializing in auto insurance products distributed through Southland Insurance.
- Commonwealth InsurancecoreInsurance carrier partner whose products are offered through Southland Insurance Services agency.
- CoverTreecoreInsurance technology company and carrier partner providing coverage options through Southland's agency platform.
- National General Insurance (Allstate)coreInsurance carrier partner owned by Allstate, offering personal and commercial insurance products distributed through Southland.
- TravelerscoreMajor insurance carrier partner providing comprehensive personal and commercial insurance products available through Southland.
- ProgressivecoreMajor insurance carrier partner well-known for auto insurance, whose products are distributed through Southland's independent agency.
- UFCW99 UnionflagshipExclusive partnership providing fee-free insurance coverage benefits to UFCW99 union members. Southland offers special rates, no agency fees, and no endorsement fees exclusively for UFCW99 members and their families.
- IBEW Local 640 UnionflagshipExclusive partnership providing fee-free insurance benefits to IBEW Local 640 electricians, wiremen, and apprentices. Southland waives all agency fees, endorsement fees, and offers union-priority quote processing for IBEW 640 members.
- DayrilandminorInsurance carrier partner whose products are distributed through Southland Insurance Services.
- FemperminorInsurance carrier partner represented by Southland Insurance Services.
- Just InsureminorInsurance carrier partner whose coverage options are available through Southland Insurance agency.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Southland Insurance Services competitors and assessment
Company assessmentEmerging players
- Lemonade: Insurtech offering direct-to-consumer personal lines via a digital, AI-driven platform; not a brokerage peer but a disruptive competitor targeting the same auto, home, and renters segments that anchor Southland's personal lines book.
Direct peers
- Freeway Insurance: Multi-state retail insurance agency offering auto, home, and commercial coverage through carrier partnerships; comparable bilingual, community-rooted retail brokerage targeting working-class and Hispanic households.
- Brightway Insurance: Franchise-based independent insurance agency representing multiple carriers for personal, commercial, and life coverage; directly comparable multi-carrier retail brokerage model with similar SMB and household target segments.
- Insurance One Agency / Western & Southern: Independent insurance agency distributing life, auto, home, and commercial products through carrier partnerships; comparable independent retail brokerage serving similar working-family segments.
- Goosehead Insurance: Independent personal lines insurance agency that compares multiple carriers on behalf of consumers, sharing an analogous 'shop the market' retail brokerage model with multi-carrier access, though operating at much larger national scale.
Broad incumbents
- Allstate: Major national P&C carrier with both captive and independent agent channels; directly comparable personal and commercial lines, with National General (an Allstate subsidiary) explicitly listed as a Southland carrier partner.
- The Hartford: Major commercial lines carrier serving small businesses with workers' comp, general liability, and commercial auto; overlaps with Southland's SMB commercial book at the carrier level.
- HUB International: Large North American insurance brokerage offering personal, commercial, and specialty lines; broader incumbent with similar multi-carrier distribution model but operating at significantly larger scale and with deeper commercial focus.
- State Farm: National insurance carrier with captive agent distribution model serving personal and small commercial lines; competes for the same household and SMB insurance dollars, though via exclusive (non-independent) agent relationships.
- Nationwide: Large national insurance carrier and agency distribution network offering personal, commercial, and life coverage; comparable product breadth and SMB focus though operating primarily through captive agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southland Insurance Services social profiles
Digital presenceSouthland Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southland Insurance Services leadership team
Management profileNumber of profiles
Profiles1 record
Southland Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southland Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southland Insurance Services
What does Southland Insurance Services do?
Southland Insurance Services is an independent insurance agency that sells personal lines (auto, home, life, motorcycle, recreational vehicles, umbrella), commercial lines (business, commercial auto, contractor, general liability, professional liability/E&O, truckers, workers' comp), and financial services (annuities, revocable living trusts, group health, payroll tax savings) on behalf of 15+ insurance carrier partners. The agency earns commissions by matching customers to carrier products through licensed agents in Phoenix and via online/phone channels.
Is Southland Insurance Services a public or private company?
Southland Insurance Services is a private company. It is classified as family owned and is currently operating.
When was Southland Insurance Services founded?
Southland Insurance Services was founded in 2019. It employs 1 to 10 people.
Where is Southland Insurance Services based?
Southland Insurance Services is headquartered in Phoenix, United States, in the North America region.
How does Southland Insurance Services make money?
One revenue line is on record: insurance Agency Commissions.
Who are Southland Insurance Services's main competitors?
Lemonade is listed as an emerging player. Direct peers are Freeway Insurance, Brightway Insurance, Insurance One Agency / Western & Southern and Goosehead Insurance. Broad incumbents are Allstate, The Hartford, HUB International, State Farm and Nationwide.
Does Southland Insurance Services have an API?
No public API is recorded for Southland Insurance Services.
What industry is Southland Insurance Services in?
Southland Insurance Services's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52421 and its SIC code is 6411.