What OMD WA does

OMD WA is a Perth-based media agency operating as a local franchise of the global OMD network (part of Omnicom Media Group) and owned locally by Marketforce Group. The agency delivers an integrated suite of media services including media channel planning, media buying and trading, media optimization and reporting, SEO and SEM, programmatic advertising, MarTech and CRM, and specialist services spanning sponsorships, sport and event marketing, multicultural audiences, content, and social. Its client base is concentrated in Western Australia, with publicly named engagements across professional sport (Fremantle Dockers, West Coast Fever) and government/healthcare (Strong Spirit Strong Mind, Western Australian Mental Health Commission).

The agency's underlying technology consists of proprietary and syndicated tools for real-time campaign optimization, custom-built dashboards providing 24/7 access to media investment metrics, and a programmatic media trading practice rated by the ACCC as Australia's leading practice. As part of the OMD network — described as the largest buyer of media globally and in Australia — OMD WA leverages aggregated media billings and annual trading deals to access lowest rate positions, reduced pricing, and bonus inventory across major media vendors.

The business model is transaction-fee based, with revenue generated through media commissions and trading fees tied to client media spend. Pricing is bespoke and negotiated privately. The go-to-market is enterprise field sales delivered by a small Perth-based specialist team targeting WA's most innovative clients, with no public pricing disclosure. The agency's stated value proposition combines localized service with the parent network's buying power, trading technologies, and brand recognition to deliver greater media value and measurable outcomes (e.g., fifth consecutive year of membership growth for Fremantle Dockers).

Name

OMD WA

Legal name

OMD WA

Website

https://omdwa.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OMD WA is a Perth-based media agency that provides media planning, buying, trading, optimization, SEO, SEM, programmatic, and MarTech services to Western Australian businesses, operating as the WA franchise of the OMD network (Omnicom Media Group) under Marketforce Group.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Media agency services
• Media planning and buying
• Programmatic advertising
• Search engine marketing
• Marketing technology services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Commission and Trading Fees: OMD WA generates revenue through media buying and trading services. As part of the OMD network (largest buyer of media globally and in Australia), they leverage volume of media billings for buying power. Their network's annual trading deals ensure clients have access to lowest rate positions with major vendors, with additional value-adds including reduced pricing and bonus positions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OMD WA is a localised Perth-based media agency delivering an integrated suite of media services including media channel planning, media buying and trading, real-time campaign optimisation and reporting, SEO and SEM, programmatic advertising, MarTech and CRM, and specialist services such as sponsorships and content marketing. The agency leverages the OMD network's buying power and proprietary trading technologies to plan, execute, and measure campaigns for Western Australian clients.

Product overview

OMD WA is a localised media agency backed by the OMD global network, providing a unified suite of media services rather than discrete software products. The core offering encompasses Media Channel Planning, Media Buying & Trading, Media Optimisation & Reporting, SEO & SEM, Programmatic, MarTech & CRM, and Specialist Services. These services are delivered as integrated capabilities supported by the network's trading technologies and techniques, with the agency's buying power and proprietary tools driving value for clients across Western Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Channel Planning Tailored media strategies that ensure advertising messages reach the right audience at the right time, from market analysis through campaign execution, optimising every aspect of media investment to drive maximum impact and ROI for WA clients.
• Media Buying & Trading Volume-based media billings that deliver buying power through OMD network annual trading deals, securing access to lowest rate positions with major vendors, plus value-adds including reduced pricing and bonus inventory for clients.
• Media Optimisation & Reporting Real-time campaign management and optimisation using proprietary and syndicated tools and systems, with custom-made campaign dashboards providing 24/7 access to media investment metrics.
• SEO & SEM Analysis of organic and paid search landscapes to identify keyword-position growth opportunities, increasing organic and paid traffic and conversions through dedicated search strategies for WA clients.
• Programmatic Transparent and effective programmatic media trading rated by the ACCC as Australia's leading practice, delivering real-time audience-first media buying at low cost with maximum effectiveness.
• MarTech & CRM Identification, strategising and optimisation of all touchpoints on the audience journey using the latest syndicated and proprietary technologies to improve media investment efficiency and campaign effectiveness.
• Specialist Services Dedicated specialist services including sponsorships, sport & event marketing, culturally & linguistically diverse audiences, content marketing, social media, and search engine marketing for WA clients.

Quantifiable outcome

• Fifth consecutive year of membership growth achieved for Fremantle Dockers

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OMD NetworkcoreStrategic or Co-development PartnerOMD WA is part of the OMD network, recognised as the marketing industry's leading media agency network. As the largest buyer of media globally and in Australia, this partnership provides OMD WA with significant buying power, unique trading technologies and techniques, and access to annual trading deals with major vendors.
• Marketforce GroupcoreStrategic or Co-development PartnerOMD WA is part of the Marketforce Group, which owns the agency. Marketforce is a media and marketing company based in Perth.
• Made You Look MediaminorGTM or Marketing PartnerPartnership for the Strong Spirit Strong Mind statewide Mural Campaign, showcasing collaborative marketing efforts in Western Australia.
• Fremantle DockersminorGTM or Marketing PartnerSupported the club in achieving their fifth consecutive year of membership growth through a dynamic remarketing strategy that fostered engagement with the club.
• West Coast FeverminorGTM or Marketing PartnerPartnered to celebrate Jhaniele Fowler-Nembhard's return with a mural campaign in partnership with Mural.Media.
• Activ (Gen U company)minorGTM or Marketing PartnerOMD WA team participated in the Chevron City to Surf for Activ and raised $2,012 to support the community work of this Gen U company.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zenith Australia: Publicis Groupe media agency in Australia providing media planning, buying and performance marketing. Competes for the same enterprise client mandates in the Australian market.
• Wavemaker Australia: GroupM media agency offering media planning, buying and programmatic services in Australia. Directly comparable media agency model with similar client types and service portfolio.
• Carat Australia: Dentsu-owned media agency in Australia offering end-to-end media planning, buying and programmatic services. Closely comparable service model and target client profile.
• Havas Media Australia: Australian arm of Havas Media, offering media planning, buying and programmatic services. Comparable scale and client segment, operating within a global holding company network.
• Marketforce: Perth-based media and marketing group that owns OMD WA. Operates overlapping media and marketing services in WA, sharing client relationships and strategic direction with OMD WA.
• Initiative Australia: IPG Mediabrands media agency operating in Australia with a comparable media planning and buying proposition. Competes for the same enterprise and brand clients across Australian markets.
• PHD Australia: Sibling Omnicom Media Group agency in Australia providing media planning and buying services to clients. Direct competitor in the same holding company's portfolio with comparable offerings.
• Starcom Australia: Publicis-owned media agency in Australia providing data-driven media planning and buying. Direct competitor with similar capability set including programmatic, SEO/SEM and MarTech services.
• OMD Australia (national office): National flagship of the OMD network in Australia, offering the same media planning, buying and programmatic services under the same Omnicom umbrella. OMD WA is effectively the WA franchise of this network, sharing trading deals and technology.

Broad incumbents

• Hearts & Science: Omnicom-owned media agency operating globally with presence in Australia. Sister agency within Omnicom Media Group offering comparable media services, providing perspective on how OMD WA's network parent competes in the broader market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/omdwa
• Facebookfacebook.com/OMDWAPerth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMD WA