Marketforce
Marketforce is Perth's oldest full-service creative advertising agency, founded 1974 and part of the Clemenger/Omnicom network, serving Western Australian government, commercial, and not-for-profit clients with integrated creative, digital, media, strategy, and content production services.
- Company typePrivate
- Founded1974
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marketforce does
Marketforce is a Perth-headquartered, full-service creative advertising agency operating since 1974 and structured as a subsidiary within the Clemenger Group, which sits inside the global Omnicom Group. The agency delivers six integrated service lines — Creative, Design, Digital, Media, Strategy, and Content Production — to government, commercial, and not-for-profit clients, with content produced in-house through sister entity Flare and media buying handled by affiliated OMD WA. Its core products are not software platforms but rather integrated campaign deliverables: brand platforms, visual identity systems, digital experiences, media plans, market research, and multi-channel content including video, animation, and photography. Technology components are conventional third-party tools — Storyblok CMS for content management, ADSPlus for ad automation, and programmatic buying platforms — rather than proprietary infrastructure.
The business model is professional services revenue earned through project-based creative and media engagements, won via direct client relationships and referrals through the Clemenger/Omnicom network. Pricing is not publicly disclosed and is determined per engagement. GTM is sales-led, anchored by long-tenured preferred-supplier status with Western Australian Local Government and complemented by a portfolio of recurring and episodic commercial clients across sports (Fremantle FC, WAFL, WA Institute of Sport), entertainment (BINGE), consumer brands (Leeuwin Coast), and a roster of not-for-profit work. Distribution is direct enterprise engagement regionally, with broader reach unlocked through parent-network affiliations rather than through digital marketplaces or channel intermediaries. Certifications include ISO IEC 27001 (LRQA) and ACA Accredited Member status, both supporting access to regulated and security-sensitive procurement.
Marketforce firmographics
Firmographics- Name
- Marketforce
- Legal name
- Marketforce Group
- Website
- https://marketforce.com.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marketforce is Perth's oldest full-service creative advertising agency, founded 1974 and part of the Clemenger/Omnicom network, serving Western Australian government, commercial, and not-for-profit clients with integrated creative, digital, media, strategy, and content production services.
- Ownership category
- akta.pro rank
Marketforce industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Affiliate & Partner Media Buying (BPAFABAJ), Paid Social Media Buying (BPAFABAD)
Keywords
Where Marketforce is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Marketforce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Marketforce generates revenue through providing comprehensive creative agency services including advertising, branding, digital, media buying, strategy, and content production to clients across government, commercial, and non-profit sectors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Marketforce product offering
Product offeringCore offering
Marketforce is a full-service creative advertising agency providing integrated advertising, branding, design, digital, media planning/buying, strategy, and content production services to government, commercial, sports, and not-for-profit clients. Content production is delivered through in-house production company Flare, and media buying is supported by partner agency OMD WA, with all services executed under the Clemenger Group and Omnicom Group network.
Product overview
Marketforce is a full-service creative advertising agency offering six integrated service lines: Creative, Design, Digital, Media, Strategy, and Content Production. The agency operates as a unified service offering rather than discrete software products, with all services delivered by in-house teams or through affiliated entities within the Clemenger Group and Omnicom network. Content production is handled by their in-house production company Flare, while media services are supported by partner agency OMD WA. The agency serves government, local council, and corporate clients across Western Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services
- Design Services
- Digital Services
- Media Services
- Strategy Services
- Content Production
Quantifiable outcome
- 53% increase in round 1 attendance and 75% gate revenue increase post-campaign launch
- +4 more outcomes
Companies that use Marketforce
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Marketforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketforce partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Omnicom GroupcoreGlobal advertising and marketing communications company. Marketforce is connected to Omnicom Group through the Clemenger Group network, providing access to international expertise and resources.
- Clemenger GroupcoreAustralian advertising and communications group. Marketforce is part of Clemenger Group, connecting to national expertise while maintaining local West Perth operations.
- Marketforce GroupcoreParent company for Marketforce operations. Also includes partner agencies OMD WA and Flare within the group structure.
- OMD WAcoreAward-winning media agency and part of the largest media network globally and within Australia. Handles media buying and planning for joint campaigns.
- FlarecoreIn-house production company consisting of award-winning storytellers, cinematographers, animators and more. Provides video, animation, and content production capabilities.
- ADSPlusminorPartner enabling seamless creation and dispatch of advertisements. Integrated into Marketforce's service offerings for automated ad production.
- GRA PartnersminorWestern Australia's most trusted government relations and strategic communications counsel. Provides expertise in government sector engagement.
- Quantum Market ResearchminorFull-service market research agency providing audience research and analytics capabilities to support campaign planning and strategy.
- Advertising Council Australia (ACA)corePeak body for Australia's leading advertising agencies. Marketforce is an ACA Accredited Member, supporting goals of trust, accountability, integrity, and respect in the industry.
- Media Federation of Australia (MFA)minorAlliance of media agencies representing common interests of the media and advertising industry. Marketforce participates in demonstrating and celebrating advertising contributions to client results.
- Perth Advertising and Design Club (PADC)minorLargest commercial creativity community in Perth. Between Skulls Awards, networking events and programs, champions creativity in all shapes and forms.
- Committee for PerthminorNot-for-profit organization with goal of making Perth one of the most liveable cities in the world (ranked #6 globally as of 2024). Both a client and an organization Marketforce believes in strongly.
- Curtin Tourism Research ClusterminorFramework for sharing skills, expertise and resources of researchers in tourism research. Marketforce networks with researchers and explores collaborative opportunities.
- CEOs for Gender EquityminorOrganization committed to accelerating gender equity. Marketforce is a proud member committed to gender equity in their organisation and industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Marketforce competitors and assessment
Company assessmentEmerging players
- Thinkerbell: Australian independent creative/PR agency with a measurable-outcomes focus. Comparable to Marketforce in targeting mid-market enterprise and FMCG clients with creative-led campaigns that drive quantified business results.
- Special Group Australia: Australia/NZ creative agency specializing in brand and behavior-change campaigns. Comparable to Marketforce on creative-led government and social-impact campaigns (similar to WALGA-style work).
Direct peers
- The Brand Agency: Perth-based creative agency within the WPP network. Directly comparable to Marketforce as a Western Australian full-service creative shop with global holding-company backing, serving similar government, retail, and enterprise clients.
- Meerkats: Independent Perth-based creative and digital agency. Comparable to Marketforce on local market focus, full-service offering, and client mix spanning commercial brands and government-adjacent work.
- 303 MullenLowe Perth: Perth office of IPG-owned MullenLowe. Competes with Marketforce for the same Western Australian government and enterprise creative briefs and has identical network-affiliated, locally-rooted positioning.
- Hallmark (Australian agency): Australian full-service creative and media agency. Comparable to Marketforce in integrated creative/media capabilities, mid-market client targeting, and Australia-wide service delivery model.
Broad incumbents
- TBWA Australia: Omnicom network sibling to Marketforce via TBWA globally. Comparable as a network-affiliated Australian creative agency, though TBWA operates at a larger scale and more international client roster.
- Leo Burnett Australia: Publicis-owned Australian creative network. Comparable to Marketforce in delivering integrated creative campaigns for major Australian brands and government, though at materially larger scale.
- OMD Australia: Global media agency and direct partner of Marketforce (via OMD WA). Comparable as the media-buying engine within the Omnicom network, providing strategic media planning at scale that Marketforce leverages on joint campaigns.
Others
- Storyblok: Headless CMS platform of which Marketforce is a Certified Partner. Comparable as an enabling technology provider that supports Marketforce's digital/web delivery offering rather than as a competing agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Marketforce social profiles
Digital presenceMarketforce compliance and trust
Trust signalCompliance2 records
Marketforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketforce leadership team
Management profileNumber of profiles
Profiles1 record
Marketforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketforce
What does Marketforce do?
Marketforce is a full-service creative advertising agency providing integrated advertising, branding, design, digital, media planning/buying, strategy, and content production services to government, commercial, sports, and not-for-profit clients. Content production is delivered through in-house production company Flare, and media buying is supported by partner agency OMD WA, with all services executed under the Clemenger Group and Omnicom Group network.
Is Marketforce a public or private company?
Marketforce is a private company. It is classified as corporate owned and is currently operating.
When was Marketforce founded?
Marketforce was founded in 1974. It employs 11 to 50 people.
Where is Marketforce based?
Marketforce is headquartered in Perth, Australia, in the Oceania region.
How does Marketforce make money?
One revenue line is on record: creative Agency Services.
Who are Marketforce's main competitors?
Emerging players on record are Thinkerbell and Special Group Australia. Direct peers are The Brand Agency, Meerkats, 303 MullenLowe Perth and Hallmark (Australian agency). Broad incumbents are TBWA Australia, Leo Burnett Australia and OMD Australia. Storyblok is listed as an others.
Does Marketforce have an API?
No public API is recorded for Marketforce.
What industry is Marketforce in?
Marketforce's product category is Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFABAJ, Affiliate & Partner Media Buying. Its NAICS code is 54183 and its SIC code is 7311.