Cuando
Cuando Limited operates cuando.ie, an Irish online marketplace aggregating handcrafted and personalised gifts from independent Irish designers and creators, serving individual gift buyers across occasions such as baby, wedding, and birthday via commission-based transactions.
- Company typePrivate
- Founded2018
- HeadquartersDundrum, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cuando does
Cuando Limited operates cuando.ie, an Irish online gift marketplace that aggregates handcrafted and personalised products from independent designers and creators across Ireland. The platform is structured around a two-sided marketplace model in which Cuando acts as commercial agent for its 'Cuando Creators', processing buyer payments and disbursing funds to creators on a bi-weekly cycle via PayPal or EFT. Product categories span art (prints, pebble art, tile art, seashell art, textile art), greeting cards, personalised gifts, homeware (chopping boards, candles, patchwork quilts), jewellery and accessories, and dedicated baby and wedding gift collections. Many listings support personalisation (names, dates, custom messages) with unit prices ranging from approximately €3.50 for greeting cards to €185 for framed art pieces, alongside higher-end silk sleep products.
The underlying technology is a standard self-serve e-commerce marketplace storefront with payment processing through PayPal and Stripe, website analytics via Google Analytics, and remarketing through Facebook and Google Ads. The site is organised for discovery by recipient (Mum, Dad, Grandma, Him, Her, Best Friend, Teacher, Kids), occasion (Baby Shower, Christening, Wedding, Birthday, Anniversary, Communion, Graduation, Retirement), interest (book lovers, gardeners, travel, music, dog lovers, sea swimmers), and gift type. A Personal Shopper Service provides assisted discovery on top of the self-serve browse experience, and a variable gift voucher supports stored-value gifting. International shipping is enabled beyond Ireland, with non-EU recipients subject to applicable import duties.
The company is privately held with no disclosed external investors, no funding rounds on record, and a headcount of 11–50 employees. It has accumulated regional press credibility through coverage in the Irish Times, Irish Independent, VIP Magazine, Irish Country Magazine, and Mail on Sunday Magazine, and it holds FSC certification for certain paper-based products. Revenue is generated exclusively through marketplace commission on transactions between buyers and creators; no B2B or enterprise contracts are evidenced.
Cuando firmographics
Firmographics- Name
- Cuando
- Legal name
- Cuando Limited
- Website
- https://cuando.ie
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cuando Limited operates cuando.ie, an Irish online marketplace aggregating handcrafted and personalised gifts from independent Irish designers and creators, serving individual gift buyers across occasions such as baby, wedding, and birthday via commission-based transactions.
- Ownership category
- akta.pro rank
Cuando industry classification
Industry- Product category
- Online Gift Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
Keywords
Where Cuando is headquartered
LocationHeadquarters
- HQ city
- Dundrum
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Cuando business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketplace Commission: Cuando acts as commercial agent for creators, processing payments and facilitating transactions between buyers and Irish creators. Payment is made to creators every second Friday via PayPal or EFT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Silk Pillowcase & Eye Mask Gift Sets |
| One time/ perpetual license | Pay-as-you-go | Customised Wedding Cards |
| Unit Pricing | Pay-as-you-go | Flying High Shell Artwork |
| Unit Pricing | Pay-as-you-go | Love Birds Pebble Art |
| Unit Pricing | Pay-as-you-go | Irish Sheep Personalised Art |
| Unit Pricing | Pay-as-you-go | Personalised Map Heart Artwork |
| Unit Pricing | Pay-as-you-go | Kissing Dolls Tile Art |
| Unit Pricing | Pay-as-you-go | Birthstone Prints |
| Unit Pricing | Pay-as-you-go | 100% Silk Sleep Masks |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cuando product offering
Product offeringCore offering
Cuando operates an Irish online gift marketplace that aggregates hand-picked and often personalised handmade products from independent Irish designers and creators, including art prints, greeting cards, jewellery, homeware, patchwork quilts, personalised cake toppers, baby gifts, and wedding gifts. The company acts as a commercial agent, processing payments from buyers via PayPal and Stripe, and remitting proceeds to creators every second Friday through PayPal or EFT, with domestic and international shipping handled by individual creators.
Product overview
Cuando is an Irish online gifting marketplace that connects customers with independent designers, creators, and small businesses from across Ireland. The platform offers handcrafted products across multiple categories including Art (prints, pebble art, tile art, seashell art, textile art), Greeting Cards, Personalised Gifts, Homeware, Jewellery & Accessories, and Baby/Wedding Gifts. Many products are customisable with names, dates, or personal messages. The marketplace features sub-brands like Silk Pillowcase & Eye Mask Gift Sets and 100% Silk Sleep Masks, as well as individual creator products such as Love Birds Pebble Art, Birthstone Prints, Personalised Map Heart Artwork, and Kissing Dolls Tile Art. Products ship directly from creators to customers, with Cuando acting as the commercial agent.
Differentiator
Problem solved
Functional benefit
Products and services
- Art (Prints, Word Art, Pebble Art, Tile Art, Seashell Art, Textile Art) Handcrafted artwork category including prints, word art, pebble art, tile art, seashell art, and textile art created by Irish makers, with many personalised and framed options available for home decor and gifts.
- Greeting Cards Exclusive range of handcrafted greeting cards for weddings, birthdays, Valentine's Day, baby showers, anniversaries, and seasonal celebrations, with many personalisation options.
- Personalised Gifts Customisable handcrafted items including personalised cake toppers, jewellery, cufflinks, wooden items, and keepsake cards that can be tailored with names, dates, and custom messages.
- Homeware Handcrafted home items including chopping boards, candles, and clocks made by Irish designers and makers, sold under the Homeware gift-type category.
- Patchwork Quilts Standalone range of unique patchwork quilts made in luxurious fabrics, with designs suitable for babies, children, and adults, including personalisation options on select quilts.
- Jewellery & Accessories Stylish jewellery and accessories including cufflinks (engraved steel and leather), sustainable wooden watches, sunglasses, and personalised accessories for men and women.
- Personalised Cake Toppers Personalised cake toppers for weddings, birthdays, christenings, and other celebrations, made with love in Ireland.
- Irish Gifts Selection of unique Irish gifts made by Makers and Designers around Ireland with something quintessentially Irish about them.
- Baby Gifts Handcrafted gifts for babies, baby showers, christenings, and new arrivals, including personalised items, milestone markers, and keepsake products under the 'Gift Recipient: Baby' taxonomy.
- Wedding Gifts Unique wedding presents including personalised keepsake cards, engagement gifts, anniversary items, bridal party accessories, and decorative pieces organised under the 'Occasion: Wedding' taxonomy.
- Personal Shopper Service Assisted shopping service that helps customers find the perfect gift by recommending suitable products from across the marketplace's Irish designer range.
- Cuando Gift Voucher Variable-denomination gift voucher that can be purchased and redeemed across products sold on the cuando.ie marketplace.
- Silk Pillowcase & Eye Mask Gift Sets Luxury silk sleep product set made from 22mm Charmeuse Mulberry silk, including pillowcases in ivory white and eye masks available in Black, Pink, and Silver, packaged in gift boxes and priced at €75.00 per set.
- 100% Silk Sleep Masks Luxurious silk sleep masks in five colours (Black, Champagne, Pink, Silver, Reversible Black/Ivory) filled with soft plush silk fibres, featuring complete blackout design and packaged in gift boxes.
- Birthstone Prints Handprinted birthstone art prints created using linocut technique with watercolour embellishments, available for all 12 months with framed or unframed options, priced €20.00-€35.00, printed on FSC certified card.
Companies that use Cuando
Customer profileSegments7 records
Ideal customer profiles2 records
Cuando technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cuando partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PayPalcorePayment processing partner for transactions on the platform. Used as one of two payment options for creator payouts (every second Friday).
- StripecorePayment gateway for processing customer credit and debit card transactions. All recognised Visa debit and credit cards accepted via PayPal and Stripe.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cuando competitors and assessment
Company assessmentDirect peers
- Wolf & Badger: Curated UK marketplace for independent designers and makers across jewellery, homeware, art, and accessories. Comparable to Cuando's curated multi-creator marketplace model with a similar brand-of-maker proposition.
- Notonthehighstreet: UK-based curated online marketplace connecting independent designers and makers with consumers for personalised gifts, homeware, art, and occasion-based presents. Closest direct competitor in terms of curation philosophy, occasion-led merchandising, and personalisation focus.
- Personalization Mall: US online retailer specialising in personalised and customised gifts across many occasions. Comparable to Cuando's personalised-gifts vertical and occasion-based merchandising.
- Etsy: Global online marketplace for handmade, vintage, and personalised goods including jewellery, homeware, art prints, greeting cards, and gifts. Direct overlap with Cuando's product taxonomy and marketplace business model, though at massively greater scale and geographic reach.
- Uncommon Goods: US-based online retailer of unique, handmade, and sustainable gifts, homeware, jewellery, and personalised items. Closely comparable in product mix, curation approach, and sustainability positioning.
- Faire: Wholesale marketplace connecting independent makers and brands with retailers. Comparable marketplace technology and creator-onboarding model to Cuando, though B2B-focused and operating at much greater scale.
- Wonderbly: Personalised children's storybook company offering bespoke printed gifts for kids and adults. Comparable personalisation-led gifting model with a focus on meaningful, occasion-driven products.
Broad incumbents
- Arnotts: Major Irish department store with established gift, homeware, and seasonal gifting departments. A traditional incumbent competing for Irish gift-shopper spend alongside curated online offerings like Cuando.
- Brown Thomas: Ireland's leading premium department store with a significant gifting, jewellery, and homeware assortment. Competes for the same Irish gift-buying consumer wallet, particularly across luxury and occasion-led segments.
- Amazon Handmade: Amazon's curated handmade and artisan category covering jewellery, homeware, art, and gifts. Overlaps with Cuando's product categories but operates as a small section inside Amazon's general marketplace with Prime logistics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cuando social profiles
Digital presenceCuando compliance and trust
Trust signalCompliance1 record
Cuando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuando leadership team
Management profileNumber of profiles
Cuando funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuando M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuando
What does Cuando do?
Cuando operates an Irish online gift marketplace that aggregates hand-picked and often personalised handmade products from independent Irish designers and creators, including art prints, greeting cards, jewellery, homeware, patchwork quilts, personalised cake toppers, baby gifts, and wedding gifts. The company acts as a commercial agent, processing payments from buyers via PayPal and Stripe, and remitting proceeds to creators every second Friday through PayPal or EFT, with domestic and international shipping handled by individual creators.
Is Cuando a public or private company?
Cuando is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cuando founded?
Cuando was founded in 2018. It employs 11 to 50 people.
Where is Cuando based?
Cuando is headquartered in Dundrum, Ireland, in the Europe region.
How does Cuando make money?
One revenue line is on record: marketplace Commission.
Who are Cuando's main competitors?
Direct peers on record are Wolf & Badger, Notonthehighstreet, Personalization Mall, Etsy, Uncommon Goods, Faire and Wonderbly. Broad incumbents are Arnotts, Brown Thomas and Amazon Handmade.
Does Cuando have an API?
No public API is recorded for Cuando.
What industry is Cuando in?
Cuando's product category is Online Gift Marketplace. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 45942 and its SIC code is 3960.