Ace Embroidery

What Ace Embroidery does

Ace Embroidery is a privately held, United Kingdom-based micro-enterprise founded in 1987 and headquartered in Sandwell. The company supplies personalised clothing, workwear, sports kits, and promotional merchandise, with embroidery services performed in-house. Its stated product categories — corporate workwear, team sports kits, and branded promotional items — indicate a customer base of local businesses, sports clubs, schools, and event organisers requiring customised apparel and merchandise.

The business operates with a workforce of 1–10 employees from a single site in the West Midlands and distributes primarily through its own website (ace-embroidery.co.uk). The website currently renders only a loading/verification page, so the specific e-commerce flow, product catalogue depth, design tools, and production workflow cannot be observed. There is no disclosed proprietary technology, no digital platform architecture, and no evidence of third-party integrations, APIs, or software products; the operation appears to be a conventional custom-embroidery shop rather than a technology-enabled business.

The revenue model is consistent with a small custom-manufacturing service: customers order personalised goods, Ace Embroidery produces them in-house, and revenue is generated per order. No pricing tiers, subscription plans, enterprise contracts, or licensing arrangements are disclosed. No funding rounds, investors, M&A activity, leadership team, partnerships, certifications, awards, or regulatory matters are documented in the source material, leaving the business profile sparse beyond its trade description, founding year, location, and headcount.

Name

Ace Embroidery

Website

https://ace-embroidery.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Ace Embroidery is a UK-based, privately held micro-enterprise founded in 1987 in Sandwell that supplies personalised clothing, workwear, sports kits, and promotional merchandise using in-house embroidery services for local and regional customers.

Ownership category

akta.pro rank

Product category

Custom Apparel & Embroidery Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Custom embroidery services
• Personalised workwear
• Promotional merchandise
• Sports kit printing
• Branded apparel

Headquarters

HQ city

Sandwell

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Core offering

Ace Embroidery supplies personalised clothing, workwear, sports kits, and promotional merchandise, with in-house embroidery services applied to finished garments and merchandise for its customers. The company operates as a contract decorator and custom apparel supplier from a single UK site.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom embroidery services In-house embroidery decoration applied to customer-supplied or company-supplied garments and merchandise, for businesses, clubs, schools, and organisations needing branded apparel.
• Personalised workwear Supply of workwear garments personalised with company logos or branding via embroidery, intended for businesses outfitting staff in branded uniforms.
• Sports kits Personalised sports kits supplied to teams and clubs, with in-house embroidery of club badges, names, and numbers onto garments.
• Promotional merchandise Branded promotional merchandise supplied to organisations for marketing, events, and giveaways, with embroidery applied in-house.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Printsome: UK custom apparel decoration company providing embroidery and printing services on clothing, workwear, and promotional merchandise for businesses, teams, and events. Overlaps Ace Embroidery on core decoration services and target customers.
• Awesome Merchandise: UK supplier of custom-branded merchandise including embroidered apparel, workwear, and promotional items. Comparable in service offering, B2B orientation, and embroidery-based value proposition.
• Custom Planet: UK personalised clothing and merchandise specialist producing custom-printed and embroidered apparel, workwear, and promotional products. Closely overlaps Ace Embroidery across product categories and B2B buyer types.
• Clothes2Order: UK-based custom apparel and workwear supplier offering personalised clothing, printed and embroidered garments to businesses and organisations. Directly comparable to Ace Embroidery in product mix, customer segments, and embroidery-driven service model.

Broad incumbents

• 4imprint: Large UK and US promotional products distributor offering a wide catalogue including embroidered apparel, workwear, and corporate merchandise. Serves the same B2B promotional merchandise buyers as Ace Embroidery but at significantly greater scale and digital sophistication.
• Brightstar Group: UK promotional merchandise distributor supplying personalised apparel, gifts, and branded products to corporate clients. Comparable on merchandise/promotional products but operates at a larger, broader scale than Ace Embroidery.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ace_embroidery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Embroidery