pro mente steiermark

What pro mente steiermark does

pro mente steiermark GmbH is a Styria-based psychosocial service company (Gesellschaft für Gesundheit) founded in 1986 that delivers an integrated portfolio of social-psychiatric and vocational rehabilitation services to individuals with mental health conditions, psychosocial impairments, and addiction issues. Its core service architecture spans vocational rehabilitation programs (Arbeitstraining, Berufstraining, Orientierung und Clearing, Individuelle Trainingsmaßnahme, Niederschwellige Beschäftigungsangebote, Zuverdienst), supported housing and mobile psychiatric care (Wohnen, Mobile sozialpsychiatrische Betreuung, Tagesstruktur), diagnostics, forensic transition services (including the 2024-acquired FONAST outpatient clinic), and free counseling lines covering family, addiction, and nursing-care allowance matters.

The organization's distinctive operational technology is a network of 30+ real working social enterprises — cafés, restaurants, bakeries, secondhand shops, bicycle and electronics repair, carpentry, horticulture, bookbinding, digital printing, design workshops, and a city-center retail store — that double as vocational training environments and as commercial revenue generators. Services are accessed primarily through institutional referrals and funded by Austrian public-sector contracts.

The business model is a hybrid non-profit construct: services are delivered free of charge to eligible beneficiaries, while revenue is sourced from contracts and subsidies from the Austrian Employment Service (AMS), the Federal Ministry for Social Affairs, the Styrian State Government, the Pensionsversicherungsanstalt, the Justice Ministry, and the European Social Fund (ESF), supplemented by commercial income from the in-house social enterprises. The legal entity is a GmbH led by co-Managing Directors Mag.a Barbara Haas and Bettina Vögl, MSc, and it is part of the broader pro mente Austria national association. The organization operates exclusively within the Styria region of Austria.

Name

pro mente steiermark

Legal name

pro mente steiermark GmbH

Website

https://promentesteiermark.at

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

pro mente steiermark is a Styria-based non-profit psychosocial services company that delivers vocational rehabilitation, supported housing, and counseling to people with mental health conditions, funded by Austrian government contracts and supplemented by 30+ in-house social enterprises.

Ownership category

akta.pro rank

Product category

Mental Health and Vocational Rehabilitation Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

akta.pro secondary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

Keywords

• Vocational rehabilitation
• Social psychiatric services
• Mental health support
• Supported employment
• Psychosocial care

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Government-Funded Social Services: Primary revenue through contracts with Austrian Employment Service (AMS), Federal Ministry for Social Affairs, and Styrian state government for vocational rehabilitation and social-psychiatric services.
2. Commercial Operations: Revenue from operating 30+ social enterprises including secondhand shops, cafés, restaurants, bakeries, bicycle repair shops, furniture restoration, printing services, and gardening/landscaping services across Styria.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

pro mente steiermark provides social-psychiatric and vocational rehabilitation services for individuals with psychosocial problems and mental health conditions across Styria, Austria. The organization delivers a structured portfolio of programs including Arbeitstraining, Berufstraining, Orientierung und Clearing, supported housing, mobile psychiatric care, day structures, addiction counseling, family counseling, and forensic aftercare. In parallel, it operates over 30 commercial social enterprises (shops, cafés, bakeries, bicycle repair, carpentry, horticulture, printing, laundry, second-hand stores) where participants gain real work experience and which generate revenue to support the social mission.

Product overview

pro mente steiermark is a psychosocial service company providing a comprehensive portfolio of social psychiatric services for people with mental health issues. The core offerings include vocational rehabilitation programs (Arbeitstraining, Berufstraining, Orientierung und Clearing, Individuelle Trainingsmaßnahme, Niederschwellige Beschäftigungsangebote, Zuverdienst), living and care services (Wohnen, Mobile Betreuung, Tagesstruktur), diagnostic and forensic services, and various counseling services including family counseling, addiction counseling, and care allowance advice. Beyond these social services, the organization operates over 30 commercial businesses across Styria including digital printing, design and sewing workshops, bicycle repair, electrical appliance recycling, horticulture, restaurants, bakeries, cafés, second-hand shops, laundries, carpentry, and furniture restoration. These commercial operations serve dual purposes: providing vocational training opportunities for participants while generating revenue through the sale of products and services. The organization also maintains an online shop (shop.promentesteiermark.at) and WIDADO platform for selling products. The service model combines social psychiatric support with practical work experience to enable social and professional participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeitstraining (AT) A 12-month vocational rehabilitation program where participants gain work experience through real assignments in the organization's businesses, supported by trainers to recognize and develop their strengths. Targeted at people with mental health conditions referred through AMS.
• Berufstraining (BT) A 12-month vocational training program focused on establishing daily structures, training professional and social competencies, and achieving health stabilization for people with mental illness.
• Orientierung und Clearing (OC) A one-month occupational orientation and assessment program providing decision support for career planning through work trials and psychological diagnostics for job seekers aged 15 and over.
• Individuelle Trainingsmaßnahme (ITM) An individual training measure for people with mental impairments receiving rehabilitation benefits (Rehageld), offering part-time vocational training with hours adapted to participant needs.
• Niederschwellige Beschäftigungsangebote (NsBa) Low-threshold employment offerings for people distant from the labor market, providing gradual integration through a 3-phase structure.
• Zuverdienst Part-time vocational participation (6 or 3 hours per week) with an hourly allowance, enabling meaningful employment for day structuring.
• Mobile sozialpsychiatrische Betreuung Mobile socio-psychiatric care supporting individuals in living as independently and self-determined as possible in their own homes.
• Tagesstruktur Socio-psychiatric day structure programs helping individuals structure and actively manage their day.
• Wohnen (Supported Housing) Supported living services for people with mental health issues who do not need permanent inpatient care but cannot yet live independently.
• Forensik Forensic transition housing and semi-supervised shared apartments supporting clients from forensic-therapeutic institutions, in partnership with the Austrian Justice Ministry.
• FONAST - Forensische Nachsorgeambulanz Steiermark Forensic aftercare outpatient clinic for Styria, founded in 1998 and acquired by pro mente steiermark in 2024, providing outpatient forensic psychiatric aftercare.
• Beratung (Counseling) Psychological, social work, and psychotherapeutic counseling services available free of charge in crisis situations.
• Familienberatungsstelle Graz-Süd Family counseling service offering anonymous and free support in family, work, and relationship problem and crisis situations.
• Suchtberatung Graz Low-threshold, multiprofessional addiction counseling and support services for people with substance or behavioral addictions; recognized under Section 15 SMG (Suchtmittelgesetz).
• Pflegegeldberatung Graz Free, confidential advice on care allowance questions, including application support and decision review for individuals and families.
• Online-Shop pro mente steiermark E-commerce platform selling products manufactured by participants in the organization's businesses.
• WIDADO Second-Hand Marketplace Online platform for browsing high-quality secondhand goods and flea market bargains from pro mente steiermark locations.

Quantifiable outcome

• Vocational rehabilitation leading to increased labor market participation for people with mental health conditions

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• AMS (Austrian Employment Service)coreStrategic or Co-development PartnerPrimary institutional partner providing funding and referrals for vocational rehabilitation programs. AMS registers participants for training programs including Arbeitstraining (AT), Berufstraining (BT), and Orientierung und Clearing (OC). Programs are co-funded through AMS contracts and ESF (European Social Fund).
• Pensionsversicherungsanstalt (PVA - Austrian Pension Insurance)coreStrategic or Co-development PartnerPartnership with Austrian Pension Insurance for the Individuelle Trainingsmaßnahme (ITM) program supporting people with mental health conditions receiving rehabilitation benefits (Rehageld).
• Justizministerium (Justice Ministry)coreStrategic or Co-development PartnerPartnership for forensic psychiatric services (Forensik) and the FONAST forensic aftercare outpatient clinic supporting individuals transitioning from forensic psychiatric facilities.
• pro mente AustriacoreStrategic or Co-development PartnerNational association of pro mente organizations in Austria, providing coordination, best practices, and shared advocacy for mental health services across Austrian states.
• AMS Steiermark (AMS Styria)coreChannel Partner/ Reseller/ DistributorRegional AMS office referring job seekers to vocational rehabilitation programs. Multiple regional offices in Graz, Feldbach, Hartberg, Weiz, and Leibnitz coordinate placement in training programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• pro mente Austria: National umbrella association coordinating the pro mente state organizations (Wien, Oberösterreich, Salzburg, Tirol, Kärnten, etc.). Sets shared standards and advocacy positions; not a direct competitor but the framework through which pro mente steiermark could scale to additional states.

Direct peers

• pro mente Wien: Sister organization providing identical psychosocial service lines (Arbeitstraining, Berufstraining, supported housing) in Vienna under the same pro mente Austria umbrella. Sister-company structure with parallel operating model but different state contracts.
• Caritas Steiermark: Regional branch of Austria's largest non-profit social service organization, operating across Styria with overlapping psychosocial services, supported housing, and counseling offerings. Directly competes for the same AMS, state government, and social ministry funding pools that pro mente steiermark depends on.
• BBRZ (Berufliches Bildungs- und Rehabilitationszentrum Österreich): Austria's largest vocational rehabilitation provider, operating AMS-contracted training and reintegration programs nationwide. Direct competitor for vocational rehabilitation funding and employer-of-record positioning.
• Volkshilfe Steiermark: Styrian branch of Volkshilfe Österreich providing social counseling, family support, and poverty-relief services with overlapping government funding sources. Directly comparable non-profit social services model.
• Lebenshilfe Steiermark: Styrian chapter of Lebenshilfe Austria, providing supported housing, vocational training, and day-structure programs primarily for people with intellectual disabilities. Closely comparable operating model of social enterprise workshops and government-funded service delivery in the same region.
• Hilfswerk Steiermark: Major Styrian provider of in-home care, social services, and family support funded through state contracts. Operates parallel institutional relationships with the Styrian government and AMS, making it a direct competitor for social service contracts.
• Diakonie de La Tour: Austrian social welfare provider offering psychosocial services, vocational integration, and supported employment programs. Operates comparable social-enterprise businesses and competes for the same institutional referral channels in southern Austria.

Emerging players

• Arbeit plus e.V. German federal association of social enterprises providing vocational integration for people with disabilities and psychosocial impairments. Conceptually similar integrated social-enterprise model with comparable funding through German employment services and ESF.

Regional players

• fit2work: Austrian federal initiative co-funded by BMASK, AMS, and Sozialversicherung offering career coaching, health support, and workplace reintegration. Operates as a referral pipeline and partial substitute for pro mente steiermark's Berufstraining and Orientierung und Clearing programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/promentesteiermark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pro mente steiermark