mPloy app

What mPloy app does

mPloy is a Wellington, New Zealand-based mobile recruitment platform that connects employers and job seekers through a swipe-based job-matching interface, CV-free profile applications, and real-time in-app chat. The company serves two primary user groups — employers posting roles and job seekers searching for work — and positions itself as a direct alternative to traditional hiring workflows that rely on recruiters, temp agencies, and cover-letter-driven applications. The platform is described as "Made for Kiwis, by Kiwis" and is currently focused on the New Zealand labour market.

The product is built as a native mobile application distributed through the Apple App Store and Google Play Store, with both iOS and Android support. Core features include a Tinder-style swipe interface for browsing jobs, real-time messaging between matched employers and candidates, profile-based applications that replace traditional CVs and cover letters, social login via Facebook and Google, and a 30-day-plus-5-day finalization job-ad lifecycle. In-app payment processing is delegated to Apple and Google under PCI-DSS compliant infrastructure, and mPloy itself does not directly handle credit-card data. The company has integrations with Facebook Login, Google Login, Google Play Store, and Apple App Store, and no public API, SDK, or MCP is offered. A branded sub-product called "mPloy with Benefits" extends the core offering.

On the business-model side, mPloy currently operates on a freemium basis with the platform explicitly free for both employers and jobseekers "for a limited time." Job ads run for 30 days plus a 5-day finalization window (35 days total). A dedicated advertising-contact email suggests intent to introduce paid job-posting fees in the future. The company is privately held, founder/bootstrapped with two co-CEOs (Queenie and Johnny), 11-50 employees, and holds minor industry-association relationships with NZBA and FinTech NZ. No funding rounds, M&A activity, revenue, or AI/ML capabilities are disclosed.

Name

mPloy app

Legal name

mPloy

Website

https://mploy.co.nz

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

mPloy is a Wellington, New Zealand-based mobile recruitment platform connecting employers and job seekers via swipe-based job matching, real-time in-app chat, and CV-free profile applications. It is distributed through Apple App Store and Google Play Store on a freemium model.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium platform: Platform is free to use for both employers and jobseekers for a limited time. The free model is designed to build user base and network effects. Potential future monetization through premium features or job ad extensions.
2. Job ad placement fees: Job ads are live for 30 days with additional 5 days for employers to finalize hiring (35 days total). While currently free, this suggests potential future paid job posting model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

mPloy is a mobile-first recruitment platform that connects employers and jobseekers through a Tinder-style swipe interface. Employers can post jobs, review candidate profiles, and chat with applicants in real time, while jobseekers create profiles, swipe through jobs, and apply without traditional CVs or cover letters. Job ads remain live for 30 days plus a 5-day employer finalization window.

Product overview

mPloy is a mobile recruitment platform consisting of a core mobile app product for both employers and job seekers, along with a sub-brand variant called 'mPloy with Benefits'. The platform operates on a freemium model, allowing job seekers to create profiles and apply for jobs for free, while employers can post jobs and manage the hiring process through the app. Job postings remain live for 30 days with an additional 5-day finalization period. The app emphasizes a swipe-based, Tinder-style interface for job matching and real-time messaging between employers and job seekers.

Differentiator

Problem solved

Functional benefit

Products and services

• mPloy App Mobile-first recruitment platform that lets employers post jobs, browse candidate profiles, and chat with applicants in real time, while jobseekers create profiles, swipe through job listings, and apply on the go without CVs or cover letters. Free for both employers and jobseekers for a limited time, with job ads live for 30 days plus a 5-day finalization window.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• NZBA (New Zealand Business Association)minorOthersmPloy is mentioned on the NZBA website, suggesting membership or association with the New Zealand Business Association for business networking and credibility.
• FinTech NZminorOthersmPloy is associated with FinTech NZ, indicating membership or recognition within the New Zealand fintech ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seek: New Zealand and Australia's largest online employment marketplace. Directly comparable to mPloy as a two-sided job-matching platform serving NZ employers and jobseekers, and the dominant incumbent mPloy must displace.
• Trade Me Jobs: Jobs vertical of New Zealand's leading classifieds marketplace. Competes head-to-head with mPloy for SMB employer job posts and jobseeker attention, with strong brand recognition and traffic.

Broad incumbents

• Indeed: Global job search incumbent aggregating listings from thousands of sources. Operates broadly across all hiring categories and geographies, including NZ, and is the benchmark for paid job advertising models mPloy may eventually adopt.
• LinkedIn (Jobs): Professional network with integrated job-matching and recruiter tools. Represents the broader professional-tier incumbent that combines identity, content, and hiring in one platform — overlapping with mPloy's employer-candidate matching value proposition.
• ZipRecruiter: Large online employment marketplace using matching technology to connect employers and jobseekers, with mobile app distribution. Comparable as an incumbent that has scaled a tech-enabled matching model mPloy aspires to.
• Glassdoor: Global job marketplace combining listings with company reviews and salary data. Overlaps with mPloy on the employer-jobseeker matching layer and represents a broader incumbent shaping candidate expectations during search.

Emerging players

• JobToday: Mobile-first job matching app targeting hourly and SMB hiring with chat-based candidate communication. Directly comparable product and GTM model to mPloy, focused on speed and frictionless applications.
• Hirect: Mobile-first hiring app using chat-based candidate-to-recruiter interactions, very similar in spirit to mPloy's swipe + chat UX. Comparable as an emerging player pursuing the same 'Tinder-for-jobs' positioning in different geographies.
• Jobberman: Mobile-first job marketplace operating in emerging markets with swipe-based matching and direct chat. Comparable as an emerging player executing a similar playbook in a different geography.

Regional players

• Workable: Cloud-based recruiting/ATS platform popular with SMB employers. Complementary rather than head-to-head, but competes for the same SMB employer's hiring budget and could absorb mPloy's distribution into its ATS workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mployapp
• Instagraminstagram.com/mploynz
• LinkedInlinkedin.com/company/mploy-hire-be-hired

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mPloy app