Winnebago Home Builders Assoviation

What Winnebago Home Builders Assoviation does

Winnebago Home Builders Association, doing business as Winnegamie Home Builders Association (WHBA), is a Wisconsin-based non-profit trade association founded on June 13, 1990, that connects residential construction professionals with consumers across Winnebago and Outagamie Counties in the Fox Valley region of Northeast Wisconsin. The organization operates a three-tier membership structure (Builder, Associate, and Affiliate members) that automatically includes affiliated membership in the Wisconsin Builders Association (WBA) and the National Association of Home Builders (NAHB), giving members access to state and federal legislative advocacy, professional development, and discount programs.

WHBA's core service offerings include the Find-a-Pro online directory, which lists vetted member businesses across 60+ trade categories such as builders, remodelers, HVAC, electrical, plumbing, and roofing; the annual Parade of Homes event showcasing member-built homes; and the Everything Spring Expo (Home Show), a biennial home improvement exhibition held at the Sunnyview Expo Center in Oshkosh. The organization also runs a member savings program with partners including Cellcom and Westside Tire and Auto, an annual scholarship program, and an educational partnership with Fox Valley Technical College's Residential Building Construction Program.

WHBA is funded through annual membership dues, event ticket sales, vendor/exhibitor booth fees, and featured directory placements. With 1-10 employees and a small staff led by President Michael Durant and Executive Officer Jodi Vandermolen, the association is governed by a volunteer Board of Directors and operates without proprietary technology products. The organization supplements its advocacy and member services with community-building initiatives such as Builders Care Projects, which has included a $50,000 contribution to a YMCA facility in Oshkosh and ongoing material/labor donations to Habitat for Humanity and Christine Ann Abuse Shelter.

Name

Winnebago Home Builders Assoviation

Legal name

Winnegamie Home Builders Association

Website

https://whba.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Winnegamie Home Builders Association (WHBA) is a non-profit trade association connecting residential builders, remodelers, and trade contractors with homeowners in Wisconsin's Winnebago and Outagamie Counties through membership services, an online directory, and home show events.

Ownership category

akta.pro rank

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from Builder, Associate, and Affiliate members. Membership fees fund association operations, events, advocacy efforts, and member services including access to WBA and NAHB programs.
2. Event Revenue: Ticket sales for Parade of Homes and Home Show events. The association also offers discounted pre-sale tickets and vendor/exhibitor booth opportunities at the Everything Spring Expo.
3. Member Directory Listing: Featured placement and enhanced listings in the Find-a-Pro directory, providing member businesses with visibility to consumers seeking home building and remodeling services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

WHBA is a non-profit trade association that connects home building professionals with consumers in Winnebago and Outagamie Counties, Wisconsin, through three membership tiers (Builder, Associate, Affiliate), signature events (Parade of Homes and Everything Spring Expo/Home Show), and a public Find-a-Pro directory of vetted contractors across 60+ trade categories. The organization also delivers legislative advocacy through its WBA and NAHB affiliations, professional development resources, networking events, and member savings/rebate programs.

Product overview

Winnegamie Home Builders Association (WHBA) operates as a not-for-profit trade organization providing a platform of services connecting homeowners with home building professionals. The core offerings include the Find a Pro directory (spanning 60+ professional categories), the annual Parade of Homes event, and the Everything Spring Expo (Home Show). WHBA offers three membership tiers (Builder, Associate, Affiliate) through a 3-in-1 membership structure affiliated with the Wisconsin Builders Association and National Association of Home Builders. Additional member benefits include a savings program, scholarship opportunities, and educational resources. The organization does not offer a traditional technology product but rather serves as a professional network and event coordinator for the residential construction industry in Winnebago and Outagamie Counties, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Find a Pro Directory Public-facing searchable online directory that connects homeowners with WHBA member contractors organized by 60+ business categories including builders, remodelers, HVAC, plumbing, electrical, roofing, siding, windows/doors, landscaping, flooring, cabinetry, concrete, and more.
• Parade of Homes Annual spring event (April 25-26 & May 2-3 in current cycle) where member builders open their new home projects for public viewing throughout Winnebago and Outagamie Counties, featuring open house-style tours with 8+ featured builders.
• Everything Spring Expo (Home Show) Home show event held at Sunnyview Expo Center in Oshkosh, Wisconsin, bringing together homeowners with hundreds of member companies under one roof. Includes exhibitor booths, show specials, and expert consultations across home improvement categories.
• Builder Membership Membership tier for general contractors, developers, and firms actively building or remodeling homes. Requires 12+ months of active experience as a general contractor and proof of current contractor certification. Includes benefits such as marketing exposure, networking, advocacy, professional development, and member discounts.
• Associate Membership Membership for trade professionals, subcontractors, wholesale dealers, and suppliers providing products and services to the building industry (e.g., flooring, heating, appliances, landscaping, kitchen design). Provides access to the builder network, referral opportunities, and member discounts.
• Affiliate Membership Membership for professionals and businesses with interest in the building industry who subscribe to the Association's Code of Ethics. Provides networking, community exposure, and recognition through Association events and committee involvement.
• Member Savings Program Discount program offering WHBA members savings on services and products through partner organizations, including wireless services (Cellcom), insurance, automotive parts and service (e.g., 10% off parts and labor at Westside Tire and Auto), and vendor partner discounts.
• Scholarship Program Annual scholarship awards provided to local students pursuing careers in the home building industry, supporting workforce development in residential construction.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Association of Home Builders (NAHB)coreStrategic or Co-development Partner · 31 August 1990WHBA received charter from NAHB on August 31, 1990. This partnership extends WHBA membership to include NAHB membership, providing access to national advocacy, education programs, professional designations, and member savings programs. NAHB represents 160,000+ members from nearly 800 local associations nationwide.
• Wisconsin Builders Association (WBA)coreStrategic or Co-development Partner · 31 August 1990WHBA became affiliated with WBA on August 31, 1990. WBA's primary mission is to lobby the Wisconsin Legislature regarding housing and construction issues, and to streamline regulatory processes. WHBA members automatically receive WBA membership including weekly 'Action News' publication and Badger Builder magazine subscription.
• CellcomminorGTM or Marketing PartnerMember savings partner offering discounts on wireless needs for WHBA members through the WHBA Member Savings program.
• Westside Tire and AutominorGTM or Marketing PartnerMember savings partner offering 10% off parts and labor (excluding tires) for WHBA members. Located in Oshkosh, Wisconsin.
• Fox Valley Technical College (FVTC)coreStrategic or Co-development PartnerFVTC offers the Residential Building Construction Program (1-year Technical Diploma at S.J. Spanbauer Center in Oshkosh) providing professional development for careers in residential construction. WHBA supports this program as part of workforce development and industry education initiatives.
• YMCA of OshkoshminorOthersWHBA contributed $50,000 in financial and labor resources to build a new YMCA in Oshkosh as part of their 'Builders Care Projects' community initiative.
• Habitat for HumanityminorOthersWHBA members donate materials and labor for Habitat for Humanity home building projects as part of community outreach.
• Christine Ann Abuse ShelterminorOthersWHBA donates materials and labor for building maintenance projects at Christine Ann Abuse Shelter, and co-hosts HomeStyle Kitchen Tour benefiting the shelter's kitchen renovation.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Wisconsin Builders Association: State-level home builders association affiliated with WHBA and NAHB. Provides Wisconsin legislative advocacy, the 'Action News' weekly publication, and rebate programs that WHBA members automatically access through the 3-in-1 membership.
• National Association of Home Builders: National federation of more than 800 local home builders associations including WHBA itself. NAHB is the parent organization to which WHBA is chartered and provides federal advocacy, education, and member benefits that flow down to local chapters.

Emerging players

• Houzz Inc. Digital platform combining home design inspiration, professional directory, and marketplace for connecting homeowners with remodeling and design professionals. Overlaps with WHBA's directory and event-driven member visibility, but with national scale and rich content/marketing tooling.
• Angi Inc. Digital marketplace (formerly Angie's List / HomeAdvisor) connecting homeowners with local contractors through searchable directory, reviews, and lead generation. Competes directly with WHBA's Find-a-Pro directory at the consumer-contractor matching layer, but operates nationally with proprietary technology.

Regional players

• Metropolitan Builders Association: Wisconsin-based NAHB-affiliated home builders association serving the Greater Milwaukee area. Mirrors WHBA's membership, advocacy, and event-driven model but operates in a separate Wisconsin market, making it a regional rather than direct peer.
• Madison Area Builders Association: Wisconsin-based NAHB-affiliated home builders association serving the Madison metro. Comparable operating model to WHBA but operates in a different Wisconsin region (Dane County vs. Winnebago/Outagamie), making it a regional peer rather than direct competitor.

Direct peers

• Home Builders Association of Metro Denver: Local NAHB-chartered home builders association serving the Denver metro. Operates membership programs, signature home show/parade events, advocacy, and consumer directory on a similar model to WHBA.
• Greater Houston Builders Association: Local NAHB-affiliated home builders association serving the Houston metro with the same core model: membership tiers, advocacy, signature home show events (GHBA Home Showcase), and a consumer-facing Find-a-Pro directory. Operates at a larger scale but is structurally identical to WHBA.
• Home Builders Association of Greater Chicago: Local NAHB-chartered home builders association serving the Chicago metro with membership programs, advocacy, and consumer-facing builder search. Directly comparable operating model to WHBA, scaled to a much larger metropolitan market.
• Building Industry Association of Southern California: Regional NAHB-affiliated home builders association serving Southern California. Operates the same membership/advocacy/event directory model as WHBA, with comparable products like home shows, member directories, and legislative representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WinnebagoHomeBuildersAssociation
• LinkedInlinkedin.com/company/winnegamie-home-builders-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winnebago Home Builders Assoviation