Whiskey Jam

Name

Whiskey Jam

Legal name

Whiskey Jam, LLC

Website

https://whiskeyjam.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)

akta.pro primary industry

Live Music Bars & Venues (CRANACAH)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Live music events
• Country music concerts
• Artist showcase platform
• Live entertainment series
• Music event production

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Event Revenue: Primary revenue from hosting live music events. Most Monday night shows are free to attend, with special events potentially ticketed. Revenue generated through venue partnerships, ticket sales for larger events, and artist performance fees.
2. Sponsorships: Corporate sponsorship deals with brands including MAPCO (convenience store chain sponsor), Red Bull (multiple event partnerships), and other brand partners. Sponsors receive visibility at events and integration with artist performances.
3. Merchandise Sales: Online merchandise store selling Whiskey Jam branded apparel and goods. Revenue from direct-to-consumer e-commerce sales through store.whiskeyjam.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Whiskey Jam is a Nashville-based live music event company that produces and hosts recurring country and Americana music showcases, anchored by a free weekly Monday night show that has run consecutively for over 1,000 nights at Dierks Whiskey Row. The company supplements its live events with corporate-sponsored concert series, branded merchandise sold through its own e-commerce store, and an artist-interview podcast distributed on Apple Music.

Product overview

Whiskey Jam is a Nashville-based live music events company that operates primarily as a concert series and event platform. The core offering is a Monday night live music show (Whiskey Jam Live Music Events) that has run for over 1,000 consecutive nights, featuring emerging and established country artists. The company also produces seasonal outdoor concert series, hosts The Ward Guenther Show on Apple Music featuring artist interviews and performances, and operates a merchandise e-commerce store. The portfolio centers on providing performance opportunities for artists and live music experiences for audiences in Nashville.

Differentiator

Problem solved

Functional benefit

Products and services

• Whiskey Jam Live Music Events Recurring live music showcase series in Nashville featuring emerging and established country and Americana artists; the flagship Monday night show has run consecutively for over 1,000 nights at Dierks Whiskey Row. Free admission for most events.
• Whiskey Jam Outdoor Concert Series Seasonal outdoor concert series featuring country music artists, operated in partnership with WME, Grand Ole Opry, and sponsors such as MAPCO Express; expands Whiskey Jam programming beyond the Monday night flagship show.
• The Ward Guenther Show Apple Music-exclusive audio program featuring songs and interviews with Whiskey Jam alumni artists, hosted by founder Ward Guenther.
• Whiskey Jam Merchandise Store Direct-to-consumer e-commerce store selling Whiskey Jam branded apparel and accessories (hats, shirts, memorabilia) at store.whiskeyjam.com.

Quantifiable outcome

• 450+ #1 songs have been written or performed by WJ guests
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• CMA (Country Music Association)coreStrategic or Co-development Partner · 31 October 2024CMA partnered with Whiskey Jam for the Artist Academy, supporting emerging artist development and providing industry education opportunities.
• BillboardcoreGTM or Marketing Partner · 2 October 2024Billboard partnered with Red Bull and Whiskey Jam for Red Bull Jukebox debut Nashville show featuring Brothers Osborne and Shaboozey.
• Premier LeagueminorGTM or Marketing Partner · 28 March 2024Premier League hosted a Nashville weekend warm-up event with Whiskey Jam, bringing country music culture to international soccer audiences.
• Red Bull ShowruncoreStrategic or Co-development Partner · 15 October 2023Whiskey Jam partnered with Red Bull Showrun for their Nashville racing event, combining motorsports entertainment with live country music.
• WME (William Morris Endeavor)coreChannel Partner/ Reseller/ Distributor · 30 May 2023WME partnered with Whiskey Jam for an outdoor concert series featuring Nate Smith, Dylan Scott, Corey Kent and other artists, expanding WJ's reach through WME's booking and promotion network.
• Grand Ole OprycoreStrategic or Co-development Partner · 25 May 2023Whiskey Jam teamed up with Grand Ole Opry for the Opry Plaza Summer Concert Series, bringing WJ-style shows to the iconic Opry venue and expanding audience reach.
• MAPCOcoreGTM or Marketing Partner · 2 February 2023MAPCO Express convenience store chain serves as a sponsor for the Nashville Whiskey Jam Concert Series. Provides financial sponsorship and brand visibility for Whiskey Jam events.
• Old DominionminorGTM or Marketing Partner · 13 October 2022Whiskey Jam served as opening act support partner for Old Dominion's 2023 No Bad Vibes Tour, performing at multiple tour stops alongside the established country band.
• AgAmericaminorGTM or Marketing Partner · 30 September 2022AgAmerica and Whiskey Jam teamed up to celebrate National Farmer's Day, sharing the soundtrack of the American farmer through special event programming.
• HixtapeminorStrategic or Co-development Partner · 1 August 2022Whiskey Jam partnered with Hixtape for their inaugural live event, combining Hixtape's country music brand with Whiskey Jam's event production expertise.
• Ryman AuditoriumcoreStrategic or Co-development Partner · 27 July 2021Whiskey Jam celebrated their 10-year anniversary with a sold-out show at the historic Ryman Auditorium, Nashville's most iconic music venue.
• CNBCminorGTM or Marketing Partner · 30 December 2020Featured in CNBC's 'Streets of Dreams With Marcus Lemonis' series, providing national media exposure and credibility as a notable Nashville business.
• BonnaroominorStrategic or Co-development Partner · 2 August 2017Whiskey Jam brought their programming to Bonnaroo 2019 festival, expanding their brand to the larger festival audience.
• Red BullcoreGTM or Marketing PartnerRed Bull is a key partner through multiple initiatives including Red Bull Jukebox events and Red Bull Showrun. Provides high-profile event production support and brand amplification for Whiskey Jam.
• Dierks Whiskey RowcoreStrategic or Co-development PartnerDierks Whiskey Row serves as Whiskey Jam's home venue since October 2023. Provides physical venue space, brand alignment with Dierks Bentley's whiskey brand, and cross-promotional opportunities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Listening Room Cafe: Nashville songwriter venue that hosts curated original-music performances multiple nights per week. Comparable to Whiskey Jam in target audience (industry professionals, songwriters, country fans), business model (ticketed/free shows), and role as a Nashville A&R hotspot.
• BMI Songwriters Series: A touring songwriter showcase platform operated by performing rights organization BMI. Comparable as a curated songwriter showcase series that travels to industry events and gives emerging writers exposure to publishers and labels, similar to Whiskey Jam's role in Nashville.
• The Bluebird Cafe: Iconic Nashville songwriters venue hosting nightly original-music showcases for emerging and established country/Americana artists. Directly comparable as a Nashville-based proving ground for songwriters with a similar artist-development and audience-discovery value proposition.
• Song Suffragettes: A Nashville-based weekly songwriter showcase dedicated to female country artists. Comparable in format (recurring curated songwriter showcases in Nashville venues) and target audience (industry + fans), though narrower in artist focus.
• 3rd and Lindsley: Nashville live music venue and restaurant hosting touring and local songwriters. Comparable as a Nashville venue pairing food and beverage service with curated original-music performances for both fans and industry audiences.
• Exit/In: Historic Nashville live music venue known for showcasing emerging artists across rock, country, and Americana. Comparable as an established Nashville venue serving both emerging artists and dedicated local music fans in an on-premise alcohol setting.
• The Basement East (and The Basement): Long-running Nashville independent live music venues hosting emerging and established artists. Comparable as a Nashville live music venue attracting country/Americana acts, with similar artist-development dynamics and a grassroots audience base.
• Brooklyn Bowl Nashville: Live music venue and bowling alley concept with multiple locations. Comparable as a live music + on-premise alcohol venue hosting touring and emerging artists, with a similar blend of entertainment, food/beverage, and live performances.

Broad incumbents

• Grand Ole Opry: The iconic Nashville weekly country music showcase and venue. Comparable as a long-running Nashville country music showcase series (and a current Whiskey Jam partner), though at much larger scale and institutional ownership.
• Country Thunder Music Festivals: Multi-day country music festival operator with locations across the US and Canada. Comparable as a country music live event brand that produces large-scale performances, sponsorships, and partner activations — a scaled-up counterpart to Whiskey Jam's live programming model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WhiskeyJam
• Instagraminstagram.com/whiskeyjam
• TikToktiktok.com/@whiskeyjamofficial
• LinkedInlinkedin.com/company/whiskeyjam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiskey Jam