Wisconsin State Golf Association

What Wisconsin State Golf Association does

The Wisconsin State Golf Association (WSGA) is a 501(c)(6) nonprofit organization founded in 1901 that serves as the official USGA-licensed administrative body for amateur golf in Wisconsin. The association provides official handicap indexing through the World Handicap System, organizes over 80 annual tournaments and championships across men, women, and juniors of all skill levels, and operates a 200+ member club network throughout the state. Headquartered in West Allis, Wisconsin, WSGA is led by Executive Director Rob Jansen and a small full-time staff of approximately 8 personnel augmented by seasonal support, with governance provided by a Board of Directors including President Dan Stolper and multiple Vice Presidents.

WSGA's product portfolio centers on member services delivered through a hybrid direct-to-consumer and club-mediated distribution model. Core offerings include the WSGA Mobile App (iOS/Android) for handicap lookup, score posting, and tournament information; tournament management built on the BlueGolf platform; the Wisconsin Golfer digital magazine; the Rules School podcast; and the Online Course Directory. The association runs the Youth on Course program (lifetime access for juniors to play $5 rounds at 30+ Wisconsin courses) and the newly launched Team Wisconsin elite junior program under the USGA's USNDP. All handicap infrastructure is delivered through the USGA GHIN system, and there is no proprietary AI/ML technology layer.

The revenue model is subscription-based, funded primarily by membership dues: $50/year for individual members, $40/year for Youth on Course, $200/year for club members with course affiliation, and $50/year for non-real-estate clubs. Generated revenue is supplemented by tournament entry fees, event sponsorships (e.g., Sendik's Foundation outing), and a separate 501(c)(3) charitable affiliate, the WSGA Foundation, Inc., established in 2005, which has raised over $1,000,000 cumulatively to support high school golf grants and youth access. Go-to-market is direct-to-consumer via online registration and in-person enrollment at member clubs, with marketing executed through Wisconsin.Golf website, monthly magazine, weekly email digest, four social channels, and a podcast. The association is governed under Wisconsin law with exclusive jurisdiction in Milwaukee County.

Name

Wisconsin State Golf Association

Legal name

Wisconsin State Golf Association

Website

https://wsga.org

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin State Golf Association is a 501(c)(6) nonprofit founded in 1901 that serves as the USGA-licensed administrator of amateur golf in Wisconsin. It provides handicap indexing, organizes 80+ annual tournaments, and serves 200+ member clubs and thousands of individual golfers across the state.

Ownership category

akta.pro rank

Product category

Golf Association Services

NAICS

Golf Courses and Country Clubs (71391), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf association services
• Amateur golf tournaments
• Handicap index services
• Golf course rating
• Junior golf programs

Headquarters

HQ city

West Allis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Annual membership fees collected from individual golfers. Online registration costs $50 for the 2026 season, valid through December 31, 2026. In-person renewals through member courses vary by club.
2. Youth on Course Membership: Annual Youth on Course membership at $40, providing $5 or less golf access at participating courses, WSGA handicap, and tournament eligibility.
3. Club Membership Dues: Club membership fees: $200 annual dues for clubs with golf course affiliation, $50 annual dues for clubs without real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Wisconsin State Golf Association is a 501(c)(6) nonprofit amateur golf association that provides official USGA-licensed Handicap Index services, organizes over 80 annual tournaments and championships, performs USGA-compliant course rating, and delivers youth golf development programs (Youth on Course and Team Wisconsin) to Wisconsin golfers and golf clubs. It complements these services with member publications (Wisconsin Golfer magazine, Rules School podcast, annual Yearbook and Course Directory), a mobile app for handicap lookup and score posting, and a charitable foundation supporting high school golf.

Product overview

The Wisconsin State Golf Association offers a comprehensive suite of golf-related products and services centered around handicap management, tournament operations, and member engagement. The core offerings include the WSGA Mobile App (iOS/Android) for handicap lookup and score posting, the official Handicap Index service through the World Handicap System, tournament management for over 80 annual events and championships, and the Wisconsin Golfer digital magazine. Additional services include the Rules School podcast for golf education, Youth on Course Wisconsin for junior golfer access at reduced rates, Team Wisconsin for elite junior development, an online course directory, and the annual Wisconsin Golf Yearbook and Course Directory. The organization serves Wisconsin's golf community through its 200+ member clubs, providing handicapping, competitions, rules education, and junior golf development programs.

Differentiator

Problem solved

Functional benefit

Brands

• Wisconsin Golfer: Official monthly digital publication of the Wisconsin State Golf Association featuring Wisconsin golf news, tournament coverage, and lifestyle features.
• Youth on Course Wisconsin
• Wisconsin.Golf
• Team Wisconsin

Products and services

• WSGA Mobile App

Quantifiable outcome

• Over 10,000 Youth on Course rounds played by juniors in Wisconsin in 2024
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wisconsin PGAcoreStrategic or Co-development Partner · 1 January 2025The Team Wisconsin Committee is comprised of representatives from the Wisconsin State Golf Association and Wisconsin PGA. Together they manage the State Junior Team program as part of the USGA's U.S. National Development Program (USNDP), selecting up to 8 boys and 8 girls for Team Wisconsin annually.
• Sendik'sminorGTM or Marketing PartnerSendik's sponsors the 16th Annual WSGA Foundation Golf Outing scheduled for September 15, 2025 at Oconomowoc Golf Club. In 15 years, over $1,000,000 has been raised through this event.
• StrackaLineminorGTM or Marketing PartnerWSGA members receive a 20% discount on StrackaLine yardage books and greens guides through a partnership. StrackaLine provides USGA compliant greens guides and complete tee-to-green measurements for championship host courses.
• USGA (U.S. National Development Program)coreStrategic or Co-development PartnerWSGA participates in the USGA's U.S. National Development Program (USNDP), launching Team Wisconsin as a State Junior Team that expands the pipeline for elite local golfers into the national development program.
• Youth on Course (National Organization)coreStrategic or Co-development PartnerYouth on Course is a 501(c)3 nonprofit providing youth access to golf for $5 or less. WSGA launched Youth on Course in Wisconsin, with over 30 participating courses and 10,000+ rounds played in 2024.
• USGA (GHIN)coreTechnology or IntegrationWSGA is the only authorized golf association in Wisconsin licensed by the USGA to utilize the World Handicap System. GHIN (Golf Handicap Information Network) system provides handicap indexing and member management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Illinois State Golf Association: Neighboring state golf association administering USGA handicaps, amateur championships, junior programs, and club services. Highly comparable in scope, mission, and member structure to WSGA.
• Ohio Golf Association: Mid-sized state golf association in a nearby Midwest market with parallel services: USGA handicapping, amateur championships, junior golf initiatives, and club membership programs.
• Michigan Golf: State golf association in a neighboring Great Lakes market, offering handicap administration, amateur tournaments, junior programs, and member benefits with a similar nonprofit structure to WSGA.
• Carolinas Golf Association: Large regional amateur golf association offering handicapping, championships, and member services across multiple states. Comparable scale and operational model to WSGA, but with multi-state scope.
• Minnesota Golf Association: State-level amateur golf association serving Minnesota. Operates the same USGA-licensed handicap services, tournaments, and youth development model as WSGA, making it the most direct structural and operational peer.
• Florida State Golf Association: Large state golf association with year-round operating season, administering handicaps, amateur championships, and junior programs. Useful comparable for scale and event density, though climate advantage differs materially from WSGA.
• Indiana Golf: State-level golf association operating in a neighboring Midwest geography with comparable services including USGA handicapping, championship tournaments, and member club programs.
• Wisconsin PGA: State-level professional golf association co-governing Team Wisconsin with WSGA. Comparable in mission scope (golf governance in Wisconsin) but serves PGA professionals rather than amateur members, making it a complementary rather than competing peer.

Broad incumbents

• USGA (United States Golf Association): National governing body that licenses WSGA to administer the World Handicap System and partners on the U.S. National Development Program. Operates broadly across all state associations rather than competing in any single state.
• Youth on Course: National 501(c)(3) nonprofit that partners with WSGA to deliver the Wisconsin Youth on Course program. Operates broadly across multiple states as the umbrella organization for subsidized junior golf access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wsgagolf
• YouTubeyoutube.com/wigolfassoc
• Facebookfacebook.com/WSGAGolf
• Instagraminstagram.com/wsgagolf
• LinkedInlinkedin.com/company/wsgagolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin State Golf Association