What Wine&Earth does

Wine&Earth is a UK-based, B-Corp certified direct-to-consumer wine merchant operating from Guildford, Surrey. The company curates and sells a portfolio of more than 300 organic, biodynamic, and sustainable wines sourced from family-run estates across 12 countries, including England, France, Italy, Spain, Germany, Portugal, the USA, Chile, Argentina, South Africa, New Zealand, and Australia. It sells through a Shopify-powered online store to UK conscious wine consumers, offering individual bottles from £5.75 to over £200, value mixed cases at £79 for six bottles, premium Cellar Collections at £200 for 12 bottles, celebration and gift sets, and a subscription-based Organic Wine Club delivering quarterly curated cases at 10% off. A dedicated Corporate Gifting service serves businesses, and the company curates wine lists for The Eden Project as a flagship reference client.

The underlying technology is a standard Shopify e-commerce platform augmented by two proprietary assets. The first is a three-tier Sustainability Rating System (Up & Coming 1*, Moving On Up 2*, Pioneer 3*) that scores vineyards on biodiversity, irrigation, chemical use, employee benefits, soil health, and regenerative practices, drawing on independent certifications such as the Soil Association, Demeter, and Vegan.org. The second is a Wine Miles Carbon Calculator that performs life-cycle greenhouse gas assessments and offsets unavoidable emissions via Gold Standard carbon offset schemes. Free carbon-neutral delivery is offered nationwide from a £200 order threshold, using bicycle couriers in central London, electric vehicles, and offsets for the remainder.

Revenue is generated through three streams: direct transactional sales of individual bottles and mixed cases, recurring subscription revenue through the Organic Wine Club, and episodic corporate gifting contracts. The company markets through content (The Grapevine blog), email acquisition with a 10% first-order discount, organic SEO, and visual social channels. It holds B-Corp certification and Trademark Surrey Hills accreditation, positioning itself within a small group of B-Corp certified UK wine merchants.

Name

Wine&Earth

Legal name

Wine&Earth

Website

https://wineandearth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine&Earth is a UK-based, B-Corp certified direct-to-consumer wine merchant offering 300+ organic and biodynamic wines from family-run estates across 12 countries via an online store, subscription club, and corporate gifting service.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Organic wine retail
• Sustainable wine merchant
• Biodynamic wine sales
• Wine subscription service
• Carbon neutral delivery

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Retail sales of individual wine bottles and mixed cases through their e-commerce platform. Revenue generated from one-time purchases of bottles ranging from £5.75 to £200+.
2. Wine Subscription: Organic Wine Club subscription service offering quarterly curated mixed cases with 10% savings. Provides recurring revenue through subscription model with flexible frequency options.
3. Corporate Gifting: Corporate gifting services for businesses seeking sustainable wine options for clients and employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wine&Earth is a UK-based B-Corp certified wine merchant that curates and sells over 300 organic, biodynamic, and sustainable wines from family-run estates across 12 countries through its Shopify-powered online store. The company offers individual bottles, themed mixed cases (Cellar, Value, and Celebration collections), wine gifts, discounted bin-ends, and a quarterly Organic Wine Club subscription with 10% savings and carbon-neutral UK delivery.

Product overview

Wine&Earth is a B-Corp certified UK wine merchant offering a curated portfolio of over 300 sustainable, organic, and biodynamic wines from family-run estates worldwide. The core offering includes individual bottle purchases across various wine styles (sparkling, white, rosé, red, orange, honey, fortified) organized by grape variety, country, and region. The company provides subscription services through its Organic Wine Subscription, curated mixed cases (Cellar Collections and Value Collections), wine gifts, and discounted bin-end wines. All products are rated using a proprietary three-tier sustainability rating system. Free carbon-neutral delivery is offered, primarily from a £200 threshold.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine&Earth Wine Collection A curated portfolio of over 300 ethical, sustainable wines sourced from family-run wine estates across 12 countries, organised by wine style, grape variety, country, region, price, and sustainability criteria, including organic, biodynamic, vegan-friendly, and low-sulphite options.
• Organic Wine Subscription Quarterly subscription service delivering curated sustainable mixed cases with 10% savings versus one-time purchase, with flexible frequency and the ability to pause or cancel at any time.
• Mixed Wine Cases Curated multi-bottle cases including Cellar Collections (12 quality sustainable wines for £200 with free carbon-neutral delivery), Value Collections (6 sustainable bottles for £79), and Celebration 6-Case gift sets, available in reds-only, whites-only, or mixed configurations and updated seasonally.
• Flagship Producers Collection Curated producer-by-producer range spotlighting flagship partners: Frerejean Frères (Champagne, France), Terra Remota (Catalonia, Spain), Hedges Family Estate (Washington, USA), Authentique Wine Cellars (Oregon, USA), and Carus Vini (Tuscany, Italy).
• Wine Gifts Ethical and sustainable wine gift options for wine lovers and businesses, including curated gift sets and a dedicated corporate gifting service for client entertainment and employee rewards.
• Bin Ends Discounted last-stock wines offering value pricing on remaining bottles of otherwise full-priced sustainable wines.

Quantifiable outcome

• Shipping an organic New Zealand wine to UK is better than a locally produced conventional wine on average, accounting for 4-14% uplift vs 15% decrease from organic production

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship.

• The Eden ProjectflagshipStrategic or Co-development PartnerWine&Earth curates wine lists for The Eden Project, one of the UK's most renowned visitor attractions focused on environmental education and sustainable living. This partnership validates their positioning as a trusted sustainable wine supplier for high-profile eco-conscious organizations.
• Frerejean FrèresflagshipStrategic or Co-development PartnerFeatured as a Flagship Producer - quality small-batch Champagne house from France, featured prominently on the website as a curated partner.
• Terra RemotaflagshipStrategic or Co-development PartnerFlagship Producer from Catalonia featuring outstanding organic Catalan wines. Showcased as a key partner in their curated portfolio.
• Hedges Family EstateflagshipStrategic or Co-development PartnerFlagship Producer from Washington State, USA, offering flawless biodynamic wines. Featured as a cornerstone of their American wine selection.
• Authentique Wine CellarsflagshipStrategic or Co-development PartnerFlagship Producer from Oregon specializing in skin-contact and orange wines. Featured as a unique addition to their portfolio.
• Carus ViniflagshipStrategic or Co-development PartnerFlagship Producer from Tuscany specializing in organic Chianti and Tuscan wines. Showcased as a key Italian wine partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waitrose Cellar: Online wine arm of UK grocer Waitrose, offering a deep range including organic and Fairtrade lines. Competes with Wine&Earth for the UK conscious-consumer segment via convenience, trust and grocery-scale logistics, though without the boutique-only sustainability angle.
• The Wine Society: Long-established UK wine membership club offering curated wines to consumer members. Overlaps with Wine&Earth on the subscription/membership mechanic and curated UK consumer base, but operates as a broad-line wine merchant rather than sustainability-only.
• Majestic Wine: UK wine retail incumbent with nationwide delivery and an increasingly broad organic/sustainable range. Overlaps with Wine&Earth on product category, customer base and online delivery, but competes across a much wider portfolio rather than focusing exclusively on sustainable wines.

Direct peers

• Virgin Wines: UK DTC wine merchant with a subscription-led model and curated mixed cases. Highly comparable in business model and customer segment, though with broader mass-market positioning rather than a sustainability-only focus.
• Borough Wines: Independent London-based wine merchant with a sustainability-focused, low-intervention portfolio and in-person shops. Compares closely to Wine&Earth on curation philosophy, sustainability emphasis and UK specialty positioning, but is physical-first rather than pure DTC.
• Laithwaites: One of the UK's largest direct-to-consumer wine merchants with a subscription/wine-club model very similar to Wine&Earth. Comparable on GTM (DTC + subscription), customer base (UK wine enthusiasts), and breadth of curated portfolio, though at much larger scale and without the explicit sustainability-only positioning.
• Real Wines: UK specialist merchant focused on organic, biodynamic and natural wines. Closely comparable on product curation (organic/biodynamic focus) and target consumer (conscious wine drinkers), making it one of Wine&Earth's most direct competitive analogues in the niche.

Others

• Oddbox: UK DTC subscription service for surplus/ethical produce with a strong sustainability narrative. Adjacent rather than directly competitive — they share the sustainability-DTC playbook and target consumer in the UK, but operate in food rather than wine.
• Sipsmith: UK premium drinks brand with sustainability and craft credentials. Not a direct competitor, but a comparable UK premium alcoholic-beverage brand using sustainability storytelling and DTC channels to differentiate in a category otherwise dominated by global incumbents.

Emerging players

• Abel & Cole: UK DTC subscription retailer for sustainable, organic groceries with an alcohol range. Comparable on the sustainable-DTC-subscription model and the UK conscious-consumer segment, though wine is an extension of a broader grocery offering rather than the core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wineandearth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine&Earth