Het Klantenbedrijf

What Het Klantenbedrijf does

Het Klantenbedrijf is a Netherlands-based B2B learning and development specialist founded in 2011 and headquartered in Alblasserdam. The company designs and delivers customized ("maatwerk") training, workshops, coaching, and learning events for enterprise clients across nine verticals, with its primary specialization in the automotive sector (OEMs, importer networks, and large dealer groups). It also serves banking and insurance, retail, leisure, ICT/telecom, business services, government, e-commerce, and technical/industrial clients, operating exclusively within the Dutch market. Delivery is carried out by a fixed bench of more than 20 senior trainers supported by a small backoffice, using a consultative enterprise field-sales motion that begins with an advisory conversation before scoping a tailored training proposal.

The company's product surface spans 15 training categories, including Management, Sales, Customer Experience (Klantbeleving), Account Management, Contact Center, Team Development, Marketing, Personal Leadership, HR, Automotive-specific programs, Serious Games, Learning Events, Verbetertrajecten (multi-phase improvement trajectories), Meetinstrumenten (assessment instruments), and end-to-end Academy setup. Its underlying technology stack is centered on certified psychometric and behavioral profiling tools — Insights Discovery, DISC, TMA, MBTI, and Management Drives — layered with proprietary methodologies such as the Mystery Scan framework (mystery visits, calls, mails) and codalized learning formats including the Sales-in-Zicht board game, Service Game, Quizzical, Customer Games, and Electrifying Experience events.

The business model is professional-services based: quote-based, scope-driven pricing with no publicly disclosed rates; engagement types range from one-off training sessions and learning events to multi-month Verbetertrajecten improvement programs and recurring Academy managed services. The GTM motion is relationship-driven, built on a curated customer base that includes named enterprise references such as Rabobank (two regions), Opel Nederland, Stellantis Academy, Ford Nederland, FCA Netherlands, Hyundai BeLux, Louwman & Parqui, Broekhuis, Pala Group BMW/MINI, Stern, Obvion, Rijksvastgoedbedrijf, and Ardoer. On 1 November 2022, Het Klantenbedrijf merged with TTA International, a larger learning and development specialist, and continues to operate under its own brand within the group; the parent group has not publicly disclosed the transaction value.

Name

Het Klantenbedrijf

Legal name

Het Klantenbedrijf

Website

https://hetklantenbedrijf.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Klantenbedrijf is a Netherlands-based B2B learning and development firm delivering customized sales, service, and customer-experience training to enterprise clients, with primary specialization in the automotive sector and operations across nine verticals. It was acquired by TTA International in November 2022.

Ownership category

akta.pro rank

Product category

Corporate Training and Learning & Development Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Sales training services
• Customer experience training
• Learning development consulting
• Automotive dealer training
• Management development programs

Headquarters

HQ city

Alblasserdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Services: Customized training programs delivered to organizational teams, covering sales, service, management, and personal development topics. Training is delivered by senior trainers with practical experience.
2. Learning Events: Innovative learning events including product introductions, brand experiences, customer games, and Quizzical formats. These are often large-scale, multi-day events for dealer networks or entire organizations.
3. Verbeter trajecten (Improvement Trajectories): Comprehensive improvement programs combining assessment, training, coaching-on-the-job, and measurement tools. These are multi-phase engagements with organizations.
4. Assessments and Profiling: Psychometric assessments including Insights Discovery, DISC, TMA, and mystery scans. Sold as standalone instruments or integrated into broader training programs.
5. Academy Setup and Facilitation: Full-service Academy development including LMS setup, content development, learning paths, and ongoing management. Offered as an end-to-end service for organizations wanting an internal training academy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Het Klantenbedrijf is a Dutch Learning & Development firm that delivers customized (maatwerk) training, workshops, coaching, and improvement programs to organizations across multiple verticals including automotive, banking, insurance, retail, and government. The company sells a portfolio of 15 training categories covering sales, customer experience, account management, contact center, management, team development, personal leadership, HR, marketing, and automotive-specific skills, complemented by assessment instruments, serious games, learning events, and end-to-end Academy setup services.

Product overview

Het Klantenbedrijf is a training and learning & development services company offering a comprehensive portfolio of training programs and consulting services. The company provides 15 distinct training categories/programs including Management, Sales, Customer Experience (Klantbeleving), Account Management, Contact Center, Team Development, Marketing, Personal Leadership, HR, and Automotive training. Additionally, they offer specialized programs such as Serious Games (gamified learning experiences), Learning Events (interactive workshops), Verbetertrajecten (customized improvement trajectories), Meetinstrumenten (assessment instruments including personality profiling tools), and Academy setup services. Since November 1, 2022, the company has been part of TTA International, a large and reputable learning & development specialist. The company serves multiple sectors including automotive, retail, business services, leisure, ICT/telecom, banking and insurance, technology and industry, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Training

Quantifiable outcome

• Private Sales Event achieving 50% average conversion rate from appointments to orders
• +3 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TTA InternationalcoreStrategic or Co-development Partner · 1 November 2022Per November 1, 2022, Het Klantenbedrijf became part of TTA International, a large and reputable learning & development specialist. This merger brought together all facets of professional L&D under one organization, enabling access to impactful blended training programs, interactive live learning events, and complete Academy facilitation capabilities.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Global training and consulting firm providing leadership, sales performance, and customer loyalty programs with European delivery. Comparable to Het Klantenbedrijf's customer experience and sales training categories.
• Dale Carnegie Training: International training provider with a long-standing focus on sales, customer service, leadership, and presentation skills. Operates in the Netherlands and competes for similar enterprise training budgets.
• Korn Ferry: Global organizational consulting firm with a strong talent and learning practice in the Netherlands, offering leadership development, sales training, and assessment services comparable to Het Klantenbedrijf's portfolio.
• Cegos: Global corporate training and development group with operations across Europe including the Netherlands. Overlaps with Het Klantenbedrijf's sales, leadership, and customer experience training, but at international scale.
• NCOI Opleidingen: One of the largest Dutch corporate training providers, offering a broad catalogue of certified business, management, and professional development programs. Comparable categories to Het Klantenbedrijf but at significantly larger scale and broader reach.

Direct peers

• GITP: Dutch assessment and development firm offering psychometric tools, talent analytics, and training solutions. Comparable to Het Klantenbedrijf's certified psychometric practice (Insights Discovery, DISC, TMA, MBTI) and team development programs.
• TTA International: Parent company of Het Klantenbedrijf and a large Dutch L&D specialist offering blended training, live learning events, and Academy facilitation; the closest direct match for content, audience, and delivery model.
• Schouten & Nelissen: A large Dutch professional training and development provider offering extensive corporate learning programs across leadership, sales, and personal development, directly comparable to Het Klantenbedrijf's portfolio in the Netherlands.
• Boertien Vergouwen Overduin: Dutch executive education and corporate training provider serving organizations with leadership, management, and professional development programs, overlapping with Het Klantenbedrijf's senior and middle management offerings.

Emerging players

• Springest: Dutch training comparison and lead generation platform connecting organizations with training providers. Represents a different digital-led model that could compete for Het Klantenbedrijf's prospective enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/klantenbedrijf
• Facebookfacebook.com/hetklantenbedrijf
• LinkedInlinkedin.com/company/het-klantenbedrijf

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Klantenbedrijf