E-Motion
E-Motion is a 501(c)(3) nonprofit offering peer-led, movement-based grief support through in-person Movement Communities, Virtual Sacred Circles, and the Rx to Feel audio series, serving bereaved individuals, sports organizations, and community groups in 50+ U.S. cities.
- Company typePrivate
- Founded2023
- HeadquartersHanover, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What E-Motion does
E-Motion, Inc. is a 501(c)(3) nonprofit organization headquartered in Hanover, New Hampshire, founded in 2023 by Myra Sack following the death of her daughter Havi from Tay-Sachs disease. The organization delivers peer-led, movement-based grief support built on three pillars: movement, community, and ritual. Its core offering is the Grief Movement Community, an 8-to-10-week program of 8 to 20 grievers meeting in person with trained facilitators, now operating in more than 50 U.S. cities. Complementary programs include monthly Virtual Sacred Circles via Zoom and the Rx to Feel self-guided 12-session audio series distributed on Spotify, SoundCloud, and Insight Timer.
Beyond direct grief support for individuals, E-Motion provides grief literacy education, organizational training, and tragedy response services for teams, communities, and corporations. The Create the Space initiative, co-developed with Common Goal USA and FOX Sports, brings mental health training to professional athletes and youth soccer coaches, including during the 2024 Copa America and Euro tournaments. Partnerships with the New Balance Foundation, Parmenter Foundation, Athletes for Hope, Heartbreak Hill Running Company, and the Center for Healing and Justice Through Sport extend the organization's reach into philanthropy, athletics, and community health.
E-Motion operates as a donation- and grant-funded nonprofit; all programs are provided free of charge to participants, and no consumer pricing is charged for individual access. Revenue mechanics center on philanthropic contributions and institutional grants, with the only disclosed monetary inflow being a $30,000 New Balance Foundation grant in 2024. The organization's go-to-market combines community-led activation in cities, partner-amplified sports and corporate initiatives, and digital distribution of audio content, supported by storytelling through founder Myra Sack's memoir 'Fifty-Seven Fridays' and earned media in outlets including Boston Globe and Today.com.
E-Motion firmographics
Firmographics- Name
- E-Motion
- Legal name
- E-Motion Inc.
- Website
- https://emotion-mc.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-Motion is a 501(c)(3) nonprofit offering peer-led, movement-based grief support through in-person Movement Communities, Virtual Sacred Circles, and the Rx to Feel audio series, serving bereaved individuals, sports organizations, and community groups in 50+ U.S. cities.
- Ownership category
- akta.pro rank
E-Motion industry classification
Industry- Product category
- Grief Support Services
- NAICS
- Other Individual and Family Services (624190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industry
- Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
Keywords
Where E-Motion is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
E-Motion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Grants: E-Motion is a nonprofit organization (EIN: 93-3096933) funded primarily through donations and grants. The organization has received grants from the New Balance Foundation ($30,000) and partnerships with funding organizations like the Parmenter Foundation. Donations are accepted through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Movement Community - Free 8-10 week peer-led grief support program |
| Freemium | Monthly | Virtual Sacred Circles - Free monthly grief gatherings |
| Freemium | Pay-as-you-go | Rx to Feel Audio Series - Free self-guided grief support |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
E-Motion product offering
Product offeringCore offering
E-Motion is a nonprofit organization that delivers peer-led, movement-based grief support programs grounded in the pillars of movement, community, and ritual. Its core offering is the Grief Movement Community—an 8-to-10-week group experience for bereaved individuals—supplemented by monthly Virtual Sacred Circles, a self-guided "Rx to Feel" audio series, and grief literacy training for organizations and sports teams.
Product overview
E-Motion is a nonprofit organization offering a portfolio of grief support programs centered on the pillars of movement, community, and ritual. The core offerings include: the Grief Movement Community (peer-led, movement-based grief groups); Virtual Sacred Circles (monthly free virtual gatherings); and Rx to Feel (self-guided audio series for grievers). Supporting services include Grief Literacy Education & Training for organizations, Tragedy Response custom support, and Create the Space mental health retreats delivered in partnership with Common Goal and FOX Sports. The organization was founded by bereaved mom Myra Sack following the loss of her daughter Havi to Tay-Sachs disease.
Differentiator
Problem solved
Functional benefit
Products and services
- Grief Movement Community Peer-led, movement-based grief support groups for individuals who have experienced life-disrupting loss. The 8-to-10-week programs integrate movement, community, and ritual, with groups of 8-20 grievers meeting under a trained E-Motion Facilitator and culminating in shared-distance goals.
- Virtual Sacred Circles Free monthly virtual gatherings held via Zoom (first Wednesday at 9:04am EST and PST) where grievers honor a life-disrupting loss through a brief call-and-response ritual. Open to anyone globally with internet access.
- Rx to Feel Audio Series Self-guided 12-session audio series ("Finding Steadiness") designed to be listened to while in motion, addressing topics such as steadiness, integrating loss, and letting go. Available free on Spotify, SoundCloud, and Insight Timer.
- Grief Literacy Education & Training Training programs for organizations, teams, and communities that equip participants with language, frameworks, and tools to integrate a grief-informed approach, including one-off introductory sessions, intermediate workshop series, and customized programs.
- Tragedy Response Custom support services for organizations, teams, and communities navigating heartbreaking situations, beginning with urgent consultation and including drafting a custom plan for coping together.
- Create the Space Retreat Mental health initiative co-designed and led by E-Motion in partnership with Common Goal USA, FOX Sports, and Women in Soccer, bringing professional athletes and youth coaches together to prioritize mental health through movement, community, and ritual.
- Showing Up Trainings Emotional and grief literacy training focused on enhancing ability to discuss emotions and topics often ignored, including training on grief, death, mortality, and loss to equip learners to support all forms of suffering.
Quantifiable outcome
- Programs served hundreds of grievers in first year (2023)
- +3 more outcomes
Companies that use E-Motion
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
E-Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
E-Motion partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Athletes for HopecoreJoint book club initiative on grief and movement, reading 'Fifty-Seven Fridays' by Myra Sack. Four-session discussion series covering grief education, book discussions, and Sacred Circle reflections. Free and open to all participants.
- FOX SportscorePartner in Create the Space initiative, a first-of-its-kind mental health initiative in professional and grassroots soccer. FOX Sports announced nationwide youth soccer mental health training during UEFA Euro 2024 and CONMEBOL Copa America 2024 tournaments.
- Moosilauke VisionsminorPartnership to grow E-Motion's capacity for expanded programming supporting grievers everywhere. Moosilauke Visions develops and guides programs and wellness initiatives supporting families struggling with mental health, developmental, and substance use related conditions.
- Common Goal USAcoreCollaborative project creating the 'Create the Space' mental health initiative. E-Motion provides co-design and lead facilitation, bringing together professional athletes from the NWSL and youth coaches to prioritize mental health within soccer and society. Partnership with FOX Sports and BetterHelp.
- Women in SoccerminorPartnership for Create the Space Community Series devoted to mental health. Virtual workshops on 'Moving through Grief and Loss' led by E-Motion Founder Myra Sack, free and open to everyone.
- Heartbreak Hill Running CompanycoreProgram partner for inaugural Movement Community in Boston, MA. Located at 'mile 21' of the Boston Marathon route. Hosts weekly Movement Community gatherings.
- Metrowest YMCAminorPartner for 'Showing Up' grief and emotional literacy trainings with support from the Parmenter Foundation. Provides venue and organizational support for program delivery.
- Center for Healing and Justice Through Sport (CHJS)minorSupported the inaugural Movement Community in Boston, MA through partnership and funding. Organization focused on healing and justice through sport.
- Empty Arms Bereavement SupportminorPartnership for Movement Communities serving those who have experienced child, pregnancy, and infant loss. Current partnerships include Sturbridge, MA and Springfield, MA communities for bereaved parents.
- Courageous Parents NetworkminorBoard member Blyth Lord serves as Founder and Executive Director of Courageous Parents Network, which orients and empowers parents caring for children with serious medical conditions. Both organizations serve bereaved families.
- Grassroot SoccerminorBoard member Dr. Tommy Clark is Founder and CEO of Grassroot Soccer, which engages young people around health and life skills through sport.
- Soccer Without BordersminorProgram partner. Organization provides soccer programming for refugees and underserved youth globally.
- Boston Medical CenterminorProgram partner providing healthcare and community connections for E-Motion programs.
- TeamIMPACTminorProgram partner connecting children with serious illnesses with college sports teams. Aligns with E-Motion's community-building mission.
- Soccer in the StreetsminorAtlanta-based nonprofit partnering with E-Motion to lead design and delivery of Create the Space training series during Copa America tournament.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
E-Motion competitors and assessment
Company assessmentDirect peers
- Tragedy Assistance Program for Survivors (TAPS): TAPS is a leading U.S. nonprofit providing peer-based bereavement support, particularly for military families. Like E-Motion, it combines peer-led community programs with online resources and training for organizations, and serves as the closest direct peer in the grief-support nonprofit category.
- Modern Loss: Modern Loss is a media and community platform offering online grief support, storytelling, and resources. It overlaps with E-Motion in digital grief content (Rx to Feel audio series) and in building a public conversation around grief — directly comparable digital grief-support peer.
- The Dinner Party: The Dinner Party is a nonprofit that hosts peer-led gatherings for 20- and 30-somethings grieving the death of a parent, partner, sibling, or friend. Its community-driven, peer-facilitated model and age-targeted programming make it a strong direct peer to E-Motion's peer-led grief communities.
- The Compassionate Friends: The Compassionate Friends operates peer-led support groups for bereaved parents and siblings across the U.S. It is directly comparable to E-Motion's Movement Communities in the bereaved-parents segment and in its reliance on trained volunteer facilitators.
- What's Your Grief: What's Your Grief provides online grief education, articles, podcasts, and resources for both grievers and professionals. It parallels E-Motion's content-driven grief literacy approach and training-for-organizations positioning.
Others
- Calm: Calm is a leading mental-wellness app offering guided audio, meditation, and sleep content. Its self-guided audio library on grief, mindfulness, and emotional regulation overlaps thematically with E-Motion's Rx to Feel audio series.
- Peloton: Peloton's strength of combining movement with community and narrative-driven content parallels E-Motion's 'movement + community + ritual' positioning. It is an indirect thematic peer illustrating how integrated movement-and-community models can scale into enduring consumer brands.
Broad incumbents
- Hospice Foundation of America: HFA is a long-established nonprofit providing bereavement education, professional training, and public awareness around hospice and grief. As a broader incumbent in the bereavement space, it competes for similar donor, training, and awareness dollars as E-Motion.
- National Alliance for Children's Grief: NACG is a coalition advancing bereavement support for children and the organizations that serve them. Comparable to E-Motion's grief literacy training work and its reach into family-serving networks, though focused on a younger demographic.
- BetterHelp: BetterHelp is the largest online therapy platform and a Create the Space partner of E-Motion. It is a broad incumbent that competes for mental-health and grief-related attention and partner mindshare, and offers an alternative pathway for grievers seeking professional support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
E-Motion social profiles
Digital presenceE-Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Motion leadership team
Management profileNumber of profiles
Profiles4 records
E-Motion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Motion
What does E-Motion do?
E-Motion is a nonprofit organization that delivers peer-led, movement-based grief support programs grounded in the pillars of movement, community, and ritual. Its core offering is the Grief Movement Community—an 8-to-10-week group experience for bereaved individuals—supplemented by monthly Virtual Sacred Circles, a self-guided "Rx to Feel" audio series, and grief literacy training for organizations and sports teams.
Is E-Motion a public or private company?
E-Motion is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was E-Motion founded?
E-Motion was founded in 2023. It employs 1 to 10 people.
Where is E-Motion based?
E-Motion is headquartered in Hanover, Germany, in the Europe region.
How does E-Motion make money?
One revenue line is on record: donations and Grants.
Who are E-Motion's main competitors?
Direct peers on record are Tragedy Assistance Program for Survivors (TAPS), Modern Loss, The Dinner Party, The Compassionate Friends and What's Your Grief. Others are Calm and Peloton. Broad incumbents are Hospice Foundation of America, National Alliance for Children's Grief and BetterHelp.
Does E-Motion have an API?
No public API is recorded for E-Motion.
What industry is E-Motion in?
E-Motion's product category is Grief Support Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HSABAFAO, Volunteer & Companion Support Services (Hospice Volunteer Programs). Its NAICS code is 624190 and its SIC code is 8300.