Solar Pool Supply
Solar Pool Supply Inc. is a private California-based e-commerce retailer of solar pool heating systems, DIY installation kits, and proprietary thermal pool covers, serving U.S. residential pool owners and licensed installers through direct-to-consumer sales and a wholesale dealer network.
- Company typePrivate
- Founded-
- HeadquartersLakeside, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solar Pool Supply does
Solar Pool Supply Inc. is a private, California-based e-commerce retailer that sells solar pool heating equipment, DIY installation kits, thermal pool covers, and related plumbing and automation components to U.S. residential pool owners and licensed installers. The company operates a Shopify-hosted direct-to-consumer storefront at solarpoolsupply.com and generates revenue through one-time unit sales of physical goods at prices ranging from roughly $64 for entry-level pool covers to $1,300 for premium automation kits, supplemented by wholesale dealer accounts and a nationwide professional installer referral network. Headcount is 1-10 employees, the company is self-described as the nation's largest retailer of solar pool heating products, and there is no disclosed institutional funding or acquisition history.
The product portfolio is organized around two complementary categories. The solar heating line comprises proprietary brands SwimEasy (entry-level DIY kit, 15-20 year life expectancy), SwimJoy (industrial-grade DIY kit with lifetime limited warranty and high-wind mounting), NanoEdge (multilayered composite collector with nano graphitic inner tubes and MaxBlack absorption layer, claimed 40% higher heating performance), and SunLink Pro (Integrated Link Technology with built-in threaded union connections replacing traditional hoses and clamps). The thermal cover line is the GeoBubble family, comprising EnergyGuard (heating + algae inhibition), CoolGuard (summer cooling via reflective top surface), Sol+Guard (high-performance hybrid), and RaeGuard (silver-top heat retention with claimed up to 57% heat loss reduction). Supporting SKUs include Rocky's Reel System, Floating Leading Edge accessories, Pentair-branded valves and sensors, and manual/automated temperature control kits. GeoBubble, SwimEasy, SwimJoy, SunLink Pro, and NanoEdge are registered brand identities.
The go-to-market is a hybrid DTC/product-led growth model with channel partner support. Customers access free system design consultations, video tutorials, blog content, sizing guides, and DIY installation resources, with optional conversion to professional installation via a nationwide licensed installer network. The company fulfills orders through dual warehouses in San Diego, CA and Savannah, GA, ships throughout the contiguous U.S., Alaska, Hawaii, Puerto Rico, the U.S. Virgin Islands, and internationally via a FedEx Express International partnership. A separate B2B dealer partner program provides wholesale pricing and a dedicated dealer portal for licensed installers and contractors. PCI DSS Level 1 compliance is inherited through Shopify's certified infrastructure.
Solar Pool Supply firmographics
Firmographics- Name
- Solar Pool Supply
- Legal name
- Solar Pool Supply Inc.
- Website
- https://solarpoolsupply.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solar Pool Supply Inc. is a private California-based e-commerce retailer of solar pool heating systems, DIY installation kits, and proprietary thermal pool covers, serving U.S. residential pool owners and licensed installers through direct-to-consumer sales and a wholesale dealer network.
- Ownership category
- akta.pro rank
Solar Pool Supply industry classification
Industry- Product category
- Solar Pool Heating Equipment
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
- akta.pro secondary industries
- Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC) (EUAMABAL), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Solar Pool Supply is headquartered
LocationHeadquarters
- HQ city
- Lakeside
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Solar Pool Supply business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Solar Heating Equipment Sales: Primary revenue from selling solar pool heating panels, DIY kits, pool covers, and associated hardware directly to consumers and through dealer partners.
- Pool Automation & Controls: Sales of automated and manual temperature control systems, valves, sensors, and plumbing components for solar pool heating installations.
- Wholesale/Dealer Accounts: B2B revenue stream from dealer partners and installers who purchase at wholesale pricing for resale or installation services.
- Professional Installation Services: Referral fees and installer network revenue through connections to licensed installers for professional solar pool heating installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY Solar Pool Heater Kits - Entry Level |
| Unit Pricing | Pay-as-you-go | DIY Solar Pool Heater Kits - Premium |
| Unit Pricing | Pay-as-you-go | GeoBubble Pool Covers |
| Unit Pricing | Pay-as-you-go | Pool Valves & Automation Systems |
| Unit Pricing | Pay-as-you-go | Hardware & Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Solar Pool Supply product offering
Product offeringCore offering
Solar Pool Supply is a direct-to-consumer e-commerce retailer specializing in solar pool heating products. Its core offering comprises proprietary-brand DIY solar heating kits (SwimEasy, SwimJoy, NanoEdge, SunLink Pro), GeoBubble thermal pool covers (EnergyGuard, CoolGuard, Sol+Guard, RaeGuard), pool automation and temperature control systems, valves, sensors, and pool cover accessories, sold online with a supplemental B2B dealer/wholesale channel and a nationwide installer network.
Product overview
Solar Pool Supply is a retailer specializing in solar pool heating products and pool covers, offering a comprehensive portfolio of complementary products organized around two core categories: solar heating systems and thermal pool covers. The solar heating portfolio includes SwimEasy DIY kits (entry-level, 15-20 year life expectancy), SwimJoy industrial grade kits (high-wind mounting, lifetime warranty), NanoEdge multilayered collectors (40% more efficient, nano graphitic technology), and SunLink Pro kits (Integrated Link Technology for clamp-free installation). The GeoBubble pool cover line comprises EnergyGuard (algae-inhibiting), CoolGuard (summer cooling), Sol+Guard (high-performance), and RaeGuard (heat retention up to 57% reduction). Supporting products include Rocky's Reel System, automated and manual temperature control kits, Pentair valves and sensors, and replacement panels. Services include free system design consultations, a dealer partner program with wholesale pricing, and a nationwide professional installer network.
Differentiator
Problem solved
Functional benefit
Brands
- GeoBubble: Pool cover technology brand featuring EnergyGuard, CoolGuard, Sol+Guard, and RaeGuard product lines for heat retention, cooling, and solar pool coverage
- SwimEasy
- SwimJoy
- SunLink Pro
- NanoEdge
- EnergyGuard
- CoolGuard
- Sol+Guard
- RaeGuard
Products and services
- GeoBubble EnergyGuard Pool Cover
Quantifiable outcome
- Up to 85% solar energy conversion efficiency
- +3 more outcomes
Companies that use Solar Pool Supply
Customer profileSegments3 records
Ideal customer profiles3 records
Solar Pool Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Solar Pool Supply partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Solar Pool Supply competitors and assessment
Company assessmentBroad incumbents
- Rheem: Large HVAC and water-heating incumbent with gas and heat-pump pool heaters; broad incumbent competing for residential pool heating wallet share.
- Pentair: Large incumbent pool equipment manufacturer whose valves, sensors, and SolarTouch controller are carried by Solar Pool Supply; competes at the equipment-vendor layer and in adjacent pool heating categories.
- Hayward: Major pool equipment manufacturer offering heaters, controls, and automation; broad incumbent with overlapping residential pool heating and controls lines.
- Leslie's Pool Supplies: Largest US specialty retailer of pool supplies and equipment; broad incumbent competing for the same residential pool owner purchasing occasion via retail and online channels.
Direct peers
- SmartPool: Maker of solar pool covers, heating panels, and pool automation; competes in the same solar heating and pool-cover niches with similar DIY positioning.
- Fafco Solar: Long-established manufacturer and retailer of solar pool heating collectors and systems; directly comparable as a solar pool heating specialist with overlapping DIY and installer channels.
- Doheny's Water Solutions: Pool supplies retailer and installer with both online and B2B/trade channels; comparable in customer base and multi-channel pool equipment retailing model.
- In The Swim: Online retailer of pool supplies, heaters, and covers; directly comparable as a multi-channel pool equipment e-tailer targeting residential pool owners.
- SunHeater: Specialist in solar pool heating systems with direct-to-consumer sales; closely comparable in product type, customer segment, and DIY-led go-to-market.
Emerging players
- AquaCal: Specialist in heat-pump pool heaters; adjacent technology category that increasingly competes for the residential pool heating budget against solar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Solar Pool Supply social profiles
Digital presenceSolar Pool Supply compliance and trust
Trust signalCompliance1 record
Solar Pool Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Pool Supply leadership team
Management profileNumber of profiles
Profiles1 record
Solar Pool Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Pool Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Pool Supply
What does Solar Pool Supply do?
Solar Pool Supply is a direct-to-consumer e-commerce retailer specializing in solar pool heating products. Its core offering comprises proprietary-brand DIY solar heating kits (SwimEasy, SwimJoy, NanoEdge, SunLink Pro), GeoBubble thermal pool covers (EnergyGuard, CoolGuard, Sol+Guard, RaeGuard), pool automation and temperature control systems, valves, sensors, and pool cover accessories, sold online with a supplemental B2B dealer/wholesale channel and a nationwide installer network.
Is Solar Pool Supply a public or private company?
Solar Pool Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solar Pool Supply founded?
Solar Pool Supply was founded in -1. It employs 1 to 10 people.
Where is Solar Pool Supply based?
Solar Pool Supply is headquartered in Lakeside, United States, in the North America region.
How does Solar Pool Supply make money?
Four revenue lines are on record. Solar Heating Equipment Sales are the primary driver. The others are pool Automation & Controls, wholesale/Dealer Accounts and professional Installation Services.
Who are Solar Pool Supply's main competitors?
Broad incumbents on record are Rheem, Pentair, Hayward and Leslie's Pool Supplies. Direct peers are SmartPool, Fafco Solar, Doheny's Water Solutions, In The Swim and SunHeater. AquaCal is listed as an emerging player.
Does Solar Pool Supply have an API?
No public API is recorded for Solar Pool Supply.
What industry is Solar Pool Supply in?
Solar Pool Supply's product category is Solar Pool Heating Equipment. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics), with a secondary code of EUAMABAL, Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC). Its NAICS code is 42372 and its SIC code is 5200.