Heatstrip

What Heatstrip does

Heatstrip is a brand of Thermofilm Australia PTY LTD, a privately-held Australian company founded in 1988 and headquartered in Scoresby, Victoria. The company designs, manufactures, and distributes electric radiant heaters and gas heaters for indoor and outdoor applications, with the HEATSTRIP trademark registered globally. Its core technology uses infrared radiant heating to transfer heat directly to people and objects rather than heating ambient air, which the company positions as a structural advantage in outdoor and open indoor environments where convection heating fails due to air movement. The product portfolio spans multiple electric lines including Classic (2400W/3200W, IP55), Intense (2200W/3200W, IPX5, high-temperature), Enhance (German Schott glass front, IPX5), and the 2025-launched Max DC Commercial (4000W/6000W dual glass element), plus wall-mounted natural gas and portable LPG gas heaters. Selected models integrate Bluetooth and WiFi with Google Home and Amazon Alexa smart home ecosystems.

The business model is hardware sales distributed through a multi-tier channel: large national retailers, independent outdoor living and heating specialists, electrical wholesalers, and state/regional distributors in Australia and internationally. US operations are run through wholly-owned subsidiary AMD Direct in Huntington Beach, California, with warehousing in Huntington, Indiana. The company operates a Specifiers program providing CAD drawings and project support to architects, designers, builders, developers, and body corporates. Customers span four primary segments: residential homeowners seeking year-round outdoor entertaining capability, hospitality venues (restaurants, pubs, bars, cafes) looking to extend outdoor seating seasons, institutional/industrial users with high-ceiling or open facilities (yoga studios, warehouses, factories), and property developers specifying heating into new builds. Geographic markets served include Australia, North America, Europe, New Zealand, South Africa, and Asia. Thermofilm Australia operates as part of the Glen Dimplex Group corporate family, and Heatstrip is sold exclusively through authorized dealer networks with no direct-to-consumer online purchasing.

Name

Heatstrip

Legal name

Thermofilm Australia PTY LTD

Website

https://heatstrip.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Heatstrip (Thermofilm Australia PTY LTD) designs, manufactures, and distributes electric radiant and gas heaters for indoor and outdoor use, serving residential, hospitality, commercial, and industrial customers globally through authorized dealer networks since 1988.

Ownership category

akta.pro rank

Product category

Outdoor Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Electric radiant heaters
• Outdoor heating solutions
• Infrared heating products
• Patio and alfresco heaters
• Commercial infrared heaters

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heater Product Sales: Heatstrip generates revenue primarily from the sale of electric radiant heaters and gas heaters. Products range from residential models (Classic, Classic White) to commercial-grade units (Max DC Commercial, Intense). The product line includes both standard units and smart-enabled models with remote/app control. Prices are distributed through dealer networks rather than direct consumer sales.
2. Accessories and Spare Parts: Heatstrip sells accessories including mounting brackets, extension poles, flush mounts, and replacement parts. These are available through the same dealer network and include items like THHAC series flush mounts, ZBRAK mounting brackets, and replacement heating elements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Heatstrip designs, engineers (in Australia), and distributes electric radiant heaters and gas heaters for indoor and outdoor residential and commercial use. The product range spans residential models (Classic), high-output models for exposed areas (Intense), premium glass-front models (Enhance), commercial-grade dual-element heaters (Max DC), wall-mounted natural gas, and portable LPG gas heaters. Products are sold globally through a multi-tier authorized dealer network including national retailers, independent specialists, electrical wholesalers, and regional distributors.

Product overview

Heatstrip is a comprehensive range of indoor and outdoor heaters consisting of two main technology types: electric radiant heaters and gas heaters. The electric heater portfolio includes multiple product lines organized by power output and features: Classic (basic), Classic with Remote & App, Enhance (with German Schott glass), Intense (high-temperature for exposed areas), and Max DC (commercial-grade dual element). Both Classic and Intense are available in black and white color variants. The gas heater range includes wall-mounted natural gas and portable LPG models. All electric heaters are designed and engineered in Australia, featuring radiant infrared heating technology that directly heats objects and people rather than the air, making them ideal for outdoor spaces with air movement.

Differentiator

Problem solved

Functional benefit

Products and services

• Heatstrip Classic Premium quality electric radiant heater with a sleek, slimline design for protected outdoor and indoor applications. Available in 2400W and 3200W models with IP55 rating for weather resistance.
• Heatstrip Classic White Premium electric radiant heater with an off-white color and elegant design, intended for stylish outdoor areas. Available in 2400W and 3200W models.
• Heatstrip Classic with Remote & App Electric radiant heater with remote control, smartphone app, and smart home connectivity (Google Home and Amazon Alexa) via Bluetooth and WiFi. Available in 2400W and 3200W models for undercover protected outdoor areas and indoor use.
• Heatstrip Classic White with Remote & App Off-white electric radiant heater with app and remote control for undercover protected outdoor areas and indoor use. Smart home compatible via Bluetooth and WiFi. Available in 2400W and 3200W models.
• Heatstrip Enhance with Remote & App Slimline electric radiant heater with a smooth German Schott glass front. Features three heat levels, an adjustable 0–24 hour timer, remote control, smartphone app, and IPX5 rating. Available in 2400W and 3200W models.
• Heatstrip Intense with Remote & App High-temperature output electric radiant heater designed for exposed outdoor sites, high ceilings, and hard-to-heat applications. Features remote control, app, Google and Amazon smart home connectivity, Bluetooth, WiFi, and IPX5 rating. Available in 2200W and 3200W models.
• Heatstrip Intense White with Remote & App High-output all-white electric radiant heater for exposed outdoor sites and high ceilings, with remote, app, and smart home connectivity. Available in 2200W and 3200W models.
• Heatstrip Max DC Commercial Heater High-intensity infrared commercial heater with dual glass element design for exposed outdoor sites, high ceilings, and coastal applications. Suitable for permanent outdoor mounting. Available in 4000W and 6000W models with IPX5 rating.
• Heatstrip Wall Mounted Natural Gas Heater Stylish wall-mounted gas heater with a 4-tile commercial-quality ceramic burner, electronic ignition, and flame failure device. 34 MJ output with world-class wind protection rating. Model: X-DGR32WNG.
• Heatstrip Portable LPG Gas Heater Portable outdoor gas heater with 34 MJ 4-tile ceramic burner, electronic ignition, tilt safety switch, and in-built wheels. Uses a 9kg LPG bottle (not included).
• Heatstrip Accessories and Spare Parts Mounting brackets, extension poles, flush mounts, and replacement parts (including THHAC series flush mounts, ZBRAK mounting brackets, and replacement heating elements) sold through the authorized dealer network to support installation and maintenance of Heatstrip heaters.

Quantifiable outcome

• Enables outdoor entertaining 12 months a year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Glen Dimplex GroupminorOthersHeatstrip's parent company Thermofilm Australia PTY LTD is part of the Glen Dimplex Group, a larger corporate family. Glen Dimplex is mentioned in the privacy policy in context of data transfers to EU members of the group. This is a corporate parent relationship rather than a commercial partnership.
• AMD DirectcoreOthersAMD Direct is the US operating entity for Thermofilm Australia brands including HEATSTRIP and CrossRAY BBQs. Located at 14520 Delta Lane, Suite 105, Huntington Beach, CA 92647. Handles US sales, customer service, and compliance with US privacy regulations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunglo: US-based outdoor patio heater manufacturer with a range of propane and natural gas heaters, competing with Heatstrip's gas heater line in residential and commercial outdoor heating.
• Solaira: Manufacturer of infrared outdoor heaters for commercial and residential applications, competing directly with Heatstrip's radiant heating technology in the alfresco and patio heater category.
• Fire Sense: Outdoor heating products company offering patio heaters, fireplaces, and related accessories, competing with Heatstrip in the outdoor heating distribution channels, particularly through online and retail channels.
• Bromic Heating: Premium outdoor radiant heater manufacturer headquartered in Australia, directly competing with Heatstrip in the design-focused electric and gas outdoor heating category for residential and commercial/hospitality customers.
• AZ Patio Heaters: Mass-market outdoor patio heater brand offering propane, natural gas, and electric heaters, competing with Heatstrip in the value-to-mid-tier outdoor heating segment across residential and light commercial customers.
• Sunpak / Suntek: Manufacturer of infrared outdoor heaters including patio and wall-mounted models, directly competing with Heatstrip's electric radiant heater lineup for residential and commercial applications.

Regional players

• Infralia: European-based manufacturer of infrared radiant heaters for outdoor and industrial applications, competing with Heatstrip in the European market with comparable infrared heating technology.

Others

• Glen Dimplex: Corporate parent company of Thermofilm Australia (Heatstrip's parent), Glen Dimplex is a major international group in heating, ventilation, and refrigeration, providing corporate context but not a direct product competitor to Heatstrip.
• Dimplex: Brand under the Glen Dimplex group focused on electric heating solutions for residential and commercial applications, related to Heatstrip through shared corporate ownership with overlapping heating technology categories.

Broad incumbents

• Napoleon: Large established manufacturer of fireplaces, grills, and outdoor heating products including patio heaters, with a broader product portfolio and stronger distribution than Heatstrip but overlapping in outdoor heating solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heatstrip