Track Time Alerts

What Track Time Alerts does

Track Time Alerts, operated by Off Camber LLC and headquartered in Walworth, New York, is a purpose-built communication platform for High Performance Driver Education (HPDE), autocross, and club racing events. The system combines a web-based Admin Portal command center — featuring a drag-and-drop schedule builder, conflict detection, run group management, and one-click day copying — with native iOS and Android driver apps that deliver personal schedules, dynamic instructor/student pairings, and a live "Now on Track" dashboard. The underlying technical stack relies on enterprise message queues routed through Firebase Cloud Messaging to deliver instantaneous native push notifications to drivers' lock screens at zero per-message cost, with offline-aware error handling, debounced API calls, and optimized pagination to maintain reliability on the spotty cellular networks typical of racetrack environments.

The platform's commercial model is a pay-as-you-go event-day license at $49 per day for the entire organization, with the first event offered free and no subscriptions, per-driver fees, or per-message charges. Track Time Alerts pursues a product-led and community-led go-to-market, distributing through the App Store, Google Play, and a self-serve admin portal signup flow, and leveraging word-of-mouth within the HPDE enthusiast network. The product explicitly complements — rather than competes with — motorsport registration platforms, offering a 1-click MotorsportReg roster import and an in-development ClubReg API integration. Customer segments are vertical-specific: HPDE event organizers (primary), individual drivers and instructors, autocross event organizers, and club racing organizations, all served through a single unified product surface rather than differentiated SKUs.

Name

Track Time Alerts

Legal name

Off Camber LLC

Website

https://tracktimealerts.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Track Time Alerts is a purpose-built communication platform for HPDE, autocross, and club racing events, combining a drag-and-drop web scheduler for organizers with native iOS/Android push notifications for drivers at $49 per event day.

Ownership category

akta.pro rank

Product category

Motorsport Event Management Software

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

akta.pro secondary industry

Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking) (BPAAAHAC)

Keywords

• HPDE scheduling software
• Track day notifications
• Run group management
• Motorsport event software
• Driver alert platform

Headquarters

HQ city

Walworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Event Day Licensing: Track Time Alerts charges $49 per event day for the entire organization. This is a pay-as-you-go model where organizers purchase event days upfront when creating an event. There are no subscriptions, no per-driver fees, and no per-message charges. The pricing covers unlimited drivers, unlimited admin users, unlimited push notifications, and full platform access for that event day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Track Time Alerts is a purpose-built HPDE communication platform that replaces paper schedules, PA announcements, and SMS-based messaging at track days. It combines a drag-and-drop web-based administrator command center for building run groups and schedules with native iOS and Android mobile apps that deliver real-time push notifications, instructor/student pairings, and a live "Now on Track" dashboard directly to drivers and instructors. The platform is sold on a per-event-day basis at $49 per event day for the entire organization, with the first event free.

Product overview

Track Time Alerts is a unified HPDE communication platform comprising three integrated components: (1) the web-based Admin Portal/Command Center for event organizers to build schedules, assign run groups, and manage instructor/student pairings; (2) the native Driver Mobile App for iOS and Android delivering push notifications and live session dashboards to drivers; and (3) the Push Notification System that enables unlimited real-time, targeted broadcasts to drivers at zero per-message cost. The platform is designed exclusively for High Performance Driver Education (HPDE), Autocross, and Club Racing events, and integrates with MotorsportReg and ClubReg for roster management.

Differentiator

Problem solved

Functional benefit

Products and services

• Admin Portal / Command Center A web-based command center that enables event organizers to build event schedules using a visual drag-and-drop interface, assign instructors to run groups, manage time slots, detect scheduling conflicts, attach event documents, copy day schedules with one click, and broadcast push notifications to drivers. Administrators can export schedules to Excel and PDF. Targeted at HPDE event chairs, clubs, and motorsport organizations.
• Driver Mobile App Native iOS and Android mobile application for drivers and instructors. Delivers real-time push notifications, personal schedules, live instructor/student pairings with photos and contact info, a live 'Now on Track' dashboard showing which run group is currently on track, and session countdown alerts directly to the lock screen. Drivers can print or export their personal schedule.
• Push Notification System Native iOS and Android push notification infrastructure for delivering automated countdown alerts and manual announcements directly to specific run groups' lock screens. Operates through enterprise message queues for instantaneous, carrier-free delivery at no per-message cost. Push notification tokens are managed via Firebase Cloud Messaging.

Quantifiable outcome

• Drivers book next event before leaving the track when events run smoothly
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• MotorsportRegcoreTechnology or IntegrationMotorsportReg is a popular event registration and payment collection platform for motorsports. Track Time Alerts offers a purpose-built 1-click roster import that parses MotorsportReg's standard Ordered Inventory files, automatically mapping drivers to their run groups and building the organizer roster in seconds.
• ClubRegcoreTechnology or IntegrationClubReg is an event registration platform for racing clubs. Track Time Alerts is actively developing a direct API integration with ClubReg that will allow roster and run group assignments to sync automatically to the Track Time Alerts command center without needing to handle export files.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: General-purpose event registration and ticketing platform. Competes for the registration-side wallet share of motorsport organizers and could conceivably expand into organizer communications, though it lacks TTA's motorsport-specific scheduling workflows.
• MyRacePass: All-in-one motorsport platform combining event listings, registration, results, and driver profiles for dirt-track and short-track racing. Operates adjacent to TTA's HPDE/road-course niche and competes for organizer tooling budgets.
• Speedhive (MyLaps): Consumer-facing app from MyLaps (the dominant transponder/timing hardware vendor) that surfaces lap times and event results. Provides complementary but adjacent in-event data to TTA's scheduling/notifications layer.
• Cvent: Enterprise event-management platform with scheduling, attendee comms, and mobile event apps. Adjacent in functional capability to TTA's command-center-plus-mobile-app stack, though TTA's motorsport-specific UX and per-event-day pricing are differentiated.
• SportsEngine Motion / PlayOn: Large-scale sports-management platform (NBC Sports Next) used by youth/amateur sports organizations for scheduling, registration, and communications. Not motorsport-specific but covers overlapping organizer-tooling needs at greater scale.
• MotorsportReg: The dominant motorsport event registration and payment-collection platform for HPDE, autocross, and club racing. TTA is positioned as complementary today (1-click roster import), but MotorsportReg sits in the same organizer workflow and could move into live communications.

Emerging players

• Race Monitor: Live timing and scoring app for grassroots motorsport events including HPDE and club racing. Overlaps with TTA on real-time driver-facing information at the track, though Race Monitor focuses on lap times rather than schedule communications.

Direct peers

• ClubReg: Racing-club-focused registration platform with similar organizer workflows to MotorsportReg. TTA is building a direct API integration with ClubReg, indicating functional overlap in roster/run-group management that may evolve into competition.
• Rained Out: Mass-notification platform widely used by sports organizers for weather/status alerts via SMS, email, and push. Competes with TTA on the messaging side for organizers who want event-day comms, though without TTA's drag-and-drop scheduler or motorsport-specific workflow.
• TextCaster: Group SMS broadcast platform commonly adopted by sports leagues and event organizers to send mass texts. Directly competes with TTA's push-notification value proposition on the messaging dimension, particularly for organizers accustomed to SMS workflows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Track Time Alerts