What Vianor Norge does

Vianor Norge operates approximately 120 tire and car service centres across Norway, including both company-operated sites and franchised Vianor Partners locations. The chain is a Norwegian subsidiary of Nokian Tyres plc, the Finnish-listed tire manufacturer that also runs Vianor networks in Finland and Sweden; the combined Nordic group operates roughly 174 own service centres across the three countries. Core offerings include tire sales (with privileged supply from the Nokian parent), seasonal tire storage (tire hotels), wheel alignment, brake and oil service, and general vehicle maintenance.

The business serves two distinct customer segments. The B2C segment consists of Norwegian passenger-vehicle drivers making transactional tire and service purchases, with material seasonality tied to spring and autumn tire changeovers. The B2B segment consists of corporate fleet accounts — including heavy transport operators organized under NLF — operating on recurring service contracts. Pricing is transactional for consumer work and contracted for fleet accounts, and revenue mechanics combine per-visit service fees, product margin on tires, and recurring tire hotel subscription fees.

Growth is supported by an active footprint build. In 2025 the chain executed the Auto-Elektro acquisition (Kristiansund), an E-39 Service AS partnership along Norway's western corridor, a relocated and expanded Notodden centre, and a Morek heavy-transport warehouse. The NLF heavy-transport agreement was renewed in November 2025, and a strategic partnership with NAF (Norwegian Automobile Federation) was announced for June 2026, opening access to approximately 500,000 Norwegian drivers. Together these moves point to incremental network densification, fleet segment deepening, and customer-acquisition channel expansion rather than a step-change in business model.

Name

Vianor Norge

Legal name

Vianor AS

Website

https://vianor.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vianor Norge operates approximately 120 tire and car service centres across Norway, a subsidiary of Nokian Tyres Group, serving Norwegian consumers and commercial fleets with tire sales, seasonal tire storage, and vehicle maintenance services.

Ownership category

akta.pro rank

Product category

Tire and Auto Service Retail

NAICS

Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire retail services
• Car workshop services
• Tire storage services
• Automotive maintenance
• Fleet tire management

Headquarters

HQ city

Lillestrøm

HQ country

Norway

HQ region

Europe

Offices70 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: Retail sale of tires for passenger cars, SUVs, vans, and commercial vehicles. Brands include Nokian Tyres, Nordman, Bridgestone, GT Radial, Radar, and RoadX. Revenue is generated per unit sold with installation included in some packages.
2. Tire Services: Tire change, balancing, alignment, flat repair, tire hotel storage, and motorcycle tire services. Offered both as standalone services and as part of product packages.
3. Car Workshop Services: Full car maintenance services including EU vehicle inspection (EU-kontroll), oil change, brake service, AC service/repair, battery and charging check (free), OBD fault code reading, wheel alignment, windscreen wipers, and pre-holiday car preparation (Ferieklar Bil).
4. Wheel/Rim Sales: Sale of rims/wheels from brands including AEZ, ATS, BROCK, CSP, Dezent, Dotz, Eta Beta, GMP, Image, MSW, and Nitro.
5. Installment Financing: Vianor account with Resurs Bank offering up to 10 months interest-free credit for tire and service purchases. Revenue generated through partnership/fee arrangement with Resurs Bank.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vianor Norge operates a tire and car service retail chain in Norway, selling passenger, SUV, van, motorcycle and commercial vehicle tires and rims through approximately 120 owned and partner service centres and a full e-commerce site (vianor.no). It delivers tire services (mounting, balancing, repair, seasonal tire hotel storage) and car workshop services (EU inspection, oil change, brake service, AC service, wheel alignment, battery check, windscreen wipers, OBD diagnostics), serving both private car owners and business fleet operators with a 24/7 commercial transport hotline.

Product overview

Vianor Norge is a tire and car service retail chain operating a multi-format business model combining e-commerce with physical workshop locations across Norway. Its core product portfolio spans tires across multiple categories (passenger car, SUV, van/camper, motorcycle/scooter) and tire services (tire hotel, tire change, balancing, repair), alongside a full car workshop service menu (EU inspection, oil change, brake service, AC service, wheel alignment, battery check, and more). The company sells tires from owned sub-brands (Nordman) and distributes third-party brands including Nokian Tyres, Bridgestone, GT Radial, Radar, and RoadX, with a combined portfolio of dozens of tire models across summer, winter, studded, and studless categories. It also offers rims from brands such as AEZ, ATS, BROCK, Dezent, Dotz, MSW, and Nitro. Vehicle services are available for passenger cars and SUVs/light commercial vehicles. The company provides supplementary services including tire hotel storage, 24-hour commercial service hotline, and financing via Resurs Bank partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Tires (Personbildekk)
• SUV Tires (SUV-dekk)
• Van and Camper Tires (Vare- og bobildekk)
• Motorcycle and Scooter Tires (MC og scooterdekk)
• Rims (Felger)
• Tire Hotel (Dekkhotell)
• Tire Change (Dekkskift)
• Wheel Balancing (Balansering)
• Tire Repair (Dekkreparasjon)
• Motorcycle Tire Services (MC-dekktjenester)
• EU Vehicle Inspection (EU-kontroll)
• Car Service (Bilservice)
• EV Car Service (Bilservice elbil)
• Oil Change (Oljeskift)
• Vianor Oil Change Plus (Vianor Oljeskift Pluss)
• Wheel Alignment (Hjulstillingskontroll)
• Brake Service (Bremseservice)
• AC Service (AC-service)
• OBD Fault Code Reading
• Battery and Charge Check (Batteri- og ladekontroll)
• Holiday-Ready Car (Ferieklar Bil)
• Vianor 24T 24-Hour Service
• Vianor Account Financing (Resurs Bank partnership)
• Nokian Tyres Hakkapeliitta R3 Winter Tire

Quantifiable outcome

• 30-day satisfaction guarantee on tire purchases - exchange and mounting free if not satisfied
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Norges Automobil-Forbund (NAF)coreStrategic or Co-development Partner · 2 June 2026Vianor and NAF (Norges Automobil-Forbund) entered a cooperation agreement to make driving safer and easier for over 500,000 Norwegian drivers. Vianor will provide NAF members with quality tires and expertise. The partnership was officially signed on June 2, 2026.
• NLF (Norges Lastebilierforbund)coreStrategic or Co-development Partner · 18 November 2025Vianor strengthened its position in the transport sector with a renewed NLF (Norges Lastebilierforbund) agreement, providing exclusive benefits and services for NLF member transport companies.
• E-39 Service ASminorChannel Partner/ Reseller/ Distributor · 30 September 2025E-39 Service AS opened as a new Vianor partner at an important traffic hub on Sunnmøre (Ålesund area), expanding Vianor's geographic presence in Western Norway.
• MorekminorStrategic or Co-development Partner · 9 September 2025Vianor and Morek established a new warehouse for heavy transport (tungtransport) in Narvik, expanding Vianor's logistics capabilities for commercial transport customers in Northern Norway.
• Auto-Elektro (Kristiansund)minorChannel Partner/ Reseller/ Distributor · 30 January 2025Vianor acquired the tire services business from Auto-Elektro in Kristiansund and established its own service centre in new 2,200 sqm facilities at Pilotveien industrial area. Jon Terje Furseth (former Auto-Elektro owner) became the new centre manager with three employees.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ATU Auto-Teile-Unger: Germany's largest multi-brand auto service and tire chain with 580+ workshops. Comparable in combining tire retail with broader car workshop services, though much larger and Germany-focused.
• Blackcircles.com: UK-based online tire retailer with partner fitter network, owned by Michelin. Direct comparable business model for online tire sales with partner-install, representing the digital channel threat to physical tire retailers.
• Euromaster: Michelin-owned European tire service and maintenance chain operating across multiple countries. Direct comparable in tire sales, tire change, and workshop services, though geographically broader than Vianor's Norwegian footprint.
• Point S: International cooperative of independent tire retailers and service centres with 6,000+ points of sale across Europe and beyond. Closest comparable in cooperative retail model and multi-brand tire/service offering, with growing Nordic presence.
• Däckia: Swedish tire and car service chain with similar physical-service-center and partner workshop model. Direct Nordic regional comparable, sharing the same seasonal tire-change dynamics and tire hotel/convenience proposition.
• First Stop: European tire and auto service chain with branded retail and franchise network, currently being rebranded/transitioned. Direct comparable in multi-country tire service retailing with B2C and B2B fleet segments.
• Dekk1: Norway's largest online tire retailer with partner-install network, competing directly with Vianor on tire pricing and convenience. Represents the digital-native channel threat to Vianor's traditional physical-service-centre model.

Broad incumbents

• Norauto: Mobivia-owned European auto service and tire retail chain with 600+ centres. Comparable in integrated tire + car service offering, though French-focused and operating more as a broader auto-service incumbent than tire specialist.
• Mekonomen: Largest Nordic car service chain with broader auto-service positioning (workshops, spare parts wholesale). Broader incumbent in adjacent service category; less tire-specialized but competes for the same car-owner service wallet share.

Regional players

• Black's Tire Service: US-based tire and auto service chain with multi-location retail and commercial/fleet focus. Useful regional peer reference for fleet and commercial transport service model, though US-focused and not directly competing in Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vianor-norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vianor Norge