Laundry Land

What Laundry Land does

Laundry Land operates one of the largest networks of self-service laundromats in the United States under the Associated Services Corporation, founded in 1959 by Richmond Williamson in Danville, Virginia. The company runs over 90 laundry facilities across Virginia, North Carolina, and South Carolina, offering self-service coin and card-operated washing and drying in capacities ranging from 13 lb to 83 lb, plus a drop-off full-service wash, dry, and fold offering at select locations. Approximately 196 full-time and part-time personnel staff the network, with corporate headquarters at 728 River Park Drive in Danville, Virginia.

The underlying technology stack is built around commercial laundry equipment from Electrolux Professional and Wascomat, employing Compass Pro / Compass Control systems, G-Force extraction technology (100G and 400G variants), and multi-compartment supply dispensers. Laundry Land monetizes through three primary revenue streams: per-cycle self-service fees (coins, cash, cards, mobile payments), drop-off service fees, and hardware sales of commercial washers, dryers, coin changers, carts, and folding furniture, plus used equipment and parts with quantity discounts. The customer base is horizontal, serving individual consumers across the three-state region who need access to laundry facilities, with a bilingual English/Spanish website supporting location discovery. The company is privately held under owner Michael Finkelstein, who acquired it in January 2005 from John W. Kluge.

Name

Laundry Land

Legal name

Associated Services Corporation

Website

https://laundrylandusa.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Laundry Land operates over 90 self-service laundromats across Virginia, North Carolina, and South Carolina, offering coin and card-operated washing and drying, drop-off wash-dry-fold service, and commercial equipment distribution. The company, founded in 1959 and owned by Michael Finkelstein since 2005, serves individual consumers and external laundromat operators across its three-state regional footprint.

Ownership category

akta.pro rank

Product category

Self-Service Laundromat Services

NAICS

Coin-Operated Laundries and Drycleaners (812310), Drycleaning and Laundry Services (except Coin-Operated) (812320)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Card/App-Based Self-Service Laundromats (HSAJAAAB)

akta.pro secondary industries

Attended / Full-Service Laundromats (Self-Service + Assistance) (HSAJAAAE), Bulk / Family-Size Wash-and-Fold (By-the-Bag) (HSAJABAD)

Keywords

• Self-service laundromats
• Coin-operated laundry
• Wash and fold services
• Commercial laundry equipment
• Laundromat chain

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Self-Service Laundry: Coin-operated and card-operated self-service washing and drying. Customers pay per cycle using coins, cash, cards, or mobile payment. Core revenue stream from laundry facility operations.
2. Drop-off Service: Full-service wash, dry, and fold service where staff handles customer laundry. Customers pay for the service convenience.
3. Equipment & Parts Sales: Sale and distribution of commercial laundry equipment (Electrolux, Wascomat), coin changers, laundry carts, folding tables and chairs. Also offers used equipment and parts at discounted prices. Quantity discounts available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Laundry Land operates a network of 90+ self-service laundromats across Virginia, North Carolina, and South Carolina offering coin-operated, card, and mobile-payment washing and drying machines in capacities from 13lb to 83lb. The company also provides a drop-off wash, dry, and fold service with quick turnaround, and distributes Electrolux and Wascomat commercial laundry equipment, parts, and ancillary supplies to laundry operators.

Product overview

Laundry Land operates a network of self-service laundromats across Virginia and North Carolina under the Associated Services Corporation umbrella. The company offers two core services: self-service laundry facilities with coin-operated machines of all sizes, and a full-service drop-off option for wash, dry, and fold. As a commercial equipment distributor, the company also sells and distributes Electrolux and Wascomat commercial washers and dryers (available in various capacities from 13# to 83#), Standard Coin Changers, R&B Wire Products laundry carts, and Sol-O-Matic folding furniture. Used equipment and parts are available at discounted prices through their parts department.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry Land Self-Service Laundromats Network of self-service laundromat facilities offering coin-operated, card-operated, and mobile-payment washing and drying machines with capacities ranging from 13lb to 83lb, for individual consumers needing access to laundry equipment.
• Drop-off Service

Quantifiable outcome

• Drop-off service completion in approximately 2 minutes total (1 minute drop-off, 1 minute pickup)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ElectroluxcoreTechnology or IntegrationElectrolux Professional commercial laundry equipment distributor. Associated Services Corporation distributes Electrolux Professional S-Series and H-Series washers and T-Series dryers. Equipment features Compass Pro controls, G-Force extraction technology, and capacities ranging from 13lb to 82lb.
• WascomatcoreTechnology or IntegrationWascomat commercial laundry equipment distributor. Associated Services Corporation distributes Wascomat W-Series 100 G-Force washers, Encore Series washers, and single pocket/stack dryers. Equipment available in capacities from 20lb to 83lb with Compass Control systems.
• Digital GlassminorOthersThird-party website design agency credited for the Laundry Land website design and digital presence.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Speed Queen: Speed Queen is a major manufacturer of commercial and vended laundry equipment and operates branded retail laundry routes. Comparable to Laundry Land as both an equipment supplier and as a vertically integrated laundromat operator at national scale.
• Dexter Laundry: Dexter Laundry is a US manufacturer of commercial washers and dryers serving vended, on-premise, and industrial laundry operators. Comparable to Laundry Land's equipment distribution business as a competing channel and brand.
• Whirlpool Commercial Laundry: Whirlpool Commercial manufactures coin-operated and on-premise laundry equipment under the Whirlpool and Maytag Commercial brands. Comparable to Laundry Land on the equipment side as a competing OEM and distribution channel.

Others

• CleanCloud: CleanCloud provides cloud-based POS, route management, and customer engagement software to laundromats and dry cleaners worldwide. Comparable as a technology vendor serving Laundry Land's industry and as a proxy for digital maturity the operator would need to match.

Direct peers

• WASH Multifamily Laundry Systems: WASH is a large North American operator of multifamily and shared laundry facilities. Directly comparable to Laundry Land as a competing multi-state self-service laundromat operator at scale.
• MacGray (formerly CSC arm): MacGray historically operated a large network of coin-laundry locations and route-based laundry services across the US. Directly comparable to Laundry Land's retail self-service and route-based model.
• CSC ServiceWorks: CSC ServiceWorks is one of the largest shared laundry and air-vendor operators in North America, operating tens of thousands of coin/card laundry machines across multifamily housing and retail. Directly comparable to Laundry Land as a large-scale self-service laundromat operator.
• LaundryLux (Coinmach): LaundryLux, the parent of the legacy Coinmach brand, is a leading provider of vended laundry equipment, route-based laundry services, and on-premise laundry solutions. Directly comparable to Laundry Land on both equipment distribution and large-scale laundromat operations.

Emerging players

• Cleanwave / Hangers Cleaners: Cleanwave is a regional/emerging wash-and-fold and pickup-and-delivery laundry operator. Comparable to Laundry Land's drop-off service as a competing modern-format full-service laundry brand targeting similar end customers.

Regional players

• ALP laundry equipment distributor: ALP (Automated Laundry Products) is a regional distributor and route operator for commercial laundry equipment in select US markets. Comparable to Laundry Land's distribution business as a competing regional equipment channel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laundrylandusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laundry Land