Cookie Cutter
CookieCutter.com is a family-owned US manufacturer and retailer (founded 1993) selling over 2,000 cookie cutter designs and baking supplies direct-to-consumer via Shopify, through wholesale to retailers, and via custom manufacturing services from its Missouri facility.
- Company typePrivate
- Founded1993
- HeadquartersTroy, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cookie Cutter does
CookieCutter.com is a privately held, family-owned e-commerce business founded in 1993 by Joel and Tammy Hughes (originally operating as 'Off the Beaten Path') that designs, manufactures, and sells cookie cutters and complementary baking supplies. The company produces tin-plated steel, stainless steel, and 3D-printed PLA plastic cookie cutters at its Pleasant Valley, Missouri facility, with a separate warehouse in Troy, MO, and offers over 2,000 unique designs spanning holidays, occasions, themes, animals, states, and custom shapes. Core products are sold direct-to-consumer through cookiecutter.com (Shopify storefront) and wholesale through wholesale.cookiecutter.com, supplemented by custom manufacturing services, a '3D Print Your STL' upload service, a CookieCutter Lab pilot platform, baking mixes, and accessories (piping bags, rolling pin dough bands). Pricing is transactional/one-time across all revenue streams: retail units from $1-$30, custom metal tooling from $400-$1,500 plus per-piece costs, and custom PLA at $2.75-$4.00 per unit depending on quantity. Customer segments include hobbyist bakers (primary), wholesale retailers and resellers (primary), educators via a 20% discount program, and custom/branding buyers. The company ships to 100+ countries, offers free domestic shipping over $30, and has earned national media coverage including a 2017 appearance on PBS Martha Bakes Season 9 and features in Martha Stewart Living, Women's Day, Better Homes & Gardens, and The Pioneer Woman.
Cookie Cutter firmographics
Firmographics- Name
- Cookie Cutter
- Legal name
- CookieCutter.com
- Website
- https://cookiecutter.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CookieCutter.com is a family-owned US manufacturer and retailer (founded 1993) selling over 2,000 cookie cutter designs and baking supplies direct-to-consumer via Shopify, through wholesale to retailers, and via custom manufacturing services from its Missouri facility.
- Ownership category
- akta.pro rank
Where Cookie Cutter is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cookie Cutter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Retail Sales: Primary revenue stream through cookiecutter.com online storefront selling cookie cutters and baking supplies directly to consumers. Products are sold at fixed retail prices with free shipping on orders over $30. Customers can also upload their own STL files for 3D printed custom cookie cutters.
- Wholesale B2B Sales: Separate wholesale portal serving retailers and resellers with bulk purchasing options. Wholesale orders require business credentials (EIN, business license). Products are available in retail-ready packaging formats including box, hang tag, or backer card sets.
- Custom Cookie Cutter Manufacturing: Bespoke cookie cutter production for individuals and businesses. Pricing varies by quantity, dimensions, complexity, and material. 3D printed plastic from $3.00-$4.00 per piece (minimum 25); metal tooling from $400-$1,500 setup fee plus per-piece costs starting at $0.65 for 2,500+ units.
- 3D Print Your STL Service: Customers can upload their own STL files to have custom cookie cutters 3D printed. This is a separate product offering for personalized/custom cookie cutter creation.
- Baking Mixes and Supplies: Sale of baking mixes (sugar cookie, gingerbread, Meyer lemon) and baking accessories (piping bags, rolling pin dough bands) as complementary products to cookie cutters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Cookie Cutters - Tin Plated Steel |
| Unit Pricing | Pay-as-you-go | Cookie Cutter Sets |
| Unit Pricing | Pay-as-you-go | Rolling Pin Dough Bands |
| Unit Pricing | Pay-as-you-go | Piping Bags |
| Unit Pricing | Pay-as-you-go | Baking Mixes |
| Other | Pay-as-you-go | Free Shipping Threshold |
| Unit Pricing | Multi-year contract | Custom 3D Printed Plastic Cutters |
| Unit Pricing | Multi-year contract | Custom Metal Alloy Steel Cutters |
| Other | Pay-as-you-go | Educator Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cookie Cutter product offering
Product offeringCore offering
Cookie Cutter manufactures and sells cookie cutters in tin-plated steel, stainless steel, and 3D-printed PLA plastic, along with complementary baking supplies such as rolling pin dough bands, medium piping bags, and baking mixes. The company also offers custom cookie cutter manufacturing and a 3D Print Your STL service, supported by a catalog of more than 2,000 unique designs and a dedicated wholesale portal for retailers.
Product overview
CookieCutter.com is a family-owned e-commerce business selling cookie cutters and baking supplies. The core product is a vast catalog of cookie cutters made from tin plate steel, stainless steel, 3D printed PLA plastic, and poly resin coating, available in various categories including Holidays, Occasions, Themes (camping, music, sports), Animals, Minis, and Extra Large sizes. Complementary products include Rolling Pin Dough Bands and Medium Piping Bags for decorating, as well as Baking Mixes (Sugar Cookie, Gingerbread, Meyer Lemon). The company offers Custom Cookie Cutters manufactured in their Kansas City facility using either 3D printed PLA (minimum 25 pieces) or metal alloy steel (minimum 500 pieces), and a 3D Print Your STL service for customer-uploaded designs. Additional offerings include CookieCutter Lab (pilot platform), a dedicated Wholesale portal, and an Education Discount program. The business operates on Shopify with free shipping on orders over $30.
Differentiator
Problem solved
Functional benefit
Brands
- H.O. Foose: Cookie cutter brand name under Foose Cookie Cutters for tin-plated steel USA-made cookie cutters.
Products and services
- Cookie Cutters Cookie cutters manufactured in-house in tin-plated steel, stainless steel, and 3D-printed PLA plastic, available in over 2,000 unique designs for home bakers, educators, and resellers.
- Rolling Pin Dough Bands Bands that fit around a rolling pin to produce consistent dough thickness during baking preparation, sold to home bakers as a complementary baking tool.
- Medium Piping Bags Medium-sized piping bags used for decorating cookies and other baked goods, sold as a complementary baking supply.
- Baking Mixes Pre-made baking mixes for cookies and related baked goods, sold as a complementary supply alongside cookie cutters.
- Custom Cookie Cutter Manufacturing Service Bespoke cookie cutter manufacturing service for businesses, event planners, and individuals needing custom shapes for branding, weddings, or promotional use.
- 3D Print Your STL Service Print-on-demand service that converts a customer-supplied STL 3D file into a 3D-printed PLA plastic cookie cutter manufactured in-house.
- Wholesale Cookie Cutter Program Dedicated wholesale program for retailers and resellers, offering bulk purchasing of cookie cutters with retail-ready packaging via a separate wholesale portal.
Quantifiable outcome
- Most orders ship within 1-2 business days
- +2 more outcomes
Companies that use Cookie Cutter
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Cookie Cutter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cookie Cutter partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and minor.
- Martha Stewart / PBS Martha BakesflagshipCookieCutter.com was featured on PBS Martha Bakes Season 9, episode focusing on Cookies from Around the World. Company representative Tammy Hughes visited Martha Stewart's farm in New York to demonstrate cookie cutter making techniques and discuss the company's products. This was a significant media partnership that generated national exposure for the brand.
- The Bearfoot Baker (Lisa)minorThe Bearfoot Baker provides royal icing recipe and decorating tutorials featured on CookieCutter.com's blog and social media. This is a content partnership where professional cookie decorators share expertise with CookieCutter.com's audience.
- Sweetopia (Marian)minorSweetopia provides cookie decorating tutorials and inspiration featured on CookieCutter.com's blog. Professional decorator Marian shares video content and techniques with the CookieCutter.com community.
- Sweet & Saucy LifeminorA cookie decorating friend of CookieCutter.com who runs a virtual cookie club and shares decorating tips and techniques. Tammy Hughes mentions attending classes and signing up for their virtual club.
- The Colorful Cookie (Nancy)minorNancy from The Colorful Cookie is a culinary stencil designer who created guest content for CookieCutter.com's blog about Paint Your Own (PYO) cookies. She designs bridged and unbridged stencils for cookie decorating.
- DoughEZminorDoughEZ makes rolling mats and accessories referenced in CookieCutter.com's blog content. Tammy Hughes uses their products for rolling and cutting cookies and mentions a 20% promo code.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cookie Cutter competitors and assessment
Company assessmentBroad incumbents
- KitchenAid: Iconic baking brand with stand mixers, attachments, and growing assortment of baking accessories. A broader incumbent in the baking category that competes for the same end customer.
- Sur La Table: Premium kitchen retail chain and e-commerce site selling cookie cutters, baking tools, and accessories from multiple brands. Competes for the same hobbyist-baker shopper across retail and online channels.
- Wilton Brands: Major bakeware brand with broad assortment of cookie cutters, baking pans, decorating tools, and accessories. Overlaps on cookie cutters and bakeware but competes across a much wider portfolio.
- Nordic Ware: Iconic USA-made bakeware manufacturer with bundt pans, cookie presses, and related baking tools. A broader incumbent in the baking tools category with similar USA manufacturing positioning.
- Fox Run Brands: Broad-line kitchen tools and bakeware supplier carrying cookie cutters, baking accessories, and gadgets. Wholesales to mass-market retailers overlapping with CookieCutter.com's wholesale channel.
- Fat Daddio's: Bakeware manufacturer producing cake pans, baking supplies, and ancillary baking tools. Competes in adjacent bakeware category with USA-made positioning.
Emerging players
- Sweet Creations: Baking and party-supply brand with seasonal cookie cutters and baking kits. Overlaps in themed cookie cutters sold through wholesale and mass retail channels.
- Fred & Friends: Novelty kitchen and lifestyle products brand with playful cookie cutters and baking accessories. Overlaps in themed/novelty cookie cutters targeted at gifting and hobbyist bakers.
Direct peers
- R&M International: Direct-to-consumer and wholesale cookie cutter specialist offering themed and seasonal designs similar to CookieCutter.com's catalog, with comparable B2B/wholesale offerings.
- Ann Clark Cookie Cutters: Vermont-based manufacturer of cookie cutters in similar materials (tin-plated steel, etc.) with a comparable catalog of themed designs. The most direct USA-made peer in the specialty cookie-cutter niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cookie Cutter social profiles
Digital presenceCookie Cutter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cookie Cutter leadership team
Management profileNumber of profiles
Profiles2 records
Cookie Cutter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cookie Cutter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cookie Cutter
What does Cookie Cutter do?
Cookie Cutter manufactures and sells cookie cutters in tin-plated steel, stainless steel, and 3D-printed PLA plastic, along with complementary baking supplies such as rolling pin dough bands, medium piping bags, and baking mixes. The company also offers custom cookie cutter manufacturing and a 3D Print Your STL service, supported by a catalog of more than 2,000 unique designs and a dedicated wholesale portal for retailers.
Is Cookie Cutter a public or private company?
Cookie Cutter is a private company. It is classified as family owned and is currently operating.
When was Cookie Cutter founded?
Cookie Cutter was founded in 1993. It employs 1 to 10 people.
Where is Cookie Cutter based?
Cookie Cutter is headquartered in Troy, United States, in the North America region.
How does Cookie Cutter make money?
Five revenue lines are on record. Direct E-commerce Retail Sales are the primary driver. The others are wholesale B2B Sales, custom Cookie Cutter Manufacturing, 3D Print Your STL Service and baking Mixes and Supplies.
Who are Cookie Cutter's main competitors?
Broad incumbents on record are KitchenAid, Sur La Table, Wilton Brands, Nordic Ware, Fox Run Brands and Fat Daddio's. Emerging players are Sweet Creations and Fred & Friends. Direct peers are R&M International and Ann Clark Cookie Cutters.
Does Cookie Cutter have an API?
No public API is recorded for Cookie Cutter.