Wells International

What Wells International does

Wells International is a Dubai-headquartered global hospitality design consultancy serving luxury hotels, upscale food and beverage venues, spa and wellness facilities, and high-end residential projects. Founded in 2020 and operating from Loft Offices 1 in Dubai Media City, the firm offers four core service lines — Hotels, F&B, SPA, and Collections — delivered through a proprietary 'Design Mirrors Theatre' methodology that applies scenography, narrative design, and emotional resonance to spatial work.

The firm's intellectual property is concentrated in this theatrical design process: every project is framed as a 'Design Script' with defined Actors (the space's personality) and Audience (the guest's transformation), supported by immersive cultural research and a 'design score' overlay intended to heighten spatial energy. The portfolio spans 25+ named enterprise projects across marquee international brands including Waldorf Astoria, W Hotel, Porsche Design Hotel, Hard Rock, Crowne Plaza, Gran Melia, Westin, and Novotel, with geographic delivery across the UAE, Saudi Arabia, Qatar, Myanmar, and Australia.

Wells International operates as a private, project-based consultancy targeting enterprise owners, operators, and developers directly. Revenue mechanics are tied to individual hospitality design contracts (lobby, guest rooms, suites, F&B outlets, spa facilities, and Collections specifications), with business development conducted via a dedicated NewBusiness inbox and brand visibility built through a website-first portfolio, Instagram, Pinterest, and LinkedIn. Pricing is not publicly disclosed. No external funding, M&A, or leadership disclosures are present in the source data.

Name

Wells International

Legal name

Wells International

Website

https://wells.international

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Wells International is a Dubai-headquartered hospitality design consultancy delivering interior and spatial design for luxury hotels, F&B venues, spas, and residences across the Middle East and Asia using a proprietary 'Design Mirrors Theatre' methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Wells International provides hospitality interior design and consultancy services for luxury and premium hotels, food and beverage venues, spa and wellness facilities, and curated interior collections. The firm designs lobbies, guest rooms, suites, public spaces, restaurants, bars, spa treatment rooms, and lifestyle spaces for marquee hotel brands and independent luxury properties. Engagements are project-based, delivered under a 'Design Mirrors Theatre' philosophy that treats each space as a theatrical narrative with scenography, space personality, and guest transformation as core design drivers.

Product overview

Wells International is a global hospitality design consultancy offering a unified portfolio of design services for hotels, restaurants (F&B), and spa facilities. The company operates under a 'We Design Stories' philosophy, delivering soulful, aspirational, and bold spatial designs. Their core offerings include Hotels (complete hotel property design), F&B (food and beverage venue design), SPA (wellness facility design), and Collections (curated interior products). Projects span luxury properties including Waldorf Astoria, Porsche Design Hotel, W Hotels, and Crowne Plaza across Middle East, Asia, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotels Design Comprehensive interior and spatial design consultancy for hotel properties, including lobby design, guest rooms, suites, public areas, ballrooms, and specialty spaces. Targeted at luxury and premium hotel owners, operators, developers, and brand operators.
• F&B (Food & Beverage) Design Restaurant and dining venue design services encompassing specialty restaurants, all-day dining venues, bars, lounges, rooftop venues, and catering facilities. Targeted at upscale and luxury F&B operators and hospitality groups.
• SPA Design Spa and wellness facility design including treatment rooms, beauty areas, locker rooms, swimming pools, and relaxation spaces. Targeted at luxury spa operators and hotel groups developing wellness facilities.
• Collections Curated design collections and product specifications for hospitality interiors, furniture, and decorative elements. Targeted at hospitality owners and developers seeking signature FF&E and interior product selections.

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WATG / Wimberly Interiors: WATG (parent of Wimberly Interiors) is a large, broad design and architecture practice with significant luxury hospitality interior design work. It is comparable to Wells but operates at significantly larger scale and broader scope across architecture, masterplanning and interiors.

Direct peers

• Richmond International: Richmond International is a UK-based hospitality interior design firm with a strong portfolio in luxury and upper-upscale hotels globally, including Middle East and Asia. It is a direct peer to Wells in branded and independent luxury hotel interiors.
• Stonehill & Taylor: Stonehill & Taylor is a US-based hospitality interior design firm with deep experience in luxury and lifestyle hotels, comparable to Wells' focus on upper-upscale and luxury hotel interiors.
• Hirsch Bedner Associates (HBA): HBA is the world's largest specialist hospitality interior design firm, operating globally across luxury and upper-upscale hotels, F&B and spa. It is the most direct competitor to Wells in luxury hotel interior design for international brands and independent luxury properties.
• Wilson Associates: Wilson Associates is a long-established global hospitality interior design firm with deep luxury hotel and resort work, including Middle East projects. It competes head-to-head with Wells for luxury and lifestyle hotel interior commissions.
• AvroKO: AvroKO is a hospitality-focused design firm combining interior design with F&B concept creation. Its integrated brand, interior and F&B approach closely mirrors Wells' cross-vertical model across hotels, restaurants and bars.
• Champalimaud Design: Champalimaud is a New York-based luxury hospitality interior design firm with extensive work in landmark hotels, resorts and private residences. It is directly comparable to Wells in serving luxury hotel owners and premium residential developers.
• Pierre-Yves Rochon (PYR): PYR is a Paris- and globally-based luxury hospitality interior design firm specializing in palace hotels, luxury resorts and high-end F&B. It is a direct peer to Wells in the emotionally-led, narrative-driven luxury hotel design segment.
• Yabu Pushelberg: Yabu Pushelberg is a globally recognized hospitality and lifestyle design studio with marquee luxury hotel clients. It is comparable to Wells in its premium positioning, storytelling-led design language, and cross-vertical work across hotels, F&B and residential.
• BHDM Design: BHDM is a US hospitality interior design firm with a portfolio spanning branded hotels, lifestyle properties and F&B venues. It is comparable to Wells in serving branded-hotel clients and lifestyle/lifestyle-resort projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wells-international
• Instagraminstagram.com/wells.international
• Pinterestpinterest.com/WellsIntl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wells International